Learn How to Grow Your Contractor Business Through Pay-Per-Click Marketing

John SammonAuthor: John Sammon
Updated on 05/31/2024

As a local home service provider, having a strong presence in your dedicated area is important. And as home service niches tend to be highly competitive, it can be hard to get your business name out there and in front of your ideal audience.

With years of experience in home service PPC services, our team has an intricate understanding of the needs within this industry. We’re dedicated to implementing tried-and-true tactics to keep your business in front of prospective customers ready to work with you.top home services digital marketing agency

“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPRO

Have Questions About PPC for Home Services? We Have the Answers

We hope the following Q&A will help you learn more about paid advertising. But if not, don’t hesitate to utilize the chat box on this page.

Q: What are Local Services Ads?

A: Since many home service businesses are providers of services for a local clientele, you may meet the requirements to be able to run Local Services Ads, which are a special set of ads from Google that show your business is backed by their guarantee. Here is an example of what they look like:

home services lsa

 

Additionally, you can learn more about LSAs in our blog post.

Q: Should I do advertising on social media?

A: As we mentioned above, we can also run ads on social media networks such as Facebook and Instagram, which are great outlets for running remarketing campaigns. These types of campaigns target those who have recently visited your website and have researched your services.

Q: What role do keywords play in PPC advertising for home services, and how do I choose the right ones?

A: The keywords you choose are going to determine when and where your ads will appear. When you choose the right keywords, your ads are shown to the most relevant audience. This will lead to more clicks and conversions for your business.

When choosing the right keywords, it’s crucial to consider relevance. Select terms that are highly relevant to your home services. Consider local intent and target users in your service area by adding a location-based term. Exclude irrelevant keywords by using negative keywords to prevent your ads from showing in irrelevant searches. Look at competitors and analyze what they are targeting to identify opportunities.

Q: How can I create compelling ad copy that drives clicks and conversions for my home service campaigns?

A: It is important that your ad copy is compelling and effective for driving clicks and conversions. A few tips to help you craft your copy include:

  • Highlight Unique Selling Point (USP) – Identify what sets your business apart from other companies in your industry and add that to your copy.
  • Include benefits – Explain how your services solve common problems that customers have and can make their lives easier.
  • Use a Compelling Headline – Capture your user’s attention by grabbing them with a headline that addresses their pain points or uses action-oriented language.
  • Call-to-Action – State your desired action and make it clear what users need to do. It could be scheduling an appointment, calling for a quote, or filling out a form to get in touch with the team.

Q: How quickly can I expect to see results from my PPC campaigns?

A: It depends on the industry. Some PPC ads can drive traffic to your website that brings in quality leads, clicks and sales almost immediately, depending on how quickly the platform approves your ads and how much your keywords are being searched. However, typically it takes 3 months for the campaigns to ramp-up but often times, leads will come through in month 1 or 2.

Q: What are some budgeting tips for managing advertising costs for my business?

A: To maximize the return on investment for your campaign, managing your advertising costs is extremely important. Some budgeting tips for controlling costs and achieving your goals:

  • Setting clear goals – Define your objectives to guide your budget which will help to measure success of your campaigns.
  • Allocate budget strategically – Determine how much you are willing to spend on your PPC campaign and strategically allocate it across campaigns, ad groups, and keywords that deliver best results.
  • Focus on ROI – Prioritize the specific campaigns that deliver the highest return on investment (ROI) and allocate more budget to campaigns that generate quality leads and conversions.

Q: What do I need to have to get started with a PPC company?

A: To start working with our team, or any other firm, there are some things you need to have sorted out beforehand:

  • Budget – Before investing in PPC for home services, it’s important to know what your monthly budget is. This allows our team to adjust our bidding strategy accordingly to make sure we stay within the parameters of your budget.
  • Target audience – PPC marketing allows you to target ads based on a number of factors; we can target potential customers based on age, location, income, and keywords.
  • Analytics tracking – It’s important that Google Analytics is set up for your business so as your PPC campaign begins, we’ll be able to tell which campaigns are most successful and which ones require adjustment.

Q: What are your top tips for running a successful campaign?

A: Below is advice on the things you should implement in order to get the most out of your campaigns:

