In November, many SEO experts started chatting about changes they were seeing in local search, leading many to believe that we were going through yet another algorithm change in Google. And on December 2, 2019, Google confirmed this change: In early November, we began making use of neural matching as part of the process…
When you begin to implement a digital marketing campaign and start producing content for your website and various social platforms, it can get a bit overwhelming at first. “How much do I write? Which channels should I use? What’s the best way to connect with my audience?” These are all likely questions you’ll pose to…
Online advertising is known to be one of the most successful methods of internet marketing, but with so many different paid channels to choose from, how are you supposed to know which one to invest your money in? Keep on reading to learn about the various types of online advertising so you can decide which…
Utilizing Google Ads can be greatly beneficial for your business, as they can drive new customers to your site and boost your revenue. And once you start a Google Ads campaign, you’ll certainly want to start keeping an eye on everything – unfortunately, sometimes you can hit a snag. It is important to know that…
Pay per click is a great option for a variety of industries, and when you are running a PPC campaign, budget is going to be top of mind. To make the most of your budget, it’s vital that you do your best to lower your CPC (cost per click). Check out these great tips on…
With the new year here, it’s time to boost your manufacturing marketing efforts! It is vital to stay up to date with the latest trends so you can continue to drive revenue to your business. Generate more sales, gain trust from your customers, build a positive reputation and much more! If you’re a manufacturing company…
In the world of online video, YouTube reigns supreme. But its status is not just relegated to video, as the YouTube search engine is actually the second-most-used search engine on the web, with Google, its parent company, being the only search engine to outrank it. With this in mind, it’s vital to have a YouTube…
Do you want your company to grow and thrive online? One of the best ways to do this is to understand and implement an efficient link building campaign, since acquiring links is a very important step in boosting your ranking in search engines. Google has confirmed that links and quality content are some of the…
When utilizing Google Analytics tools, one of the most beneficial parts of the data is being able to see what source your traffic is coming from along with where your leads are coming from. However, if you are accessing your website links through some of your internal third-party platforms (CRMs, form builders, etc.), you are…
Local citations are a key factor in your rankings in web searches for local areas. Whether you are a small, local business or a large corporate company, citations help users discover nearby business locations through any online mention of a business’s NAP: name, address, phone number. These mentions include but are not limited to websites,…
Sixth City Marketing 2019 | All Rights Reserved.
