Are you in the higher education marketing industry and are looking for some easy, new ways to connect with other professionals or learn some worthwhile tips? Facebook and LinkedIn groups make it simple to meet people with your professional interests and to discover the latest trends in higher ed. Check out this list we’ve compiled…
Matt Cook is the Social Media Director at HOMAGE, a popular Columbus-based retro and vintage clothing shop specializing in local pride gear for sports teams, colleges, and metropolitan areas. Learn about how his social strategies have driven thousands of users to not only view his company’s social content, but engage with the brand.
Steve DiMatteo is the Digital Marketing Director at Sixth City Marketing. For the past decade, he has helped websites see the great potential of creative on-site content and social media campaigns. Check out his advice on creating engaging content for your website in our new video.
Do you have a Google AdWords campaign running currently, but are not achieving the web traffic and leads you were hoping for? Knowing how to use different match types when planning your keyword strategy will help you budget your ad spend more effectively and efficiently. Match Types There are 5 different ways in which you…
Columbus, OH is a city that seems to have a pizza shop at the corner of every block. With so many choices, it can be difficult to narrow down the best spot for a good slice—but, don’t fret! Sixth City Marketing is a Columbus company that knows it’s pies. We have done the research and…
Search engine optimization legend Barry Schwartz was drawn into the SEO industry from the very beginning. We interviewed him to learn about how he got his start. Among Schwartz’s many accomplishments is being the CEO of the web service firm RustyBrick, the Founder of Search Engine Roundtable, and the News Editor of Search…
I bet you never thought that Google’s ability to help people find your site could be a bad thing. However, the issue of Google indexing your staging/developing site can create a nightmare for your site rankings. So that’s why this month webmaster and Google+ blogging guru John Mueller posted a list of tips and tricks…
Google now has a new feature that gives you a sneak-peak slideshow of full length videos when searching on your Android mobile device. Video snipets of Youtube videos have been available as a feature for searching quick how to’s—such as instructions on how to do a kickflip on a skateboard. However, this new feature will…
Are you in the online marketing industry and are looking for great people to follow on social media and learn more about? Check out these five awesome internet marketing rock stars! Chris Smith – Lead Singer Chris’ “Rockstar” Quote “I always bring my ‘A’ game, but it’s really the audience and their energy and questions…
Facebook is testing a new feature that would allow business advertisers to target customers by tracking who has visited their brick-and-mortar stores. Currently, Facebook features have allowed stores to target people who visit and buy products from their online site. Facebook local awareness ads use mobile geofencing technology to optimize these local business promotions for…
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