  1. Craft a negative keyword list – To ensure your ads never show for search queries irrelevant to your services, which eat up your budget, be sure to make a negative keyword list that you can apply to all your campaigns.
  2. A/B test with visuals – From the photos you use to showcase your company to icons, CTAs, or even your color scheme, there are very easy ways to change up your landing pages to see which options will convert better. If you’re experiencing ads that receive a high number of clicks with low conversions, it could be time to troubleshoot. Lack of conversions could be a result of a poor or difficult user experience on the landing page. It’s important to test the design of the landing page to see how users convert. This could be a matter of changing stock photos to product photos or repositioning contact information and CTA buttons on the page.
  3. Experiment with ad types – If you are just running text ads, look into possibly running display or video ads to experiment with what works best for your audience.
  4. Check your landing pages – Did you know that if your landing page loads slowly, or improperly, it can deter potential customers? Be sure to test your landing pages thoroughly.
  5. Invest in call tracking – Having a way to get more data on the calls you receive via your ads can help tremendously in determining which campaigns are most successful.
  6. Analyze high-volume terms – While it may seem like a good strategy to put most of your budget toward high-volume keywords, it may not make the most sense. This is especially true if you have a small budget, as targeting high-volume keywords can quickly consume your budget and lead to poor results. If you notice that your budget is dwindling quickly, we recommend analyzing alternative options. Sometimes, researching and targeting long-tail keywords can be more successful and cost-effective than targeting high-volume keywords.
  7. Try different channels – While search engine PPC ads are widely successful, PPC for home services isn’t limited just to search engines. When analyzing options for PPC marketing, you should also consider channels such as other search engines (i.e. Bing) and social media (Facebook, LinkedIn, etc.).

What We Offer With Our Home Services PPC Management

When you choose us as your dedicated PPC experts, we will produce strategies, tactics, and deliverables throughout your campaign, such as:

Ad Copywriting

Our writing team has vast experience in crafting unique ad copy for various business types to attract and encourage your ideal customer base to click on your ads and convert into a sale.

Landing Page Design

When users click on your ads, they can be sent to a special landing page that details specifications about your services and other select qualities that influence users to contact you. We design these pages to incorporate tactics known to boost conversions.

Lead Tracking

Whether it’s through form submissions, phone calls, or chats in a chatbot feature, we collect all the data from your campaign in order to summarize how many leads you are acquiring, what search terms were used, and more.

Competitor Research

To ensure that your ads are displaying at the top of results and are competitive against others in your industry, we do thorough competitor research and study aspects such as ad copy, budget, landing pages, and more to help you succeed.

Keyword Monitoring

As different types of customers click on your ads, we are able to see what they searched when they chose your listing, and based off the quality of that search, we are then able to either incorporate those terms into the campaign if they aren’t present currently, or exclude them to eliminate any further clicks for terms deemed irrelevant.

Ongoing Management

On top of ads, landing pages, and keywords, there are various other things we keep an eye on throughout your campaign, such as ensuring you are meeting your allocated budget, ensuring all tracking is in place and working properly, and more.

Monthly Reports

Every month, your dedicated account manager will send you a detailed report informing you on the progress of the campaign for the previous month, breaking down leads and other important metrics that help you analyze how the campaign is going.

Expert Recommendations

Since we closely examine data and are able to analyze results, we will also be able to make recommendations to you and talk about the ways we think we can expand, or consolidate, your campaigns.

Paid Online Channels We Can Manage

We have experience and expertise in managing home service PPC campaigns on various channels, including:

  • Instagram
  • X (Twitter)
  • LinkedIn

Home Services Niches We Can Help

Our pay-per-click marketing for home services can help businesses across many different niches, such as:

About Sixth City Marketing

We are a boutique digital marketing agency with an in-house team that has 25+ years of collective experience helping a wide range of business types grow through internet marketing strategies.

While headquartered in Cleveland, we also have offices in Nashville, IndianapolisChicagoColumbus and Pittsburgh, and can help you no matter where you are located. We would be happy to travel to meet you in person or conduct virtual meetings.

By being a close-knit team of marketing experts, we pride ourselves on providing quality work through our collaboration and detailed work, with the ultimate goal of getting you the results you’re looking for.

And we can promise that there are no cookie-cutter approaches here, as every strategy we craft for our clients is completely custom to your unique qualities. Plus, you can expect honest, transparent communication every step of the way as we work on your campaign.

Our Success With Pay-Per-Click Marketing

If you check out our case studies, you can see that we have had great success helping businesses with PPC, SEO, and web design. So be sure to head over to our case studies page if you are interested in seeing how we’ve assisted our clients.

Here is a sneak peek at some of the data you will find:

  • Paid leads increased by 148% (Kent State University)
  • Monthly online leads increased by 129% (Shini USA)
  • Overall traffic increased by 138% (National Church Residences)

Additional Services for Home Services Companies

Alongside working with you on paid advertising, we can also provide:

  • Search engine optimization (SEO)
    • We help increase rankings by implementing strategies centered on content optimization, blog creation, link building, and more
  • Website design and development
    • Redesigning your website can help improve your business by enhancing user experience and overall functionality
  • Conversion rate optimization
    • Designing for conversion can give your site the boost it needs to turn website visitors into customers
  • CRM management
    • If you use a platform such as HubSpot or Pipedrive, we can help you get the most out of its features
  • Auditing/consulting
    • We can provide thorough audits and consult your team on ways that you can improve your current marketing efforts. We also offer PPC consulting in addition to ongoing management.
  • Email marketing
    • From designing templates to writing newsletter copy, we can help reach your potential and current customers via email
“I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.” – Jennifer Hristovski, SprayWorks

Chat With Our Team Today to Get Started

If you would like to get in touch with our PPC team about working together to help you get more leads, feel free to use the form on this page or utilize the chat below. We look forward to speaking with you!

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