Our AI SEO Marketing Services Strive to Improve Your Brand’s Presence on the Sources LLMs Rely On

Our SEO for AI isn’t a reaction; it’s a real part of what we do to solidify your future. The way people search for information, products, and services online is changing. From Google’s AI Overviews to Claude and ChatGPT, the way to keep some skin in the game is to help your brand’s presence on the very sources that these LLMs use to gather information.

Why Now is the Time to Pay Attention to AI Search

Unlike traditional search results, you’re either recommended in an AI answer or you aren’t considered at all. Not to mention, studies have shown clicks to organic results have declined by 38%. This is why we want to help protect your visibility across the entire digital footprint.

But don’t let all the new acronyms out there fool you. One of Google’s own said it themselves when talking about appearing in AI answers:

“Simply use normal SEO practices. You don’t need GEO, LLMO, or anything else.” – Gary Illyes, Analyst at Google

Dr. Katie Orr

Featured AI Search Case Study

How We Helped This Dentist Land in Google’s AI Overviews

Using our AI search strategies, such as SME interviews, we saw great results for Dr. Katie Orr that landed her featured placements in Google’s AI Overviews.

Read the full case study

Search is Evolving; Our AI SEO Services Help Ensure You Stay Ahead of the Curve

We don’t optimize specifically for AI; instead, we apply a unique blend of SEO and AI search tactics to help your business improve its AI visibility. Our approach to AI search isn’t to optimize your website just for AI, but to optimize it for the search engines that LLMs are trained on, which help them formulate their answers.

And unlike other agencies out there, you can trust that we abide by Google’s guidelines for optimizing for AI search to ensure no harm is done to all the hard work you’ve put into your site over the years.

Prompt & Audience Research to Craft Content

Did you know the average query in AI chats is 13 words? Long conversational searches push us to take a look at a variety of factors, such as customer feedback, Sparktoro data, social media, call transcripts, and more. We look to find gaps in your targeting and update content to bridge them.

E-E-A-T Alignment to Answer AI Queries

Businesses with strong online authority and quality content are more likely to be referenced by AI. So if your website is filled with thin content, lacks trust, and doesn’t prove expertise, your website is at risk of becoming invisible. Our strategies are built with this new reality in mind. We do this by:

  • Highlighting your awards and certifications
  • Reiterating your experience with case studies
  • Showcasing blog authors to showcase their expertise
  • Using interviews to leverage subject matter experts (SMEs)
  • Adding FAQs and additional helpful information

Structured Data & Entities for Brand Alignment

AI search isn’t built around keywords but around their understanding of your content as a whole. Schema markup can help search engines and other crawlers read your website more easily. We implement structured data to help Google, Bing, and AI systems better understand your products or services.

Citations and Digital PR for More Web Mentions

LLMs are not only scanning your own website from search results but also other relevant sources. Unlike traditional SEO, AI doesn’t require you to be linked to treat your citation as worthwhile. We build your dominance by building your citations across relevant directories and by getting you quoted in niche publications.

This is why part of our strategy will be to build citations (both linked and unlinked mentions) through a relevance-first mindset. Similar to networking, we want to build connections and relationships to grow our clients’ presence as entities on the web.

Prompt Mapping to Understand How Your Customers Use AI

Keywords don’t drive AI search, but instead by prompts that can range from 5 to 30 words! We can transform your pages to ensure your content easily answers whatever your ideal customer may be asking so LLMs can easily pull and cite your specific answers.

Internal Linking and Link Architecture Adjustments

While your main navigation and internal links are used to help users easily dive deeper into relevant pages on your site, for LLMs, your internal links define page topics and help them learn more about your business. We evaluate your link structure, including anchor text, to optimize for humans and AI.

Technical Enhancements to Ensure LLMs Can Scan Your Site

If users can’t have a good experience on your website, neither can search crawlers. We tackle issues with load times, 404s, sitemaps, robots.txt files, and like issues that may prevent both humans and bots from being able to access your website easily.

We also pride ourselves on being a testing-first agency. We do our due diligence to stay in the know of emerging technologies and trends that can help your website. So, from entity maps to new schema types, we try to stay one step ahead.

Graphics & Videos to Supplement Written Content for AI

To help add substance to our crafted content, we supplement walls of text with curated infographics and short videos. This content can then also be distributed across social media platforms, such as YouTube, to expand your reach and showcase information.

Next Steps: What Happens Once You Work with Us for SEO for AI Answers

  1. Initial discussion – After you partner with us, your dedicated strategist will audit your current online presence, analyze competitors, and identify opportunities across Google, ChatGPT, and more.
  2. Strategy development – We then create a custom plan based on your targeted area, lead goals, and findings from our competitor research.
  3. Task implementation – After your approval, your strategist and members of our in-house writing team will execute your strategy. We will then craft new strategies every quarter to adapt based on your real data to keep our approach fresh.
  4. Monitoring across multiple LLMs – When it comes to AI search, things have evolved to more than just Google. Here are some of the major AI platforms that we can focus on:
    • ChatGPT
    • Claude
    • Perplexity AI
    • Google Gemini (AI Mode and AI Overviews)
    • Microsoft Copilot (Bing)
  5. Real results – From our work, our goal is that you will start to see an increase in your AI visibility, traffic from LLMs, and qualified leads from AI search. We intend to bridge the gap between AI visibility and your revenue by using AI tracking software, Google Analytics 4, and your CRM to see exactly how our work improves conversions and closed sales. We will then use all this data, in combination with data from your team, to give you ROI data at the end of the year.

AI Marketing Customized to Your Unique Industry Needs

Depending on your business, we may need to shift our focus due to limitations on what AI can advise on or strategies that may move the needle. A few that are top of mind for us in this regard are:

  • Ecommerce – Focusing on your Merchant Center feeds, structured product data schema, and product information charts.
  • Software/SaaS – Crafting custom content around your software’s various solutions with a focus on implementations, integrations, and what makes your software stand out.
  • Healthcare Services – Assessing various compliance boundaries, showcasing branding, and providing verifiable expertise and credentials.

Those are just a few examples of some of the industries we’ve seen that need a specific approach. We also have expertise and would be happy to help brands in:

Has Your Data Crashed by Going All-In on AI Content? We Can Help with That.

We know that with the rise of AI search also came the rise of AI taking over a lot of marketing strategies. However, when done incorrectly, it can come to bite you. Whether it be you mass-scaled content or taking advice from ChatGPT without human review, we know that recovering traffic and lead losses from AI can be tough. And if this has happened to you, we’d love to talk about our AI marketing recovery services.

SEO Isn’t Dead. Because of AI, It’s Needed More Than Ever. Let Our Generative Search Visibility Company Step In to Help.

We want to help get your website and overall brand presence in the best position possible to help your likelihood of success on AI platforms. With our experience in Cleveland, Columbus, Indianapolis, Pittsburgh, and beyond, we’re ready to help. Schedule your free consultation today.

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