google statsTrying to get to know Google better for your marketing strategies in 2024? Whether you are focused on organic search, your paid campaigns, or just want to know how powerful Google is, our collection of stats can help.

We’ve put together statistics on Google, its searches, user behavior, and more below:

General Google Statistics

  • Google holds 91.5% of the global search engine market share (Techopedia)
  • Google has a search query volume of 10.3 million (Techopedia)
  • Every minute, Google has 5.9 million searches (Semrush)
  • Just in November 2023, Google had 83.8 billion visitors (Techopedia)
  • On average, Google visitors will spend 10 minutes on its site (Techopedia)
  • On average, Google visitors view 8.7 pages (Techopedia)
  • The average bounce rate on Google pages is 28.1% (Techopedia)
  • The country that uses Google the most is the United States (Techopedia)
  • 57% of Google visitors are male (Techopedia)
  • The most popular age group to use Google is 25–34-year-olds (Techopedia)
  • In 2022, Google had the largest market share (Statista)
  • Google has a search index of over 100,000,000 GB and constantly stays up to date (Semrush)
  • 15% of daily Google searches have never been searched before (Semrush)
  • In 2022, Google sites such as Google Search and YouTube generated $191 billion in ad revenue (Semrush)
  • Only 17% of websites rank well in both the web and mobile formats (Semrush)
  • In 2022, 59% of Google search traffic comes from searchers on mobile (Skillademia)
  • Google hosts almost 65 billion indexed web pages (World Wide Web Size)
  • 49% of people consult Google first when they have a question (Fit Small Business)
  • 79% of people visit Google daily whether this is to visit a specific website, browse casually, or ask a question (Fit Small Business)
  • 75% of users will only look at the first page of Google search results (Informza)
  • Organic search plays a huge role in helping users, as search engines help 51% of users find new companies and products (HubSpot)
  • Google has around 99,000 search queries per second, which means there are around 8.5 billion searches on Google each day (seo.ai)
  • Around 19% of Google SERPs show images (HubSpot)

Statistics on Popular Google Searches

  • The top search, “Translate” had 31.5 million searches as of June 2023 (Ahrefs)
  • Other of the most popular Google searches are “Google Translate,” “Google Docs,” and “Weather” (Ahrefs)
  • “How to” was searched 542,000 times on Google (Ahrefs)
  • “How to tie a tie” was searched 314,000 times (Ahrefs)
  • Health-related searches are also popular, such as “How to lower blood pressure had 154,000 searches (Ahrefs)
  • The top digital platforms searched in the U.S. were “Google,” “Amazon,” and “YouTube” (Google Trends)
  • Over 14% of the top 100 searches that occur on Google relate to sports (Similarweb)
  • As of April 2, 2024, the most searched person on Google was Taylor Swift, with a monthly search volume of 7.48 million (Exploding Topics)
  • The most popular query on Google is “what to watch” with an average search volume of 1.2 million (Ahrefs)
  • Following the top spot, sustainable aviation fuel holds second place in terms of top trending topics in the U.S., with a search growth of 6,700% (Exploding Topics)

Google Search Behavior & SEO Statistics

  • People most frequently search with 3-4 words (Semrush)
  • After making a search, 45.5% of users will decide on what to do next within 0-5 seconds (Semrush)
  • Less than 1% of searches will check the second page of Google results (Backlinko)
  • Compared to the top paid search result, users will click on the top organic search results 19 times more (First Page Sage)
  • 49% of searchers will utilize Google to find new products (Google)
  • 46% of Google searches made by users have a local location in mind (Semrush)
  • The top-ranking organic search results on Google receive a 22.4% click-through rate (Semrush)
  • 65% of SEO marketers found that Google’s new algorithm update from 2023 had a positive effect on their web traffic and SERP rankings (seo.ai)
  • Webpages that have the highest number of backlinks will most likely rank the best on Google (Backlinko)
  • 50% of sites that do acquire at least one backlink never make the first page of Google’s search results (Semrush)
  • Longer content is ranked 3.5 times higher on Google compared to shorter content (Semrush)
  • On average, keywords on the top 10% performing sites are between 3.2-3.5 words long (Semrush)
  • 41% of domains that ranked in the top 10 positions, stayed there for 6 months (Semrush)
  • Page titles that contain a question have a 15% higher CTR than regular titles (Backlinko)

Google Mobile Search Statistics

  • Google in January 2024 had a 95.4% mobile search engine market (StatCounter)
  • Compared to desktop users, mobile users will take a longer time to determine their next step after making a search (Semrush)
  • Images are evident to appear 12.5 times more often for mobile search results (Semrush)
  • Videos in organic results will appear 3x more often on mobile devices (Semrush)
  • 17% of mobile users will end their search without a click (seo.ai)
  • 60% of mobile users will contact a business directly from the search results page (Google)
  • Mobile ads are seen to be 5x more effective for businesses than online ads (Marketing Dive)

Google Ads Statistics

  • 63% of people in their lifetime have clicked on a Google Ad when looking at Google results search page (Oberlo)
  • Google ads have a 29% share of the digital ad spend worldwide (CNBC)
  • Google ads owned 73.1% of the market in paid search in 2019 (CNBC)
  • 80% of businesses will utilize Google ads platform for PPC campaigns (TechReport)
  • Google ads in 2022 made $59 billion in revenue in Q4 (Upbeat)
  • The recommendation by Google on the daily ad spend is $10-$50 for those who are brand new to advertising (Semrush)
  • 4 in 5 consumers prefer that Google ads be relevant to their location (Google)
  • From 2022-2023, the average cost-per-click for Google ads was $4.22 (WordStream)
  • The average conversion rate for Google Ads seen from 2022-2023 was 7.04% (WordStream)
  • For every dollar spent on Google Search Ads, a user can expect to see an average of $8 in ROI (Fit Small Business)

Gmail Statistics

  • Gmail was launched on April 1, 2004 (TechJury)
  • Gmail is the most popular email platform with over 1.8 billion users around the world (TechJury)
  • Gmail can be accessed in 105 different languages including Zulu, Sinhala, Nepali, and more (Gitnux)
  • Gmail was the first email service on the market to offer 2-step verification, improving account security (Gitnux)
  • Only 0.1% of the emails that reach your inbox are spam, which means that the anti-spam filters are doing their job (EmailAnalytics)
  • A person will have an average of 5,700 emails in their inbox (EmailAnalytics)
  • The average Gmail user has 1.7 accounts (EmailAnalytics)

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