Plumber SEO Strategies and Tips That Will Help You Get More Sales

John SammonAuthor: John Sammon
Updated on 06/10/2024

Are you looking to boost leads and traffic for your plumbing business? If you find that your plumbing company is currently ranking deep in the pages of Google, and your competitors are dominating in the Google 3-pack, something needs to be done. Through the help of customized SEO strategies, your website can get where it needs to be so you can acquire more business through online form submissions, phone calls, and more.

We have worked with companies in a variety of niches to help them reach their target audiences and boost leads. Our expertise can provide you with an SEO campaign guide that demonstrates all you need to produce real results. Remember, a lack of presence for your site in Google’s search engine rankings could lose essential business for your company.

Let our team illustrate the significance of SEO for plumbing companies so we can help you drive more traffic to your website!

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FAQs and More Info on SEO for Plumbers

Table of Contents


What Is The Definition of SEO for Plumbers?

plumber seo strategiesSearch engine optimization, or SEO, is the process of implementing a variety of strategies and tactics for your business to increase ranking across different search engines. This is done to increase search traffic and leads to your website.

For plumbing companies, SEO entails cultivating a mix of tactics that improve your site’s appearance on Google Maps, in industry directories, and other relevant channels.

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What Are Keywords and What Should I Target as a Plumber?

Potential customers turn to the internet to look for pages, images, videos, or any other information that will answer their search query, generally related to products, services, or questions they have. Therefore keywords (words and phrases) are implemented on web pages to help searchers that use specific language on a search engine to find relevant information. For example, say you offer sewer repair in Indianapolis, keywords for you may include, “sewer repair services near me” or “sewer companies in Indy”.

Researching relevant keywords is highly important to do for your webpage. Some example keywords you can use to target your plumbing website are:

  • Plumbing services near me
  • Near me plumber
  • Plumbing
  • Drain cleaning
  • Emergency plumber
  • Septic repair
  • Local plumbers
  • Sump pumps
  • Unclog drain
  • Drain snaking
  • Septic cleaning
  • Anything else!

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What If My Plumbing Business Has Multiple Locations?

That’s no problem. Multi-location plumbing businesses have the power to rank better for specific terms relevant to the specific areas you serve. Managing and maintaining your Google Business Profiles for each location will make your business appear more credible to potential customers.

One tip for local businesses who serve multiple areas is to ensure you have dedicated landing pages on your website that target terms that users would be searching for, plus additional helpful information such as your address (if applicable), your hours, specific services you can do in that area, and more.

Pro-tip: Use a service such as CallRail to create dedicated phone numbers for different regions, this way you can track calls separately to help quantify the performance of each market you serve.

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What Determines Who Ranks in the Local Pack?

When looking at where you stand in the local pack, there are a couple of factors that affect your rankings such as:

  • Having a Google Business Profile (GBP) set up and verified
  • A physical location in your city, or SAB (service area business) in range of your target
  • Reviews available for online users to look at to build trust
  • Directory listings for your local business that match your GBP and website info
  • Location landing pages that are optimized for your different locations
  • High-quality inbound links from both local and national sources

Of this list, the most important factor is how optimized your Google Business Profile is. When online users are searching for specific services the first thing they’ll do is take a look at your Google Business Profile. With the option for users to also take a look at competitor’s profiles, you’ll want to make sure that yours has the most relevant information.

It’s important to also note that Google is always evolving, so factors can change over time. Staying up to date on local rankings is also crucial so you can stay competitive and continue to rank well on Google.

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Why Do Plumbers Need SEO?

plumber seo stats

If you’re still unsure why plumbers need to invest in SEO, just take a look at these recent statistics from Invoca Blog and other sources:

  • “Plumbers near me” is a growing mobile search term, with a 288% year-over-year growth
  • 93% of consumers who search for plumbing are most likely to make a call after the search
  • Consumers spend an average of $614 on plumbing after making a search
  • 76% of consumers who searched for plumbers did not have a specific company in mind
  • On Google Ads, the average cost per click on plumbing keywords is $39.19, which can ad up quick!
  • 97% of people will learn about a local business on the internet over anywhere else

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What’s an Easy Way to Improve My Rankings?

As we previously discussed, Google Business Profiles has a high impact on local rankings. A quick and easy way to improve your local ranking is to add custom services to your profile.

