According to a research study issued by Gartner, one of the world’s top research and advisory firms, the average company spends about 2.5% of their revenue on digital marketing. The rule of thumb in the marketing world is to invest 10% or more on marketing as a whole. Digital marketing’s percentage certainly seems paltry when…
Competitor research is a vital step in discovering which search engine optimization tactics would suit your business best. Keep on reading to discover insights from our in-house marketing experts on how to perform competitor research and how it can help your marketing strategy in the future.
Want to bring traffic directly to your website? Want to boost your business online? PPC marketing is where it’s at. You can drive visitors to your site instantly, enabling you to increase sales, generate leads, and build brand awareness. So if you’ve been wondering, “What is pay-per-click marketing?” read on to discover our insights!
In a continuation of our blog series featuring higher education leaders, we recently conducted an interview with marketing professor Dr. Jennifer Stoner. Dr. Stoner is a professor in the Marketing Department of the College of Business and Public Administration at the University of North Dakota, holding a Ph.D. in Marketing-Consumer Behavior and an MBA with…
According to a new research study, eight of every ten Americans own two or more digital devices. For many, this can include a laptop, mobile phone, desktop computer, tablet, and more. And as the number of technological devices per user increases, so does the need for website accessibility. With the vast majority of the populace…
In our latest interview, marketing professor Jay Richman of Johns Hopkins University offers some fascinating insights on the industry and his views for the digital future.
Do you want to participate in a fun race for a good cause but don’t want to get up at five in the morning… or run in the cold… or have a bunch of people watching you? Well, the 2019 First Man on the Moon 1-mile, 5k, 10k, 13.1, 26.2 run is for you! This…
1. How to Get Started To begin, you’ll want to visit the LinkedIn advertising page and click “create ad.” Once you click you will be redirected to a page that will prompt you to enter your financial information. Don’t worry, your account will not be charged until after you run your advertising campaigns. Your dashboard,…
As part of our dedication to keeping attuned to changes in the marketing industry, we like to interview experts and educators for features on our blog to gain insights on their experiences with marketing. Our recent interviewee is Dr. Vivek Astvansh, a professor at the Kelley School of Business at Indiana University. He has…
On June 3, Google started rolling out their new core update, and by June 8 the update was in full effect. However, many quickly turned to Twitter and other online forums to figure out if the core update had any correlation to their drops in traffic, crawling, de-indexing of their site, and more. Let’s take…
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