Trying to craft an Amazon marketing strategy to take advantage of the possibilities of its algorithm? Read on to discover how Amazon SEO tactics can give you a boost! A9, Amazon’s Algorithm A9 is Amazon’s algorithm that displays search results which are based on a variety of direct and indirect factors. With Amazon being such…
As we continue with our series on higher education industry leaders, our next interviewee is Dr. Tony Branda from the Lubin School of Business at Pace University. Dr. Branda specializes in marketing analytics, a field in which he has completed extensive research and has received publication in a variety of outlets. Additionally, he holds a…
Marketing for assisted living facilities can be tricky as trends in SEO are always changing, but these great strategy methods are timeless and can help your facility improve its search rank. Be sure to keep on reading to see which assisted living marketing ideas would suit your community best!
Dr. Perry Drake of University of Missouri – St. Louis is our next interviewee for our blog series featuring higher education leaders in the marketing industry. Dr. Drake is the Assistant Teaching Professor of Digital and Social Media Marketing and the Executive Director of the Marketing and Sales Leadership Instititute. He holds a Master of…
As a continuation of our higher education series on our blog, our next interviewee is Professor Paige Beal of the Rowland School of Business at Point Park University. Professor Beal has extensive experience in the media marketing industry working for iHeart, Cox Media, and Comcast. She has also worked closely with numerous nonprofit organizations that…
Curious about how you can improve your site’s SEO in 2019? Here are a few tips: Show Your Authority and Expertise One of the best ways to improve your SEO is to write authoritative content that illustrates that you are an industry expert. And it’s pretty easy to do. Writing about basic or beginner blog…
It’s no secret that the process of search engine optimization is constantly changing and evolving. And as it does, it is important to note that there are key SEO tactics to focus on and other SEO tactics to avoid in your marketing efforts. Keeping track of these factors and any changes will help you to…
Our next interviewee for our ongoing blog series featuring higher education leaders is Professor Donna Wertalik from Pamplin College of Business at Virginia Polytechnic Institute and State University. Professor Wertalik holds a Master of Science in Marketing and a Graduate Certification in Social Media and Data Analysis. She has years of industry experience and is…
A lot of companies have probably heard about Google Analytics, but they might not have used the service or know any specifics about it. Give our post a look to learn some key details. What Is Google Analytics? Google Analytics is a website analytics tool offered by Google. With Google Analytics, you are able to…
According to a research study issued by Gartner, one of the world’s top research and advisory firms, the average company spends about 2.5% of their revenue on digital marketing. The rule of thumb in the marketing world is to invest 10% or more on marketing as a whole. Digital marketing’s percentage certainly seems paltry when…
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