Sterling Sky did a study on how custom services affect your rankings and found that local rankings improved for businesses once they added custom services:

GBP services

Custom services give you the chance to be super specific on what you do. This will help open up a wider range of customers because your profile can match up to more search terms. It also lets online users understand better what you do beyond plumbing. Custom services can include:

  • Emergency plumbing services
  • Leak repairs
  • Pipe inspection
  • Drain cleaning
  • Septic tank services
  • Commercial plumbing services

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What Categories Should I add to My Google Business Profile?

Taking advantage of categories on Google Business Profiles is highly important because it contributes to local rankings. There are over 4,000 Google categories available that you can add so it’s crucial to take advantage of this on your profile and work to differentiate yourself from your competitors.

On Google you can add a main category which would most likely be “plumber” and then you can add up to nine additional business categories. This will help potential customers find you and see what specific services that you offer.

When choosing additional business categories, you’re going to want to assess which categories are your most profitable services, which categories have a high search volume, and which categories other competitors offer.

Categories that you can potentially use include:

  • Repair service
  • Water treatment supplier
  • Water testing service
  • Water tank cleaning service
  • Water pump supplier
  • Water purification company

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How Do I Produce Helpful Content?

Producing helpful content is highly impactful towards traffic to your web pages because users will be able to find information that helps them with specific questions or concerns about your services.

There are a couple of different ways that you can include helpful content on your website. Firstly, you can add in FAQs which is an easy way to answer common questions that customers may have. FAQs also can display your expertise in the field. Example questions you address on your website are:

  • What plumbing services do you offer?
  • Do you provide emergency plumbing services?
  • How quickly can you respond to emergency calls?
  • What types of pipes do you work with? Can you help with the water heater issues?
  • Do you offer drain cleaning services?
  • What do I do in case of a pipe burst?
  • Are you equipped to handle plumbing for commercial properties?
  • Can you assist with plumbing for bathrooms and kitchens?
  • What precautions should I take to prevent frozen pipes?

These questions help customers understand your business better, show how you can provide helpful information to people, and display your services.

Another way to include helpful content is by starting a blog. This gives you the ability to write about certain topics in the plumbing industry that people may find useful. Consistently updating your blog about industry trends will show Google that you’re a relevant resource to people.

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Should My Website Be Mobile-Friendly?

Yes, your website should be mobile-friendly. Having a mobile-friendly website makes it easier for customers to look at your services and contact you on their phone. We recommend on your website, you have a phone number that is clickable at all times so if someone has a plumbing emergency, they can call you quickly.

People are also searching more often on their phones, so designing your website to be mobile-friendly will help you gain more customers.

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What Does A Strategic Local SEO Process for Plumbers Entail?

Some key areas of focus during the process of search engine optimization for local businesses include:

  • Keyword research and keyword targeting – First, we suggest you discover the best terms and phrases to optimize for. Consider keywords’ search volume, relevance, and competition from other businesses.
  • Competitor analysis – Look at not only how other businesses are ranking for your chosen keywords in searches, but also in Google Maps, which allows you to see if any of the results violate Google’s policies
  • Content writing – After identifying valuable keywords, begin to incorporate them into your site’s content. Areas of your site that should be optimized include meta titles, meta descriptions, pictures, landing page content, and URLs. We also recommend including these keywords in social media and email marketing content.
  • Competitor analysis – Look at not only how other businesses are ranking for your chosen keywords in searches, but also in Google Maps, which allows you to see if any of the results violate Google’s policies.
  • User experience for desktop, mobile, and tablet – To ensure highly successful SEO for plumbing companies, you will want to make sure that your web design is user- You want your potential customers to navigate your site easily whether they are on their mobile phone, tablet, or desktop computer.
  • Data analysis with Google Analytics – Being a results-driven company ourselves, to show you how your plumbing SEO is working we recommend looking at the organic traffic going to your website via Google Analytics.

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What Are the Different Types of SEO?

The four main types of search engine optimization include on-page SEO, off-page SEO, technical SEO, and local SEO. When these four types are utilized correctly, they can help produce the best results for your business:

  • On-page SEO – This includes everything internally within your own site that you control to improve search engine rankings. This refers to content writing, metadata, internal links, headers, photos, and videos.
  • Off-page SEO – On the other hand, off-page SEO refers to all the work done externally. This includes, link building, managing local citation profiles, optimization of your Google and Bing local profiles, and much more.
  • Technical SEO – This refers to optimizations made on your site or the server to help fix any issues holding your site back from optimal performance. We check things such as image sizes and format, redirects, page structure, canonicals, user experience, and page loading speed.
  • Local SEO– This is a strategy that helps your business increase visibility within a specific focus such as plumbing through search results on different search engines. This is helpful especially for advertising plumbing services right in your desired neighborhood.

