53 Social Media Statistics for 2023

Based on the research our team has evaluated and compiled, here is every statistic you need to know about social media marketing in 2023.

General 2023 Social Media Statistics

The average person will bounce around approximately 7 different social media platforms per month (DataReportal)
The total social media spend is estimated to reach $268 billion in 2023 (Statistica)
54% of people who use the internet will turn to social media in order to research specific products and services (GWI)

The follow statistics are broken down into the different social media marketing channels.

Facebook has the highest number of monthly active users with just under 3 billion (Statistica)
Facebook video has grown to account for just over 17% of all traffic volume (Sandvine)
Facebook properties account for 28% of all mobile traffic in comparison to volume (Sandvine)
People in the United States spend approximately 33 minutes a day on Facebook (Statistica)
60% of Facebook users utilize the platform to receive customer service (Sprout Social)
The average click-through rate of a Facebook advertisement is just under 1% (WordStream)
The average engagement rate on Facebook is 0.064% (RivalIQ)

Twitter had almost 238 million monetizable daily active users (mDAU) at the end of 2022 (Statistica)
In 2021, 38.5% of individuals who used Twitter were between the ages of 25 and 34 (Statistica)
79% of Twitter users follow brand accounts (Twitter Agency Playbook)
Compared to other social platforms, people spend 26% more time viewing advertisements on Twitter (Twitter for Business)
71% of marketers agree that they will be spending less time marketing their brand on Twitter (HubSpot)
53% of all Twitter users utilize the platform in order to receive the latest news, which is the highest out of any social media platform (Statistica)

60% of all LinkedIn users are between the ages of 25 and 34 years old (Statistica)
Over 46% of all company website traffic from social media platforms comes from LinkedIn (LinkedIn)
Most marketers post on LinkedIn 4 to 6 times a week on average (HubSpot)
As of early 2021, just of over 16% of LinkedIn users use the platform daily, and 48.5% of users will utilize it monthly (Statistica)

Videos on Instagram will generate just over 21% more interactions compared to images (Marketing Charts)
90% of people who use Instagram follow at least 1 brand and business (Instagram)
Approximately 70% of Instagram users do not mind watching advertisements while watching videos on the platform (Instagram)
23% of marketers believe that Instagram will be the platform to help brands grow their audience the most in 2023 (HubSpot)
70% of shoppers usually turn to Instagram in order to discover new products (Instagram)
27% of marketers say that posting organic content brings the best return on investment (HubSpot)
Instagram’s version of Twitter, Threads, received 30 million sign ups in less than a day of its release (Mark Zuckerberg/Search Engine Journal)

TikTok has over 1 billion active users worldwide (TikTok for Business)
TikTok has the highest growth rate out of any social media platform from 2020 to 2023 (Target Internet)
70% of TikTok users agree that they feel a more in-depth connection with the people that they interact with on the platform (TikTok for Business)
55% of TikTok users say that the platform helps them discover new things (TikTok for Business)
Nearly 2 out of 3 TikTok users are more likely to buy something while they are on the platform (TikTok for Business)

YouTube’s user base is expected to hit 1.1 billion people by 2028 (Statistica)
With video marketing on the rise, almost 43% of marketers use YouTube as their main platform for influencer marketing (eMarketer)
YouTube is responsible for about one quarter of all mobile traffic (Sandvine)
YouTube users spend almost 24 hours a month on the platform (Hootsuite)

These statistics are about the “story” feature that is prevalent on a variety of different social media platforms.

There are approximately 500 million Instagram users that post to their stories daily (Business of Apps)
YouTube Shorts receive an average of 30 billion views daily worldwide (Statistica)
Brands in the United States will put 31% of their Instagram budget towards advertisements on Instagram Stories (EarthWeb)
70% of all Instagram Stories are viewed with sound (EarthWeb)

92% of all internet users use emojis (Unicode)
People are 85% more likely to open push notifications that have emojis in them (Business of Apps)
1 in 5 tweets included an emoji in 2021 (Emojipedia)
The “face with tears of joy” emoji was the most popular emoji in 2022 (Brandwatch)

The most popular times to post across all social media platforms are Tuesdays, Wednesdays, and Thursdays at either 9 a.m. or 10 a.m. (Sprout Social)
The most popular period to post on TikTok is between 3 p.m. and 9 p.m. (HubSpot)
The best times to post to Instagram are Wednesday at 11 a.m. and Friday between 10 and 11 a.m. (Sprout Social)
The worst day to post on any social media platform is either Saturday or Sunday (Sprout Social)

In 2023, it is estimated that just under 219 million people will shop online (Oberlo)
Also in 2023, ecommerce sales are expected to contribute to 20.8% of all retail sales worldwide (Oberlo)
Just under 50% of people shop online for free delivery (Oberlo)
Online stores that also have a social media presence usually see 32% more sales (BigCommerce)
People who are referred to an ecommerce website through Instagram spend an average of $65 (Shopify)
AI and chatbots are known to make ecommerce interactions more helpful and effective (Oracle)