How We Can Help Your Higher Education SEO, PPC, & More
Whether you are trying to improve undergraduate or graduate enrollment figures, Sixth City Marketing can help you surpass your goals.
Digital Marketing Channels We Utilize
We specialize in helping higher education institutions increase enrollment through digital marketing channels such as:
- Search Engine Optimization – Strategic content creation, keyword analysis, and website optimization to target high-volume and regionally focused terms
- Pay-Per-Click Campaigns – Targeted paid ads via Google Ads, Bing, Facebook, and Instagram
- Social Media – Content creation, scheduling, monitoring, and response
- Design for Conversion – Design and development with changes to improve leads
- HubSpot Marketing – Integrating HubSpot into your website with web forms to help with lead organization
- Email Marketing – Writing, designing, and scheduling emails for your target audience
- Auditing/Consulting – Diagnosing areas of improvement for content, site structure, and analytics
Our Approach to Higher Education Marketing
About Sixth City Marketing
Headquartered in Cleveland, Ohio, Sixth City Marketing helps clients across a wide variety of industries achieve their online goals through proven digital marketing tactics, and one of our specialties is higher education marketing campaigns.
We have more than 25 years of combined online marketing experience, and we are eager to help your school not just meet but exceed its enrollment goals.
We want to work together with you to achieve your marketing goals. These could include:
- Increasing online leads
- Boosting relevant traffic to your website
- Improving your online presence within a specific targeted area
“I am extremely pleased with Sixth City Marketing, the college’s website traffic has increased substantially along with a significant increase in the quality of our admission leads. Plus, within a short period of time Sixth City’s SEO efforts have catapulted our Google rankings taking us from a buried page to top listings on Google. Sixth City has made a significant difference in the business college’s rankings and admissions.” – Michelle Parrish Manning, Kent State University College of Business Administration, Director Marketing and Communications
How We Achieve Your Goals
- We create a unique strategy to match your campaign priorities. No cookie-cutter approaches here.
- We have the luxury of offering high-quality service and attention to detail that larger, more detached agencies cannot.
- We don’t take shady shortcuts that could improve rank superficially but harm your long-term success.
- We have an in-house staff of writers and strategists.
- We offer a varied portfolio of services to help your site’s conversion rate (design for conversion, video, social media) that we can work into a retainer agreement.
How Do We Show Results?
We show our results through:
- Increases in overall leads (both online and phone) which are tracked through Google Analytics
- Traffic improvement (overall, from search engines and from paid channels) in Google Analytics
- Boosting of keyword positions (in SEO campaigns)
- Decreases in cost-per-lead metrics (in paid campaigns)
The synergy of these factors combined is critical in gauging the effectiveness of an overall campaign. We evaluate each metric using industry-standard platforms.
Higher Education Marketing Success Stories
Kent State University – College of Business Administration
In 2017, we worked with Kent State on their EMBA program, and compared to 2016 we were able to produce the following results through our specialized higher education SEO, website optimization, and pay-per-click services:
- Leads from organic search increased by 38%
- Leads from paid search increased by 148%
- Overall leads increased by 135%
Invest in Our Higher Education Marketing Agency Today
Are you ready to see how our higher education SEO can assist you in bringing in more students to your school? Reach out today to learn how we can help.