We Want to Help You Squash Your Competitors on Google
Did you know that over 55% of customers looking for pest control start their search online? SEO tactics will continue to work for the long term, as it’s reported that 8.5 billion searches are conducted on Google every single day. This results in approximately 99,000 queries every single second!
And for the pest controllers, we know you need a regular influx of new clients, outside of referrals, to remain profitable. Our expert marketing company can help deliver the leads and sales you’ve been seeking to keep business booming.
How Long Does Our SEO Take to See Results?
Once SEO recommendations have been applied to your pest control website, you can start to see the needle move within a couple of months, and by three to six months you’ll begin to see the strongest results. However, this period can vary depending on factors such as:
- The website’s age
- Competition within your industry
- The specific SEO tactics applied
Though it may take a little while to see positive results for SEO, the long-term benefits can be incredible for your business, supplying you with qualified leads for years to come.
I Want My Free Assessment!What You Get From Our Pest Control SEO Services
Our team likes to execute a variety of strategies to ensure that your pest control business gets the traffic, leads, and revenue it deserves. So, as a part of our SEO services, we provide the following:
Thorough Keyword Research
One of the main methodologies that our team implements for targeting your main keywords is adding specific terms and phrases to landing pages dedicated to that service. This includes keywords in metadata, headers, and throughout the copy.
When incorporating keywords on your landing pages, it’s important not to oversaturate your page with keywords, as it could ultimately be detrimental to your search engine rankings. Another tip to target your main keywords is to receive links from outside sites, as well as internal links for the same terms you’re targeting.
Efficient Content Writing
On your site, we want to illustrate that you’re a credible resource in the pest control industry, and there are plenty of ways to use your content to your advantage to do that. We will focus on the following:
- Informative service pages, including ones with location-based variants
- Engaging blog posts answering common questions or providing how-to guides
- High-quality visuals, such as before-and-after photos and infographics
Local Presence Enhancements
Local SEO is a set of strategies implemented for companies so they can market themselves to clientele in a set region. These tactics are all designed to help you gain better visibility online, as well as improve leads and sales in your local area.
- Profile completion – We can fill out your profile completely, which includes adding services, hours of operation, photos, and more
- Reviews – We can help you accumulate reviews and respond to comments in an authentic and transparent manner
- Spam – We will report competitors who are using their profiles in a spammy way, such as keyword stuffing or not including an address
- Website link – We ensure each profile is sending users to most accurate page of your website, which is essential for multi-location businesses
- Categories – We will include custom services that are unique to your business, such as “emergency pest control” or “ant infestation removal,” to name a few alongside your main category for more exposure.
Seasonal Changes
The type of pest control services that customers are looking for can change seasonally, especially depending on the location of your business and its service area. Because of this, we can shift the copy on key pages on their website, such as the homepage and blog, as well as on external profiles, such as the Google Business Profile or social media page. This can help prepare your pest control company for what’s currently in season, as well as what is upcoming.
Additional Tactics to Expect
Alongside everything shared above, other things we focus on include:
- Competitor research
- Blog creation and expansion
- Metadata optimization
- User experience fixed
- Schema implementation
- Citation work
- Spam prevention
- And more!
See What Leads You’ve Been Missing Out On
Advantages of Choosing Our SEO Agency
- Results-driven – Our pest control SEO agency understands that your goals are important, so we work diligently to ensure they are not only met but exceeded.
- Data-focused – We use key website statistics to make strategic decisions about your campaign and the trajectory of your website. Some of the platforms we use include Google Analytics, Google Search Console, Ahrefs, and Moz, to name a few.
- National presence – With offices in Cleveland, Columbus, Pittsburgh, Chicago, Nashville, and Indianapolis, we’re able to help you no matter where you’re located. But we’re also a hands-on agency that can collaborate effectively with you and tailor campaigns to your exact needs.
- We’re familiar with home services – We’ve worked with critter removers and various types of contractors, and are familiar with strategies that can help home services pros who specialize in:
How We Measure Success
Our team can supply key metrics that measure the success of an SEO campaign, including through:
- Increases in phone calls and contact form leads to your website
- Boosts to organic traffic coming to your website
- Positive changes in keyword positions on SERPs
To review some of our past work and successes for clients, feel free to visit our case studies page where we detail numerous campaigns and wins.
More Ways We Can Help You
Looking to do more beyond pest control SEO services? If so, know that our company specializes in a vast array of digital marketing services to meet your specifications, with just some of these offerings including:
Making the Case for Investing in SEO Services
There are numerous advantages to investing in SEO for your pest control business. So, if you’ve been looking for some hard numbers and approaches that you should be taking as a home services provider, some of these statistics include to help kickstart your business initiatives the following:
- Over 55% of consumers will utilize a search engine when searching for moving, pest control, locksmith services, and lawn care, and scheduling an appointment (Invoca)
- When it comes to communicating with home service providers, 34% of customers prefer calling as their main form of communication (Hiya)
- Most customers looking for home services don’t typically have a company in mind when searching online (Invoca)
- 78% of local searches that are conducted on a mobile device lead to a purchase within one day (Media Genesis)
“Sixth City Marketing has been our SEO and PPC company for almost a year now. We have seen significant increases in search rankings, domain authority, site traffic, call volume and most importantly revenue. Not to mentioned they are fantastic to deal with. They are always bringing new creative ideas to us to continue this growth. They have taken the time to learn our business and industry which helps enhance our 9 sites. I would highly recommend.” – Albert Atkins, SERVPRO
Turn Panicked Searches Into Your Most Profitable Days
Ready to boost leads and sales with our pest control SEO services? If so, please reach out to our team today. We look forward to helping you acquire more business!
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