Utilize SEO for HVAC Contractors To Improve Your Strategy in 2024

John SammonAuthor: John Sammon
Updated on 04/23/2024

Leads and calls from your website via your online marketing campaign can play a key role in your company hitting its annual revenue goals. Being seen in a specific city or region when customers are looking for either HVAC maintenance or replacement is incredibly important.

We’ve had many years of experience doing SEO for businesses looking to generate more leads online. To assist you in your online marketing efforts, we have compiled a guide (click to go directly to it) that includes strategies we’ve found effective in attracting visitors to your website from search engines.

FAQs for HVAC SEO Strategies That Can Increase Sales

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Below we have listed some of the HVAC industry’s most commonly asked questions. Our team hopes these FAQs will serve as a guide as you plan your own HVAC SEO strategy going forward.


What is HVAC SEO?

HVAC SEO StrategiesSearch engine optimization, or SEO, is a digital marketing strategy that involves improving the overall quality and impressions that your website receives through organic practices, such as writing new pages for your site or optimizing existing ones. The copy usually includes commonly used keywords that will help your website rank higher in search engines, such as Google and Bing.

The overall goal of SEO is to increase your company’s presence online, ultimately resulting in qualified leads and a boost in revenue for your business.

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The importance of local SEO for HVAC companies

Did you know that 4 out of every 5 consumers will turn to search engines in order to find local information? Out of those consumers, 88% of those individuals will either visit the store or call to make an inquiry within the first day of finding the contact information.

With these types of statistics on local searches, it is important to apply a customized local SEO strategy to your HVAC business. For a company as hyper-focused on local search as yours, the most important thing you can do is gain a foothold in Google’s local pack, which is the map feature that shows up in local, proximity-based searches.

HVAC companies near me

How can you get your own HVAC business to show up in Google’s local map pack? Here are just a few of the strategies we recommend to our clients that are proven to make a difference:

  • Review building – Your Google Business Profile will greatly benefit from reviews being left by customers. Consider asking your customers to review your business after you work on or install their HVAC system.
  • Landing page creation – Creating service pages on your site with location-specific keywords will help signal to Google where you want to rank locally. If you want to show up when people search for things like “Cleveland HVAC company” or “AC repair near me,” you need to have content on your site that reflects those types of queries in the area you’re trying to target.
  • Local link building – This is a form of link building that includes building local links back to your site. You can achieve this by getting listed in local directories, sponsoring local events and organizations, having partnerships with other local businesses, and more.
  • Competitor research – Though focusing on your own local link building is essential, it is a good idea to learn where your competitors are receiving their links as well. Research your competitors, learn what websites they are getting links from, and try to get those links for your company’s website as well.

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How long does SEO take?

There is no exact timeline on how soon SEO can show results, but you can typically start to see keyword movement from new content within three months. Various local SEO tactics, however, such as removing spammy competitors from Google Maps, can have quicker effects. What’s important to remember is that SEO is a marathon, not a sprint, as what you implement now can help your site for years to come.

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Can you see a true return on your investment with SEO?

Through specific coding you can implement on your site, you are able to see where your leads are coming from; this goes for both form submissions and phone calls. This helps you to work with your sales team and pinpoint what leads from SEO have closed, giving you an exact ROI from your work. If you need some other proof that SEO is worth investing in, check out these statistics:

hvac seo stats

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What types of website platforms can be managed?

While we recommend using WordPress as your preferred website platform, Squarespace, Wix, and some others are also efficient and easy to use when managing SEO and digital marketing for your business.

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How does social media marketing help HVAC SEO?

Social media marketing allows your company to further build an online presence outside of the pages of your website. Once you build that presence and raise brand awareness to your target audience, you can also see an increase in leads and sales to your website.

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Should my HVAC website be mobile-friendly?

Of course! Did you know that 54.4% of people who shop online use their mobile phones to make purchases? With those types of statistics, our team cannot stress enough the importance of having a mobile-friendly website for your HVAC company.

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Why invest in HVAC SEO services?

Investing in SEO services for your HVAC company will help put your business in the best position to be successful for years to come. Homeowners and commercial building owners are always looking for HVAC companies, and with the help of SEO marketing, you will be able to get your business noticed by a local audience.

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Grade your site’s current SEO

Ask yourself the following questions to get a better idea of where your HVAC SEO efforts currently stand. From there, you can utilize some of these recommendations that are referenced above to continue your SEO efforts.

  1. Is your site secure (HTTPS)?
  2. Do you have a sitemap?
  3. Do you have a Google Business Profile?
  4. If so, do you have a high review count and rating?
  5. Is your business listed on sites like Angi or Yelp?
  6. Are you using Google Analytics?
  7. Do you have more than 250 words of content on your pages?
  8. Do you have pages for all your services? Do those pages include keywords?
  9. Do your service pages also include location-specific keywords?
  10. Do you have a blog that you update regularly?
  11. Does your website load completely in under ten seconds?
  12. Do all your pages have unique page titles and descriptions (also known as metadata)?
  13. Is there a clear and easy way for users to contact you on your site?

If most of the answers to these questions were no, then your HVAC website is a perfect candidate to see great results from an ongoing SEO campaign. Start implementing these strategies one by one and monitor how much your business grows in the meantime.

