Our SEO Services for Construction Companies Can Build Your Firm a Healthy, Steady Pipeline of Bids
As a construction company, we know that finding a marketing agency that can actually deliver results is half of your problem. You’re likely also running into agencies that deliver one-size-fits-all SEO strategies, meaning you and your competitors are receiving the same content. But the reality is, a commercial builder bidding on a $10M hospital contract needs an entirely different strategy than a homeowner looking for a simple kitchen remodel.
Your Next Contract Isn’t Going to Come From a Generic SEO Campaign
We focus on positioning your firm to win high-value commercial bids and premium residential contracts. Generic SEO doesn’t work in construction, because a commercial builder bidding a $10M hospital fit-out and a remodeler quoting a kitchen are not searching for — or being searched for — the same way. Which is why we build custom strategies crafted specifically around your project pipeline, estimating cycles, and regional target markets.
So if you are tired of wasting budget on traditional marketing such as billboards, flyers, or radio ads – we are here to take you into the 21st century. And you’ve got to move quick as AI search is becoming more popular by the minute! Thankfully for you, this is where our search engine optimization services come in. We know what it takes for you to get real revenue with customized construction SEO strategies that actually keep bids consistently coming through the door.
How Our Construction SEO Company Wins You More Bids
We want to make sure when a business or homeowner is searching for “construction company near me in [city]” or “qualified construction firm for senior living” that you’re coming out on top. Our tactics help target each of those buyers — mapped to how your firm actually wins work: your project pipeline, your estimating and bid cycles, the delivery methods you specialize in (hard-bid, design-build, CM-at-risk, IPD), and the specific cities and counties where you actually take jobs.
- Keyword research mapped to your pipeline – We will evaluate which specific keywords will rank well for your business to help reach your construction company’s goals. This goes beyond basic “construction company” terms. We research the exact queries used by developers, civil engineers, and procurement managers to help target high-intent searches for specific delivery methods, asset classes, regional bonding capacities, and more.
- Metadata optimization to entice clicks – Your meta tags are what people see on the pages of search engines. They not only need to reiterate what your page offers but also entice them, too. Our team is always updating metadata, including the target keywords that will help get clicks from potential bidders.
- Project page writing to captivate users – Our experienced team of writers will optimize new and existing content for locations, industries, and case studies to help increase your site’s ranking and gain more traffic for the high-intent keywords we research. And our team is skilled in adapting to your brand, so it will come off as if it were written by someone who’s actually been to a jobsite. This means we will optimize your core capability pages and more so that buyers can easily read what they need to put you on their short list.
- Optimization for visibility on AI engines – No matter if it’s GEO, AEO, or whatever you call it, our SEO strategies are built to improve your visibility on LLMs and AI-powered search results. However, there are additional tactics we’ve taken on to help with AI, such as subject-matter expert interviews, digital PR campaigns, and citation management.
- So much more to help you grow – While the above are the pillars of our SEO strategy, that doesn’t undermine the other various things we will do as ongoing maintenance and strategizing, like competitor research, schema implementation, local SEO, and more.
Featured Construction Company Client/span>
Case Study: How We Grew M/I Homes’ Traffic by Nearly 50%
M/I Homes is based in Columbus, Ohio and builds across 15 major markets. When we started they had just launched a new site and wanted to regain traffic. With the help of landing page writing, GBP optimization, and other technical fixes, they gained the following results:
- Overall website traffic improved by 48%
- Organic website traffic went up by 12%
- New users on the website increased 58%
Our Process Behind SEO Services & How We Work With You
When we start working with a new client, we have a set of steps that we take to craft a strategy and get the project off the ground before we lead into the core of our work and data tracking. The steps of your campaign will likely include:
- Map your keywords to your pipeline: Commercial RFP and procurement terms, trade-specific queries, and the exact service-area cities and counties where you take work.
- Audit competitors and the SERPs: Including which of your markets now show AI Overviews and who’s getting cited.
- Fix the foundation: Indexation on project galleries and spec sheets, site structure, speed, and clean service-area/location pages.
- Build proof-of-experience content: Capability pages, project write-ups, and buyer-intent pages an estimator or owner’s rep would actually read.
- Strengthen local presence: Google Business Profile optimization for each office and location.
- Earn authority: links, digital PR, and citations from sources buyers and AI tools trust.
- Track against bids and leads, not vanity metrics: With monthly reporting, quarterly strategy, and standing meetings with your team.
What Your Firm Will Actually See from Our SEO Services
We measure success by what fills your pipeline: organic traffic from buyers who match your work, phone calls and form fills through your site and Google Business Profiles, movement on the keyword positions that matter for your markets and sectors, and high-quality sites linking back to yours. Higher rankings are the mechanism — booked bids and qualified leads are the point.
Ready for an SEO Partnership Built on a Solid Foundation to Help Your Business Grow?
Why Construction Firms Choose Sixth City Marketing
The Sixth City Marketing team has years of experience working for a variety of clients in a wide range of industries, both B2B and B2C. For each of our clients, we develop a unique strategy for a specific business’s needs.
Why you should choose us as your go-to construction company SEO:
- We are driven by results. Your business’s goals become ours.
- Nothing cookie-cutter here. We create customized strategies for each of our clients.
- We are a small agency, meaning we can focus on providing you the best quality possible. Sixth City strives for a great client relationship!
- We offer not only SEO but also paid online advertising, email marketing, and even custom construction web design
- Our SEO team is in-house and dedicated to responding to your needs.
- We focus on data. Our decisions are based on data and statistics from your site.
- Being located in Cleveland, Columbus, Indianapolis, Chicago, Nashville, and Pittsburgh, along with our online capabilities, allows us to serve your business no matter where you are.
- We do more than just SEO, so if you ever desire to switch gears, we can see what other services we offer could help.
“The EV Bishoff Company has been working with Sixth City’s Marketing team for years. Ally and Steve are exceptional in their field and are amazing at assisting me in my digital needs. Any time I have a question, or an idea I am not quite sure how to implement their right there with suggestions and solutions. Our SEO data and leads has went up tenfold since we started working with them! Thank you Sixth City Marketing!” – EVBCO Marketing Team on Google
Stop Losing Bids to Competitors Who Rank Higher When You Choose Our Construction SEO Agency
Ready to see where your site is leaving contracts on the table? We’re ready to provide essential SEO services for construction companies that actually move the needle for your business to help your portfolio grow. Contact Sixth City Marketing today to get started.
Our Partners & Awards