When these SEO types are implemented correctly, they can help plumbing companies increase brand recognition within their specific industry. Overall, these are important to consider when wanting to grow your business’s online presence.

Why Should I Outsource My Marketing?

When you decide to use a reliable SEO agency to help take over your online efforts, it not only gives you the time you need to focus on others areas of business, but also comes with a range of other benefits such as access to SEO tools, reporting, editors, and more.

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“If you are contemplating a change in marketing strategies, I highly recommend requesting a strategy consultation. You will be in for a treat! John and Aubrie were both very kind, professional and engaging. John gave us a number of very helpful tips…all at no cost to us!” – Simeon Shankster, Shankster Bros

What Plumber SEO Campaigns Look Like with Sixth City

Our goal is to help you make improvements to your site in order to rank highly in Google’s search engine results pages in your desired area. We do this by:

  • Obtaining more qualified leads to drive sales
  • Increasing keyword positions on Google
  • Improving your brand’s presence online

Quality and measurement are our highest priorities in any local SEO campaign we create. Our campaigns are targeted toward your goals, target audience and target location. Here are some results our services have yielded in the past for our clients:

  • Search engine traffic improved 540%
  • New users on the website up 58%
  • Conversions increased 295%

What Makes Sixth City Different from Other Plumber SEO Companies

  • Our team has years of digital marketing expertise, working with many different industries both B2C like plumbers and B2B. As a small, in-house team, we give our clients the attention they all deserve and produce high-quality work in return.
  • A marketing campaign with us is always 100% unique and geared toward what our clients are trying to achieve. We suggest tailoring efforts and campaigns to your goals and target audience.
  • Sixth City is a full-service agency that offers many other essential services including PPC, website design and development, social media marketing, HubSpot marketing and more!
  • Customer satisfaction is a huge priority of ours and many of our clients have been longtime partners who have found success through our ongoing campaign work.
  • Our Sixth City team has a variety of office locations including in ColumbusPittsburghIndianapolisChicago, and Cleveland.

Essential Services Our Marketing Agency for Plumbing Contractors Provides

top home services digital marketing agencyNot only do we offer SEO for plumbers, but also a variety of other digital marketing services as well. We strive to deliver you the best results possible to better enhance your company’s online presence. Whether you specialize in plumbing, HVAC, painting, or another home service, we can help you through the following:

  • Website Design and Development – Our team is happy to design a user-friendly website for your business, which is a great asset to your online marketing efforts. Our websites are built to serve your marketing goals and target audience and be compatible across devices. Additionally, they are easy to use and update by your staff.
  • Email Marketing – We’re here to help craft and schedule out emails to introduce new products or features to existing and potential customers. Keeping your customers in the loop on industry news, or anything else, is incredibly beneficial. This will all help drive clicks to your site.
  • Pay-Per-Click Campaigns – Our PPC campaigns include monthly ROI reporting, ad copywriting, keyword analysis, auditing, and much more. Through paid ads, we’re able to target a specific audience and receive more qualified leads.
  • Social Media Marketing – We will craft, edit, and upload posts to your channels of choice. We’ll work with you directly to design a social media strategy that fits your company best. This strategy will increase your brand recognition and help engage with your target audience more effectively.
  • Much More – At Sixth City, we also offer conversation rate optimization and consulting and auditing services! We’re happy to help grow your plumber business in the digital world! Whether that be SEO for plumbing companies or a combination of tactics, we’re here to help!
“Sixth City Marketing has made me realize that having a website and not doing SEO is like getting a phone number and not listing it anywhere.” – Marc Konys, Bruening Glass Works

Want to Start Boosting Your Online Rankings via Plumber SEO?

An effective strategy of local SEO for plumbers is essential. Solidify your SEO efforts by contacting the Sixth City team today! We can provide you with a free website evaluation to determine how we can make your online presence soar and we can share our experience in helping similar businesses such as residential and commercial painters, roofers, electricians, contractors, and more.

We look forward to talking with you on how we can help.

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