Sarah BlocksidgeAuthor: Sarah Blocksidge
Updated on 04/07/2023

The world of social media is forever changing, but one thing has remained true through its transformations: it takes a full-time commitment for it to be considered a success for your business. What once was primarily a means by which friends and family stay connected has evolved into one of the most powerful tools businesses have to reach their consumers.

Boost Your Brand Through Marketing on Social Media

So it’s a natural question to ask: How can you get ahead in harvesting the potential of your own social media presence?

At Sixth City Marketing, we are here to provide you with the answers. If you are looking for social media marketing tipsto reach your target market through the use of tailored strategies and campaigns, our team wants to help you.

We want to provide your business with focused social media marketing tactics in order to boost your online presence and increase your conversion rate. Let our in-house staff of experts recommend and provide insight on a social media strategy that will get your business where you want it to be.

What Is Social Media Marketing?

Social media marketing is the use of various social media platforms in order to build brand awareness and promote your company’s product or service. As opposed to other digital marketing platforms, social media marketing gives brands the opportunity to engage with their audience on a more personal level by connecting with both existing and potential customers.

The five fundamentals of social media marketing consist of the following:

  • Profile optimization
  • Posting
  • Connecting
  • Advertising
  • Goal tracking

Why Is Social Media Marketing Important?

Were you aware that over 90% of consumers buy from companies they follow on social media? With that being said, utilizing strong social media management is highly recommended, if not essential, to achieving success for your business. Social media has become an easy way to communicate with your customers and gives you a chance to provide them with opportunities to stay updated on your company, win prizes, and send you immediate feedback.

Without a social media strategy for your business, you are missing out on a great deal of potential business and a certain level of personal customer interaction that has become expected. Without a social media presence, people will undoubtedly spend their money elsewhere.

By creating a strategy to align with your company goals, writing posts for regular updates, and providing data on your social media performance, your team’s social media marketing will increase brand awareness, leads, and sales.

“Sixth City Marketing has made me realize that having a website and not doing SEO is like getting a phone number and not listing it anywhere.” – Marc Konys, Bruening Glass Works

6 Tips for Improving Your Social Media Marketing Strategy

Social media marketing is becoming more and more crucial in achieving success for your business and reaching new audiences. At Sixth City, we strive to be a social media agency that is second to none. Our team of experienced digital marketers wants to help assist you in evaluating the online behavior of your target audience, understanding your performance metrics, and outlining goals that can actually be reached.

You can use social media marketing as a tool to engage and interact with your intended audience. Some of the tools that we recommend you incorporate into your own social media marketing include:

  • Measuring your company’s success – Google Analytics is a great tool for tracking campaign success and overall engagement on social media. To help you closely monitor your campaigns, you can simply attach tracking tags to each of your campaigns in order to accurately measure which campaigns are working, and which ones should not be revisited in the future.
  • Developing a social media strategy – A social media strategy for your business will help you and your team thoroughly plan campaigns, create a posting schedule, and even perform some competitor research. Before posting any content to your profile, we recommend outlining your business’s goals, the tactics you plan to use to achieve these goals, along with the metrics you will be tracking throughout your campaign for the best results.
  • Determining the ideal networks to use – It’s important to carefully assess which social media platforms you will ultimately use to establish and grow your presence. This can include Facebook, Twitter, LinkedIn, YouTube, Instagram, and TikTok.

    Did you know that 56% of American adults own more than one social media account? Because your target audience is not limiting itself to one social media platform, that means you shouldn’t, either. We recommend that you choose two or more social media platforms to meet the needs of your target audience.
  • Designing graphics and exploring different mediums – Our team highly recommends creating custom, engaging content for your social media platforms. For example, Canva is a great website for creating graphics, slideshows, videos, and more. The website is used by 110 million people per month, making it one of the most popular design platforms.

    For those looking for simple, yet effective stock photos to accommodate their social media posts, Pexels and Pixabay are great websites to find free images (both are also conveniently owned by Canva).
  • Don’t just post, participate! – Whether it is resharing content that aligns with your brand or communicating with potential customers, social media platforms allow companies to humanize themselves to the public. And that is exactly what users are asking of them!

    As of 2022, 75% of Twitter users take to the platform to get in touch directly with a company, while 59% of Facebook users and 34% of Instagram users do the same. With this in mind, your company must be just as responsive to social media inquiries as you would be with general leads through your website.
  • Measuring your company’s success – Google Analytics is a great tool for tracking campaign success and overall engagement on social media. To help you closely monitor your campaigns, you can simply attach tracking tags to each of your campaigns in order to accurately measure which campaigns are working, and which ones should not be revisited in the future.
  • Try paid social media marketing Paid social media marketing can be another way to expand your initiatives and the reach of your platforms. Numerous social media platforms also include ad targeting features, which will allow your company to curate a custom audience of the exact individuals you want to advertise to. This is just one of the great ways to budget accordingly.

Whether it’s posting consistent and engaging content, running contests, or interacting with your target audience, Sixth City Marketing works to find the best way to maximize your social media presence.

Social Media Marketing FAQs

Who needs social media marketing?

Every business could benefit from social media marketing! With an estimated 4.89 billion social media users by the end of 2023, social media can be a great way to connect with a large audience on a more personal level. It is also a great way to drive these users to your website organically.

What social media platforms should my business use?

Depending on who your main target audiences is, as well as the goals you want to achieve with your social media profile, your business can tailor an array of channels to meet the preferences of your potential customers.

One platform that your business should always include within your social media strategy is Facebook. With nearly three billion users worldwide, approximately 72% of all web traffic referral is from the platform itself. So if you are looking for a high probability of conversion to your websites, Facebook is the platform to utilize.

How can I schedule social media posts?

Our team has had the pleasure of working with the following platforms for scheduling social media posts:

  • Buffer
  • Hootsuite

Though using a third-party platform is not necessary, it can simplify the campaign process for you and your team. We recommend trying out these services and seeing which ones work best for you and your company based on the amount of assistance that you need.

How often should I post?

How often you are posting on your social media channels can also be dependent on the goals you are trying to achieve with your platform. To keep engagement and impressions up on your platforms, we have included the recommended posting schedule for each platform:

  • Instagram: 3-7 times a week
  • Twitter: 1-5 times a day
  • Facebook: 1-2 times a day
  • LinkedIn: 1-5 times a day

Keep in mind that all these numbers are completely relative, so do what works best for you and your company!

Our Social Media Marketing Industry Experience

Since being founded in 2010, our social media marketing company has had the opportunity to work with a wide variety of companies across a broad range of industries, helping them to reach their target audiences online and increase their profitability. Some of our areas of expertise include:

When it comes to serving as a social media agency for clients in different industries, there is little we haven’t seen. At Sixth City, we pride ourselves on being experienced across the board and have achieved significant success in our methods.

The Sixth City Difference

Sixth City Marketing wants to see your business prosper online through social media management. We understand that each client is unique and has different goals for their business, meaning strategies should be tailored to meet their needs.

We believe that it is vital to meet with you and discuss the optimal social media strategy for your organization before we start any campaign. From there, our team crafts a campaign strategy customized to align with your company, your needs, and your industry.

Contact Our Social Media Team Today

If you’re interested in building a social media presence for your company, or you want to improve upon your current efforts, our digital marketing company can help you.

Contact us today to begin developing an effective social media strategy for your business. We look forward to working with you!

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