Sarah BlocksidgeAuthor: Sarah Blocksidge
Updated on 1/18/2024

Here at Sixth City Marketing, we understand what it takes to craft an efficient contractor SEO strategy. Our extensive experience working with a variety of companies in construction, landscaping, HVAC, manufacturing, and more gives us the unique ability to tailor our efforts to helping you reach your goals.

On this page, you can read about common issues we see with contractor websites, how you should optimize your Google Business Profile, and more.

With our help, you can boost your search rankings and increase traffic to your site! Let us provide you with 100% custom contractor SEO strategies and tips to make your business jump to the next level.

“Sixth City helped me plan and execute an SEO campaign for my small business despite the fact that I had no idea where to even start. They were always overly helpful, and communicative, and made the whole process way less daunting. I highly recommend reaching out if you’ve been on the fence about whether or not you need marketing help.” – Walt Braley

Frequently Asked Questions About Contractor SEO Strategies

Because our team wants you to have a definitive understanding of SEO and digital marketing before diving into specific tips and tricks, here are some of the industry’s most frequently asked questions to help your business get started. Let these questions serve as a guide for you as you begin your journey to crafting a full SEO strategy for your own contracting business.

Table of Contents

What is the definition of SEO?

SEO stands for “search engine optimization” and it is the practice of implementing strategic changes to increase your business’s online presence and improve your site ranking among your competition – in this case, it is most likely going to be other contractors in the local area where you typically do business. The goal of SEO is to then get more traffic and leads from your newly optimized website, which could then turn into potential sales and an increase in revenue for your business.

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Why do contractors need SEO?

As SEO has become increasingly popular over the years, it’s essential to have an optimized website to stay in line with your competition and to improve your website and overall online presence to rank above them. The higher your company is ranked on the first page of Google, the more likely you are to receive organic traffic from people that are in need of your contracting services.

Here are some statistics that display the importance of SEO for contractors:

contractor seo stats

  • Potential customers who are researching services such as pest control, locksmith services, and lawn care are most likely to find them using a search engine. (Invoca Blog)
  • 82% of people looking for moving services ran a search beforehand (Invoca Blog)
  • There has been a 107% growth in mobile searches for “Roofing Companies” (Google)
  • 90% of people who were searching for an electrical company did not have a specific one in mind (Invoca Blog)
  • 82% of customers believe that reviews on sites are helpful for their search (G2)
  • 92% of consumers who are searching for appliance repairs will make a call after searching (Invoca Blog)
  • 73% of potential customers will call businesses from a search to schedule an appointment (Invoca Blog)
  • Consumers looking for “Decks and Patios” will spend an average of $2,058 when they call from search to make a purchase (Invoca Blog)

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How do you target our ideal customers?

We target your ideal customers by conducting competitor research, optimizing websites for keyword search intent, and adding technical enhancements to help improve conversion rates. A high-quality local SEO strategy is typically very valuable for a contractor, given that they often work in a highly concentrated area. If someone is looking for a handyman, a landscaper, or a plumbing company in your particular city of focus, you want to ensure your site – or Google Business Profile – is what they see and ultimately click on.

contractors seo local pack

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What should I put as my Google Business Profile category?

When filling out your Google Business Profile, you can add categories for your business. Google categories help your profile show up for relevant searches and assist customers in finding what they’re looking for. It will also help differentiate your business and show customers the wide variety of services you provide. It also has a huge impact on your ranking in the local pack, so it’s important to include relevant categories for your business:

Google offers over 4,000 categories to choose from, and you can make one business category your primary one and add 9 other categories. Some potential categories you can add for your business would include:

  • Air conditioning contractor
  • Asphalt contractor
  • Concrete contractor
  • Contractor
  • Countertop contractor
  • Demolition contractor
  • Drilling contractor
  • Drywall contractor
  • Excavating contractor
  • Fence contractor
  • Flooring contractor
  • Heating contractor
  • HVAC contractor
  • Insulation contractor
  • Light contractor
  • Mechanical contractor
  • Paving contractor
  • Roofing contractor
  • Stair contractor
  • Tile contractor
  • And more!

To determine which categories to choose from, see which ones align best with your business goals. Select categories that are your most profitable services, have high keyword volume and can compete with other businesses.

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What’s the impact of listing my business hours on my Google Business Profile rankings?

Recently, SEOs have noticed that hours of operation is impacting what businesses show on search. They noticed that later in the day around 5 pm, Google will display businesses that are open first and businesses that are closed last. And thus, businesses listed as open 24 hours ranked better.

According to Google regulations, you must “provide your regular customer-facing hours of operation.” To stay verified with Google, you’re required to include the correct information, including hours. So we would not recommend changing this unless it’s actually true, and while it’s unlikely that Google will suspend your business, it’s up to your judgment of doing what’s best for your profile.

