Our Dental SEO Company Can Get You New Patients and Drive Your Practice More ROI
In a competitive industry like dentistry, your practice simply can’t afford to rely entirely on local or insurance directories and a referral from a family member. To actually grow your practice, your website needs to showcase your highest-margin services in front of patients looking for a new local provider.
Without the use of generic strategies that treat a specialized cosmetic or implant center like a high-volume, low-margin dental chain, our team builds SEO campaigns designed to fill your same-day chairs and book out your high-value specialty services.
How We Will Track Our Work
We combine a variety of factors so that we are able to gauge the effectiveness of any marketing campaign. We help show results in our SEO for dentists by closely keeping an eye on and tracking:
- Organic traffic from search engines to your site
- Form submissions, purchases, phone calls, and live chats
- Overall traffic increases to your website
- Positive movement in keyword positions
“The team at Sixth City is second to none!! Starting with the owner John and all his teammates I’ve worked with I have nothing but glowing things to say! I felt that they cared about MY business growth as their #1 priority even if it wasn’t always best for their bottom line. They are passionate about and great at what they do. If you’re looking for a team to help with your business, don’t look any further. This is the team that will feel like an extension of your own business!” – Dr. Paul Mikhli, Beachwood Dental
How We’ll Help You Dominate the Local Dental Landscape
Given you service people from all across your local area, this means that ranking in just one general spot isn’t going to cut it. This is why we also take proximity keyword tracking into play with Local Falcon’s grid system. We can see how far your reach is, identify what is holding you back in farther suburbs, and then do our magic to help your rankings turn into a sea of green. We can even track terms for the specific services you offer if you are a specialist, including:
- Cosmetic terms like “veneers near me” and “smile makeovers”
- Pediatric queries like “best kid’s dentist in [city]”
- Restorative keywords like “all-on-4 dental implants”
- Orthodontic terms like “Invisalign for teens” and “affordable braces [city]
- And so many more, such as “holistic dentists” and “periodontists taking [insurance]”
No matter if a patient is 2 miles north or 5 miles south, our dentist marketing services can help your practice be the first one they see.
Diving Into Our Approach to SEO Services for Dental Clinics
Learn a little more about some of the things we normally implement for our dental clients:
- Optimizing landing pages – From your homepage to your location and services pages, there are many key pages that potential clients will come to when searching for your services on the web. We will ensure they are optimized for users’ search intent, speed, conversions, and more.
- AI SEO strategies – We will test a variety of different tactics that have seen success in helping brands appear in more AI conversations. This includes digital PR, strategic video, social media engagement, and more.
- Backlink building – In order to help your website gain authority, especially over your competition, we work hard to acquire new links to your domain. These will help your site gain strength in the eyes of search engines.
- Competitor research – This is a key part of our SEO strategies, as it helps us gain a better look into who ranks above you, why, and what we can do to improve your rank against them. We examine a variety of criteria, including keywords, links, reviews, speed, and more.
- Technical improvements – The back end of your website is just as important as the front end that users see and interact with. Behind-the-scenes issues such as 404s, slow-loading pages, and more can be what is holding your site back from success.
- Strategic experimenting – One of the most interesting aspects of SEO is that the smallest changes can help give your site the boost it needs! We are always looking at data and staying up to date on trends in the industry and applying them to our clients.
- Streamlining patient forms – While this isn’t entirely an SEO tactic, it plays a large role in getting results from the SEO work we do. The traffic we’ll drive to your website will be meaningless if your online scheduling process is frustrating. We optimize your site’s layout so that new patients can quickly find your accepted insurance networks, doctor credentials, and clear links to your scheduling page or patient intake forms to help convert users into scheduled appointments.
Featured Dental Case Study
Traffic Increases by 780% for Dr. Katie Orr, D.D.S.
