SEO Can Help Bridge the Gap Online Between Patients and Mental Health Professionals

John SammonAuthor:John Sammon
Updated on 05/02/2024

Let’s face it, we live in a digital world. Everyday people are searching online for the care they need, whether it be they are doing diligent research for a provider on their laptop, or someone they can talk to immediately on their smart phone while on the go.

And without proper implementation of search engine optimization strategies for therapists, it can be tough for users to find your business online.

This is where our experts step in. Via the help of our free 2024 guide below, we hope you can get the answers you are looking for. Or, if you’d rather leave it to the pros, our experienced team has worked with a variety of healthcare providers, such as ABA therapists and counselors, and we’d love to chat about your current marketing setbacks. Use our form the the right or click the button below to get started.

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FAQs on SEO for Mental Health Providers

Whether you are a psychiatrist, family and marriage counselor, or maybe even a psychotherapist, SEO can give your business the upgrade you’ve been looking for to help prospective patients find your services. Below we’ve crafted our guide for therapists to help you level up your marketing in 2024 and beyond.

Table of Contents


What is therapist SEO?

Search engine optimization (SEO) encompasses a variety of strategic tactics that all center around improving your website to boost your website’s visibility on Google, Bing, Yahoo, and other search engines.

For therapists and alike, your specific set of SEO strategies are centered around generating traffic from potential patients to your local profiles and website, and having curated, helpful content on your website that can entice these visitors to complete an action (or goal) such as calling you, filling out a form, or using a live chat. Then, when those visitors turn into real patients, the sales you gain will reiterate the ROI of SEO.

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When should I start doing SEO?

Like the age old phrase goes, there is no time like the present! So the sooner you are able to dive into implementing SEO strategies on your website, the quicker you can expect to see results.

And keep in mind that SEO is a marathon, not a race, and it can take around 3 to 6 months to start seeing tangible results, as it can take time for search engines to catch up on the changes you’ve made. However, there are some tactics that should quicker results than others.

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Keywords therapists should be targeting on their website

If you don’t know, keywords are core pillar of SEO, as they help search engines understand what your page is about, which helps them rank your web pages accordingly based on what a user is searching for.

For example, if you are a behavioral therapist, keywords you would specifically target on your key pages would be a healthy mix of terms such as:

  • Behavioral therapist
  • Behavioral therapy services
  • Cognitive behavioral therapy (CBT)
  • cognitive behavioral therapists near me
  • Dialectical Behavior therapy (DPT)
  • Virtual DPT providers
  • And so on!

And don’t forget to utilize your blog as well to target long-tail keywords, which are most often questions people are searching as they are in the beginning stages of their mental health journey. Not to mention blogs can also help you get more backlinks to your site if you can get your content to rank well. Some examples of blog content you can write could be:

  • When to know you need to see a psychiatrist?
  • What is the difference between cognitive and dialectical therapy?
  • # Small ways to help your mental health on a daily basis
  • # Methods to help your during an anxiety attack

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How local SEO comes into play for therapists and counselors

If you’re a therapist who offers in-person sessions, doing localized SEO strategies is vital to connecting with customers in your immediate area. And when people search for mental health services near them, you’d want your business to show up, right?

Something we track closely for our local SEO clients if their positioning in the local 3-pack on Google, which is a type of result that shows for queries that Google believes have local intent behind them. You’ve likely seen it before, it looks like this:

therapist local pack

To show up in the local pack, you will need a Google Business Profile, and the best part is they are free to create! To create one, you will need a legitimate address in your local area. However, you can use your private address to make a profile, just be sure to check the option to hide your address! So keep scrolling, because we will go over optimizing your GBP in the next section.

Note: Google uses proximity heavily when it comes to ranking. Your exact location, even when you hide your address, is taken into account. So please keep in mind it can be tougher to rank outside of a 5 mile radius, especially if there a lot of competition in your area!

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How to enhance and Optimize your Google Business Profile

Once you’ve created your profile, you will need to do a little more leg work to help it start showing up in the local pack. Here is what we recommend:

Choose the most accurate main category – The main category you select is one of the top factors for ranking. You can add up to 10 categories, but only one can serve as your main choice. As of May 2024, here are the relevant categories you can add:

  • Psychiatrist
  • Counselor
  • Family counselor
  • Marriage or relationship counselor
  • Child psychiatrist
  • Child psychologist
  • Psychologist
  • Psychotherapist
  • Applied behavior analysis therapist
  • EMDR psychotherapist
  • Gestalt therapist
  • Biofeedback therapist

Provide all key information – Be sure to accurate enter your address (if applicable), hours of operation, phone number, logos, social profile links, and description.

Add custom services – If some of the categories Google provides don’t exactly match what you do, thankfully, they give you the opportunity to add niche services to your profile. This is great area to also sneak in keywords such as “virtual therapy services.”

