John Sammon, CEO of Sixth City Marketing, provides insights to help you explore the paid realm of Facebook. The webinar includes a Q&A after the presentation. During the webinar posted above, you’ll gain essential insights on: Options for narrowing your target audience (e.g., age, job, gender) Types of ads you can run Tracking your…
We know the search for a good local SEO company can be hard. But there’s no need to fret – Sixth City Marketing has answers for your essential questions about online marketing companies! 1. What types of services do digital marketing companies offer? A local SEO company often offers a wide range of services, including…
Shopping for a digital creative agency isn’t an easy feat, and if you are considering qualities to take into account when comparing prospective agencies, we’ve created this helpful list of things you should keep in mind. An Up-to-Date Blog or News Section A major component of successful SEO is a frequently updated site with fresh…
“First, we gotta get speed. We need speed. Speed’s what we need. Greasy, fast speed!” Mickey – Rocky II It’s only appropriate to start 2018 out with a Rocky quote. 2018 has already started out with a bang! We aren’t even through January and Google is already setting the stage for a big change that…
Running paid Facebook ads is a key component to producing a worthwhile online marking strategy. However, this powerful strategy for driving traffic to your website is only as good as the marketer’s ability to track its performance in Google Analytics. How can you make sure these paid ads are being tracked correctly? Let’s take a…
When a visitor comes to your website, they leave behind their trail of online behavior through data which shows what content they engaged with and for how long. Marketers are able to then gather this data and create a story about each individual consumer and their purchasing decisions and behavior. What Does This Mean for…
The Google Claus came early! Instead of delivering a Jelly of the Month Club subscription or yet another breathtaking $50 AdWords coupon, they dropped some big news about meta descriptions. In this blog post, I’ll give you a quick 411 on what to know and how the change can affect your site. What Is a…
If you’ve noticed that your Facebook news feed has been filled with more videos than ever, you aren’t the only one. In fact, video traffic has accounted for 69% of all global consumer internet traffic in 2017, with no plans for that to subside anytime soon. To keep up with these changes to the online…
Are you a higher education professional looking to sharpen your skills, network with others in your field, or gain new insights into university marketing? All of these things and more can be achieved by attending a higher education conference! Whether you attend one or all of the forums listed below, each of them are guaranteed…
You might think you are ranking high in search engines when you search for your business, but personalized search could be fooling you. Let’s take a look. What Is Personalized Search? Do you ever wonder why your favorite restaurant always seems to pop up first when you search for new places to eat, or why…
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