It’s Time You Invest in Marketing Services for Your Senior Living Community That Actually Work
Are you looking to reach a wider audience within your target market? Implementing a strategic and successful digital marketing plan will lead to an influx of qualified inquiries and consistently scale the census occupancy across your communities.
We Can Help Your Retirement & Assisted Living Communities Get More Residents Online
Seniors and their families face complex choices when navigating the continuum of care. Even if your communities offer exceptional memory care programming, vibrant independent living, or specialized skilled nursing, families cannot choose your community if you are invisible online during their moments of crisis.
We have experience supplying digital marketing for senior living facilities through search engine optimization, paid advertising, social media, and a variety of other services. All of these services can help to showcase your community and all it can provide for the seniors and families searching online for locations just like yours.
Let’s take a moment to look at all the nursing home marketing solutions we can offer your facility.
Start Getting More Residents“Sixth City Marketing provides National Church Residences with a full range of services including website design/administration/management, digital marketing, search engine optimization, analytics/metrics/reporting, and much more. Their excellent customer service, speedy turnaround times, and expert advice makes them a valued extension of our in-house team!” – National Church Residences
How We Helped National Church Residences Reach Nearly 100% Occupancy
We have considerable experience in working with a variety of retirement communities, making us a great choice for your senior living marketing needs! We’ve worked extensively with National Church Residences, which has 340 retirement, assisting living, and memory care facilities within the United States and Puerto Rico.
When they partnered with us for senior living SEO and PPC campaigns, we were able to produce a:
- 295% increase in conversions
- 138% increase in overall website traffic
- 96% increase in traffic from organic search
Multi-Channel Senior Housing Marketing Services to Drive Tour Requests and Placements
- Senior-Focused SEO Services – With our in-house staff of writers and editors, we can craft new copy for key pages on your website, such as your homepage and services, to help improve traffic. We also build content strategies tailored directly to the primary decision-makers: the adult children of aging parents. Our content targets high-intent keywords that address their core family concerns, covering critical topics such as navigating private-pay options, recognizing the early signs of memory care needs, and understanding the local clinical evaluation process.
- PPC for Senior Communities – A great way to get exposure and put your company in front of the right audience is through paid online marketing, otherwise known as PPC (pay-per-click). We design hyper-local paid ad campaigns engineered around a tight geographic radius surrounding your facilities, capturing families searching for immediate placement options within a 10-to-15-minute driving distance. We utilize strict negative keyword strategies to protect your ad spend, filtering out low-intent lookups and prioritizing private-pay family inquiries. From Google Ads, Bing Ads, and ads on social media sites like Facebook, we have a wide range of expertise to help.
- Senior Living Website Design – Is your website stuck back in 1999? We can help. Our team can design a custom site for your facility in WordPress, our preferred CMS. And during site redesigns, we utilize proven marketing tactics incorporating strong calls to action to get you an influx of new residents.
- Much more – In addition to our core services above, we can also complement any of those services with email marketing, social media management, and conversion rate optimization.
Ready to Deploy Digital Marketing Strategies That Stabilize Your Community Census?
Data Transparency: Tracking Cost-Per-Lead and Census Growth Across Your Properties
One of the best parts of our marketing services for assisted living and retirement communities is that we offer monthly reports that you can actually understand.
We will send you a short monthly report that provides an overview of what work we have conducted that month, how traffic has changed on your site, the extent of your social media outreach, and how your PPC campaign is performing.
We place a lot of emphasis on measurement to ensure that the marketing tactics we use on your website are effective and giving you results!
The 5 Phases of Our Customized Marketing Services
- 1. Regional Market Research and Community Competitor Audits – We analyze your website, current keyword positions, and competitors to see what the best course of action is for your campaign
- 2. Local Search & Census Strategizing – Our strategists work hard to craft a custom plan for each quarter to get you high-impact results
- 3. Hyper-Targeted Campaign Deployment – Once we work with you to approve our strategies, our team of writers, developers, and marketing experts will execute the strategy in full
- 4. Attribution & Lead Source Mapping – Every month, we send you a report on the progress of the campaign, conversions (form submissions and phone calls), and other important metrics
- 5. Performance Optimization & Expansion – Being able to see the results of our efforts allows us to pivot strategically based on not only the data, but also your feedback on the leads we obtain for you
Why You Should Choose Sixth City Marketing for Your Retirement Community Digital Marketing
Since 2010, we are proud to have grown and expanded in the world of digital marketing for our extensive clientele. On top of that, some of the benefits of working with us include the following:
- We’re focused on results – We always do our due diligence in being transparent with the data and success we track for you and your company with regard to our services. Helping you see a return on your investment is at the top of our minds.
- We don’t outsource – When it comes to creating a successful digital marketing strategy, you can trust our team to go the distance. As an in-house digital marketing agency, all our work, including strategy, writing, and further account management, in done by our highly skilled team.
- We have experience in diverse areas – Alongside helping senior living communities such as yours, we also have helped a wide variety of industries both B2C and B2B, which helps us keep an open mind when finding the best mix of tactics to help your campaign have success.
- We strive to build relationships – When it comes to working with clients, new or existing, we strive to build and maintain a strong and successful relationship. We want to see your business grow for years to come, as we hope to be a part in those goals being met.
- We are always growing and learning – Our team is consistently seeking out the most up-to-date digital marketing trends, so you can trust us to inform you on the latest SEO, PPC, and web design news.
- We serve nationally – Although our in-house digital marketing agency is located in Cleveland, Ohio, we also have locations in Columbus, Nashville, Indianapolis, Pittsburgh, and Chicago. No matter where your business is located, our team can assist you with your digital marketing endeavors.
With more than 25 years of combined industry experience, let our team assist you with your digital marketing and strategy needs. To learn more about our team, please visit our about page.
“Sixth City Marketing has provided consulting, SEO and many other services to National Church Residences. The team has excellent advice and is very easy to work with.” – Karen Twinem, National Church Residences
Ready to Invest in a Partnership with Our Senior Living Digital Marketing Agency?
We want to improve the marketing for your senior living facility, so be sure to contact us today to find out how we can help. We look forward to hearing from you and assisting you in any way we can!
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