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What matters in terms of ranking locally?

In 2023, “near Me” mobile searches increased by 136% according to Safari Digital, making it certain that local SEO is highly important for your business and its growth. To rank locally, here is what you need to be doing.

  • Optimize Google Business Profile – This is a key factor in helping a business rank locally. Make sure your profile’s information is filled in with the correct information so you can rank higher on Google. This also includes having a good landing page that has relevant information included as your website link on your profile.
  • Include reviews – Reviews help potential customers convert into paying customers. People trust online reviews and reviews let Google know that you’re a real business.
  • Utilize high-quality links – Just like you want to obtain good backlinks, you’ll want to link out to  trusted sources within your content. So avoid referencing sources that are spammy, as it can hurt how search engines view your site in terms of trustworthiness.
  • Join directory listings – Including your physical address in local directory listings helps improve your presence online and can raise your ranking in Google.
  • Design a mobile-friendly website – Taking a look back at the statistic we gave about mobile searches, your website must be optimized for mobile devices. This will make it easier for potential customers to contact your business and find exactly what they need.

All of these factors contribute to your overall local SEO ranking so it’s critical to stay up to date so you can rank higher than your competitors.

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What types of blog content should I have?

A contractor’s blog is a great place to answer general questions for customers that could lead to business. Potential customers who are looking for more information on your services can take advantage of your blog page and understand your business better.

It also helps gain exposure to your business to a wider audience when people are searching up generic questions because your blog post has the potential to rank highly in search engines and answer someone’s question.

Some examples of questions and topics to address in your blog posts can be:

  • How often should I change my furnace filter?
  • Is it safe to do electrical work on your own?
  • How to choose the right flooring for your home
  • Tips for maintaining your roof to extend its lifespan
  • Choosing the right paint colors for interior spaces
  • Landscaping ideas for your patio this summer
  • How can I prepare my home for the winter?
  • How to prevent water damage in your basement
  • What are the steps in planning a home renovation project?

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What are the different types of search engine optimization?

Understanding the different types of SEO can help you develop new strategies for your business that will result in more opportunities for growth. Learn more about the terms below to help expand your knowledge of overall contractor SEO services:

  • On-page SEO – On-page contractor SEO deals with adjustments made directly to your website. This is everything you can control on your own website pages such as internal linking, keywords, content writing, metadata, headers, and images.
  • Off-page SEO – Off-page SEO consists of everything done outside of your website to increase rankings. This includes gaining backlinks through link-building opportunities, optimizing local profiles, managing local citations, and much more.
  • Technical SEO Technical SEO refers to the adjustments made to your website’s code to improve its strength and visibility, such as site speed, user experience, and page redirects.
  • Local SEO – Local SEO can be effective for those looking to elaborate with area-specific keywords in their copy. And since 46% of people’s Google searches are for services local to their area, writing location pages, adding backlinks from other local businesses, and optimizing local business profiles are examples of effective local SEO.

By implementing any of these types of SEO in your contracting business, you should start to see a return on investment in the form of more traffic and sales for your company.

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What are common issues contractor websites have?

We’ve had a number of contractor and home service websites come to us with issues that need resolving. Some of the common issues that we recommend you stay away from include:

  • A non-mobile-friendly site
  • Pages without specific calls to action
  • Inactive social media channels with infrequent updates
  • User experience design not implemented on pages
  • Landing pages that have less than 500 words of content
  • Missing contact buttons
  • A lack of goal tracking in Google Analytics

By following our guide of SEO tips for contractors, we can help solve these issues and boost the traffic coming to your website.

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Besides SEO services, what if I don’t know what other services I want or need?

If you don’t know what services you want, that is completely fine! You can read more about the other potential services you could incorporate to get a better understanding of how they would help your business. Our team of experts will also provide a free website evaluation and offer further digital marketing tactic suggestions if need be after speaking with you about your company’s goals, budget, and audience.

Overall, our team wants to be there to support you every step of the way. Please feel free to contact us at any time with any additional questions you may have.

Why Should You Utilize SEO for Your Contracting Business

As a contractor, search engine optimization is an important strategy to implement in your digital marketing efforts. Some key benefits of including it in your overall digital marketing strategy are as follows:
  • It provides you with quality traffic – Since Google will display your website URL for a relevant search, the users who click on your website are sure to be searching for products or services you may offer.
  • You’ll compete with top competitors – Because SEO is free, there are a lot of other sites on search engine results pages, including very prominent companies. Through effective SEO techniques, you have the opportunity to outrank them.
  • You can monitor results – One of the best things about SEO versus traditional marketing is that you can truly track your results. By using a service like Google Analytics, you can view overall traffic, conversions, session duration, bounce rates, and much more. After analyzing this data, you can then adjust your campaigns based on what’s working and what’s not.
  • Cost-effectiveness – Did you know that SEO costs approximately 67% less than traditional, paid advertising methods? That means contractor SEO tactics cost significantly less in and of themselves, and they target people who are actively looking for products or services relevant to your company. This means you’ll very economically be placing your site right in front of potential customers!
  • SEO is not going anywhere – The first organic search on Google has an average CTR of 27.6%, which is ten times more likely than the tenth position. As the use of search engines only continues to increase as the use of digital media expands, it is important that contractors utilize SEO in order to see an increase in their business.

