Our WordPress Development Company Can Deliver You a Custom-Made Site You’ll Love

John SammonAuthor: John Sammon
Updated on 04/30/2024

If you are looking for help building your dream WordPress website, you’ve landed on the right page. Sixth City Marketing has helped individuals and organizations within a variety of industries to improve their online performance through essential WordPress development and design.

We’ve developed the majority of our sites in WordPress and have helped our clients with a range of WordPress optimization projects, or supplied WordPress consulting services, for aspects such as:

Completed WordPress Projects

Get A Quote
“We called on Sixth City as well as a number of other company’s to make a proposal for a new look, and a better run WordPress website for the Lake County Health District. They were low pressure, more problem solving, and step up where we needed, but also let us do things that we needed. In the end our new look is a very functional well branded site, and they were professional, knowledgeable, and precise with their help in our website build. We went through all of our own content, and up our game as well. So we are pretty pleased with the result. ” – Lake County Health District

Common FAQs About WordPress Development and Design

When you are researching to find the right WordPress developers, we know you have a lot of questions in mind. Let us try to alleviate some of that stress by answering some frequent questions we get asked:

Why Choose WordPress for Your Website

WordPress is one of the most user-friendly ways to manage web content and is our platform of choice when designing and developing sites for clients.  You can trust that we choose to build our websites in WordPress for a reason. In fact, it is the content management system we rely on for our own website!

One of the main reasons we choose WordPress is because it is completely customizable to your needs, whether you need ecommerce abilities, a hefty blog, significant imagery, or anything else. It is all possible with WordPress.

Not to mention, it is super user-friendly, meaning that once your website is complete you and your team will be able to update your it with ease unlike with other complicated site-building platforms.

Should I buy a pre-made WordPress theme for my website?

While it can be convenient to purchase a pre-made WordPress theme, they often come with a lot of setbacks such as being heavily dependent on unstable plugins, non-user-friendly interfaces, and faulty support teams. Choosing a WordPress developer who can create a custom-made site allows you to not have to deal with all the repercussions cheap themes can come with.

What types of services are included by WordPress design and development agencies?

There are likely many common stages between various WordPress developers outside of building the website, such as getting ideas from you on what websites you like, wireframe designs, Photoshop mockups, architecture recommendations, and even content writing and SEO, depending on who you choose!

How much does it cost to build a custom WordPress website?

Pricing for a new website is going to be different for everyone, as it will depend on how big your site is going to be (how many pages), if you need enhanced features (such as ecommerce), and if you invest in additional services such as content optimization.

Is WordPress popular for website development?

Absolutely! 43.1% of all websites are WordPress. And for good reason! WordPress designs are incredibly user-friendly and are extremely customizable to fit every industry’s unique needs. It is also one of the best site platforms for SEO, which is why we recommend it to anyone! However, if you are looking for a vastly large ecommerce website to sell products, we actually recommend Shopify instead.

Does WordPress create SEO-friendly websites?

Absolutely! Using a WordPress design is a solid website foundation for SEO. Here’s why:

  • WordPress’ structure has an SEO-friendly architecture because it is built with a clean code and semantic markup, which means that Google can easily crawl and index it
  • It is possible to install plugins which allow you to optimize on-site elements like meta data, headings, and XML sitemaps
  • Creating custom URLs allows you to add keywords to your URL structure, which makes them a little more SEO-friendly
  • Managing and creating content is easy with a WordPress site, which is one of the foundational elements of SEO
  • Gives you the ability to optimize images by resizing for speed and adding alt tags and title tags for accessibility

Will I need to update the plugins on my WordPress website?

Anytime a WordPress update is available, it indicates that developers have found additional security features, fixed bugs, or added new features. Therefore, ongoing WordPress development and maintenance are important to keep your plugins updated to improve the performance of your website and keep it secure.

We recommend having a trusted developer perform this, however, as sometimes when plugins update, they can break various elements of your site! So be sure to proceed with caution.

What should I do if my WordPress site is running slowly?

