Want Your Squarespace Website to Rank Better? We Can Help

John SammonAuthor: John Sammon
Updated on 05/22/2024

Looking to optimize your Squarespace website but don’t know where to start? Work with our Squarespace SEO agency, where we have years of experience in SEO services, and helping businesses reach their ROI goals.

How We Track Results

We often find that businesses are looking or tracking the wrong things when it comes to assessing their SEO campaigns. When using our Squarespace SEO services, we’ll ensure that your strategy is based on data collected from the things that directly correlate to your sales, such as:

  • Form submissions
  • Phone calls
  • Live chats

And also the metrics that monitor the progress of the tactics we implement:

  • Traffic increases
  • Keyword progress
  • New backlinks
“Sixth City provides a tremendous value and an unbelievable team to partner with. They provided an expert team and I would highly recommend.” – Anthony Fabiano

Benefits of Investing in SEO for Squarespace

As a full-service digital marketing agency, we understand the importance that SEO has on a company’s overall success, and we work continuously with our clients to create the best SEO marketing strategy.

Squarespace itself offers a couple of different ways to improve your SEO, and we complement those key features with our strategies to create the best solutions for you.

For example, though Squarespace sites are built to be indexed by search engines, you need to create great content to get ranked and have users find you.  When creating content for your website, we’ll incorporate specific SEO strategies such as:

  • Keywords – Keywords are the key to success when it comes to having people find your Squarespace site. When including specific terms that people are searching for sprinkled in your content naturally, you’ll increase your chances of being ranked higher on Google and to be seen as a relevant source.
  • Helpful content – Helpful content is a term coined by Google when they first launched this update back in August 2022. To better help users, Google wants to ensure that the pages they rank highly are helpful. This means that when writing for your site, we’ll include content such as key information about your company (hours, location, services, etc.), answers to FAQs, and more. This will not only help users understand your company better, but you’ll rank higher on Google because of this provided valuable information.
  • Optimized metadata – Optimizing metadata is highly important, and we work to make sure each page has unique titles and descriptions that show up in search results. Metadata helps tell Google and users specifically what a page is about, and we can include keywords to help with our rankings.
  • Internal links – Linking to different pages you’ve written on your website helps users navigate more easily to what they’re looking for, and contributes to Google’s rankings. If you want to learn more about internal linking, this helpful blog post can give you more insights.

Other Squarespace SEO strategies we provide in addition to creating optimized content are:

And if you want to see how we’ve helped other companies like yours, check out our various case studies to explore more on what we’ve worked with in the past, including:

  • 295% conversion increase for a national senior living provider
  • 114% increase in visits per month for an Ohio manufacturer
  • 58% more new users for a national new home builder

Some statistics that showcase why Squarespace SEO services are worth the investment:

  • Squarespace is the second most popular website builder worldwide. (SiteBuilderReport)
  • On average, the top 10% of Squarespace websites analyzed had a 19.8% higher SEO score (SEOSpace)
  • There are 3.79 million users of Squarespace (TechReport)
  • Squarespace is used by a large number of companies such as Pixar, HBO, Colgate, and more. (Style Factory)

Common Questions Related to SEO and Squarespace

  1.  Why does my website need design changes?
    Changing the design of your website will help your website operate better and can assist with the user experience. If a site does not flow well, there is a high chance of people clicking out of your site. We want to avoid this, so we will work to create a design that has a good response to users.Squarespace has a lot of website templates to choose from, but with our help, we will ensure that the design not only matches your brand but can help customers use your site easily. We also work thoroughly to reshape the structure of your website’s hierarchy of pages to what makes the most sense. To develop the website, we’ll integrate it into a website content management software system.

    The redesign will not only make life easier for your customers, but it’ll make our job easier because it will be fully optimized with room to make changes where it’s needed easily and efficiently.

