John SammonAuthor:John Sammon
Updated on 04/01/2024

When reviewing your construction company’s marketing efforts, have you thought about how your website affects everything you do?

From its look and design, to how it functions as a lead generating machine, and how it operates behind to scenes so it can be found on search engines, there are a variety of aspects about your website that can play a factor in how much business you are getting.

Investing in website design services can help show your potential customers your range of offerings and professionalism that can ultimately lead to more work for your firm.

Our Recent Web Design Work

“John and his team at Sixth City are smart, passionate, and friendly. A great team to collaborate with!” – Will Duderstadt, M/I Homes

Your Construction Company’s Web Development Is Important

Much like how you rely on machines and equipment to support your work, your marketing and sales team needs a well-built website to help them get their job done.

There is a long list of factors behind the scenes of a website that control how your site operates, influences your appearance on search engines, draws in customers, and much more.

All of those factors and more make a strong case for redesigning your website through a streamlined platform such as WordPress or Shopify, with an experienced team who knows what they’re doing leading the way.

How to Help Your Website Stand Out

Here are just some of the things we recommend incorporating into the website design for home builders and construction companies:

  • Customizable blog
  • Page redirects
  • Page headers and metadata
  • Distinct calls to action

 

 

Steps We Recommend During the Redesign Process

 There are various stages of our web design campaigns and we have seen continuous success from implementing the following:

  • Initial meetings to discuss overall goals, including target audience
  • Receive inspiration for design from clients
  • Brainstorm and create an ideal site and navigation structure
  • View overall layout from initial mockups (wireframes)
  • Design mockup in Photoshop with feedback from team
  • Assemble findings on a staging/development server
  • Move current site content to staging site
  • Final review and feedback before launch
  • New site launch on the platform of your choice (we recommend WordPress)

5 Reasons to Choose WordPress for Your Construction Company’s Website

There are many reasons our construction website design agency prefers using WordPress over every other content management system. Here are a few that are worth mentioning:

  1. It’s easy to use– WordPress is one of the easiest content management systems to learn, as it was built for bloggers and those who don’t have a technical web background. So you and your team will be able to easily update content on your site without trouble.
  2. It’s adaptive – In today’s day and age, more and more people are using devices other than their computer to access the web, so it’s important that your website is responsive to every device size and type.
  1. It’s customizable– Unlike other website builders, where you will have just a handful of templates to choose from to build your site on, WordPress lets you customize. Our team has the ability to craft everything from scratch in WordPress to ensure your site looks professional and does everything you want.
  2. It offers a built-in blog– Alongside your normal inner pages, all WordPress sites come with a blog feature that you can utilize if you choose to. There, you can post helpful industry tips, press releases, updates on your projects or team, or anything else.
  3.  It has a large library of add-ons – WordPress also offers plugins you can add for additional functionality on your site, which includes anything from social media icons to slideshows to even integrations with your customer relationship management provider.

Why Invest in Construction Website Design Services?

At Sixth City Marketing, we are design and development experts for various industries, with construction being just one of them. We have been able to help all types of construction companies, home builders, and even independent contractors boost their marketing efforts through custom WordPress designs that incorporate effective SEO and are user-friendly.

In this industry, the visual appeal of your business is just as important as the overall quality of the work you do. If you’re building new homes, you want to showcase previous projects and include reviews on your site from every satisfied homeowner you’ve worked with. If you work in commercial spaces – such as redesigning the lobby of a doctor’s office or reimagining the communal area of a coffee shop – you need to highlight these on your site.

With a fresh, modern website full of striking images of your work, your site can become one of your greatest marketing tools.

Impact of Web Design on Construction Companies

We understand that web design may cost time or money, but the ultimate end result is what makes it all worth it. Here is some key data that showcases the impact a website has in the construction industry:

  • 96% of people discover local businesses such as construction companies online
  • 56% of consumers won’t trust a business that doesn’t have a website
  • There are 1.7 million online searches for independent contractors each month
  • 62% of customers will ignore a business without a web presence
  • 94% of first impressions are design-related
  • 75% of users will judge a company’s credibility based on its website design

FAQs on Web Design That Can Help

Do you use templates?

No, we don’t. We create custom designs for our clients that are focused on growing traffic from search engines and improving the user experience. While templates can cut down the cost of building a website, the overall cost to maintain and update them can be more expensive in the long run.

How long does it take to build the website?

Typically, it usually takes 12-16 weeks to build a website from start to finish.

Do you host websites?

We don’t. We’ve found it better to refer our clients to national and more established hosting websites that specialize in the type of website we’re constructing the site in. Our personal favorite is Siteground.

Will I have a dedicated point of contact throughout the whole process?

Yes! We make sure that you are updated throughout the entire process by working with a designated account manager. As our team starts creating the website, your account manager will be reaching out frequently to get feedback and approval. To put a name to the face and introduce you, we’ll schedule a kickoff call beforehand and give you an outline on what to expect.

How much does a redesign cost?

Costs of a custom website are determined by designers themselves, and many factors include things such as how many page templates you will need, how many pages need to be added, custom features such as scheduling, plugins, and more. We will be able to give you a proposal after talking with you thoroughly about your needs.

Additional Digital Marketing Services for Construction Companies and Home Builders

Alongside producing brand-new websites for our clients, we also recommend implementing other digital marketing services:

  • Search engine optimization (SEO) – In order to help you gain rank for the terms most relevant to your location and service offerings, implement a customized SEO strategy that produces results.
  • Pay-per-click (PPC) – With a set budget, refined targeting, and unique landing pages, we suggest you run paid campaigns to reach your desired audience.
  • Video production – Adding video as supplementary content to your website, social media profiles, and ads can be a great way to maximize conversions and showcase your work.
  • Social media marketing – Show off your current and completed projects, interact with your followers, and educate clients by allowing your team to utilize social media.
  • Paid social media – Mixing PPC and traditional social media marketing, paid social media is a valuable tool that allows you to run ads on social media sites with enhanced targeting based on location, interests, and more.

Get to Know Sixth City Marketing

As a boutique digital marketing agency, we pride ourselves on providing high-quality work to our clients, all of which is offered completely in-house. Plus, our team has 25+ years of collective experience in the world of marketing for all types of construction companies, making us true experts in the field.

Our #1 goal will always be one thing: results. And in order to prove that, if you work with us on an ongoing campaign, we will present you with regular, detailed reports that showcase our progress. Plus, we will always be 100% transparent with you along the way.

And while we are headquartered in Cleveland, we also have offices in Indianapolis, Nashville, ColumbusChicago, and Pittsburgh, and can serve you no matter where you are located. We would be happy to meet with your team virtually or travel to your location to discuss your project.

“We were faced with a lot of web-based issues and Sixth City Marketing helped us streamline eight websites. Their dedicated staff listened to our every need and understood the importance of an easy, user-friendly layout. Sixth City offered prompt and efficient communication and delivered above our expectations. We value our continued relationship with their team.” – Claire Anter, I-X Center

Get a Free Construction Website Development Evaluation Today

If you are thinking about giving your construction company’s website a makeover, we’d be happy to assess your current site to see where it currently stands.

Feel free to fill out the form on this page or visit our contact page. We look forward to talking with you!

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