When your PPC performance is down in Google Ads (formerly Google AdWords), do you know the next steps to take? Keep on reading to see what quick win actions you can do to get your campaign headed back in the right direction.
Event Details John Sammon, CEO of Sixth City Marketing, will be holding a free lunchtime seminar on Google Analytics Basics in Athens, Ohio on June 20, 2019. The hour and a half seminar will be geared towards helping business owners and working professionals better understand Google Analytics. Google Analytics is a free program that allows…
What Is Google My Business? Google My Business is a free and easy-to-use feature for businesses and organizations to use that helps them manage their online presence. Available both on desktop and as a mobile app, this tool incorporates information from Google Maps and Google searches to relay to businesses their ranking on the search…
Are you looking to learn what SEO is and how it works? Well, you’ve come to the right blog post. If you have just started getting into marketing, you have probably heard the term “SEO” a few times, but not fully understanding what it means can be frustrating. Don’t worry, though, our simple breakdown is…
You know when you sit in the first day of class and they give you the syllabus with the key points and then let you leave? We thought we’d follow that basic premise and give you the high-level information you need on pay per click, or PPC. At its core, pay per click is an…
As time progresses, the interest in digital assistants and voice search is rapidly increasing. With the help of two of the most recognized names in the technological world, Alexa and Siri, life has gotten a little bit easier for consumers. Many tech companies, like Apple and Amazon, are capitalizing on the idea of help from…
As you start to market your business, you may see a lot of articles mention the value of having Google Analytics, which might make you question if it’s free. Thankfully, the answer to that question is “yes.” All you need is a Gmail account. Keep on reading to learn how to make a Google Analytics…
As YouTube changes their monetization policy, the qualifications to become a member of their Partner Program has become much more selective. With the implementation of the new monetization policy, creators who are just starting out will find that they will be hit the hardest. Let’s take a look at what’s changing. YouTube’s Policy The prior…
We were nominated by NOCHE for Best Small Company Internship alongside three other great local companies. And although we didn’t take home the prize, we were very thankful for the nomination and recognition! CEO John Sammon and Digital Content Director Steve DiMatteo both attended the awards luncheon on April 10 in downtown Cleveland to represent…
When looking at the difference between B2B and B2C marketing strategies, they may sound self-explanatory. However, there are many distinct features of each that are crucial to that of the overall sale. Let’s take a look at how they function. What Is B2B Marketing? Business to business, or B2B, marketing strategies focus mainly on a…
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