  2. How can you track the progress of SEO for Squarespace?
    We mainly use Google Analytics to track various metrics such as organic traffic, conversions, and more. Squarespace has a built-in integration option so we can easily connect your site to Google Analytics and begin tracking. We also take a look at our preferred keyword tracking software, SE Ranking, to see how keywords are performing and if we need to make any adjustments.With a combination of tracking user behavior and keywords, we will get a. good idea of your site’s overall performance and will update you with this kind of information monthly.
  3. Does Squarespace allow you to have a mobile-friendly website?
    Yes, Squarespace has a built-in responsive design that will automatically resize the words and images on your site to fit smaller screens on different devices. This means that you don’t have to separately create a design for mobile devices.As we add more content to your pages, we will ensure the formatting is also mobile-friendly. Having a mobile-friendly website is essential because many users today use their phones to search the internet. Check out our 2024 mobile marketing statistics to see why mobile-friendly pages are highly important.
  4. How can I grade my current SEO efforts?
    If you’re wondering about the current quality of your strategy and if you should invest in our Squarespace SEO services, here are some questions to give your site a quick assessment:

    1. Do all of your web pages have unique titles and descriptions?
    2. Where does your site rank compared to your competitors?
    3. What size are the images on your website?
    4. When was the last time you uploaded new content to your site?
    5. Do you have content targeting your service area locations?
    6. How many seconds does it take for your website to load?
    7. Does your homepage include your main keywords and services?
    8. Do your pages actively and successfully link to other pages on your site?

Other Services We Offer in Addition to SEO for Squarespace

Need help with other marketing aspects for your company in addition to search engine optimization? We have your back. Here are other services that Sixth City Marketing provides:

Pay Per Click – With our in-house staff of PPC experts, we can help you run a successful paid campaign. Our services include delivering custom landing pages, well-written ads, and precise keyword and location targeting. Ultimately, we’ll help you get your ads in front of your ideal customers on social platforms, Google, Bing, and more.

Conversion Rate Optimization – We can help you diagnose major issues with your site that are holding back the amount of leads you desire. Whether it’s due to a lack of CTAs, poor page content, or an outdated design, we can assess your site as a whole and fix these issues.

Social Media Marketing – Social media is a great tool if you know how to best utilize it. Our team can help manage your platforms by writing posts, scheduling them and conducting any other maintenance. This is a great way to keep your audience engaged and get the word on any new products, services, or special events going on with your company.

Website Design – If you’re looking to increase the conversions on your site, the best way is to give your site a fresh look and design. We have years of experience delivering custom sites for specific industries that cater to their preferred customers’ needs. We’ll work with you step by step through the phases of planning, designing, and launch.

SEO Consulting – Our experienced marketing consultants can give you another eye on your data and deliver unique advice or directions for your marketing strategy.

Email Marketing – We have expertise with various email platforms such as Constant Contact, MailChimp, HubSpot, and more. From designing a template to match your brand to writing monthly newsletters, we can help you email your current customers, distributors, and more.

With our extensive experience in various industries, we can deliver the best results for your company.

“Sixth City helped me plan and execute an SEO campaign for my small business despite the fact that I had no idea where to even start. They were always overly helpful, and communicative, and made the whole process way less daunting. I highly recommend reaching out if you’ve been on the fence about whether or not you need marketing help.” – Walt Braley

What Makes Sixth City Marketing Stand Out

We pride ourselves on many aspects as a full-service digital marketing agency, including:

  • We have 25+ collective years of experience in many industries.
  • Our team is entirely in-house, meaning we don’t outsource anything, which helps us produce better quality work for you.
  • Transparency is our top quality, and we’ll always be honest and upfront in all communications.
  • We are located in Chicago, Nashville, Pittsburgh, Cleveland, Columbus, and Indianapolis, but have the ability to travel wherever you are located.
  • Showing your ROI in our Squarespace SEO services is priority, and we have developed custom ways to help you see lead source data for all of your inquiries.

Some of Our Current Clients

We work with businesses in industries such as:

Over the years we have also worked with companies who offer:

 

Reach Out to Our SEO Agency Today

Do you feel ready to transform your Squarespace website? Get in touch with us today.

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