Let Us Help Your Website Bring in More Cases
Are you searching for the most effective way to increase relevant leads from your website? Our team of digital marketing experts at Sixth City Marketing can help you. We have experience working with a variety of industries and our services can be customized to meet the needs of any business.
If you are a law firm searching for a digital marketing agency, choose Sixth City Marketing. Whether your law firm is currently utilizing digital marketing or is just starting out, we will help you meet your goals.
Why You Need Law Firm Marketing
If you work in the legal services industry, you’ve probably learned that you need a strong digital presence in today’s competitive business environment. With so many law firms competing for the same clients, you need to stand out from the crowd.
At Sixth City Marketing, we provide digital marketing for law firms to help them reach their goals, increase leads and clients, and, as a result, improve overall business. Take a look at all we can offer!
Essential Digital Marketing Services We Can Provide Your Law Firm
- Search Engine Optimization– With an expert team of writers and editors in-house, we can help you craft copy for your website and thoroughly optimize your site. Well-written and informative website content is key to showing your prospects that you are an industry leader, and it can work in conjunction with other SEO tactics to improve rankings.
- Local Marketing – We understand that you want to establish a name for your firm in your local area, and we have a set of tactics that can help ensure your presence is known. From optimizing local listings to getting links from other local businesses and more, we can help.
- Video Production– Video has become increasingly popular over the last few years and continues to grow. Utilize our video production services to create engaging videos that share what you do, how you help people, and more!
- Pay Per Click– Pay-per-click ads are a fantastic way to reach your target market and increase the number of qualified leads you receive. When someone needs a lawyer, they will most likely browse the internet for options, so make sure you are one of the first they see with pay-per-click ads.
- Website Design and Development– Our team can design a custom site just for your business in WordPress, Drupal, or whichever content management system you prefer. Additionally, during site redesigns, we incorporate proven marketing tactics with strong calls to action to get you an influx of new clients. For a professional law firm, you want your website to showcase your expertise to prospective clients, and we can help you accomplish that.
- Social Media Marketing– The social media team at Sixth City Marketing will write, edit, and post updates on your social media profiles. We can share posts on Facebook, Instagram, LinkedIn, or any other social media platform you’re on. Additionally, we can help you increase your company’s social following and brand awareness.
- Email Marketing – Leveraging the content we produce on the internet alongside using your current sales funnel to send out helpful tips, important updates on your firm, and more can all help encourage engagement and lead people closer to becoming clients.
Results You Can See and Understand
Digital marketing is ideal because it’s measurable. With data that is easy to track, you can quickly see the results of your digital marketing efforts.
At Sixth City Marketing, we provide all of our clients with monthly reports that are easy to understand and show results. Your monthly report will consist of an overview of the work we have completed that month, how site traffic has changed, the extent of your social media outreach, and how your PPC campaign is performing.
Some of the key metrics we look at to show results include:
- Increased overall leads via both online and phone
- Improved keyword positions in SEO campaigns
- Decreased cost-per-lead metrics in paid campaigns
We focus on measurement to ensure that the marketing tactics we implement are effective and are giving you the results you want to see!
5 Things Other Marketing Agencies Don’t Tell You
- Location matters – When it comes to local search, proximity matters, and the location of your office can impact results.
- Reviews count – Collecting real reviews from clients helps show search engines you’re reputable.
- SEO is the long game – It can take months for some SEO tactics to show results, but once they do, they last for years to come.
- Old tactics hurt – If you invested in cut-rate marketing services in the past, the work they’ve done could be having a negative impact.
- Outdate sites hold you back – Having an older website that loads slowly, features poor user experience, and harbors other issues could be what is holding back your rankings.
Digital Marketing for Lawyers Made Easy
Here are a few quick ways we can improve your digital marketing efforts:
- Write helpful, relevant and industry-specific content on your website
- Implement Google Analytics on your website to better understand which pages and types of content perform best
- Enable goal tracking with lead source capabilities to track ROI
- Ensure listings on Google, Bing, Yelp, AngiesList, and other local resources are optimized properly
- Create targeted Google Ads and Facebook campaigns to reach your core audience using demographic filters
- Design landing pages that are user-friendly and convert highly
- Build more links to your website to increase authority
- Optimize social media platforms to help build your brand
- Implement technologies such as schema, LiveChat, and CallRail that produce more leads
- Create listings on national legal directories to help you be found
- Maintain your blog to keep content refreshed and drive traffic
How Sixth City Marketing Is Different from Other Agencies
At Sixth City Marketing, we focus on quality. Instead of flooding you with tons of irrelevant leads, we provide you with qualified leads that are likely to lead to conversions and become loyal clients.
Additionally, we know that digital marketing is not a one-size-fits-all affair, which is why we create a unique strategy for all of our clients. We work with you closely throughout the entire process, ensuring that we are heading toward achieving your specific goals.
- We’ve been doing digital marketing since 2011 and our team has 25+ years of collective experience.
- Our entire team is in-house; we don’t outsource our work.
- Honest communication is important to us, and you can trust that we report real data and are always transparent.
- We’re always aware of new changes in the industry, which helps us stay on top of our marketing game.
- Alongside producing results, our main focus is to build long-standing relationships.
- Our team can make changes on the fly to ensure you are happy.
Searching for Law Firm Marketing You Can Rely On?
Choose Sixth City Marketing
As a leading marketing agency for lawyers, we will help your law firm look its best online and position you in front of the people who need your help. Contact us today!