John SammonAuthor:John Sammon
Updated on 02/27/2024

Are you looking for a way to generate more qualified leads and increase your overall sales revenue?

Digital marketing is an extremely beneficial strategy for kickstarting your outreach and boosting your business.

Whether you’re already running marketing efforts, or just starting your business, we’re here to provide you with helpful tips and strategies for launching or improving marketing for contractors.

On this page you’ll find frequently asked questions that can help form your online strategy, as well as our own advice in our 2024 guide.

However, if you aren’t looking to learn more about marketing, and would rather leave it to the pros, use the button below to get in touch with our team.

Free Assessment from Our Experts
“The Team at Sixth City Marketing have been amazing. They are friendly, knowledgeable and responsive. We have seen increased traffic among our 13 websites and GMB. The ROI has been amazing. I would highly recommend them.” – Albert Atkins, SERVPRO

FAQs & Guide to Digital Marketing for Contractors

There are a variety of common questions we get asked, so we’ve listed some of them below to share our knowledge and clarify the digital marketing approach. So whether it be you are looking to partner with us, or just doing research, we want you to have all the facts they need to make an informed decision on your 2024 strategy.

What is digital marketing for contractors?

Contractor digital marketing is the process of promoting your products or services through various digital channels. Part of this process is identifying your desired target audience and implementing multiple strategies to ensure your potential customers are aware of your products or services. Strategies can also vary depending on if you serve customers directly, or if your target audience is comprised of corporate businesses.

These online campaigns can appear on various devices including computers, phones, or tablets, and can take many forms, such as search engine optimization, paid social ads, email marketing, and social media posts.

If you’re looking to grow your customer base and get the phone ringing, customized contractor digital marketing is the strategy for you. There are endless benefits that come with this approach, and it will ultimately increase your overall sales revenue.

How long does a digital marketing strategy take to show results?

Keeping in mind that we take a multiangle approach to contractor digital marketing by applying and tailoring various strategies to your business, it depends on the tactics you choose. With SEO, for instance, we typically say our clients will start seeing major results within four to six months. And when you work with Sixth City Marketing, know that we will have a monthly touch base with you to review progress and data, so we can make changes that we think will provide the best results for your company.

Do the categories I choose for my Google Business Profile impact local SEO?

Yes, they do in fact. Any business looking to make headway on Google Search, and within what is referred to as the “local pack” for area businesses, will want to optimize their Google Business Profiles thoroughly.

This includes within the categories area, and the contracting field actually has more than 45 distinct subcategories available within the options for Google Business Profiles. You will want to select the 5-10 most relevant ones to your business, but you will also want to consider the following factors as well:

  • Profitability – Examine the services in your business and/or your industry and determine which are the most profitable – these should certainly be prioritized.
  • Volume – You will also want to cross-reference the above list with categories that have high search volume so that you can get the most bang for your buck. Our digital marketing firm can help you conduct keyword research to determine these.
  • Competition – What products or services are competing businesses promoting? Take a look at these and see if they are highlighting aspects you may be overlooking.

Is having a lot of website content important for my contractor digital marketing efforts?

Yes! Google views websites that present a lot of information on a topic as knowledgeable and authoritative. Their search engine tends to favor these websites over sites with limited content when it comes to ranking pages.

The logic is that if you have a business and are an expert on relevant topics for that field, you’ll likely have a lot to say and expertise to share, which is just what users are looking for. Websites with scant content, however, can be frustrating for users, so are not favored by Google.

There are different ways to go about adding content, such as by increasing the amount of information on your homepage and products and services pages (all of which are vital), and by creating and regularly contributing to a blog.

Blogs are an especially great place to add content because you can inform visitors about changes to your business, promote innovations in the industry, give tips and share how-to articles, and more. You could also present posts that answer common and relevant industry questions, such as “how often should I change my furnace filter?” or “is it safe to do your own electrical work?” These types of posts can be both informative and revenue generating.

How can I improve my conversion rates?

Having good content is only one piece of the puzzle because you still need visitors to contact you about your services so you can generate qualified leads.

