Background Information
Cristy’s Pizza is a family-favorite pizzeria with multiple locations across Southeast Ohio, including Lancaster, Circleville, Chillicothe, Amanda, and Logan. Known for their New York-style pizza, wings, and hot and cold sandwiches, Cristy’s came to Sixth City Marketing to grow awareness, online orders, and in-store traffic across each of their community markets through targeted Google Ads management.
Initial Situation
Cristy’s Pizza needed a partner who could turn a modest ad budget into measurable growth across multiple local markets. Their goals for the campaign were straightforward:
- Drive online order volume that translated directly into store-level activity
- Build awareness across all six Southeast Ohio communities they serve
- Promote timely seasonal and event-based offers (Super Bowl, March Madness, holiday gift cards) to capture demand at peak moments
- Support the launch of a new Baltimore, Ohio geo-expansion
The challenge was making a small budget stretch across six geographic markets while still producing meaningful order volume and in-store traffic for each location.
What We Did to Help
Our team built a custom PPC strategy designed to maximize order volume, foot traffic, and ROI across every location. Key tactics included:
Hyper-Local Geographic Targeting
We emphasized geographic targeting around all six Southeast Ohio communities, consistently capturing high-intent traffic from search and local map placements where prospective customers were actually looking for pizza nearby.
Strategic Ad Extensions and Location Targeting
We used ad extensions and location targeting to surface timely offers, individual store locations, and menu variety directly in the ad results — making it easier for customers to click to order, call, or get directions.
Seasonal and Event-Driven Promotions
Rather than running a single static campaign, we built a rolling calendar of monthly promotional campaigns tied to seasons, sporting events, holidays, and major local events.
Integrated Tracking and Reporting
We executed campaigns in Google Ads, tracked website and conversion behavior in Google Analytics, and delivered streamlined, visual monthly reporting to Cristy’s team through DashThis — giving the client transparent insight into every dollar spent and every order generated.
Results of Our Work
The combination of tight local targeting, rotating promotional campaigns, and disciplined budget management produced strong results across both online and in-store channels.
During Q1 of 2025 alone, our Google Ads campaigns generated 6,828 click-to-order interactions — reflecting high customer intent to order from nearby Cristy’s locations and translating directly into pickup and foot traffic at the stores. Promotions tied to the Super Bowl and March Madness amplified this effect by capturing demand at exactly the moments local customers were planning to order.
Across the full June 2024 – June 2025 campaign period, our PPC work delivered:
- 74,090 total clicks
- 5.98% click-through rate
- 64.23% conversion rate
- $0.34 cost per conversion
- 1,239,062 total impressions
- 45x return on ad spend (ROAS)
Beyond the metrics, our PPC work has helped solidify Cristy’s Pizza as a firm contender within each of the communities it serves, turning a modest ad budget into consistent, measurable growth in both online and in-store orders.