emoji statsBelieve it or not, emojis can play a role in your marketing strategies, so let’s take a look at some interesting stats on emoji use in marketing and day-to-day work use.

General Emoji Statistics

  • Over 10 billion emojis are used every day around the world (Brand Watch)
  • 44% of customers will more likely buy something if it’s advertised with emojis (Adobe)
  • The most used emoji is the laughing face 😂, then the heart ❤️, and third is the rolling on the floor laughing emoji 🤣 (DooFinder)
  • When creating push notifications, including emojis can increase CTR by 5% (Business of Apps)
  • The brain identifies images just in 13 milliseconds, which is why emojis are a useful tool for communication (MIT News Office)
  • The 🤠 is the #1 most misunderstood emoji (Adobe)
  • There are more than 3,600 emojis on iPhones (USA Today)
  • Google My Business Posts that contain emojis get twice as many clicks (Sterling Sky)

Statistics on Emojis and User Behavior in Marketing

  • If your target audience is mostly men, you’ll want to cut down on emoji use (NetHunt)
  • 42% of women think it’s fun when brands use emojis (NetHunt)
  • 15% of people the age 45+ believe that emoji usage is inappropriate (NetHunt)
  • 51% of people will more likely engage with a brand’s post if they use emojis (Campaign Live)
  • The top reason internet users use emojis is because they feel that emojis help them accurately express what they’re thinking (Falkon SMS)
  • 50% of people are more likely to respond to a message if an emoji is included (Pumble)
  • 32% of Gen Zs have ended a relationship by using an emoji (Adobe)
  • 73% of people believe that including an emoji in your message makes you cooler (Adobe)
  • 91% of emoji users in the United States believe that emojis help make it easier for people to express themselves (Adobe)
  • 92% of online consumers will use emojis (AdWeek)
  • In a case study, when adding an emoji to the meta title, there was an 11% increase in organic clicks (Semrush)
  • In a case study, when adding an emoji into the meta description, there was a 3% increase in organic clicks (Semrush)
  • 50% of emoji users use emojis that are different from their intended meaning (Adobe)
  • 2 in 5 people believe that their identities are not portrayed with the current emojis available (Adobe)
  • 71% of people believe that inclusive emojis can help start conversations about cultures (Adobe)
  • 88% of people will feel more empathetic towards someone who uses emojis (Adobe)

Statistics on Emojis in Email Marketing

  • Using emojis in the subject line of emails increases the unique click rate by 28% (NetHunt)
  • The top Valentine’s Day emoji used in email subject lines, with a 24% read rate is: 💋 (NetHunt)
  • Email open rates with emojis included in the subject line are 56% higher compared to subject lines with no emojis (NetHunt)
  • For New Year’s email promotions, the top emoji used in email subject lines with a read rate of 22% is: 🎊 (NetHunt)
  • If emojis are included in an email subject line, people are 56% more likely to open the email (NetHunt)

Statistics on Emojis and Social Media

  • On Facebook Messenger, over 900 million emojis are sent every day without text (World Emoji Day)
  • Half of Instagram comments have an emoji included (World Emoji Day)
  • On X (Twitter), 86% of emoji users are 24 years old or younger (World Emoji Day)
  • If a tweet includes an emoji, the engagement rate increases by 25.4% (Medium)
  • Facebook posts that use emojis have increased engagement by 25.4% (Medium)
  • Instagram posts that use emojis have increased engagement by 48% (SignHouse)

Statistics on Using Emojis at Work

  • When using emojis, 78% of people believe that emojis affect the likability of someone when communicating at work (PC)
  • 61% of people use emojis at work (PC)
  • 65% of people believe that using emojis makes it easier to express emotions than calling on the phone (PC)
  • 79% of emoji users believe that sharing emojis at work can help share ideas (Adobe)
  • 58% of people believe that emojis can help boost creativity at work (Adobe)

Our Collection of Marketing Statistics and Facts

seo stats 2024
Search Engine Optimization
website design stats
Web Design & Development
social media marketing stats
Social Media Marketing
conversion rate statistics
Conversion Rate Optimization
content management system statistics
Content Management Systems (CMS)
ppc stats
AI Marketing statistics
AI Marketing
ecommerce stats
CTA stats
Calls to Action
email marketing stats
Email Marketing
website redesign statistics
Website Redesigns
influencer marketing stats
mobile marketing stats
SMS & Mobile
emoji stats
wordpress stats
video marketing stats
Video Marketing
schema markup
Schema Markup
content marketing stats
Content Marketing
chatbot stats
Live Chat & Chatbots
google stats
Google Search
dental marketing stats
Legal Marketing Statistics
manufacturing marketing stats
higher education marketing stats
Higher Education
Software SaaS Marketing stats

Our Partners & Awards