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How you should approach additional HVAC SEO strategies

A typical search engine optimization campaign may include various SEO tactics that you may or may not be familiar with. Though we have discussed the importance of local SEO for HVAC services, the other SEO strategies we recommend focusing on include:

On-page SEO

  • Page optimization
  • Landing page creation
  • Content writing
  • Keyword analysis
  • Keyword targeting
  • Location targeting

Off-page SEO

  • Link building (national/local)
  • Guest posting
  • Spam submissions
  • Competitor research
  • Brand awareness
  • Social media
  • Citation management
  • Review generation

Technical SEO

  • Speed enhancements
  • Metadata optimization
  • Structure adjustments
  • Schema implementation

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“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPRO

6 Ways to Show Results With Your HVAC Company’s SEO Campaign

We know that if you are going to invest in HVAC SEO services, seeing a return on your investment is vital. Here are some of the ways you can track your success and show results:

Form Submissions

Having forms on your website is an important aspect of search engine optimization. Once your customers have found you online, they will need an easy way to get in contact. And through Google Analytics and goal tracking, you will be able to see how many form submissions you get throughout the course of your campaign.

Phone Calls

On top of having forms on your website, prominently displaying your phone number on your website and local profiles, such as your Google Business Profile, can help customers who prefer to reach out via phone, or have any emergency questions.

Keyword Positions

When you search for terms related to your services, like “HVAC service near me,” where does your website show up in the results? Everything you can do as part of your HVAC SEO efforts, such as writing new copy or optimizing old copy, can help get you higher up on search engine result pages so you can outrank your competition.

Organic Traffic

Using the data that Google Analytics collects, you will be able to see how much of your monthly website traffic comes from search engines such as Google, Bing, Yahoo, and others as a direct result of the SEO work you put into your website.

New Users

While having an increase in traffic is vital, another important metric is seeing how many new people find your website. Having this information traceable helps weed out traffic from current customers, employees, and any other group independent from new visitors.

Overall Internet Presence

Along with doing work to boost your site’s profile to draw in users and increase conversions, you can also spend time improving your social media presence and increasing your appearances on directories and other resources where users may go when searching for your services.

For more helpful tips and tricks to boost your company’s presence online, please feel free to contact our experts today, as we want to help you increase the leads to your website!

Our SEO Success Story

At Sixth City Marketing, we’ve worked with many companies over our 12+ years in business, and we always strive to show results that tie directly to your bottom line. One of our case studies includes:

M/I Homes
M/I Homes is a home building company based in Columbus, Ohio. The team at M/I Homes had recently redesigned their website and wanted to generate new leads. Our team stepped in and created a campaign to increase organic traffic and online leads for the company.

We conducted this by focusing on keyword research, content creation, Google Business Profile optimization, and Google Search Console review.

The campaign resulted in:

  • 48% Increase in overall website traffic
  • 12% Traffic increase from organic
  • 58% Increase in new website visits

Why Choose Our SEO Company?

At Sixth City Marketing, we pride ourselves on being a smaller, more focused agency that produces big results. Here are some aspects that set us apart:

  • We help both national and local businesses all over the U.S.
  • Our team is all in-house, and we don’t outsource any of our SEO work
  • All of our SEO strategies are completely customized to your needs
  • We have offices in ColumbusClevelandIndianapolis, Chicago, and Pittsburgh
  • Results are our #1 focus and we will work with you to accurately show ROI
  • We can help you see exactly where your leads come from
  • Our skills go beyond SEO, as we can help with PPC, paid social media, web design, and more
  • We have 25+ collective years of experience working with a variety of industries, including those in the home services sector, such as roofing, remodeling, paintinglandscapingplumbing, electrical work, contracting, and more.
“I’ve worked with Sixth City Marketing on several projects over the past several years and have always found them to be a terrific resource. Not only have they helped my clients realize an exceptional website, but their SEO programs have helped them to be placed high in the rankings of the search engines, both organically and paid. I’d very much recommend Sixth City Marketing when you are ready to take the next step in your web-based marketing program.”
– Kim Kershner, Stellar Technology

We Offer More Than HVAC SEO Services, Too

As briefly mentioned above, not only does our talented digital marketing team offer HVAC SEO services, but many other internet marketing services as well.

Some of our other services include:

  • Pay-per-click – Our PPC campaigns are run on platforms such as Google Ads, Bing Ads, LinkedIn, Instagram, Facebook, and X (Twitter). We work with you to find your target audience and make sure your ads are seen by qualified customers.
  • Website design and development – Our team is able to build websites that help get your conversation rate, site speed, and other SEO elements to improve. We create unique and custom-designed websites based on your business’s branding and goals.
  • Social media marketing – We will develop a social media strategy that fits best for your business and can determine which social media platforms would help grow your business. The various social media platforms to consider include Facebook, LinkedIn, YouTube, Twitter, TikTok, and Instagram.
  • CRM management – Our team is happy to help you with your customer relations management system, whether it’s HubSpot, Pipedrive, or any other.
  • Email marketing – We write, design, edit, send, and schedule emails with the intention of reaching potential customers. During the duration of our campaign, we will also monitor which emails are driving success, all while examining open rates, click-through rates, and more.

Invest in SEO for Your HVAC Company Today

top home services digital marketing agencyIf you want to learn more about how our HVAC SEO company can work with you to help ramp up your digital marketing, we’d be happy to talk.

Reach out today to schedule your free strategy session, which includes a look into different aspects of your current marketing efforts, your keyword rankings, and more.

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