Want to appear above your competitors on search engines? Or looking to start promoting a new product or service? Running tailored ads to your ideal audience just be might what you are looking for, and our expert digital advertising team in Indianapolis is here to help.
From Google, Facebook, Bing, and various other platforms, you as a business have many avenues you can take to promote your brand. And with the help of our experts, we can help you get more qualified leads that can boost your sales in 2023 and beyond.
What Is PPC?
Pay-per-click (PPC) is a digital marketing channel that involves having business ads show above organic results in popular search engines and social media channels, such as Google Ads, Bing Ads, Instagram, Facebook, and more. This service also only makes businesses pay when their ads are clicked on by a user.
The goal of PPC marketing is to have your spending result in a return on investment that is worthwhile. You can make sure this happens by consistently managing your advertisements, as well as overseeing your ad spend, writing your advertisements, and managing your keywords.
How Is Advertising Important for Business?
PPC is not only important for your company, but any business that is looking to boost its leads and sales overall and is looking to target a specific niche, location, or a like. Specifically in Indianapolis, PPC advertising can help you stand out against the competitors in your industry, as well as provide more ROI opportunities for your business than traditional methods such as radio, billboard, or television ads.
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“I recently consulted with Sixth City Marketing to learn more about internet marketing – especially search engine optimization, social media marketing and pay per click marketing. I found their experience and knowledge in these areas can turn my ideas into revenue and explained the execution in ways I clearly understood.” – Eric Gulledge, Sherwin-Williams
Why Choose Our Indianapolis PPC Agency?
- We’re focused on getting you the most bang for your buck (ROI)
- Our team has been doing PPC for various niches since 2010
- We’re family-owned and operated
- All of our staff is in-house (no outsourcing)
- Not only do we offer PPC, but also an array of other digital services that can help you grow such as SEO, website design, email marketing, and more.
6 Things You Get When You Partner With Us for Digital Advertising
When you choose Sixth City to be your dedicated PPC partner in Indianapolis, you’ll gain:
1. Experts at Search and Social Ads
Our team has experience running ads on:
2. In-House Ad Writing
We have all of our writers under our roof, meaning your ads will be written by real people that work at our company. Our writers are trained to know how to craft compelling ads that will appeal to your ideal audience, no matter their demographic.
3. Expert Landing Page Designers
Given we also are a design agency, our team has an eye for building landing page designs that match your brand and aesthetic, but also convert. This also gives us the ability to A/B test to see what drives your campaign the most success.
4. On-Going Management
From daily monitoring of your budget, to keeping an eye on search queries, and continuously updating negative search term lists, we promise to do our due diligence to make sure your campaign is running efficiently.
5. Testing for Success
We have a love for experimenting and doing what it takes to bring you qualified leads that turn into sales. If we notice that a campaign isn’t performing the way we know it can, our team will pivot to strategize different ways we can lower costs, drive more relevant searches, and more.
6. Continuous Communication
All of our clients are assigned a dedicated account manager that can handle day-to-day communications if you have any questions, as well as bi-weekly or monthly meetings so we can have conversations about your campaign. At the end of each month, you will also receive a detailed report of the progress of your campaigns.
Where to Find Us in Indianapolis
Our Indianapolis PPC agency is located downtown. More specifically, we are located in the office building right across the street from the Indiana War Memorial and Museum. Before you visit, we kindly ask that you schedule an appointment with our team. We are available from 9 a.m. – 5 p.m. Monday to Friday!
Our address is:
Our office is located just outside of Obelisk Square, and right next to the Stars Sandwich Market.
Looking for a bite to eat while visiting the Indianapolis area? If so, check out some more restaurants we love that are within walking distance from our office:
- Bru Burger Bar
- The Eagle
- The Rathskeller
There is a parking garage located right behind our building that is designated for our clients. This parking garage can be accessed specifically from N. Delaware St. You will know you are in the right place when you see a sign that is addressed to 429 Penn businesses and visitors!
Frequently Asked Questions on Pay-Per-Click Advertising
You have questions, and we have answers. As a trusted Indianapolis marketing agency, we have compiled a list of our most commonly asked questions regarding PPC, and how our team at Sixth City Marketing can help.
What platform is best to display advertisements on?
That answer can be depending on the specific service or product that you want to display advertisements for, as well as your company’s personal preference. We have had success with PPC advertising on both social media platforms as well as popular search engines, so whichever you choose, we will make sure to monitor your results and adjust campaigns when needed to achieve the best results for you.
You can reference this handy blog post to learn a little more of the pros and cons of the various channels you can choose from.
How do you track ROI data?
Depending on the campaign itself, we are usually able to track your results from the following:
- Form submissions
- Phone calls
Based on the leads that turn into sales for your business, our team can work to match up your leads and sales so your team can view your overall ROI on our the campaigns we ran for you!
Is it important to run PPC ads on social media channels?
That decision is completely up to you! Though you make the final call about what channels you want your advertisements running on, we can do our best to accommodate your needs and preferences to ensure that you are still receiving the best results. For most businesses, social ads won’t make sense due to the type of people you are targeting, however, there are plenty of industries, such as ecommerce, that will find it beneficial!
What do you recommend for writing PPC landing pages?
If you are looking for a platform that helps you write and create custom landing pages guaranteed to help you maintain conversion rates, our team recommends using Unbounce.
We love Unbounce for a variety of reasons, including the following:
- It is a secure platform for your business data
- Unbounce includes a Smart Traffic feature depending on the visitor
- It includes A/B testing for landing pages
- You have over 100 to choose from that reflect your brand’s goals and vision
Do you recommend combining PPC with other digital marketing services?
If you can, yes! In the instance you are already running PPC advertising campaigns for your business, we highly recommend investing in other services to expand your reach and stay inline with competitors. Strategies such as SEO, website or WordPress design, or even conversion rate optimization can help you see more results for your company’s dollar.
Have any additional questions regarding our PPC services in Indianapolis? If so, our team of experts at Sixth City Marketing is here to help you. Feel free to reach out to us directly with any additional questions you may have.
“If you are contemplating a change in marketing strategies, I highly recommend requesting a strategy consultation. You will be in for a treat! John and Aubrie were both very kind, professional and engaging. John gave us a number of very helpful tips…all at no cost to us!” – Simeon Shankster, Shankster Bros
Ready to Get More Qualified Leads?
Talk to our Indianapolis PPC experts today by using the form on this page, our full contact form, using the LiveChat below, or giving us a call at 317-676-6045!