If you’ve incorporated PPC into your online marketing efforts, you no doubt were looking at it to boost your traffic and leads. Organic traffic from keyword-rich SEO can do a lot, but PPC can give you that extra surge. But what if your PPC work, specifically for Google Ads (previously known as Google AdWords), is…
(Source: Search Engine Land) Google has announced a new feature for their Google Maps platform that some see as a way for the company to compete with certain aspects of Facebook’s business model. Let’s take a look at the feature and what it means for companies and consumers. Following As part of the Google Maps…
As part of Facebook’s never-ending push to improve and innovate the social media platform, the company announced recently that they would be adding several music-based features, with profile songs being the most dramatic change. Putting Music in Your Profile Currently, Facebook’s connection to music has been fairly limited. Outside of when users post links to…
While many companies use and know the benefits of Google Search Console when optimizing and refining their websites, Bing Webmaster Tools can often be forgotten about. But to further boost your site’s functionality and visibility you should definitely start using the service. Let’s take a look at some key reasons why. The Benefits of Bing…
Google has recently rolled out a new policy in which site owners or managers who utilize Google Search Console will be notified if they have pages that are taking an excessive time to load. If you have such pages, Google’s notification will inform you that: Your site performance is significantly below average Speed is a…
In 2016, Microsoft purchased LinkedIn, and ever since many marketers believed it would only be a matter of time before LinkedIn began to play a bigger role in its parent company’s marketing offerings.
Cleveland’s favorite son has returned and now he’s dispensing digital marketing advice. Whammer lives!
FOR IMMEDIATE RELEASE ROCKY RIVER, OHIO – Sixth City Marketing welcomes Ashley Friess and Megan Ramey as account managers to the internet marketing team. “At Sixth City Marketing, we strive to find fun, creative individuals who have a passion and are willing to learn,” said John Sammon, founder and CEO of the company.…
If you’re in higher education, you know full well the importance of effective marketing strategies for bringing in new students. And with the media landscape changing all the time, keeping up with the most valuable tools and methodologies is essential.
When improving their websites, many businesses rely only on Google Search Console, overlooking the comparable Bing Webmaster Tools. In this tutorial, we’ll examine some of the functionalities of Bing’s service and why you should also utilize it for your site.
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