Sarah BlocksidgeAuthor: Sarah Blocksidge
Updated on 03/23/2023

Sixth City Marketing works with many industries to provide expertise through SEO services, and we know what it takes to craft an efficient home service provider SEO strategy to attract your target audience!

Our team is dedicated to learning the essentials of your business to produce and recommend strategies that will meet your goals when it comes to marketing your home services company. Learn more about the different types of SEO, as well as the strategies that we recommend you try.

What is Home Services SEO?

Search engine optimization (SEO) is the process of optimizing a website’s technical components, as well as on-page copy to align with search engine algorithms. It is essential if you are wanting your business to appear at the top of Google’s search rankings.

The Importance of Local SEO for the Home Services Industry

Did you know that Google saw 350x more local keyword searches than it saw in 2009? With this number continuing to increase with the expansion of digital marketing initiatives, the local SEO approach will be essential to receiving quality leads in your area.

One of the biggest things your team should focus on when applying local SEO to your business is applying location-specific keywords to your copy. For example, you want your service pages to include indicators of where people are going to be able to find your services, such as “plumbing company in Cleveland,” or “Columbus landscaping company.” You can even go as to target keywords that in “near me” or “close by” in order to rank for location-specific keywords.

Additional local SEO-specific tasks that we recommend include the following:

  • Google Business Profile optimization – When ranking locally for your home services, you want to make sure that your individual Google Business Profiles, or GBPs, are up to date and properly optimized to meet the needs of your target audience. Don’t forget to claim and optimize your Bing Places profile too!
  • Landing page creation and optimization – If you have multiple locations in different cities, a great idea is to create a dedicated page on your website to target that city. Creating these “landing pages” and incorporating location-specific keywords is a great way to rank for your services based on each town or city you are referencing. Make sure to add content that is unique and personalized toward that specific area too.
  • Review marketing – No GBP is complete without reviews left by satisfied customers. And when 98% of potential customers read reviews for local businesses, it is now more essential than ever. We encourage you to reach out to your customers and encourage them to leave reviews on your pages based on the location you served them in!

    A great approach to incorporating reviews into your overall process is to create a business card that has a QR code on it. The QR code would send people directly to your Google My Business review page and would simplify the process of the customer finding the place to review you.

    In many cases, companies create incentives for employees (that do the work for the customer) to get reviews. This could be monthly contests where the top employee that gets the reviews gets a $250 bonus.

  • Local link building – To spread brand awareness, build partnerships, and gain more backlinks, you can look into local link outreach that will help your website grow. You may actually be doing this now and not even realizing it. Often, home service companies that are focused on a particular area sponsor a local sports team, 5k race, or a charity. If you do, make sure that they link to your website as this can help your online presence in search.
  • The Mobile Version of Your Website – Home service businesses tend to get a high amount of website traffic from mobile devices. In an emergency, a homeowner’s easiest device to use to find help is going to be their phone. It’s critical to make sure that your website:
    • Loads quickly
    • Design adapts well to the mobile device
    • Has a strong call to action in mobile (the phone number should be featured at the top)

For more information regarding the benefits and strategies we recommend for local SEO, please feel to contact our team of experts directly. We look forward to providing you with any additional advice we may have!

“I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.” – Jennifer Hristovski, SprayWorks

12 Additional Strategies We Recommend to Increase SEO for Home Services Providers

Did you also know that the home services industry is expected to expand by 18.9% from 2019 to 2026? Since the industry is consistently on the rise, we want to ensure that your digital marketing strategy is here to reap the benefits in the long run.

At Sixth City Marketing, our ultimate goal is to improve business for your company. With this in mind, our recommendations are centered around this goal, as quality is our highest priority! Some of the strategies that we recommend for your home services business, whether you are in the landscaping field, plumbing field, or the like, include the following:

  • Keyword research – Research which specific keywords rank well for your business and industry to reach your targeted goals.
  • Content writing – A core strategy of home services SEO is ensuring your content is at its best, especially since this is something your competitors are likely not doing. This includes website, email, and social media writing.
  • Competitor research – Getting an understanding of who currently ranks above you in SERPs and why maybe helps us better determine our approach.
  • Link acquisition – To help build your domain strength and authority, you can build backlinks to your site and priority pages from websites that also have high authority.
  • Metadata optimization – We recommend updating metadata so that it not only includes your target keywords but can also draw in clicks from potential customers.
  • Blog expansion – If you currently have a blog on your website, or need one to be created, this is a highly recommended strategy.  That way, you can develop industry-related creative posts to help increase traffic and boost your overall rank.
  • User experience – Did you know that a diverse array of mobile, home service searches are increasing year-over-year? With the rise of search engine use, you should ensure that your target audience can clearly navigate your site via desktop, mobile, and tablet devices.
  • Schema implementation – Schema was made to better help search engines digest and understand websites, and implementing it can boost your overall site value.
  • Speed improvements – More than ever, a website that loads quickly can make or break a customer’s decision. Not to mention, Google deems it a ranking factor as well.
  • Citation work – From your Google Business Profile to Yelp, AngiesList, and more, having your bases covered and collecting reviews can strongly affect your results, so you should be incorporating citation work into your strategy.
  • Spam fighting – For many businesses, their rankings on Google Maps are held back due to spammy companies cheating their way to the top. If this is the case for your company, reporting these spammy companies to Google help increase your chances of ranking higher.
  • Data analysis – To measure our efforts, track how well your SEO campaign is working through Google Analytics and various other programs.
“Fantastic to work with the Sixth City Team. We brought them in to our web site hoping to increase traffic. With some initial quick changes we saw our traffic more than double within a matter of a couple of months. It is so valuable to have the input from experts who know how SEO and other marketing avenues work and can produce a far greater result than trying to beat the system on your own.” – Dan Eifel, Summers Rubber

