SEO for New Home Builders - How to Grow Your Business

Home Builder SEO Tactics to Know

Depending on where you are in terms of your marketing, whether starting fresh or being years into trying various approaches, it’s never too late to create a customized plan that can be implemented to give you max results. We recommend getting yourself familiar with the following:

8 Tips for SEO Success for New Home Builders

Let’s take a deeper look at what SEO strategies you should be incorporating into your home builder campaign:

Claim Google Business Profiles listings for all locations

Customers are going to want a local business they can trust, and if you have more than one location for your business, you want to make sure you have a prominent presence in all your cities. Claim your GBP listing to optimize it thoroughly for search by adding in updated photo, categories, services, and posts.

Pro-tip: While you are only allowed to select one main category on your profile, you are allowed to add up to 5 predefined categories. Ones that are most relevant to your that are available as of March 2023 are:

• Custom home builder
• Home builder
• Construction company
• Construction and maintenance office
• Modular home builder
• Log home builder

Have location pages on your website

On top of the GBP listings, you will want to make sure that you vocalize the different areas you are located in, or serve, on your website. Writing localized landing pages that include helpful, detailed content and relevant keywords will do just the trick. Be sure to include photos and links in those specific regions so users can see for themselves as well!

For example, if you have a business based in Chicago, it may be important to include landing pages about the city itself, as well as the surrounding areas. This can include adding location pages for Evanston, Glenview Oak Brook, and even Naperville to your Chicago website.

Use your blog to answer common questions

One of the best things about a blog is that it can be used for SEO, but also so much more – it really can be whatever you want it to be! And one of the best ways you can get more backlinks and more traffic to your site is to write articles that answer commonly searched questions like “how long does it take to build a new home” and other similar queries. Here are some other ideas to get your creative gears turning:

• Frequently asked questions about building a custom home
• How much does it cost to build a new home?
• Building a new home vs. buying
• Top 10 reasons to build a new home from scratch

Ensure your local citation profiles are complete

Are you present on websites such as Houzz, Yelp, Angi, and more? Be sure you have completed those profiles with key information listed that customers would likely want to see, such as pricing, availability, reviews, and more. These types of websites are the new version of yellow pages, and users often times start their searches using these niche directories to start learning about their options.

Update your site with completed projects

Create a page that acts as a case studies section that shows what work you have completed as well as metrics that users would find useful such as how long it took, materials used, and anything else of interest. You will then be able to have this resource to link from all your other pages and even to include in your email marketing efforts, and more.

Use social media to engage with followers

Alongside posting projects that you are currently working on and have completed, you can also utilize the platforms to ask customers their thoughts on different home styles, landscaping, and more. Social is also a great place to most customer reviews, awards, and anything else newsworthy for your industry that your followers would find useful as they scope out your company.

Analyze your local and national competitors

Creeping on what your competition is doing has always been a great way to get a better assessment of what areas you can improve on internally. Checking their backlinks, seeing what keywords they are bidding on for PPC, and noting how they structure their website are just some of the ways to gain vital information to help you improve and get a leg up.

Use video to take your visuals to the next level

A picture can say a thousand words, but videos can do even more than that. And in the digital age we live in, users love to see as much detail as possible when on the web. From tours to product highlights to different stages of your building process, the opportunities are endless for what you can focus on. And when you embed your videos on your website, and add proper alt tags, title tags, and even schema, it can help your videos appear in search results as well.