Time to read: 6 minutes
If your office is looking for a boost in business, our SEO agency for dentists is here to provide you with some statistics with numbers that prove it’s worth investing in.
An Overview of the Dental Industry: General Statistics
- In 2022, over 64% of adults had at least one dental exam or cleaning.
- The size of the dental market was valued at $36.08 billion in 2022.
- Each year, dental care costs the United States more than $124 billion.
- When choosing a dentist, people are mainly looking for a competent and reputable individual, as well as someone who has been referred by someone they know.
- From 2022 to 2032, the dental field employment rate is projected to increase by 4%.
- 67% of patients would travel further to receive their preferred care.
- 50% of people would pay more money to receive the restorations they need in one appointment.
Search Engine Optimization Statistics
- 71% of people looking for a dentist run a search before scheduling an appointment.
- 86% of users say they contacted a dentist after running a search.
- 68% of all online experiences start with a search engine.
- Aside from referrals, organic traffic is reported to be the next highest-performing, with a conversion rate of 3.5%.
- At 92%, long-tail keywords make up a majority of search queries.
- 14% of Google search queries are formed as a question.
- 77% of patients will use online reviews as one of their first steps to finding a new doctor.
- Though mainly utilized as a social media platform, YouTube is the second most popular search engine
- 46% of all Google searches are seeking local information.
- Google reports that 48% of patients will conduct over two weeks of research before scheduling an appointment.
- 64% of consumers will use a person’s Google Business Profile to find contact information for local businesses.
- When it comes to finding a new business, 84% of customer searches are discovery searches, while 16% are actually direct searches.
- According to SterlingSky, the most successful Google Business Profile category for all dentists is “Dentist”.
- Businesses that have Google Business Profiles are 94% more likely to be viewed as reputable than businesses that don’t have one.
- There are over 1.2 million Google searches for “dentist near me” in the U.S. every month
- According to FollowApp, besides referrals, organic traffic is reported to be the next highest-performing, with a conversion rate of 3.5%
- 98% of people read local reviews before deciding to work with a business
- 88% of people are likely to use a business’s services if they see the owner responds to all reviews, according to WebFx.
- Google Business Profile posts that worked best for dentists were offers for same-day appointments.
Email Marketing Statistics
- For every $1 spent on email marketing, there is a $44 return on investment.
- Welcome emails have the highest open rate of a whopping 82%.
- Saturdays and Sundays are among the worst days for businesses to send emails.
- Before checking social media or other news, 58% of people will read their email first thing in the morning.
- Emails that are sent from an individual representative as opposed to the company as a whole generally perform better.
- The best time to shoot out emails is in the morning, 7 a.m. to noon.
- Images boost open rates of dental emails by around 10 percent
Social Media and Mobile Search Statistics
- Out of the patients who have found health care providers through mobile search, 44% of patients have scheduled an appointment.
- 81% of people tend to open emails on their smartphones, so mobile compatibility is key.
- Out of the dentists that were surveyed, 97% of them use Facebook as their main social media platform.
- With almost 3 billion monthly active users, Facebook is a great way for dentists to get in touch with their desired target audience.
- 41% of people say that the content they find from researching on social media will impact their choice of treatment center.
- FollowApp found that 41% of people say that the content they find from researching on social media will impact their choice of treatment place.
- Out of all PPC engagements, 52% of all clicks come from mobile devices.
- 50% of individuals in the United States use voice search daily as of 2022.
- 60% of healthcare providers say that social media improves the quality of care delivered to their patients
Website Experience and Conversion Rate Statistics
- 77% of patients want a provider that offers online booking and scheduling for their services.
- But sadly, research found that only 26% of practices currently offer it!
- Want to increase the page rank on Google SERPs? If so, it’s recommended to compress images and text on your pages.
- Some of the most effective content marketing for businesses includes case studies, reviews or testimonials.
- 57% of practices are looking to redesign their websites.
- 50% of all consumers expect a good website to load in 3 seconds or less, as site speed plays a major role in converting leads.
Pay-Per-Click Statistics
- On average, paid search drives 35% of traffic for dentists.
- And the ad conversion rate for dentists currently sits just under 2%.
- Four times as many people are likely to click on a PPC advertisement on Google as on other search engines, such as Bing, YouTube, and Amazon.
- Traffic from PPC generates 50% more conversions than organic search does.
- The average ad CTR is 3.52% across all industries.
- Google local search ads (LSAs) account for 14% of clicks on local SERPs.
- Before your LSAs can go live, your Google Business Profile must have at least one review.
- At the same time, 80% of consumers want their LSAs to be organized by either their immediate surroundings or by their city or zip code.
- The average landing page conversion rate for dental offices is around 10 percent
How to Increase Your Dental Practice’s Online Presence
If your dentist’s office wants to increase its digital marketing efforts to boost qualified leads and sales, let our team assist you.
Some of our other related pages to help you as you explore dental marketing services include:
- What Dentists Should Know for Their Local SEO Strategy
- Customized Web Design for Dental Practices
- Full-Service Digital Marketing for Dentists
- Dental PPC Advertising Services
Our Collection of Marketing Statistics and Facts
Disclaimer: The statistics on this page have been compiled by our team from various third-party sources for informational purposes only. We do not claim ownership of this data unless cited otherwise.
