Our Higher Ed PPC Agency Can Help You Reach Your Ideal Student Online
Are you looking to boost enrollment for specific programs at your college or university? Launching a new course that you want to market? Let our higher education marketing company help.
When you partner with our dedicated PPC experts, we can help you get the response you are seeking, all within your allocated budget.
Important note on advertising changes that impact colleges:
Many ad platforms like Google, Facebook, and Instagram have limited advertisers’ ability to target to people under 18, it can be tough to determine how to use these platforms for undergrad enrollment. However, PPC can definitely be a successful service for targeting students thinking about transferring schools, graduate programs, trade schools, or community colleges that cater to adults. Given that this change is difficult for many schools, we also would be happy to discuss how our higher ed SEO services can help your organic positioning on search engines.
“The team at Sixth City Marketing is GREAT! We went through an extensive re-branding process in our college and John and his staff were with us every step of the way. They were readily available for any questions we had. I would recommend Sixth City to any person/company, whether it’s their first time building a website and online marketing presence or if they are experienced veterans.” – Stephanie Berry, Kent State University
Our Experience with PPC for Colleges and Universities
Ready to find out how we can help your campaign?
How We Help Your School Thrive via Pay-Per-Click Marketing Services
As experienced higher ed digital marketing specialists, we can help you through an array of approaches as part of our higher education PPC services, including:
Creative and Captivating Ad Copy
With our goal of obtaining a high volume of clicks that lead to conversions, we understand that having strong language in your ads is key. We implement effective copy while also incorporating details that make your institution unique and attractive to applicants.
Custom Landing Page Design
While the copy used on your ads is the hook and line, what you display on the page you send users to is the reel. To encourage potential students to contact you, we apply design for conversion principles alongside strong content marketing practices. These tactics are proven to boost conversions and get you the new students you’re seeking.
Keyword Analysis and Optimization
As part of the ongoing campaign maintenance we deliver while working with you, we put a heavy emphasis on bidding on the best keywords related to what you are providing, as well as keeping a close eye on what searches produce results. We also filter out anything irrelevant to ensure your ads maintain targeted to your ideal audience.
Productive Competitor Research
Just like a sports team may study their opponents’ plays, in marketing, conducting research on the competition is highly productive and beneficial. Through various software services we have invested in, we are able to get an inside scoop on details of your competitors’ ad campaigns, landing pages, and more.
Proper Lead Tracking
The key way that we track the success of our paid campaigns is through goal tracking in Google Analytics. If you do not have your codes implemented correctly or goals set up properly, or you are relying on other data sources, you could have an unclear view of your efforts. All of these factors make reliable lead tracking so vital.
Various Advertising Networks
We not only are experienced in helping schools run ads on Google and Bing, but also on social media networks like Facebook, Twitter, Instagram, and LinkedIn, all to help expand reach.
Ongoing Campaign Management
In the keyword monitoring that is part of our ongoing management, we also continuously ensure your budget is met, your tracking is working, and many other small details of your account are taken care of.
“We can’t say enough good things about Sixth City Marketing. What a Great Staff to work with. TOP NOTCH!!!” – New Castle School of Trades
Let’s Talk About Your College’s Paid Ad Campaigns
Are you interested in learning more about how our higher education PPC management services can help your college or university? Or even in other digital marketing services such as PPC consulting, SEO, email, or website design for your college?
Reach out today! We would be happy to talk with you to see if our higher education marketing services would be a good fit for your school. You can find us in Cleveland, Columbus, Chicago, Indianapolis, Nashville, and Pittsburgh.
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