John SammonAuthor: John Sammon
Updated on 04/19/2024

You need your company’s website to function as a lead-generating machine. In the aerospace industry, that could mean a lot of different things. Do you develop specific parts for aircraft? Are you looking to get in front of certain internal departments at one of the giant aviation companies? Maybe you’ve created and patented a brand-new way of kitting certain components and you need to get the word out about it.

Whatever your goal is as a company in the aerospace industry, it’s imperative that you have a high-quality SEO campaign in place to not only drive traffic to your site, but to bring in the qualified leads your business needs.

Help Your Aerospace Company Get More Qualified Leads Online

Did you know that 30% of industrial companies are unhappy with their current marketing efforts? So many more people in today’s world are realizing the value in having an online presence, but don’t know where to start. This is especially true for various types of B2B manufacturers, and this is where our experts come in.

Our team at Sixth City has the skills, experience, and tools to help spread the knowledge your business needs to reach potential customers, drive traffic, and increase the number of leads to your website.

Contact Our Experts
“Fantastic to work with the Sixth City Team. We brought them in to our website hoping to increase traffic. With some initial quick changes we saw our traffic more than double within a matter of a couple of months. It is so valuable to have the input from experts who know how SEO and other marketing avenues work and can produce a far greater result than trying to beat the system on your own.” – Dan Eifel, Summers Rubber

FAQs About SEO for Aerospace + Aviation

Table of Contents

What Is SEO for Aerospace?

Aerospace SEO involves a B2B marketing strategy that includes the process of increasing your website’s presence on search engines (Google, Bing, Yahoo, etc.) to result in more visitors coming to your site and, ultimately, contacting you to do business.

And when done right, it can reap great rewards for your company. Here are just a few statistics to back that up:

manufacturing marketing stats

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What Digital Marketing Tactics Should Be Used by Aviation and Aerospace Industries?

Sixth City Marketing has more than 12 years of experience doing SEO work for companies within the aerospace and aviation industries. Though all of our strategies are entirely custom, some of the most important elements of a successful aerospace SEO campaign include:

  • Keyword research – This is the first step in understanding where you rank for key terms related to your business. Let’s say you want to rank for anything related to manufacturing a variety of panels for Gulfstream jets. We need to first understand if you rank for any keywords related to this; a sampling of potential keywords to target in this case could include:
    • Gulfstream panel manufacturer
    • Overhead panels for Gulfstream jets
    • Gulfstream fuselage panels
    • Jet panel manufacturer
    • Jet panel suppliers

    This is a quick snapshot of some general and hyper-specific keywords that can be utilized as part of the ongoing SEO strategy.

  • Content optimization – After we know what keywords to target across your site, we’ll optimize your product and service pages to ensure they begin ranking higher in search. We’ll also create brand-new pages where it makes sense in order to target other, more specific keywords.
  • Competitor research – In order to help your business grow, it’s important to know what other businesses in your industry are doing to make them have a high ranking in search engines. From content to backlinks, we’ll analyze various aspects of your competitors.
  • Blog writing – We’ll develop creative posts that best fit your aerospace-centric audience, which in return will attract more site traffic and potentially even links.
  • Link building – Having a strong domain is much like the foundation of a home. The stronger it is, the better everything built on top of it will be. Building high-quality links to your site will help build equity and trust to your domain.
  • Technical improvements – Did you know that there are various things behind the scenes of your website that could be holding it back? Load time, 404 pages, and improper metadata are all things we help with as well.

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The 4 Types of SEO You Should Be Familiar With

Even if you have worked with other agencies before, it can be hard to know exactly what you are investing in. And understanding SEO doesn’t have to be complex; it can be easy when broken down correctly. To help you learn more, here are the main four types of SEO we recommend you know and implement in your work:

On-page SEO – This refers to anything you can control on your own website pages, such as page copy, keywords, internal linking, headers, CTAs, metadata, and photos.

Off-page SEO – This includes anything you can conduct for SEO outside of your own website’s pages – for example, link building, managing directory links, optimization of local profiles, and more.

Technical SEO – Technical SEO factors in the structure of your website, redirects, canonicals, site speed, and various other aspects that contribute to your website’s user experience.

Local SEO – Although local SEO might not pertain to many businesses with a national focus and reach, it’s still an essential SEO type to be familiar with. Local SEO involves improving local rankings for businesses by optimizing their local profiles, getting backlinks from other local businesses, and more.

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How SEO Campaigns Are Measured

Results for aerospace SEO campaigns are shown through:

  • Phone calls and leads from your website
  • Organic traffic to your site from search engines
  • Improvements in the user experience
  • Obtaining quality backlinks
  • Changes in keyword positions
  • Improvements in your site’s user experience

Make sure everything is on track by modifying anything that’s not producing the best results for your business.