There are a variety of things you or your developer can look into to improve your page load time. If you are wondering what your page load time is, you can always pop it into a tool like Pingdom or PageSpeed Insights that will give you some high-level details.

Otherwise, when looking into WordPress design and development, we recommend installing a paid plugin called WP Rocket that allows you to augment various settings of your website that will encourage it to load faster.

Pro-tip: A quick fix to make your site faster is downsizing image, so be sure to try that out in the meantime!

Do I need WordPress plugins to rank high on Google?

Not really, but we recommend adding plugins like Yoast or All-in-One SEO that give you the ability to create custom meta titles and descriptions for the pages on your website. This can be a critical factor in your rankings, especially when the meta data is optimized with keywords.

Another plugin we recommend during WordPress development is Schema Pro, which helps search engines understand different pages of your website better and can also help your website get rich snippets and other unique features in search results pages.

What are best practices for on-page SEO in WordPress?

After you get a new WordPress design, we recommend optimizing for search engines. The best practices for on-page SEO in WordPress include:

  • Optimizing meta data (including titles and descriptions)
  • Using headings on all of your pages and blog posts (H1, H2s, and H3s)
  • Giving all images unique and descriptive alt and title text
  • Creating URLs that are descriptive to the page, but not too lengthy
  • Internally linking pages together with good anchor text
  • Writing high-quality and relevant content on your key pages
  • Redirecting any pages that 404 (if you don’t have a developer, we recommend the Redirection plugin)

How do I choose the right keywords for my WordPress website?

As your WordPress design and development firm that also has decades of experience in SEO, we recommend using the Wordstream’s keyword planner, SpyFu, and Ahrefs. Focus on adding keywords that are relevant to your products or services and make sure they vary in search volume. Be sure to add long-tail keywords or phrases that might not have as much keyword search volume but align with the needs of your customers.

Why Choose Sixth City Marketing?

We apply our knowledge of web development techniques and utilize key industry insights to secure the results you’re looking for. Working with our WordPress experts gives you access to:

  • Design for conversion methods merged with beautiful user- and mobile-friendly designs. Being mobile-friendly is especially important for conversions since upwards of 60% of web traffic now comes from mobile devices
  • Custom WordPress designs without the use of templates. Templates often cause issues when you want to update software or plugins, so all of our designs are tailored to the needs of each client
  • Our team of writers, designers, and strategists who will work with you step by step throughout your agreement to answer any questions or concerns you have
  • Insights from Google Analytics data which help us to craft your new website, plan the site’s architecture, structure contact forms and calls to action that are likely to convert, and more
  • SEO expertise which can help to maximize your new site’s traffic. For a look at some of what SEO can provide, visit our SEO redesign blog post
  • Our high standards and long-term commitment. Traditional website design firms often build a site and then move on to the next project, but we’re dedicated to working closely with clients on an ongoing basis to optimize a site and determine which designs convert well based on data
in-house team

Who We Are as WordPress Designers

We are a digital marketing firm specializing in website design, development, SEO, and PPC, and are able to provide our expertise for companies in a wide variety of industries.

Whether you’re in Northeast Ohio regions Cleveland or Youngstown, or anywhere else the Ohio area such as Toledo or Columbus, or even Nashville, Chicago, Pittsburgh, Indianapolis and beyond, we can put our WordPress knowledge and skills to work for your business.

Who We Can Help

From manufacturing to home services and more, we have diverse experience helping businesses do WordPress design, SEO, and PPC projects across various industries:

“We were faced with a lot of web-based issues and Sixth City Marketing helped us streamline eight websites. Their dedicated staff listened to our every need and understood the importance of an easy, user-friendly layout. Sixth City offered prompt and efficient communication and delivered above our expectations. We value our continued relationship with their team.” – Claire Anter, I-X Center
on-going seo

Let’s Chat About Your WordPress Development Project

Sixth City Marketing’s web development team is led by John Sammon, a 15+ year veteran of internet marketing. John has helped both small and large firms around the globe achieve their online marketing goals.

Contact us today to find out how we can help you.

Our Partners & Awards