Collect reviews – Not only are reviews important for ranking, but patients will want to choose a provider they can trust, and reviews from your clients will be able to showcase that. If you have any past or present patients who would be comfortable having their name show online, kindly see if they’d be willing to leave a review on your GBP.

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Data to Back Up Why You Should Invest in SEO

We know that you may want some more proof that search engine optimization is worthwhile, so to help, here are some healthcare-related statistics that may convince you:

  • Every minute, 70,000 healthcare searches are done
  • 32% of healthcare professionals lack local listings
  • 71% of patients find new providers by researching reviews online
  • 64% of patients book a appointment through the providers website
  • 94% of people believe that the reputation of a healthcare provider is important to them
  • 71% of people won’t book an appointment if their website lacks the kind of information they need

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3 Tactics Therapists Should Implement for their SEO

Get listed on relevant industry websites
Aside from your local Google profile, and keywords on your website, something else that is vital to SEO success is obtaining high-quality links to your website. This process is called link building. One of the easiest approaches to link building for therapists would be to ensure you are listed on national and local directories that showcase therapists. When you join these directories, be sure to add a link to your website in the profile!

Work on your site’s copy
Not only is the copy on your website important for search engines, but it also can make or break a potential patient from reaching out. Google rewards websites that make content that is made for humans. So take time to step back and review your content from a patient’s point of view and ask yourself questions such as:

  • Does the content provide a good description of the topic?
  • Do you show proof of trust, such as certifications, awards, and testimonials?
  • Do the headings or page titles summarize the content?
  • Is the content written by someone who has proof of expertise and experience in the subject?
  • Does your copy provide value in comparison to other pages in search results?
  • Do users have an easy reading experience, such as minimal white space and a good mix of text, graphics, and calls-to-action?

Use your knowledge to get more links
As another link building tactic, there are a variety of platforms out there that connect you with journalists who are writing articles in topics related to your field, who are looking to quotes from industry experts to include.

We recommend signing up for SOS, Qwoted, and Featured!

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Grow Your Business Online with the Help of Our Therapist SEO Services

Since opening our doors in 2010, we’ve helped various companies improve their online presence via customized SEO strategies catered to their unique needs.

Our in-house team is made up of professionals with diverse backgrounds in marketing, journalism, business, design, and so much more. And together, we all collaborate to help our clients succeed.

And just to prove that we do more than talk the talk, here are some results we’ve been able to produce for our clients over the years:

  • 402% more overall traffic
  • 540% more organic traffic
  • 117% more form submissions
  • 90% increase in conversion rate

How We Help Mental Health Professionals via SEO Services

  1. Keyword research and implementation – We will take time to assess your goals, website, and more to find the keywords that are most relevant to your services, location, and more.
  2. Content writing and refreshing – Our strategists will identify what pages on your website need the most work and also strategize new landing pages to create for your site.
  3. SERPs and competitor research – To get a better understand of how Google is ranking pages for your most important terms, we will do thorough research on live search results pages and of your competitors who are ranking currently.
  4. Blog content development – On top of your key landing pages, we can develop a blog strategy that targets long-tail terms to bring more traffic to your website.
  5. High-quality link building – Having a strong backlink portfolio is important for ranking for competitive terms, we can help your site get link placements on high-authority websites that are relevant to your niche.
  6. Technical site improvements – Another key factor to ranking is the usability of your website, things such as page speed, broken pages, missing images, and more can hinder your success.
  7. Conversion optimization – Alongside our SEO work, we also can implement design elements that further influence users who come to your website to turn into clients by reformatting page layouts, adding buttons, banners, and more.
  8. Ongoing meetings and reports – It is important to your team that we have ongoing meetings with you to touch base on progress and successes. You will also receive a monthly report that breaks down key metrics related to your strategy.

What Makes Us Different From Other SEO Agencies

  • We’re family owned and operated, and pride ourselves on being a boutique-sized company
  • We have a 2 to 1 employee-to-customer ratio, allowing us to give you the attention you deserve
  • We’re entirely in-house, meaning we do not outsource any of the work we provide
  • We’re focused on ROI, and can track how customers find you via track phone calls and forms
  • We set real expectations for goals based on extensive research and data from your site
  • We don’t limit ourselves to just working with therapists, so our approach is well-rounded and built up from experience with a variety of businesses
  • We’re headquartered in Cleveland, but have employees that work in various corners of the U.S. and can serve you wherever you are located
“We really enjoyed working with the team at Sixth City Marketing. Everyone was engaged and listened to our needs. Having multiple people on the team gave extra insight and ideas to help our company. Thank you John and the rest of the team” – James Unger, Big Ship Salvage

Get Started with Our SEO Services for Therapists & Counselors

Ready to see how we can help grow your business? Use the LiveChat below or the form at the top of this page to message our sales team and book your free strategy session. We can’t wait to help your business thrive.

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