Our PPC Consultants Want to Help You Get More Bang for Your Buck

Looking for help to improve and enhance your existing pay-per-click advertising campaigns? With online advertising becoming more prevalent day after day, a well-managed PPC campaign is crucial for success. The competitive landscape is rising, and having an optimized PPC campaign can help bring in the qualified audience you’re looking for.

PPC consulting involves working with an agency that specializes in pay-per-click advertising to gain actionable insights to get better results from your campaigns. Their role involves assessing current campaigns and providing feedback on various factors to further optimize the campaigns for performance and help you get more leads while utilizing your budget strategically.

We’re Ready to Help

We want to help you or your team implement best PPC practices, identify campaign weaknesses, and achieve better results while lowering your ROAS. Plus, we know that businesses want to know that the dollars they’re spending are turning into revenue. And we take that seriously, as we are currently managing over 2 million dollars in campaign spend for over 25 clients in diverse industries.

“Sixth City has done an excellent job in keeping our digital strategy ahead of the curve. Through a consistent evolution of our channel driven content and measurement we have been able to optimize (and even reduce) our spend over time while continually increasing quality lead generation. The team is extremely knowledgeable, personable, and responsive and a pleasure to work with.” – Scott Eagle, LORD Corporation

What Do Our PPC Consulting Services Include?

Here is what you can expect when you partner with us:

PPC Keyword Research

Having an effective keyword strategy is the foundation of a successful pay-per-click campaign. Our PPC consultants will use data to identify high-performing keywords and ensure they’re drawing in qualified leads.

Ad Writing and Landing Page Optimization

Without the right headlines and landing page copy, you wind up wasting money on clicks. Your ad and landing page copy should be targeted towards the exact customer you’re trying to reach.

We have a dedicated team of in-house writers who craft persuasive and compelling ad copy along with landing page copy that converts clicks into sales.

Targeting Evaluation

PPC is all about having your ads be in the right place at the right time. We will help you to leverage advanced targeting techniques to ensure you are doing what it takes for maximum exposure to your ideal customer. Some of the targeting factors we look at include age, household income, gender, location, ad schedule, and more.

Lead Tracking Analysis

Having a robust system for tracking the leads coming from your PPC campaign is critical to assessing the performance and making informed decisions. If not already in place, we will help set up analytics tracking, and possibly some other platforms, so that you can monitor performance and gain valuable insights.

Our Process for Consulting on Google Ads Campaigns

Our consulting services are custom curated for every client, and we know that there is no one-size-fits-all solution, so we do our due diligence to create a strategy that meets your specific goals.

When you choose Sixth City Marketing as your Google Ads consultant, you can expect the process to include:

  1. An initial consultation – In order to fully understand our client’s overall goals, we will start with an initial consultation to understand your target audience, business objectives, and the current landscape of your PPC campaigns.
  2. Perform a campaign audit – Our PPC consultants will perform an in-depth analysis of the campaigns and identify areas of opportunity. We will take a look at all things, including:
    1. Keyword effectiveness
    2. Budget optimization
    3. Demographic targeting
    4. Ad/landing page copy
    5. Conversion tracking
    6. Location targeting
    7. General campaign settings
    8. And more!
  3. Develop a strategy – Based on the findings during the audit, our Google Ads consultants will craft a custom strategy that outlines recommended changes to enhance the effectiveness and success of your PPC campaigns.
  4. Implementation and support – In addition to the initial audit, our pay-per-click consultants can implement the recommended changes outlined in the strategy to ensure timeliness and efficiency. Additionally, our team is available to you post-audit to answer any questions and make sure your campaigns are running smoothly.
   

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Advertising Platforms We’re Familiar With

Our team has experience with various popular PPC platforms such as:

Industries We’ve Helped

Over the years, we’ve worked with a variety of industries in assisting them to enhance their PPC campaigns, such as sewer technicians, t-shirt stores, heating/ventilation, electricians, local gym franchises, and roofing pros. We’d be happy to help you whether you are in the business of

Choose Sixth City as Your Go-To PPC Consultant

Looking for the right PPC consulting agency to provide insights and strategies to maximize the effectiveness and ROI of your pay-per-click campaigns? Whether you’re looking to enhance sales, leads, or clicks, Sixth City Marketing can help you achieve your goals.

Contact us today for more information!

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