Believe it or not, emojis can play a role in your marketing strategies, so let’s take a look at some interesting stats on emoji use in marketing and day-to-day work use.

General Emoji Statistics

  • Over 10 billion emojis are used every day around the world (USA Today)
  • 44% of customers will more likely buy something if it’s advertised with emojis (Adobe)
  • The most used emoji is the laughing face, then the red heart, and third is the rolling on the floor laughing emoji (DooFinder)
  • When creating push notifications, including emojis can increase CTR by 5% (Business of Apps)
  • The brain identifies images just in 13 milliseconds, which is why emojis are a useful tool for communication (MIT News Office)
  • The cowboy hat emoji is the #1 most misunderstood emoji (Adobe)
  • There are more than 3,600 emojis on iPhones (USA Today)
  • Google My Business Posts that contain emojis get twice as many clicks (Sterling Sky)
  • There are more than 3,000 emojis as part of the Unicode Standard, with over 1,600 emojis representing people and over 150 variations of smiley faces (Zoominfo)
  • 70% of people state that images convey their feelings on a subject better than words do, highlighting one reason why emojis have become so popular (Statistica)
  • Emojis serve an important role in our online communication because in person only 30% of our communication is verbal, with the rest being made up of tone, body language, gestures, and expression, aspects emojis help to convey (NetHunt)

Statistics on Emojis and User Behavior in Marketing

  • If your target audience is mostly men, you’ll want to cut down on emoji use (NetHunt)
  • 42% of women think it’s fun when brands use emojis (NetHunt)
  • 15% of people over the age of 45 believe that emoji usage is inappropriate (NetHunt)
  • 51% of people will more likely engage with a brand’s post if they use emojis (Campaign Live)
  • The top reason internet users use emojis is because they feel that emojis help them accurately express what they’re thinking (Falkon SMS)
  • 50% of people are more likely to respond to a message if an emoji is included (Pumble)
  • 32% of Gen Zs have ended a relationship by using an emoji (Adobe)
  • 73% of people believe that including an emoji in your message makes you cooler (Adobe)
  • 91% of emoji users in the United States believe that emojis help make it easier for people to express themselves (Adobe)
  • 92% of online consumers will use emojis (AdWeek)
  • In a case study, when adding an emoji to the meta title, there was an 11% increase in organic clicks (Semrush)
  • In a case study, when adding an emoji into the meta description, there was a 3% increase in organic clicks (Semrush)
  • 50% of emoji users use emojis that are different from their intended meaning (Adobe)
  • 2 in 5 people believe that their identities are not portrayed with the current emojis available (Adobe)
  • 75% of people believe that inclusive emojis can help raise awareness for diverse groups of people (Adobe)
  • 88% of people will feel more empathetic toward someone who uses emojis (Adobe)
  • 83% of Gen Z members who use emojis customize them (Statistica)
  • Meanwhile, 75% of Millennials who use emojis customize them (Statistica)
  • 77% of Gen Z members actually wish emojis had more customization options (Statistica)
  • 79% of British people have been shown to use emojis with regularity (Embryo)