This is where certain tactics come into play to improve landing pages and make them more conversion friendly. Some approaches our team employs include incorporating strong calls to action, moving forms higher up on pages to make them more prominent and alluring to users, testing color combinations, adding videos and images, ensuring your pages load quickly, and much more.

These methods truly pay off, because effective conversion rate optimization can lead to great things. Here are some key stats to consider:

  • Landing pages with videos convert at a rate that is 86% higher than pages that don’t have them (SERPwatch)
  • You can get 120% more conversions by reducing the number of fields from 11 to 4 on your lead generation forms (NotifyVisitors)
  • 64% of consumers purchase a product after watching a branded video (Adweek/Motionbox)
  • CTAs that are customized covert 42% higher than those that are not (Mindstamp)

Visit our post linked above for more key stats, and be sure to consult with our team if you have any questions!

What sets Sixth City apart from other agencies?

Specific to contractor digital marketing, we are extremely familiar with the industry and have proven success as we’ve worked with a wide variety of similar niches in the home services businesses. Additionally, we do not outsource any of our services meaning that all our work is done in-house. The main difference is that we understand, value, and prioritize the importance of receiving a return on investment. Our team is committed to getting results and ensuring customer satisfaction through our work.

How do I know which services I need?

Choosing the right services will all depend on what your overall goal is. Sixth City differs from other agencies in the sense that our clients receive a tailored approach based on their specific goals and what our experts determine will bring the greatest success to their contracting business. Our agency has the bandwidth and capabilities to do as little or as much as possible based on your desired spend and growth rate.

Our 2024 Guide to Marketing for Contractors

digital marketing for contractorsWe often see that the practice of digital marketing is underutilized in the industry, and we’re here to provide you with some tips you can implement right off the bat to get a proper strategy in place.

When we strategize with contractors about their marketing, there are a few things we will do before anything else. Keep reading for four tips on how to get started on your contractor digital marketing.

1. Unique inner page content

Inner page content refers to the copy that is on the most important pages of your site – excluding the homepage – which typically includes products and services pages. Oftentimes, this copy can be overlooked and underdeveloped, but it is crucial to ensure these pages have at least 250+ words of unique and keyword-optimized content. Not only will this help Google understand the nature of the pages, but it will drive traffic and leads to essential areas. Lastly, having a clear and visible “call to action” is a must to allow customers to easily inquire about your offerings.

2. Website user experience

Another aspect of digital marketing that can be left unnoticed is user experience. Potential customers should be able to easily navigate throughout your site to find exactly what they’re looking for. Google can help visitors find your site, but it is your job to make sure they convert once they get there. One thing you should consider doing is a “design for conversion” analysis. This is the process of looking at the site as a whole to make sure potential customers have a smooth user experience, are able to locate key pages, and can easily inquire about your services.

3. Opportunity for keyword implementation

Within marketing strategies, it is common to implement a search engine optimization campaign which helps your website rank better on search engines including Google, Bing, and Yahoo. Part of that process includes identifying a list of top keywords that you want to target that will bring potential customers to your site. These keywords should be utilized on all your main service pages, and can also be used when writing unique content for all the things you specialize in.

4. Technical healthiness of the site

Assessing the technical health of your site can be a bit more difficult to complete compared to some of the above tactics, but also has the potential to make a world of a difference in your efforts. Running a technical audit can increase the crawlability of site pages and allow Google to better understand the site content. To accomplish this, you will need to focus on the infrastructure of the backend of the website as opposed to the actual content on each of the site pages. Some of the things to take care of when running a technical audit include:

  • Utilizing Google Search Console to identify any 404 pages
  • Enacting proper page structure with H1s, H2s, and H3s for visibility
  • Removing duplicate page copy to increase rankings
  • Implementing descriptive metadata on each page
  • Assessing the site speed to increase conversion rate

Our Marketing for Contractors Gives You the ROI You Want

top home services digital marketing agencyAre you searching for a way to get more relevant leads and contractor jobs through your online marketing efforts? At Sixth City Marketing, we offer numerous digital marketing services for contractors that will help you improve your online presence, generate qualified leads, and increase revenue.

