Our SEO Services for Healthcare Providers Can Increase Your Practice’s Rankings and Profits

The way patients are looking for a new family doctor, insurance provider, or even vitamin supplements is changing. The traditional 10 blue links Google used to display are now being replaced with AI Overviews, large ad placements, and YouTube links. So even if you’re in the local pack, you still have a lot of work to do to make sure you stand out in search results.

Luckily for you, we have experience helping medical providers get noticed online. And if you’re looking to get your practice to the top of the Google searches, then a custom SEO strategy is what you need to be successful when it comes to online search.

By investing in our healthcare digital marketing company, you are setting yourself up for success to receive more phone calls and form submissions, ultimately leading to an increase in overall sales and revenue.

Read Our Guide to Healthcare SEO Strategies
“The team at Sixth City is second to none!! Starting with the owner John and all his teammates I’ve worked with I have nothing but glowing things to say! I felt that they cared about MY business growth as their #1 priority even if it wasn’t always best for their bottom line. They are passionate about and great at what they do. If you’re looking for a team to help with your business, don’t look any further. This is the team that will feel like an extension of your own business!” – Dr. Paul Mikhli, Beachwood Dental

How We Help Your Practice with Medical SEO Services

With increased competition, contending with spammers on Google Maps, and various other factors, performing online marketing is harder than ever, but this is where we step in. Here are some of the custom doctor SEO services we can provide to medical practices:

  • Local Listing Optimization – When you search “hospital near me” or whatever category your practice falls under, where do you show up on Google Maps? Making sure your Google Business Profile is claimed and optimized is a crucial part of getting more customers in your area.
  • Spam Fighting – While being on Google Maps is incredibly important, another major aspect of local SEO for doctors involves cleaning up fake listings and removing spammers who may be taking away potential patients.
  • Content Optimization – The content you have on your website is not only important to hook customers but also should be written with Google in mind as well. From strategically placed keywords to page layout to copy choices, there are a variety of things our writing team considers when giving your website content a makeover.
  • SEO for AI Search – When assessing their symptoms, people often type in whatever they’re experiencing online to learn more. But instead of just asking Google, they’re also asking ChatGPT and other AI platforms. We can help ensure you’re cited in the answers they give.
  • Link Building – As a tactic to strengthen the authority of your website over your competitors, we conduct thorough competitor analysis and pair it with creative strategies to build more backlinks to your website, which are valued by Google.
  • Technical Adjustments – From making sure all your photos have alt and title tags to writing eye-catching metadata for all of your pages, there are numerous things we can do behind the scenes of your website to improve your online presence.
  • Proper Data Tracking – If you don’t already have Google Analytics installed on your website with proper goal tracking in place, we can configure it to ensure that we can both see the success of your campaign in terms of form submissions, phone calls, traffic, and more.
  • Competitor Research – One of the most important parts of implementing effective SEO for your company is having a good understanding of what other businesses in your industry are doing that makes them rank above you. From keywords to backlinks to even page length, we assess a variety of factors to see where we can fill in the gaps on your website.
   

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How We Differ from Other SEO Agencies for Healthcare Providers

Our medical SEO experts stand out in many ways. Here are a few to keep in mind:

  1. Our work is all custom
    We approach every business with a tailored plan of action for B2C and B2B brands, and our strategists, writers, and designers never use cookie-cutter approaches.
  2. We’ve worked with various healthcare niches
    Since opening in 2010, we’ve worked with dentists, health districts, therapists, ABA practices, and medical manufacturers
  3. We are a close-knit team
    Our in-house staff works effectively together to provide the utmost quality in all of the work that we do.
  4. We don’t just do SEO
    If you ever want to expand to healthcare PPC ads or a medical website redesign, we can offer additional packages to cover these needs.
  5. Our knowledge is always growing
    Google is regularly changing their algorithm, and new trends and techniques emerge all the time. You can trust that our team stays on top of these changes to provide the best services possible.
  6. Data is always top of mind
    Since we know you want to see an ROI on our services, we send you monthly reports highlighting the results of our efforts.
  7. Our goal is to supplement your sales pipeline
    Our main goal is to help your business get more leads that your sales team or staff can then convert into new patients or customers.
  8. We serve businesses all over the nation
    Our main office is located in Cleveland, but with our other locations in Columbus, Indianapolis, Chicago, and Pittsburgh, we can help you no matter where you are.
Dr. Katie Orr

Featured Case Study

538% More Organic Traffic for Dr. Katie Orr

Dr. Katie Orr was looking to grow her practice’s online presence around Indianapolis to help get more patients. Our SEO and AI search services resulted in:

  • Organic traffic elevating 538%
  • Oragnic leads elevating 50%
  • Overall traffic goal elevating 780%
Read Dr. Katie Orr's Full Case Study
“We called on Sixth City as well as a number of other company’s to make a proposal for a new look, and a better run WordPress website for the Lake County Health District. They were low pressure, more problem solving, and step up where we needed, but also let us do things that we needed. In the end our new look is a very functional well branded site, and they were professional, knowledgeable, and precise with their help in our website build. We went through all of our own content, and up our game as well. So we are pretty pleased with the result.” – Lake County Health District

See What Our SEO Company Can Do for Your Medical Practice

Implementing an effective and successful SEO strategy is crucial to kickstarting your company’s growth. We’re here to help accomplish just that. So if you’re ready to increase your online presence, contact us today for further info on how we can get you more revenue through SEO services.

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