Our HVAC SEO Company Helps You Be Found Online and Get More Service Calls
It’s the middle of August, and after a city-wide power outage, someone’s AC unit isn’t turning back on. What do they do? Open their phone’s browser and quickly Google “emergency AC repair.” And when they do, will your business listing or website show up?
Leads and calls from your website during peak seasons play a key role in your company hitting its annual revenue goals. Being seen in a specific city or region when customers are looking for HVAC contractors for repairs, general maintenance, or total replacement is incredibly important.
To help, we have compiled a complete guide to SEO strategies for HVAC contractors on our blog that includes strategies we’ve found effective in attracting visitors to your website from search engines.
Or better yet, if you don’t have time to dedicate to your contractor digital marketing strategy and want to outsource it to a reliable company with experience with the home services niche, we can help.
What’s Included in Our SEO Services for HVAC Companies?
- Keyword analysis – Our first step includes examining different keywords that you want to, or currently, use to bring visitors to your site through search engines and even ChatGPT.
- AI inclusion – We do our part to see if and how users are using AI to search for HVAC services near them and take action to help your brand show up in their results.
- Competitor research – In order for a business to be successful, it’s crucial to have a good understanding of what other businesses are doing. We look at their website, content, backlinks, and more to see what you can improve on.
- Digital PR – As an essential part of SEO, digital PR, which we consider part of our link building efforts, is the process of getting links and mentions from other sites to your website. The goal is to include quality links on your site, which will help your business get noticed.
- Optimized copywriting – When done right, copywriting for SEO can improve your site’s ranking and reach your intended local audience. Areas we prioritize include your homepage, service pages, location pages, and blog.
- User experience – We aim to provide positive experiences for users who come to your website so they can turn into real customers. We want to create a site that is easy to navigate and has features that influence users to contact your team.
- Spam fighting – Having your business in the local pack is vital as an HVAC company. However, your listing may not show up as well due to fake businesses and spammers who might be taking away potential customers for your business. We submit these profiles to Google to have them removed to level out the playing field so you can succeed.
How We’ll Track SEO Results for Your HVAC Company
We know that if you are going to invest in our marketing agency, seeing a return on your investment is vital. Here are some of the ways you can track your success and show results:
Form Submissions
Having forms on your website is an important aspect of search engine optimization. Once your customers have found you online, they will need an easy way to get in contact. And through Google Analytics and goal tracking, you will be able to see how many form submissions you get throughout the course of your campaign.
Phone Calls
On top of having forms on your website, prominently displaying your phone number on your website and local profiles, such as your Google Business Profile, can help customers who prefer to reach out via phone or have any emergency questions.
Keyword Positions
When you search for terms related to your services, like “AC repair service near me,” where does your website show up in the results? Everything you can do as part of your marketing efforts, such as writing new copy or optimizing old copy, can help get you higher up on search engine results pages so you can outrank your competition.
Organic Traffic
Using the data that Google Analytics collects, you will be able to see how much of your monthly website traffic comes from search engines such as Google, Bing, Yahoo, and others. This is a direct result of the work you put into your website.
New Users
While having an increase in traffic is vital, another important metric is seeing how many new people find your website. Having this information traceable helps weed out traffic from current customers, employees, and any other group independent of new visitors.
Overall Internet Presence
Along with doing work to boost your site’s profile to draw in users and increase conversions, you can also spend time improving your social media presence. You can also increase your appearances on directories and other resources where users may go when searching for your services.
For more helpful tips and tricks to boost your company’s presence online, please feel free to contact our experts today, as we want to help you increase the leads to your website!
Ready to Stay Booked All Year Long?
Why Smart HVAC Pros Choose Us for SEO & AI Marketing
- We help both national and local businesses all over the U.S.
- Our team is all in-house, and we don’t outsource any of our work
- All of our strategies are completely customized to your needs
- We have offices in Columbus, Cleveland, Indianapolis, Chicago, Nashville, and Pittsburgh
- Results are our #1 focus, and we will work with you to accurately show ROI
- We can help you see exactly where your leads come from
- We have years of collective experience working with a variety of industries, including those in the home services sector, such as fencing, roofing, remodeling, painting, landscaping, plumbing, electrical work, garages, pests, and more.
Additional Ways We Help HVAC Pros
As briefly mentioned above, not only does our talented digital marketing team offer SEO services for HVAC specialists, but we can help your company with other services to boost revenue, such as:
- Pay-per-click – Our PPC campaigns for HVAC contractors are run on platforms such as Google Ads, Microsoft Ads, LinkedIn, Instagram, Facebook, and X (Twitter). We work with you to find your target audience and make sure your ads are seen by qualified customers.
- Website design and development – Our team is able to build websites that help improve your conversion rate, site speed, and other SEO elements to improve. We create unique and custom-designed HVAC websites based on your business’s branding and goals.
- Social media marketing – We will develop a social media strategy that fits best for your business and can determine which social media platforms would help grow your business. The various social media platforms to consider include Facebook, LinkedIn, YouTube, Twitter, TikTok, and Instagram.
- CRM management – Our team is happy to help you with your customer relations management system, whether it’s HubSpot, Salesforce, Pipedrive, or any other.
- Email marketing – We write, design, edit, send, and schedule emails with the intention of reaching potential customers. During the duration of our campaign, we will also monitor which emails are driving success, all while examining open rates, click-through rates, and more.
What You Need Before Getting Started
When you’re starting a new SEO campaign, there are a few items you will want to have prepared. First, if you have worked with a marketing company in the past and they supplied any reports, you will want to compile this information for your new agency. It will help them assess the health of your website at various stages—prior to a campaign, during, and after—and will allow them to see tactics that worked and those that didn’t.
You’ll also want to gather any login credentials for your website and associated platforms and tools. Along with this, a list of targeted keywords relevant to your business will need to be developed with your SEO partner, and any ongoing content strategies and directives you have will need to be conveyed as well.
Lastly, be prepared to present information about your business regarding competitors, the target audience you’re seeking, industry terminology and insights, and more, as they all can have long-term benefits. Our team will supply you with a discovery document to aid you in this process and ensure we can deliver the best work for you.
“Extremely happy with our experience with Sixth City! Not only have their efforts made a huge difference in the traction we get with new customers, but they listen, they are extremely accessible and are constantly evolving their practices to get us the best return on our investment! This team really knows their stuff and if you are looking for a Marketing Team to make an instant impact on your business, we highly recommend!” – Melissa Wang, Hoosier Hauler
Ready to Get the ROI You Deserve from Our HVAC SEO Agency?
If you want to learn more about how our SEO services can work with you to help ramp up your digital marketing, we’d be happy to talk.
Reach out today to schedule your free strategy session, which includes a look into different aspects of your current marketing efforts, your keyword rankings, and more
Our Partners & Awards
