Our Contractor PPC Services Crafts Ad Campaigns That Really Convert
As a local home service provider, having a strong presence in your dedicated area is important. And running ads can you get at the top of search results above your competitors, but only if you play it right.
Home service niches tend to be highly competitive, so while you’re burning cash on keywords, ads, and landing pages that don’t convert, competing contractors are landing more jobs by relying on trustworthy experts.
With years of experience in home service marketing services, on Google, Bing, and various social media platforms, our team has an intricate understanding of the needs within this industry.
On this page we hope to share important details about what our team brings to the table and how we can help. But if you still have additional questions, feel free to fill out our contact form.
Please Help My Google Ads Campaign!
Featured Case Study
Local Roofing Contractor Gains 6x ROI from PPC
Distinctive Metal Roofing came to us looking to gain more qualified leads in Ohio and Western PA. Through our customized mix of marketing services they gained:
- 6x ROI on PPC
- 16x overall ROI (including SEO)
What You Get From Our Home Services PPC Management
Our PPC team members are Google Ads certified across Search, Display, and other campaign types. Meaning we’re dedicated to implementing tried-and-true tactics to keep your business in front of prospective customers ready to work with you.
When you choose us as your dedicated PPC experts, we will produce strategies, tactics, and deliverables throughout your campaign, such as:
Ad Copywriting
Our writing team has vast experience in crafting unique ad copy for various business types to attract and encourage your ideal customer base to click on your ads and convert into a sale.
Landing Page Design
When users click on your ads, they can be sent to a special landing page that details specifications about your services and other select qualities that influence users to contact you. We design these pages to incorporate tactics known to boost conversions.
Lead Tracking
Whether it’s through form submissions, phone calls, or chats in a chatbot feature, we collect all the data from your campaign in order to summarize how many leads you are acquiring, what search terms were used, and more.
Competitor Research
To ensure that your ads are displaying at the top of results and are competitive against others in your industry, we do thorough competitor research and study aspects such as ad copy, budget, landing pages, and more to help you succeed.
Keyword Monitoring
As different types of customers click on your ads, we are able to see what they searched when they chose your listing, and based off the quality of that search, we are then able to either incorporate those terms into the campaign if they aren’t present currently, or exclude them to eliminate any further clicks for terms deemed irrelevant.
Ongoing Management
On top of ads, landing pages, and keywords, there are various other things we keep an eye on throughout your campaign, such as ensuring you are meeting your allocated budget, ensuring all tracking is in place and working properly, and more.
Monthly Reports
Every month, your dedicated account manager will send you a detailed report informing you on the progress of the campaign for the previous month, breaking down leads and other important metrics that help you analyze how the campaign is going.
Expert Recommendations
Since we closely examine data and are able to analyze results, we will also be able to make recommendations to you and talk about the ways we think we can expand, or consolidate, your campaigns.
Paid Online Channels We Can Manage
We have experience and expertise in managing home service PPC campaigns on various channels, including:
- Bing
- X (Twitter)
Our Array of Offerings for Home Services Niches
Our pay-per-click marketing for home services can help businesses across many different niches. We can provide services such as:
But even if you don’t see your service above, we can still help! Our experience has also stretched far and wide to waste/septic managers, pest control providers, snowplow companies, and so much more!
About Sixth City Marketing
We are a digital marketing agency with an in-house team that has decades of collective experience helping a wide range of business types grow through internet marketing strategies.
While headquartered in Cleveland, we also have offices in Nashville, Indianapolis, Chicago, Columbus and Pittsburgh, and can help you no matter where you are located. We would be happy to travel to meet you in person or conduct virtual meetings.
By being a close-knit team of marketing experts, we pride ourselves on providing quality work through our collaboration and detailed work, with the ultimate goal of getting you the results you’re looking for.
And we can promise that there are no cookie-cutter approaches here, as every strategy we craft for our clients is completely custom to your unique qualities. Plus, you can expect honest, transparent communication every step of the way as we work on your campaign.
Ready to Turn Ad Spend Into Real Profit?
What We Need to Get Started on Your PPC Campaign
To start working with our team, or any other firm, there are some things you need to have sorted out beforehand:
- Budget – Before investing in PPC for home services, it’s important to know what your monthly budget is. This allows our team to adjust our bidding strategy accordingly to make sure we stay within the parameters of your budget.
- Target audience – PPC marketing allows you to target ads based on a number of factors; we can target potential customers based on age, location, income, and keywords.
- Analytics tracking – It’s important that Google Analytics is set up for your business so as your PPC campaign begins, we’ll be able to tell which campaigns are most successful and which ones require adjustment.
Additional Services for Home Services Companies
Alongside working with you on paid advertising, we can also provide:
- Search engine optimization (SEO)
- We help increase rankings by implementing home service SEO solutions centered on content optimization, blog creation, link building, and more
- Website design and development
- Our home service contractor web designers can redesign your website can help improve your business by enhancing user experience and overall functionality
- Conversion rate optimization
- Designing for conversion can give your site the boost it needs to turn website visitors into customers
“I used sixth city for PPC, they did really well with bringing us work through their campaigns they built up! Would definitely recommend them to anyone.” – Zack Boone, Green Ladder Contractors (Google)
Let Our Contactor PPC Experts Audit Your Setup
If you would like to get in touch with our PPC team about working together to help you get more leads, feel free to use the form on this page or give us a call. We look forward to speaking with you!
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