Attracting people to your website can be a crucial part of getting more business, and potential patients are out there searching for reliable medical providers every day. Our SEO services for healthcare institutions helps them find you!
How We Help Your Practice with Medical SEO Services
With increased competition, contending with spammers on Google Maps, and various other factors, performing healthcare SEO marketing is harder than ever, but this is where we step in. Here are some of the custom SEO services we can provide to medical practices:
- Local Listing Optimization – When you search “hospital near me” or whatever category your practice falls under, where do you show up on Google Maps? Making sure your Google My Business profile is claimed and optimized is a crucial part of getting more customers in your area.
- Spam Fighting – While being on Google Maps is incredibly important, another major aspect of local healthcare SEO involves cleaning up fake listings and removing spammers who may be taking away potential patients.
- Content Optimization – The content you have on your website is not only important to hook customers, but also should be written with Google in mind as well. From strategically placed keywords to page layout to copy choices, there are a variety of things our writing team considers when giving your website content a makeover.
- Link Building – As a tactic to strengthen the authority of your website over your competitors, we conduct thorough competitor analysis and pair it with creative strategies to build more backlinks to your website, which are valued by Google.
- Technical Adjustments – From making sure all your photos have alt and title tags to writing eye-catching metadata for all of your pages, there are numerous things we can do behind the scenes of your website to improve your online presence.
- Proper Data Tracking – If you don’t already have Google Analytics installed on your website with proper goal tracking in place, we can configure it to ensure that we can both see the success of your campaign in terms of form submissions, phone calls, traffic, and more.
Why You Should Invest in SEO for Healthcare Companies
According to a research study conducted in 2017, investing in online marketing services can truly pay off because search engines were patients’ primary way of searching for medical providers.
Not to mention, here are the percentage of healthcare consumers that ran an online search before scheduling an appointment for a given field, according to LSA Insights:
- Physicians – 71%
- Surgery – 71%
- Hospitals – 69%
- Clinics – 67%
- Physical Therapists – 84%
- Chiropractors – 61%
- Optometrists – 74%
- Dentists – 71%
Sixth City Marketing Is Different from Other Healthcare SEO Agencies
Our medical and healthcare SEO experts stand out in many ways. Here are a few to keep in mind:
- Our work is all custom
We approach every business with a tailored plan of action, and our strategists, writers, and designers never use cookie-cutter approaches.
- We are a close-knit team
Our in-house staff works effectively together to provide the utmost quality in all of the work that we do.
- We don’t just do SEO
If you ever want to expand to paid marketing, or give your website a facelift, we can offer additional packages to cover these needs.
- Our knowledge is always growing
Google is regularly changing their algorithm, and new trends and techniques emerge all the time. You can trust that our team stays on top of these changes to provide the best services possible.
- Data is always top of mind
Since we know you want to see an ROI in our services, we send you monthly reports highlighting the results of our efforts.
Come See What Healthcare SEO Marketing Can Do for You
Talk to our team today for further info on how we can get you more patients through SEO services. We look forward to speaking with you!