Get More Leads and Sales via Tailored SEO Strategies for Home Service Providers

Sarah BlocksidgeAuthor: Sarah Blocksidge
Updated on 05/31/2024

Since opening in 2010, we have worked with many industries to provide expertise through SEO services, and we know what it takes to craft an efficient home service provider SEO strategy to attract your target audience!

From waste management, to cleaning companies, bathroom remodelers, and more, our range of clients has allowed us to get our hands dirty in strategies for businesses who are business to consumer.

top home services digital marketing agencyKeep on reading to learn more about various techniques you can try to boost your SEO, including different types of SEO, as well as the strategies that we recommend you try.

Or, if you’d rather let our experts do the work for you, reach out today using the button below.

Contact Us
“I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.” – Jennifer Hristovski, SprayWorks

Guide to Frequently Asked (and Unasked) Questions

Table of Contents

Q: What is Home Services SEO?

A: Search engine optimization (SEO) is the process of optimizing a website’s technical components, as well as on-page copy to align with search engine algorithms. It is essential if you are wanting your business to appear at the top of Google’s search rankings. For businesses who are B2C, like home services providers, it requires a unique approach to improve you rankings locally.

Back to top of page

Q: What is the Importance of Local SEO for the Home Services Industry?

A: One of the biggest things your team should focus on when applying local SEO to your business is applying location-specific keywords to your copy. For example, you want your service pages to include indicators of where people are going to be able to find your services, such as “plumbing company in Cleveland,” or “Columbus landscaping company.” You can even go as to target keywords that in “near me” or “close by” in order to rank for location-specific keywords.

Additional local SEO-specific tasks that we recommend include the following:

  • Google Business Profile optimization – When ranking locally for your home services, you want to make sure that your individual Google Business Profiles, or GBPs, are up to date and properly optimized to meet the needs of your target audience. Don’t forget to claim and optimize your Bing Places profile too!
  • Landing page creation and optimization – If you have multiple locations in different cities, a great idea is to create a dedicated page on your website to target that city. Creating these “landing pages” and incorporating location-specific keywords is a great way to rank for your services based on each town or city you are referencing. Make sure to add content that is unique and personalized toward that specific area too.
  • Review marketing – No GBP is complete without reviews left by satisfied customers. And when 98% of potential customers read reviews for local businesses, it is now more essential than ever. We encourage you to reach out to your customers and encourage them to leave reviews on your pages based on the location you served them in!A great approach to incorporating reviews into your overall process is to create a business card that has a QR code on it. The QR code would send people directly to your Google Business Profile and would simplify the process of the customer finding the place to review you.In many cases, companies create incentives for employees (that do the work for the customer) to get reviews. This could be monthly contests where the top employee that gets a prize!
  • Local link building – To spread brand awareness, build partnerships, and gain more backlinks, you can look into local link outreach that will help your website grow. You may actually be doing this now and not even realizing it. Often, home service companies that are focused on a particular area sponsor a local sports team, 5k race, or a charity. If you do, make sure that they link to your website as this can help your online presence in search.
  • The Mobile Version of Your Website – Home service businesses tend to get a high amount of website traffic from mobile devices. In an emergency, a homeowner’s easiest device to use to find help is going to be their phone. It’s critical to make sure that your website:
    • Loads quickly
    • Design adapts well to the mobile device
    • Has a strong call to action in mobile (the phone number should be featured at the top)

Back to top of page

Q: What are some other ways to get more Google Reviews?

A: As you may know, the more reviews you have, the better. People also tend to trust companies more if they have reviews available to look at.

If you are looking for different ways to increase reviews here are some helpful tips:

  • Include a link for a review at the end of emails
  • Ask for reviews on social media
  • Include a review request on receipts
  • Send out email blasts

Back to top of page

Q: What should I put for my Google Business Profile category?

A: When creating your Google Business Profile, including categories is highly important because it determines who shows up in user search results. Categories also allow you to show users the wide range of services you offer, because you can add up to 10 categories.

Depending on the kind of home service business you are, here are some potential categories you can include:

  • Contractor
  • HVAC contractor
  • Plumber
  • Electrician
  • Roofing contractor
  • Painting
  • House cleaning service
  • Window cleaning service

To explore all the categories Google currently offers, check out this handy resource.

Back to top of page

Q: How do I improve my rating on Yelp?

A: We would suggest various methods that you can use to increase your review average across the web. You can also implement various strategies into our work to encourage customers to leave reviews, such as through graphic design, email, social media, and more.

Back to top of page

Q: What is the difference between SEO and PPC?

A: Search engine optimization drives users to your site through keywords within organic searches, while pay-per-click inserts keyword-targeted ads near the top of search results to entice users to click them instead.

