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How We Can Help Your School’s Digital Marketing Campaign

Whether you are trying to improve undergraduate or graduate enrollment figures, Sixth City Marketing can help you surpass your goals.
 

Online Marketing Channels We Utilize

We specialize in helping higher education institutions increase enrollment through digital marketing channels such as:

  • SOCIAL MEDIA – Content, monitoring, and response
  • PAY PER CLICK CAMPAIGNS – Paid ads via Google, Bing, Facebook & Twitter
  • SEARCH ENGINE OPTIMIZATION – Targeting high volume and regionally focused terms
  • DESIGN FOR CONVERSION – Design and development with changes to improve leads

Our Approach

About Sixth City Marketing

Headquartered in Cleveland, Ohio, Sixth City Marketing helps clients across a wide variety of industries achieve their online goals through specialized digital marketing campaigns. We have more than 25 years of combined online marketing experience, and we are eager to help your school not just meet, but exceed its enrollment goals.

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We want to work together with you to achieve your marketing goals. These could be:

  • Increase online leads
  • Boost relevant traffic to your website
  • Improve your online presence within a specific targeted area
"Thank you for so much for kicking up our game! We are so happy with your work! You would save a lot of people a lot of work searching out somebody talented and caring enough to help them with their business."

JILL ZUPON

The Attention Center, Executive Director

2016-12-11T17:54:04+00:00

JILL ZUPON

The Attention Center, Executive Director

"Thank you for so much for kicking up our game! We are so happy with your work! You would save a lot of people a lot of work searching out somebody talented and caring enough to help them with their business."
"Sixth City Marketing has made me realize that having a website and not doing SEO is like getting a phone number and not listing it anywhere."

MARC KONYS

Bruening Glass Works, President

2016-12-11T15:31:39+00:00

MARC KONYS

Bruening Glass Works, President

"Sixth City Marketing has made me realize that having a website and not doing SEO is like getting a phone number and not listing it anywhere."
"Sixth City Marketing was the best choice for our SEO work. The lines of communication are always open. John and his team are very attentive and set on helping our company reach our SEO goals. They have made our website much easier to find and new customer inquiries have continued to improve."

SARAH WENTZ

Valco Valley Tool & Die, Marketing Manager

2016-12-27T15:35:33+00:00

SARAH WENTZ

Valco Valley Tool & Die, Marketing Manager

"Sixth City Marketing was the best choice for our SEO work. The lines of communication are always open. John and his team are very attentive and set on helping our company reach our SEO goals. They have made our website much easier to find and new customer inquiries have continued to improve."
"Sixth City Marketing’s work on our website and PPC has made a significant impact on our business. We’ve seen 116% increase in website quote requests."

LISA CALOVINI

Budzar Industries, Marketing Director

2016-12-11T15:37:49+00:00

LISA CALOVINI

Budzar Industries, Marketing Director

"Sixth City Marketing’s work on our website and PPC has made a significant impact on our business. We’ve seen 116% increase in website quote requests."
"I am extremely pleased with Sixth City Marketing, the college's website traffic has increased substantially along with a significant increase in the quality of our admission leads. Plus, within a short period of time Sixth City's SEO efforts have catapulted our Google rankings taking us from a buried page to top listings on Google. Sixth City has made a significant difference in the business college's rankings and admissions."

MICHELLE PARRISH MANNING

Kent State University College of Business Administration, Director Marketing and Communications

 

2016-12-27T15:59:45+00:00

MICHELLE PARRISH MANNING

Kent State University College of Business Administration, Director Marketing and Communications

 

"I am extremely pleased with Sixth City Marketing, the college's website traffic has increased substantially along with a significant increase in the quality of our admission leads. Plus, within a short period of time Sixth City's SEO efforts have catapulted our Google rankings taking us from a buried page to top listings on Google. Sixth City has made a significant difference in the business college's rankings and admissions."

How We Achieve Your Goals

  • We create a unique strategy to match your campaign priorities. No cookie-cutter approaches here.
  • We have the luxury of offering high quality service and attention to detail that larger, more detached agencies cannot.
  • We don’t take shady shortcuts that could improve rank superficially but harm your long-term success.
  • We have an in-house staff of writers and strategists.
  • We offer a varied portfolio of services to help your site’s conversion rate (design for conversion, video, social media) that we can work into a retainer agreement.

How Do We Show Results?

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We show the results through:

  1. Increases in overall leads (both online and phone) which are tracked through Google Analytics
  2. Traffic improvement (overall, from search engines and from paid channels) in Google Analytics
  3. Boosting of keyword positions (in SEO campaigns)
  4. Decreases in cost per lead metrics (in Paid Campaigns)

The synergy of these factors combined is critical in gauging the effectiveness of an overall campaign. We evaluate each metric using industry standard platforms.

Schools We’ve Worked With

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