Chicago SEO Agency

What is SEO?

Search engine optimization (SEO) is a series of digital marketing tasks and strategies implemented on a company’s website in order to increase organic traffic and ranking through search engines. The goal of SEO is to ultimately increase organic traffic, potential leads, and (hopefully) sales at the end of the day.

The Importance of Investing in Customized SEO Services

Chicago SEO can be considered a form of local SEO, or SEO strategies that are meant to serve specific regions and the surrounding area. Through local SEO, as well as the other types of SEO you can use to boost your business, you will outrank the competition not only in search engine ranking, but in overall revenue and return on investment (ROI) for years to come!

How We Show ROI and Results

In an ongoing campaign, we’ll discuss the changes you would like to see within your business and create a custom SEO marketing plan that best fits your goals. Some things we measure as we implement and analyze your campaign includes:

• Online form submissions or purchases
• Phone calls and live chats
• Increased traffic to your site
• Positive shifts in keyword rankings
• Links obtained for your site
• Much more

Proof of Our SEO Success

Here is just a sneak peek at our case studies, and what type of results we have gotten for our clients over the years in various campaigns:

• Monthly traffic from search engines increased by 632% (Shini USA)
• Conversions have increased 295% (National Church Residences)
• Overall traffic has improved by 402% (TYKMA Electrox)
• 117% more contact form submissions per month (University Commons)
• 90% of Internet leads turn into business (Bruening Glass Works)
• Increased site conversion rate from 1.54% to 4.6% (Valco Valley Tool & Die)

What Makes Us Stand Out from Other Chicago SEO Agencies

Read more about what makes our team at Sixth City Marketing stand out from the rest:

• Lead Focused – We are focused on turning leads to our client’s sites into real customers or clients. We fulfill this by keeping an open discussion on the quality of leads you obtain so we can make the necessary adjustments to drive conversions.
• Industry Experience – Our team has backgrounds in varying fields, from marketing to creative writing to business to design and more, allowing us to provide well-rounded skills to your company. Not to mention, we are always learning and pivoting to changes in the industry to stay ahead of the curve.
• Company Culture – We are a close-knit group of marketers that enjoy working together and believe strong company culture is essential in producing the best quality work for all our clients. And since we are a smaller agency, we work hard together to provide each of our clients with the highest-quality campaign, paying close attention to detail and collaborating for the best results.
• Honesty and Transparency – Our team knows how important honesty is, you can trust we will share important information with your business with full transparency so we can have open and honest discussions with your team and build trust.
• Range of Services – While we pride ourselves on being SEO pros, we also offer more services than just SEO in Chicago. We have many other services including social media marketing, website development, email marketing, and pay-per-click. Being able to incorporate a variety of services can help us cover all your bases for your full potential.
• Data Tracking – The services we offer are measurable thanks to platforms such as Google Analytics, HubSpot, and more. And we tailor each campaign toward your business goals and target audience and pay close attention to changes in keywords, leads through your site, and the number of potential customers contacting you about the services your business offers.
• Timeliness and Efficiency – Through our top-notch work ethic, we can ensure your business our team will be efficient and driven to produce results in a timely manner to help your website get on its way to success.

As a business, we are aware you have to find the right agency that best fits your company’s goals. We can ensure if you choose our team, we will work closely with you to discuss strategies for your business to meet the desired goals.

Answers to Frequently Asked SEO Questions

We often receive a variety of questions pertaining to search engine optimization, and to help, here are some answers to some top frequently asked questions:

Why does my business need SEO?

To help users searching for your offerings better find your business online, above your competitors, you need to optimize your website strategically to help your website rank well on search engines.

How is SEO different from traditional marketing?

SEO is completely digital, while most traditional tactics such as billboards, mailers, and other methods are not. Not only are most traditional approaches costly, but they lack the ability to track data, leads, and more.

Is SEO Different Than PPC?

Yes, pay-per-click marketing depends on directly paying a platform to showcase your ads, while using a set budget to strategically bid against other businesses. SEO, on the other hand, is based on organic listings that Google ranks depending on a variety of factors.

Do I need both SEO and PPC?

There is no rule that you need to do both. However, it can help cover more bases to help bring leads in. PPC is a great tool for businesses that want to target a specific audience or highlight a certain product or service.

Why should my website be mobile-friendly?

Your website should be accessible in a mobile-friendly format in order to accommodate the increasing number of people that are viewing search queries from mobile devices. With nearly 60% of online searches coming from a mobile device and growing, it is important to meet the needs of these potential customers so you can see more leads and sales for your business!

What areas of Chicago do you serve?

Though our office is located in the heart of downtown, we are proud to serve the city as well as the surrounding community. Some of the places we will be happy to meet you include:

• Glenview
• Oak Park
• Hinsdale
• Naperville
• Evanston
• Wilmette

What other services does your Chicago SEO agency provide?

Given we are a full-service digital marketing agency, we can also help get more leads from our other services:

• Pay-Per-Click Advertising
• Paid Social Media
• Web Design and Development
• Conversion Rate Optimization
• Social Media Marketing
• Email Marketing

4 Quick Tips to Boost Your Chicago SEO Right Now

 If you are looking for some simple, yet effective tasks to boost your Chicago SEO efforts, you have come to the right place. Just some of the simple SEO tasks we recommend implementing in order to boost your business in the Chicago area include the following:

• Claim your company’s Google Business Profile (GBP) – This is a great way to easily get your business included in Google’s Map Pack. Once claimed, make sure that you completely fill out your profile with photos, services, hours of operation, and more to help boost your rankings on popular search engines. 

• Rack up the reviews! – Once you have completely optimized your GBP, you should ask satisfied customers to leave positive reviews on your profile. You can do outreach by asking them directly, posting on your social media, and even encouraging your consumer base through email marketing

• Tweak your technical SEO – Elements such as site speed, mobile compatibility, and keyword-rich metadata are just some of the ways to improve your website’s overall technical SEO. When doing so, you can increase your overall conversion rate, as well as business and revenue for your company.

• Internally link your webpages – Internal linking is a form of link building that involves linking pages to your website to other relevant pages of your website. We recommend this form of link building because it can be completed by your team and does not involve reaching out to outside companies or websites during the process.

Have any questions regarding tips and strategies to get your Chicago company on the map? If so, contact our team of experts directly, as we would be happy to assist you!