In 2016, Mark Zuckerberg announced Facebook’s Messenger Platform, which soon led to discussions about how businesses could take advantage and incorporate it into their marketing. Before long, the idea of using the new platform to communicate with customers seemed both logical and convenient, but businesses couldn’t expect to have someone online at all times to…
In recent years, Major League Baseball has seen how valuable social media marketing can be for interacting with fans, promoting its brands, and highlighting everything great about America’s pastime! Let’s take a look at what the MLB has been working on. Official App The MLB first released the free version of their official mobile app…
Sixth City Marketing is continuing its focus on giving back with a one-time $1,500 scholarship to one lucky student, whether they be an incoming or current college student, a non-traditional student, or a graduate student. “We as an agency have made 2019 the year of giving back to our community,” said John Sammon, founder and…
In digital marketing, the term “impression” is frequently thrown out as a measurement metric, but what does it mean? And, equally important, how much do impression matter when it comes to reporting on your marketing efforts? We see website impressions and social media impressions listed on our reporting tools and in marketing articles, but the…
For any business, one of the main goals of its website is to produce as many lead conversions as possible. Once you have a lead, though, it is important to look at it as the start of a relationship between you and that specific client. To ensure a long-lasting relationship that will be mutually beneficial,…
To help out those who are new to the world of SEO, we thought we’d provide a guide on common terms used in the industry! SEO Glossary Algorithm An algorithm is a term used to describe actions taken by a search engine, like the various calculations that provide consumers with the most relevant websites based…
Google recently announced that it would be offering an option in the new Google Search Console for users to be notified about “security issues.” This would include hacked URLs, malware attacks, harmful downloads and more. While this was a feature on the old version of Google Search Console, it’s now housed under a new section…
Our relationship with the internet and the content that we post has changed and developed drastically over the years. And in the last few decades, we’ve seen our fair share of internet videos that went viral, bringing in thousands of views from audiences all over the world. Let’s take a walk down memory lane and…
Two local small businesses collaborated to provide 85 meals for area government employees. ROCKY RIVER, OHIO – As the government shutdown hit day 34, two local businesses were doing what they could to provide a bit of aid to furloughed workers in their area. Owners at Sixth City Marketing and Bearden’s diner in Rocky River…
We are proud to partner with Bearden’s, home of the famous steak burgers, in Rocky River to provide support to federal workers in the Cleveland area who have been affected by the government shutdown. Our CEO John Sammon, who grew up in the area and even interned at the NASA Glenn Research Center, reached out…
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