Back to top of page

Q: Why do home service companies need SEO?

A: Home service companies thrive with SEO since customers tend to research more online. It helps maximize your exposure online and assists with gaining more customers.

Still unsure of the effectiveness of SEO? Here are some statistics from Invoca Blog on home services and SEO:

home services seo stats

  • From 2019-2026, the home service market is expected to grow 18.91%
  • Over 55% of potential customers search online before scheduling an appointment
  • And around 80% of people searching for home services, they don’t have a specific company in mind
  • Mobile searches are evident to grow year-over-year in many home service industries
  • And 78% of localized searches on mobile have lead to a purchase within 24 hours
  • 40% of home services searchers who call a business make a purchase
  • 86% of consumers read reviews for local businesses, and read an average of 10 reviews before determining if a company is trustworthy
  • Companies with an 4.0 rating or higher were seen to get 32% more revenue compared to those with lower ratings
  • CPC ads on Google for home service keywords can cost more than $40
  • Cost per lead for home service is seen to cost more than $100

Back to top of page

Q: Do I need both SEO and PPC?

A: It depends. While PPC can certainly give you a boost, like we mentioned above, the clicks can get costly! And some businesses already thrive by only using SEO. PPC is an exceptional tool to have at your disposal though, especially if you are looking to target a specific audience or highlight a certain product or service.

Back to top of page

Q: I don’t have a website. Do I need one for SEO?

A: Yes. To get started with a website, we recommended creating one through WordPress or Wix! We also recommend creating a custom site, instead of using a pre-made template, which will be easier for you in the future because certain themes have limitations, while custom sites allow you to have the freedom to create whatever you want.

Once you have a site created, we recommend having separate pages to showcase the different services you provide and answer various questions customers may have. This also gives you the opportunity to include a variety of keywords in your content. You can even include a blog, which is an easy place to add more long-tail keywords and display your expertise on certain subjects.

It’s also important that your website is mobile-friendly. This is highly crucial as many customers research home service companies on their phones. This will make the user experience better and decrease the chance of people leaving your site.

Your website will be the foundation of all of your SEO efforts, so it’s important that when starting from scratch, you put in the time to ensure that it will be a website that is organized and easy to update when needed.

Back to top of page

Q: I have a website, but it’s outdated, do I need a website redesign?

A: If your website has various limitations that will not allow you to properly implement your strategy, we may suggest that the best course of action is a website redesign to help ensure you are able to get the best results possible. A website redesign in general also presents numerous benefits, such as guaranteeing your company has a mobile-friendly and user-friendly interface that is easy to navigate.

Back to top of page

“Fantastic to work with the Sixth City Team. We brought them in to our website hoping to increase traffic. With some initial quick changes we saw our traffic more than double within a matter of a couple of months. It is so valuable to have the input from experts who know how SEO and other marketing avenues work and can produce a far greater result than trying to beat the system on your own.” – Dan Eifel, Summers Rubber

12 Additional Strategies We Recommend to Increase SEO for Home Services Providers

Did you also know that the home services industry is expected to expand by 18.9% from 2019 to 2026? Since the industry is consistently on the rise, we want to ensure that your digital marketing strategy is here to reap the benefits in the long run.

At Sixth City Marketing, our ultimate goal is to improve business for your company. With this in mind, our recommendations are centered around this goal, as quality is our highest priority! Some of the strategies that we recommend for your home services business, whether you are in the landscaping field, plumbing field, or the like, include the following:

  • Keyword research – Research which specific keywords rank well for your business and industry to reach your targeted goals.
  • Content writing – A core strategy of home services SEO is ensuring your content is at its best, especially since this is something your competitors are likely not doing. This includes website, email, and social media writing.
  • Competitor research – Getting an understanding of who currently ranks above you in SERPs and why maybe helps us better determine our approach.
  • Link acquisition – To help build your domain strength and authority, you can build backlinks to your site and priority pages from websites that also have high authority.
  • Metadata optimization – We recommend updating metadata so that it not only includes your target keywords but can also draw in clicks from potential customers.
  • Blog expansion – If you currently have a blog on your website, or need one to be created, this is a highly recommended strategy.  That way, you can develop industry-related creative posts to help increase traffic and boost your overall rank.
  • User experience – Did you know that a diverse array of mobile, home service searches are increasing year-over-year? With the rise of search engine use, you should ensure that your target audience can clearly navigate your site via desktop, mobile, and tablet devices.
  • Schema implementation – Schema was made to better help search engines digest and understand websites, and implementing it can boost your overall site value.
  • Speed improvements – More than ever, a website that loads quickly can make or break a customer’s decision. Not to mention, Google deems it a ranking factor as well.
  • Citation work – From your Google Business Profile to Yelp, AngiesList, and more, having your bases covered and collecting reviews can strongly affect your results, so you should be incorporating citation work into your strategy.
  • Spam fighting – For many businesses, their rankings on Google Maps are held back due to spammy companies cheating their way to the top. If this is the case for your company, reporting these spammy companies to Google help increase your chances of ranking higher.
  • Data analysis – To measure our efforts, track how well your SEO campaign is working through Google Analytics and various other programs.