From paid advertising to search engine optimization to even design for conversion, there are various ways we can help you boost your business.

Our Approach to Providing Digital Marketing for Contractors

We know that there are a lot of marketing agencies to choose from and finding the right one for your unique company is crucial. At Sixth City Marketing, we are driven by results and want to help you succeed. We are different from other digital marketing agencies because:

  • We have experience working in a number of diverse industries
  • Our team has 25+ years of collective experience
  • As a small firm, we offer a specialized approach for every client
  • Our strategies have a proven record of success
  • We make data-driven decisions and pride ourselves on results

Sixth City Marketing is a full-service digital marketing agency with offices in Cleveland, Columbus, Indianapolis, Pittsburgh, Chicago, and Nashville. We offer a number of services guaranteed to improve leads and generate revenue for your business. Some of our services include web design and development, SEO, pay per click, and CRM consulting.

If your business is already using digital marketing services or is interested in starting, we can help. Contact us today for a free website evaluation to learn how we can meet your contractor marketing goals.

Custom Digital Marketing for Contractors

When you partner with Sixth City Marketing, we will work with you to create a customized online marketing strategy based on your target audience, your targeted geographic location, and your unique goals. Some of the services we offer include:

  • Search Engine Optimization – Search engine optimization, or SEO, is the process of increasing the quality and quantity of website traffic. This can be completed through a number of tactics, including:
    • Content creation
    • Website maintenance
    • Keyword research
    • Link building
    • Competitor research
    • Google Analytics configuration
  • Pay-Per-Click – PPC ads are an ideal way to reach your target market and increase the number of qualified leads you receive. When someone is searching for a contractor, they will most likely browse the internet for options. Pay-per-click ads will ensure that you are one of the first contractors they come across.
  • Website Design and Development – Whether you need a website or want to redesign your current site, our team can help you! We have experience working with WordPress, Shopify, Drupal, and many other content management systems. Additionally, our web design and development team will implement tactics proven to increase website conversion rates and traffic.
  • Social Media Marketing – Our social media experts can write, edit, and post updates via your social media profiles. We will also work to increase your brand’s awareness and followers on your company social media profiles.
  • Paid Social Media – As a subset of traditional PPC, paid social media can offer some real value for your business. We can help you get more leads by running ads that highlight the work you do and target your ideal customer on Facebook, Instagram, and more.

See Real Results with Our Contractor Digital Marketing Services

SEO, PPC, and more are ideal for contractors because they’re measurable! At Sixth City, we create brief monthly reports for every one of our clients. These reports show how your campaigns are performing in a way that is easy to understand.

Our monthly reports include the following:

  • Complied list of form submissions and phone calls
  • Lead source data to see how customers are finding your business
  • Summary of the work our team completed that month
  • Traffic changes to your website, tracked through Google Analytics
  • PPC campaign performance metrics, tracked through Google Ads
  • Improvements in relevant keyword rankings
  • Effectiveness of social media efforts

These reports are sent to you at the beginning of each month and will also include our recommendations for the future, and any new strategies to help achieve your marketing goals.

We Can Help You No Matter Your Niche

There are a variety of different types of contractors out there, and while other agencies may specialize in working for only certain ones, we would be happy to partner with you no matter if you do:

Get to Know Our Talented SEO and PPC Agency

Sixth City Marketing is a full-service digital marketing agency with offices in the Midwest that’s happy to serve you no matter where you are in the U.S.

We offer a number of services guaranteed to improve leads and generate revenue for your business, all with the goal to get results that help your business grow.

If your business is already using digital marketing services or is interested in starting, we can help.

“Sixth City has helped our SEO greatly. We have seen massive improvements to our key word rankings and organic traffic to our site. Highly recommend.” – Mike Kubinski, Cleveland Clothing Co.

Work with Sixth City Marketing Today

If you are in need of digital marketing for contractors, look no further. Sixth City Marketing will create a personalized strategy for your business that will improve your ranking in search engines and increase qualified leads.

Contact us today for contractor SEO services you can count on.

Our Partners & Awards