Through SEO, subject matter expert content, and social media marketing, over the course of a year, we helped Dr. Katie Orr’s practice gain:
- 780% more traffic than our goal
- 538% increase in organic traffic
- 50% increase in leads
- 26% increase in homepage traffic
Ways to Further Cover Your Bases Online Beyond SEO Marketing
At Sixth City, we can also supplement our search engine optimization efforts with our other digital marketing services, which include:
- Pay-Per-Click Marketing – Our in-house staff can deliver PPC services for dentists that include custom landing pages, quality ads, and precise keywords to ensure you are reaching the right customers who can turn into real patients.
- Social Media Management – As a complement to SEO, social media is an ideal way for your target audience to get more information about your services and their advantages. Our SEO agency will write posts, schedule them, and monitor your channels.
- Website Design and Development – Once you do the work of drawing potential customers to your practice’s website, you will want them to find a clean and functional website. Our dentist web design team has significant experience in crafting healthcare-related websites, and we make them both easy to navigate and designed for conversion.
- Email Marketing – To aid your SEO efforts, we can create a template to match your brand and produce monthly newsletters for current and prospective patients. We work with MailChimp, Constant Contact, HubSpot, and more.
- CRM Marketing – At Sixth City, we love HubSpot and have used it for years! This means that we can provide consulting and marketing for HubSpot, Pipedrive, Salesforce, and other CRMs. These services will help you to manage your lead flow for better inbound marketing.
- Consulting and Auditing – If you want to just get some advice or get your marketing back on track, we have the ability to work with you on a consulting agreement. With this service, we can give your site an audit, suggest ideas on how to improve web appearance, offer ways to improve from a technical standpoint, or consult on Google Analytics tracking and measurement.
In addition to our variety of services, by choosing Sixth City Marketing for your marketing needs, you’ll reap benefits such as the following:
- A unique strategy curated to match your campaign priorities. No cookie-cutter approaches.
- An in-house staff of writers, designers, and strategists with over 30 years of collective search engine marketing experience.
- Help with both local and national SEO for business-to-business or business-to-consumer brands
- Assistance with your content management system, and we have proficient experience in WordPress, Shopify, Squarespace, Wix, BigCommerce, Drupal, and more.
We Want to Help Your Practice Get More Patients
What Dentists Should Know Before Working With Us
We know that as a medical professional, you have to abide by the rules to avoid malpractice or state board violations. We don’t want that either! This is why every piece of content we write or optimize will be reviewed by you to stay compliant as you are the “subject matter expert” (SME). We also will take time to conduct what we call SME interviews with you to get firsthand knowledge straight from you that will help us shape our content and relay your expertise on your website to ensure medical accuracy. This will help your website maintain E-E-A-T standards. We’ve also seen great results in AI search from these interviews, so be sure to ask about our dental case studies when you book your free audit!
Bonus Points: Five things you can tackle before partnering with our SEO agency
Before starting an ongoing SEO campaign for your practice, take some time to get a head start by crossing these easy-to-do items off the list:
- Claim your Google Business Profile and ensure all data is correct and all your services are added. Even if Google doesn’t have everything you offer, such as “cavity filling” as a main service category, you can add it in as a custom service.
- Create location pages with relevant keywords like “[city] orthodontist” if you have several offices or want to attract people outside of the area your physical office is at. The more help they have before we touch them, the better!
- Reply to any reviews you have online to show potential customers you are involved and professional, and find creative ways to ask patients to leave reviews, such as a text after their appointment or a flyer in their goodie bag.
- Ensure all your pages include your phone number and a contact form to steer users to become patients; otherwise, if it is at all confusing for a user to figure out how to get in touch with your office, the more likely they’ll decide to go with a different dentist.
- Purchase and activate an SSL certificate if your site isn’t already HTTPS; this not only lets users know that any information they add to patient forms is safe but Google too.
“Great company, Great owner, Great People! Can’t go wrong here!!!” – Troy Walton, Murray Hill Dental
Ready to See What Our Dental SEO Agency Can Do for Your Practice?
Your services are important, so you need more than just a pre-packaged marketing approach—you need services tailored to your business and your goals. Reach out to us today to get started!
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