Ready to Break Your College’s Enrollment Records?
Let’s say you have an online MBA program at your university, and you want to increase the enrollment numbers for this particular degree. How exactly do you show up more in search engines for people searching things like “online MBA programs” or even “online MBA in under two years”?
Or perhaps a potential student is searching for a business analytics or data analysis degree. If you have a business analytics degree program at your school, what do you do so that prospective students know you offer exactly what they’re looking for?
Truth is, your prospective students are using the internet in every phase of deciding what college to attend. From initial research for schools that may interest them to looking into what degree they may want to go after, it’s all online. And if you aren’t putting effort into your online presence, your visibility to them is pretty much non-existent.
That’s where a targeted digital marketing campaign comes in.
Through strategic design, digital advertising, and SEO services for colleges and universities, you can get the results you desire. Reach out to our team, and we’d be happy to help you start getting the results you deserve.
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Ways We Can Enhance Your Higher Education Digital Marketing Approach
Here are some of the things we take into account when we partner with schools for their digital marketing needs:
Our Ad Targeting is Insanely Specific
When deciding to invest in our digital marketing services, especially PPC, we have the ability to narrow down who your ads are shown to based on aspects such as age, location, income, interests, and more. All of these factors help you get more qualified leads and make the most of your budget.
We Improve Your School’s Organic Presence
The online world is continuously growing and not stopping anytime soon thanks to AI, and with that in mind, having a good online presence can be a deciding factor for prospective students. There are a variety of marketing tactics such as content optimization, technical web improvements, and more that can all increase your current rankings to help students find your university, college, or trade school.
Overall Boosts to Your Brand Reputation
We have certain strategies aimed at helping your business gain more reviews online, through messaging on your website, email newsletters, social media posts, and more. Getting more testimonials for potential students to read creates great leverage and encourages clicks and leads. We want to ensure each of our clients and customers are listened to and their feedback is valuable in making our team even stronger.
We Expand Your Current Market
Along with implementing traditional marketing methods over the years, search engines and social media sites can help you reach more potential customers than other tactics could. It’s important to first review your current market and think about the goals you want to achieve in the long run. This can help open the doors to new ways for marketing higher education online.
How We Will Show Results
Whether you are trying to improve undergraduate or graduate enrollment figures at your institution, Sixth City Marketing can help you surpass your goals.
When you choose Sixth City to be your higher education digital marketing partner, we will have monthly meetings to review campaign results and make any adjustments. Additionally, you will receive a detailed monthly report with important data and metrics. We show our results through:
- Increases in overall leads (both online and phone), which are tracked through Google Analytics
- Traffic improvement (overall, from search engines and from paid channels) in Google Analytics
- Boosting of keyword positions (in SEO campaigns)
- Decreases in cost-per-lead metrics (in paid campaigns)
- Matching leads we obtain through PPC and SEO for higher ed in your programs
The synergy of these factors combined is critical in gauging the effectiveness of an overall campaign. We evaluate each metric using industry-standard platforms.
Ready to Make Digital Marketing Your Main Enrollment Driver?
Our Approach to Higher Education Digital Marketing
- We create a unique strategy to match your campaign priorities. No cookie-cutter approaches here.
- We have the luxury of offering high-quality service and attention to detail that larger, more detached agencies cannot.
- We don’t take shady shortcuts that could improve rank superficially but harm your long-term success.
- We have an in-house staff of writers and strategists.
- We offer a varied portfolio of services to help your site’s conversion rate (design for conversion, video, social media) that we can work into a retainer agreement.
Digital Marketing Channels We Utilize for Colleges and Universities
We specialize in helping schools increase enrollment through digital marketing channels such as:
- Search Engine Optimization – Strategic content creation, link building, keyword analysis, competitor research, and additional technical website optimization for targeting high-volume and regionally focused terms to attract potential students.
- PPC Campaigns for Grad Programs – Targeted paid ads via Google Ads, Bing, Facebook, Instagram, and other social media platforms that have the ability to target potential students who are over the age of 18, and can be segmented based on location, interests, and more.
- Social Media – Content creation, scheduling, monitoring, and response on all of your social media platforms to show students you are active and involved.
- Website Design and Development – Our website design services for colleges can help improve your conversion rate and encourage website visitors to contact your departments for information, visits, and application requirements.
- Email Marketing – Writing, designing, and scheduling emails for your target audience to help reach out to new student inquiries, nurture the process for students who have already requested information, and more.
- Auditing/Consulting – Diagnosing areas of improvement for website content, site structure, technical issues, and various suggestions to improve your Google Analytics data.
Get to Know Sixth City Marketing
Headquartered in Cleveland, Ohio, and with offices in Columbus, Indianapolis, Chicago, Nashville, and Pittsburgh, Sixth City Marketing helps clients across a wide variety of education institutions to achieve their online goals through proven digital marketing tactics, and one of our specialties is higher education marketing campaigns.
We have decades of combined online marketing experience, and we are eager to help your school not just meet but exceed its enrollment goals.
We want to work together with you to achieve your marketing goals. These could include:
- Gaining more qualified leads from prospective students
- Boosting relevant traffic to your website
- Improving your online presence within a specific targeted area
- Return on investment from leads that turn into students
- Increasing overall website strength for years to come
Higher Education Marketing Success Stories
Testimonial from Dean Deborah Spake
“Sixth City Marketing has been instrumental to the success of our online MA in Translation program’s marketing/advertising initiatives. Their expertise in search engine optimization and web design have helped us tremendously in reaching our target audiences and in enhancing our visibility. Their ideas are fresh and innovative. It’s a sincere pleasure working with such a dedicated team!” -Erik Angelone, Kent State University Department of Modern & Classical Language Studies
Start Getting More Online Enrollments for Next Year
Are you ready to see how our in-house marketing experts can assist you in bringing in more students to your school? We have a dedicated team of experts who will put together a strategic and successful digital campaign to help you achieve your goals, no matter if you want SEO for your trade school or web design for your online school.
Not only do we offer a wide variety of digital marketing services, but we are dedicated to giving you a return on your investment and showing you the results of our efforts. If you have questions on our services, reach out today to learn how we can help!
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