New Home Builder SEO Services

Let Our Agency Build You an SEO Strategy That Delivers Homeowners to Right Your Front Door

That front door being your website, of course. We know that marketing your home-building company online can be hard since it can include managing several locations, dealing with competition, and tracking all your efforts.

And while you wait around for referrals to follow up or hope people you met at that convention call, your competitors are getting qualified leads daily from homeowners with real budgets. Let’s get you in on their game.

We hope that you’ve come here because you’re tired of your current efforts to work and you’re ready to leave it to the pros. Our SEO experts for construction companies like yours are ready to jump in.

The SEO Tactics We Know Work for Home Building Companies

Depending on where you are in terms of your marketing, whether starting fresh or being years into trying various approaches, it’s never too late to create a customized plan that can be implemented to give you maximum results. We will help you get familiar with the following:

Let’s take a deeper look at what SEO strategies we would be incorporating into your home builder campaign:

Optimizing the Google Business Profiles listings for all your locations

Customers are going to want a local business they can trust, and if you have more than one location for your business, you want to make sure you have a prominent presence in all your cities. We can manage your GBP listings and optimize them thoroughly for search by adding in updated photos, categories, services, and posts.

While you are only allowed to select one main category on your profile, you are allowed to add up to 5 predefined categories. The ones that are most relevant to you that are available:

• General contractor
• Remodeler
• Kitchen remodeler
• Bathroom remodeler
• Construction company

And if you specialize in home building or custom home builds:

• Custom home builder
• Home builder
• Construction company
• Construction and maintenance office
• Modular home builder
• Log home builder

We will choose wisely on which main category to put on your profile and keep an eye on your competitors to see what categories they choose.

Rewriting all your location and service pages

On top of the GBP listings, we will want to make sure that you vocalize the different areas you are located in, or serve, on your website. Writing localized landing pages that include helpful, detailed content and relevant keywords will do just the trick. We will be sure to include photos and links in those specific regions so users can see for themselves as well!

For example, if you have a business based in Chicago, it will be important to include landing pages about the city itself, as well as the surrounding areas. This can include adding location pages for Evanston, Glenview, Oak Brook, and even Naperville to your Chicago website.

Use your blog to showcase expertise

One of the best things about a blog is that it can be used for SEO, but also so much more – it really can be whatever you want it to be! And one of the best ways you can get more backlinks and more traffic to your site is to write articles that answer commonly searched questions like “how long does it take to build a new home?” and other similar queries. Some examples of things we may write would be:

• How our customer saved money going with [product]
• 10 trends we’re seeing in new homes in [year]
• [Material] vs. [material]: deep look into what’s best

Ensure your local citation profiles are complete

Are you present on websites such as Houzz, Yelp, Angi, and more? We want to ensure you have completed those profiles with key information listed that customers would likely want to see, such as pricing, availability, reviews, and more. These types of websites are the new version of yellow pages, and users often times start their searches using these niche directories to start learning about their options. Not to mention, we’ve found that AI engines and LLMs love directory listings from these sources to verify your company’s information, read reviews, and more.

Update your site with completed projects

If you don’t have one already, we will create a page that acts as a case studies section that shows what work you have completed as well as metrics that users would find useful, such as how long it took, materials used, and anything else of interest. You will then be able to have this resource to link from all your other pages and even to include in your email marketing efforts, and so on.

Regularly analyze your local and national competitors

Creeping on what your competition is doing has always been a great way to get a better assessment of what areas you can improve on internally. Checking their backlinks, seeing what keywords they are bidding on for PPC, and noting how they structure their website are just some of the ways to gain vital information to help you improve and get a leg up.

Keeping an eye on your presence in AI-generated answers and results

GEO this, AEO that. At the end of the day, the internet can come up with as many acronyms as it wants to name the type of strategy it takes to show up in AI answers. The truth is, good SEO is the key to showing up in AI search results! Here are a few tactics we’ve discovered can help:

• Showing off your thought leadership not only on your site, but also on other notable platforms and social media as well. This can easily be done thanks to various digital PR tools such as Featured, Qwoted, and HARO.
• Ensuring your site is readable to LLM bots. If they can’t digest your content, they can’t feature you! So scan your site to see if it loads properly, and try adding schema to add additional code that is easily read by AI tools.
• Putting yourself in the customer’s shoes and asking AI questions they might ask, then seeing what types of pages AI cites for their answers. It can help you find different directories, articles, and the like that you can try and get featured on.
• While GBP reviews will always be king for local SEO, AI uses various other sites as well, so we are sure to pay attention to reviews on sites like Yelp as well.
• Finding out where your audience is and owning it. This means finding the online communities your ideal customers are on, whether it be Reddit, YouTube, or Facebook.
• Creating content that adds value to AI answers, such as data, case studies, and statistics! AI also loves “hot takes” and anything that goes against the grain.

Outsourcing Your New Home Builder Marketing: Where to Begin

When starting your research on digital marketing services for construction companies, asking yourself these questions is a great place to begin the process:

1. When was the last time I evaluated my website? Google and other search engines are always changing their algorithms, which means that if you have not done proper website maintenance, your site could be behind the curve.
2. Do I have marketing in place for all my locations? If your business caters to more than one area, it is crucial that you have landing pages and local listings online to help customers find you.
3. Do I have goal tracking in place? If you already have Google Analytics added to your website, you should have proper goal-tracking set up that allows you to track form submissions, phone calls, and other lead-tracking metrics.
4. When was my website built? You may not realize it, but if you have an older website, limitations of older interfaces or the appearance of an outdated design could be what is holding you back from obtaining leads.

Turn Your Home Builder Website Into a Lead-Generating Machine

If you are interested in learning more about what SEO is for construction companies and what it can do for your business, request a free website evaluation today using the form above.