Not Sold Yet? Here Are Some More Reasons to Invest in SEO

There is a return on investment for your business when it comes to implementing SEO strategies for your home services business. The benefits of SEO include:

  • Increased keyword results – By optimizing your content with specific and targeted words that you want to rank for, your target audience will be able to find your site easier, resulting in more qualified leads.
  • More traffic – If your keyword results are ranking high, you will gain more traffic and generate leads to increase business revenue!
  • Trustworthiness – Having your home services at the top of Google’s search engine results will make your potential customers deem your company trustworthy and deserving of their business.
  • User-friendly website – With quality SEO tactics, your website will be more organized, leading to clear opportunities for sales.
  • Lasting results – One of the best perks of search engine optimization is that it helps build a better foundation for your website for years to come.
  • SEO is not going anywhere – At least not anytime soon. With the latest data showing that approximately 99,000 Google searches are conducted every single second, SEO is going to continue to accommodate the needs of a curious clientele in need of a vast array of services.

Measuring Your Home Services SEO Campaign

Watching your successes and modifying what’s not working is how your business can ensure your campaign is on track. When applying SEO for your home services company, make sure that you monitor increases in

  • Phone calls and leads through your website
  • Search engine traffic to your website
  • Changes in keyword positions on search engine pages
  • Overall traffic generated to your site

All of these combined can help us to determine the efficiency of our SEO home services efforts.

And in case you aren’t sold yet on it, take a look at some of the results we’ve been able to get for our clients:

  • Organic traffic increased 632%
  • 1,528% boost in website traffic
  • 117% more leads per month
  • Conversion rate up from 1.54% to 4.6%

Who We Can Help



As a contractor, a lot of your jobs can have varying time lengths, meaning that ensuring you have a steady stream of leads to keep you afloat is important. Optimizing your site can bring worthwhile results that last.


Whether winter, summer, fall, or spring, homeowners are on the lookout for HVAC specialists to help their homes operate smoothly. With the aid of SEO marketing, we can get your business noticed.


When it comes to plumbing issues, homeowners need to find a reliable plumber quickly, which means they will likely turn to the web to see which business has the best services. And with the help of SEO, we can make you their top choice.


Roofing companies that are looking to be found by more people online can benefit from the various benefits that SEO marketing can bring. From better placement in the local pack to getting listings on major directories and more, we can help potential customers find your business.


Whether it be you provide commercial or residential painting services, building, and homeowners alike will turn to Google, Bing, and other search engines to look for reputable painting companies for their projects. Investing in SEO services can ensure your business can be found in their search efforts.


From residential upgrades, to scheduled maintenance for corporations, electricians will require different strategies based off of what specific projects they can do. And given they often have the ability to travel far and wide, local SEO is definitely top of mind.

And More

We know that there are various niches in the home services industry, and rest assured we can help you no matter what your business provides. So whether you offer lawn maintenance, are a general handyman, do waste management, clean septic tanks, get rid of bed bugs, or are a cleaning service, we can craft a custom strategy that will get you the boost you need.

The Sixth City Marketing Difference

At Sixth City Marketing, our in-house team has years of expertise in all things digital marketing. For each of our clients, we create a unique strategy to help them succeed. The benefits of our home services SEO include:

  • Completely unique – We look at every client individually and design a specific strategy to meet their particular goals. We provide no cookie-cutter approaches.
  • In-house staff – We are experienced and knowledgeable. As a team, we have 25+ years of experience working with SEO for many different industries both B2C and B2B.
  • Driven by results – Your goals become our goals. We will do everything to reach those for you!
  • Looking long-term – We work to provide you with a strategy that will continue to succeed well into the future. No cutting corners here!
  • National services – We have offices in ClevelandColumbusPittsburgh, Chicago, and Indianapolis and can help you no matter you are located.
  • Quality focus – Given that we are a smaller agency, our team is fortunate enough to be a close-knit group of pros who collaborate to produce great work.
“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPRO

Contact Our Home Services SEO Experts Today!

If you’re serious about generating revenue for your business online, quality SEO tactics are a must.

We are dedicated to understanding your specific goals and providing you with the answer!

Reach out to us today to get your SEO home services efforts started.

Our Partners & Awards