When you do a search on Google, you sometimes will see a box highlighting an answer to your question with the exact answer you were looking for. This is thanks to Google’s featured snippets. Featured snippets are “answer boxes” of sorts which display a short bit of content from a webpage that includes information directly…
On January 13, Google announced that it will be releasing a core update: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more…
The information on your pay-per-click landing page is vastly important for conversions, so you always want to make sure your content is optimized correctly to encourage visitors to become customers. Here are a few ways you can enhance your paid landing pages. Put the Important Aspects Above the Fold Much like a newspaper has its…
As you begin the journey of learning the basics of SEO, you will probably come across canonical tags. Since they are an important aspect of technical SEO, it’s important to have a high-level understanding of what they are and what their purpose is. Keep on reading to find out. Definition of Canonical Tags According to…
If you want your business to thrive online, the best way is for your site to pop up at the top of the search engine list because potential customers are more likely to find your website based on organic searches. Fewer leads to your site means fewer sales and less revenue gained for your business.…
SERanking is an all-inclusive, cloud-based SEO software that can be used for any project, at any level, and work with any budget. This platform is easy to access and can be used easily by a wide range of individuals and companies. The cost-effective software is equipped with a number of useful tools you should be…
When you are thinking about working with a digital marketing agency, it can be difficult to know which service you should go with. From SEO to PPC to even consulting, you may not fully know which one is best suited for your business. Take a look at what types of things you should consider and…
In 2019, local SEO was a huge focus for our marketing agency. And according to various industry experts, the importance of local SEO is not going away anytime soon. One of the biggest topics as of late has been spam submissions on Google Maps. With keyword stuffing in titles, duplicate listings, and businesses that just…
In 2019, we decided to take our relationship with link building to the next level. And over the past year, we have learned a lot about what works and what doesn’t. Keep on reading to get a few tips and tricks on how you can amp up your link building efforts in 2020. Our Top…
As an addition to our ongoing series with marketing professors, one of our digital marketing specialists, Maureen Darrah, interviewed Karen Eutsler, a professor at Xavier University’s Marketing Department. Read her interview below! 1. How long have you been teaching marketing? What made you want to pursue it? I started teaching Professional Selling in 2006…
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