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How Can Marketing Help Aerospace Manufacturers Outside of SEO?

Not only is SEO for aerospace important, but a complete manufacturing marketing campaign will help you to be even more successful. You can certainly use one or more services when growing your business.

The other services we recommend integrating as part of a full aerospace marketing campaign include:

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Do SEO and PPC Work Well Together for Aerospace and Aviation?

Utilizing both SEO and PPC strategies can provide substantial benefits for your industry. Over the years, many of our manufacturing clients have experienced notable success by leveraging this approach.

While SEO is crucial for establishing long-term visibility in search engine results, PPC campaigns can offer immediate visibility and will often generate quick traffic to a website. In shorter terms, SEO is necessary to lay the foundation for sustainable growth while improving organic search rankings and driving targeted traffic over an extended period of time. Meanwhile, combining both an SEO and PPC approach can achieve an online presence across various search channels.

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How Long Will it Be Until I See Results from Aerospace SEO Efforts?

The timeline for seeing results from SEO strategies can vary depending on various factors. Some of the things that you should take their current state into consideration include:

  • Competitiveness of keywords
  • Effectiveness of the website
  • Strategy currently being implemented
  • SEO goals already in place

Generally speaking, noticeable improvements in your Aerospace industry’s search engine rankings and organic traffic can start to be observed within a few months of implementing our SEO initiatives.

Our team quickly implements a unique aerospace SEO strategy to help enhance your online presence. This includes, immediate keyword research and implementation, edits to enhance mobile-friendliness, link building efforts, and much more to see immediate upticks in organic traffic.

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Besides Aerospace & Aviation, What Other Types of Manufacturers Do You Help?

Here at Sixth City Marketing, we work with a wide array of different niche manufacturing businesses. Some of the other unique types of manufactures that we help include:

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How Sixth City Is Different From Other Marketing Companies

  • Currently, around 60% of our clientele are in the manufacturing industry, and we are experts in helping many niches such as aerospace obtain real results from our SEO services (i.e. more sales as a direct result of our efforts).
  • Unlike other SEO agencies, our team is entirely in-house, which means we can provide higher quality work. We don’t outsource any of the work we do, as we have the most success collaborating and working together in-house.
  • Not to mention, our staff has 25+ years of collective experience crafting custom strategies for businesses just like yours. There are no one-size-fits-all approaches here.
  • Our #1 focus will always be to show legitimate results. We want to show you the bottom line of what we do and showcase ROI data for what you’ve trusted us to do for your business.

Some Examples of SEO Success

Be sure to check out our case studies page to learn more about the different industries we have worked with and the companies that have experienced results with us! Some of our case studies include:

TYKMA Electrox

Our team created an SEO strategy with a focus on search engine optimization, conversion tracking in Google Analytics, keyword research, and competitor research to improve overall traffic and SEO leads. When comparing their data to previous years, we managed to:

  1. Improve inbound leads by 314%
  2. Increase in search engine traffic by 540%
  3. Boost overall traffic to the site by 402%

Kent State University – College of Business Administration

Amidst a competitive landscape, we tailored their strategy that was driven by targeted SEO efforts, refining their messaging, optimizing key pages of the website, and also implementing custom landing pages. Within our SEO efforts compared to previous years, we were able to:

  1. Increase overall leads by 135%
  2. Boost paid leads by 148%
  3. Increase organic leads by 38%

Bruening Glass Works

We began with a comprehensive website redesign using WordPress, with a focus on prominent calls to action. Our team tailored an SEO strategy that established Google Analytics goals and launched a keyword-focused blog.  Compared to the previous year’s data, we were able to:

  1. Increase traffic by 1,518% with an additional 4,318 visits per month
  2. Improve conversions with 90% of leads transitioning into business
  3. Boost traffic by 33% year-over-year for 3 years

Shini USA

Our SEO strategy involved comprehensive efforts including keyword research and optimization, both on the website and on the backend for search engine visibility. We optimized content and new material to target specific keywords and focused strongly on-site redesign with strong calls to action. In these efforts, we were able to:

  1. Increase in monthly visits by 28%
  2. Increase in monthly traffic by 632%
  3. Boost in monthly online leads by 129%

Valco Valley Tool & Die

Through our refined SEO strategy, we conducted comprehensive keyword research and optimization for their main product line and successful drove increased site visits. Additionally, we optimized key pages on the site to drive more leads and overall traffic. Comparing year-to-year, we were able to:

  1. Increase in traffic by 114%
  2. Increase in site conversion rate from 1.54% to 4.6%
  3. Increase in monthly leads online by 543%
“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPro

Reach Out to Sixth City for Help in Developing a Successful Aerospace or Aviation Marketing Campaign

We’re ready to provide our knowledge and expertise on aerospace and aviation SEO to your company. Contact Sixth City Marketing today to get started!

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