6 Ways Our Contractor SEO Agency Can Help Your Business

As you can tell, a proper SEO campaign can reap a host of rewards for your business. However, it takes strategy and the right techniques to manage a quality campaign. Here are just six strategies we recommend to ensure your site is ranking well in search engines moving forward:

  • Analyze your top landing pages – Within your Google Analytics profile, you can see which pages are generating the most traffic and which need improvements. By looking at these factors, we can craft an effective strategy to revamp your pages and get your ranking higher for more relevant search terms.
  • Claim and optimize your local listings – Claiming your company’s local listings on search engines like Google and Bing will allow you to make sure that your business information is accurate and up to date. Plus, you are able to add descriptive content and high-quality photos.
  • Build quality links – In the eyes of Google, you need to have a strong backlink profile. Boost your overall SEO equity by implementing a variety of link-building strategies that strengthen your domain authority.
  • Track your keywords – Based on previous keyword research, identify which terms you want to rank for. Then, you have the option to use reliable software to track and monitor their rankings on results pages.
  • Design for conversion – Through conversion rate optimization, design your pages with proven tactics that will ensure your website visitors will ultimately turn into customers.
  • Establish proper analytics tracking – Enabling goal tracking in Google Analytics allows you to view key data on your website performance. From form submissions to purchases to phone calls, you are able to determine if your contractor SEO efforts are meeting or exceeding your goals.

The Sixth City Marketing Difference

Here are some of the things that set us apart from our competitors:

  • We are focused on ROI
  • We can provide you with lead source data that allows you to track your successes
  • We help businesses nationwide and have offices in ClevelandPittsburghIndianapolis, Chicago, Nashville, and Columbus
  • We are an in-house team, which helps us create great client relationships and increase our quality of work
  • We have served many industries and have 25+ collective years of experience working in digital marketing

How Sixth City Produces Results for Contractors

Our team works to provide the best SEO services for contractors across the country. The services our team offers can be measured based on various performance metrics such as:

  • Improving a business’s overall online presence
  • Improving keyword rankings
  • Changes in website traffic based on Google Analytics metrics
  • Overall lead increases both online and via phone tracking through Google Analytics

Our team creates monthly reports to summarize how well the strategies we implement are performing and work with you to ensure we are on the right course of action.

Other Digital Marketing Services We Provide to Contractors

top home services digital marketing agencyA complete digital marketing campaign is what you need for ultimate online success. The other services our company can provide include:

  • Pay-Per-Click Marketing – We will deliver custom landing pages and precise keyword and location targeting. We will also work with you to get your ads in front of the right audience at the lowest possible cost. The platforms we work with are Google, Bing, Facebook, and LinkedIn.
  • Social Media Management – Our team will write and edit updates, then post them on your channels to increase your brand awareness.
  • Website Design and Development – With a fresh look and an easy-to-navigate design, your website will convert visitors to customers. We will work with you to cater to your preferences and target audience.
  • Email Marketing – We work with MailChimp, Constant Contact, and HubSpot to help you reach out to both current and prospective customers on a regular basis.

We Can Help You No Matter Your Niche

We’d be happy to help contractors that specialize in:

Examples of SEO Success

If your company is still unsure of the services you want, take a look at some of our case studies from throughout the years. We’d be happy to put you in touch with our contractor clients as well so you can hear from them directly what we’ve been able to accomplish for their businesses. Here is a brief preview of some the success we’ve had over the years for our clients:

  • Leads increased by 129% (Shini USA)
  • 117% more leads per month (University Commons)
  • 90% of leads turned into business (Bruening Glass Works)
  • Site traffic improved 402% (TYKMA Electrox)
“Great people who do great work! This team made it very easy to understand the nuance of SEO and its crucial role within our digital strategy. I highly recommend Sixth City if you’re looking for a results-driven and detail-oriented marketing team. There’s no fluff in their method and the data doesn’t lie. You will get a crystal clear sense of your return on investment.” – Patrick Sammon, NEWHOUSE

The Best Contractor SEO Company for Your Business – Reach Out Today

When it comes to contractor SEO services, Sixth City Marketing is your best bet; we know what it takes to make your business soar online. Reach out to us today to learn more about us and all we can do for you.

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