6 Reasons Why SEO Marketing for Home Services Is Important

There is a return on investment for your business when it comes to implementing SEO strategies for your home services business. The benefits of SEO include:

  • Increased keyword results – By optimizing your content with specific and targeted words that you want to rank for, your target audience will be able to find your site easier, resulting in more qualified leads.
  • More traffic – If your keyword results are ranking high, you will gain more traffic and generate leads to increase business revenue!
  • Trustworthiness – Having your home services at the top of Google’s search engine results will make your potential customers deem your company trustworthy and deserving of their business.
  • User-friendly website – With quality SEO tactics, your website will be more organized, leading to clear opportunities for sales.
  • Lasting results – One of the best perks of search engine optimization is that it helps build a better foundation for your website for years to come.
  • SEO is not going anywhere – At least not anytime soon. With the latest data showing that approximately 99,000 Google searches are conducted every single second, SEO is going to continue to accommodate the needs of a curious clientele in need of a vast array of services.

Measuring Your Home Services SEO Campaign

Watching your successes and modifying what’s not working is how your business can ensure your campaign is on track. When applying SEO for your home services company, make sure that you monitor increases in

  • Phone calls and leads through your website
  • Search engine traffic to your website
  • Changes in keyword positions on search engine pages
  • Overall traffic generated to your site

All of these combined can help us to determine the efficiency of our SEO home services efforts.

Common Questions About Our Home Services SEO Services

Here are some of our frequently asked questions, as well as our team’s answers to further help your SEO efforts.

Q: What is the difference between SEO and PPC?

A: Search engine optimization drives users to your site through keywords within organic searches, while pay-per-click inserts keyword-targeted ads near the top of search results to entice users to click them instead.

Q: Do I need both SEO and PPC?

A: It depends. While PPC can certainly give you a boost, some businesses thrive by only using SEO. PPC is an exceptional tool to have at your disposal though, especially if you are looking to target a specific audience or highlight a certain product or service.

Q: Do I need a website redesign?

A: If your website has various limitations that will not allow you to properly implement your strategy, we may suggest that the best course of action is a website redesign to help ensure you are able to get the best results possible. A website redesign in general also presents numerous benefits, such as guaranteeing your company has a mobile-friendly and user-friendly interface that is easy to navigate.

Q: How do I improve my rating on Google, Yelp, and more?

A: We would suggest various methods that you can use to increase your review average across the web. You can also implement various strategies into our work to encourage customers to leave reviews, such as through graphic design, email, social media, and more.

Who We Can Help

 

Contractors

As a contractor, a lot of your jobs can have varying time lengths, meaning that ensuring you have a steady stream of leads to keep you afloat is important. Optimizing your site can bring worthwhile results that last.

HVAC

Whether winter, summer, fall, or spring, homeowners are on the lookout for HVAC specialists to help their homes operate smoothly. With the aid of SEO marketing, we can get your business noticed.

Plumbers

When it comes to plumbing issues, homeowners need to find a reliable plumber quickly, which means they will likely turn to the web to see which business has the best services. And with the help of SEO, we can make you their top choice.

Roofers

Roofing companies that are looking to be found by more people online can benefit from the various benefits that SEO marketing can bring. From better placement in the local pack to getting listings on major directories and more, we can help potential customers find your business.

Painters

Whether it be you provide commercial or residential painting services, building, and homeowners alike will turn to Google, Bing, and other search engines to look for reputable painting companies for their projects. Investing in SEO services can ensure your business can be found in their search efforts.

Electricians

From residential upgrades, to scheduled maintenance for corporations, electricians will require different strategies based off of what specific projects they can do. And given they often have the ability to travel far and wide, local SEO is definitely top of mind.

And More

We know that there are various niches in the home services industry, and rest assured we can help you no matter what your business provides. So whether you offer lawn maintenance, are a general handyman, get rid of bed bugs, or are a cleaning service, we can craft a custom strategy that will get you the boost you need.

The Sixth City Marketing Difference

At Sixth City Marketing, our in-house team has years of expertise in all things digital marketing. For each of our clients, we create a unique strategy to help them succeed. The benefits of our home services SEO include:

  • Completely unique – We look at every client individually and design a specific strategy to meet their particular goals. We provide no cookie-cutter approaches.
  • In-house staff – We are experienced and knowledgeable. As a team, we have 25+ years of experience working with SEO for many different industries.
  • Driven by results – Your goals become our goals. We will do everything to reach those for you!
  • Looking long-term – We work to provide you with a strategy that will continue to succeed well into the future. No cutting corners here!
  • National services – We have offices in Cleveland, Columbus, Pittsburgh, Chicago, and Indianapolis and can help you no matter you are located.
  • Quality focus – Given that we are a smaller agency, our team is fortunate enough to be a close-knit group of pros who collaborate to produce great work.

Contact Our Home Services SEO Experts Today!

If you’re serious about generating revenue for your business online, quality SEO tactics are a must. We are dedicated to understanding your specific goals and providing you with the answer! Reach out to us today to get your SEO home services efforts started.

“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPRO

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