If your company does business in a specific region or area such as Cleveland or Columbus, then your local SEO rankings should be top of mind when it comes to your digital marketing. With local SEO, you are optimizing your website in order to target people within a certain geographic area and trying to get…
What if someone told you that you could sprinkle magic fairy dust all over your marketing efforts and improve what you are doing today? HubSpot is an all-in-one software platform designed to complement and improve your current marketing efforts, and one which we highly recommend. If fact, it’s due to HubSpot’s significant utility that we…
The 2019 Golden Globes are coming up fast. To get in the spirit, we decided to evaluate each of the best picture drama films’ social and digital campaigns to see which stood out. Let’s take a look at what this year had to offer! Black Panther Based on the Marvel comics character, Black Panther rocked…
As the Golden Globes are quickly approaching, we decided to offer our take on the 2019 winners in the comedy and musical section based on their marketing campaigns. With a variety of outstanding options, it was difficult to pick the best, but keep reading below to see who we think ranks number one! Crazy Rich…
Meet Clarity, the new user behavior tool introduced by Bing. Designed to help improve consumer interaction upon any given website, this tool is making headlines for its benefits for companies, marketers, and web designers.
How to Create an Online Profile That Will Differentiate You An internship can be a critical step to launching your career. I was fortunate enough to have a fantastic internship in college at NASA Glenn in Cleveland, Ohio. The experience helped me build critical programming skills, which put me ahead as I came back to…
If you’re fairly new to utilizing digital marketing and SEO tactics for your company, you may have heard of terms like “white hat” and “black hat” but not be entirely certain what they refer to. In this post, we’ll examine the distinction, define a variety of black hat techniques, and illustrate how to avoid them…
Beginning at the tail end of this past summer and continuing into late fall, Google implemented a number of updates and changes to their algorithm, with August’s probably being the most significant one. In the course of the four-plus months since then you may have seen some drops in traffic to certain pages on your…
If you’ve incorporated PPC into your online marketing efforts, you no doubt were looking at it to boost your traffic and leads. Organic traffic from keyword-rich SEO can do a lot, but PPC can give you that extra surge. But what if your PPC work, specifically for Google Ads (previously known as Google AdWords), is…
(Source: Search Engine Land) Google has announced a new feature for their Google Maps platform that some see as a way for the company to compete with certain aspects of Facebook’s business model. Let’s take a look at the feature and what it means for companies and consumers. Following As part of the Google Maps…
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