Link Building Gives Your Site the Boost It Needs to Help Your Rankings Soar

John SammonAuthor: John Sammon
Updated on 05/16/2024

If you’ve covered all your bases when it comes to content, technical enhancements, and local optimization, what your website might be missing is a link building strategy that gives your domain the competitive edge it needs to move up above your competitors in SERPs (search engine results pages.)

What is Link Building?

Link building is a highly-popular SEO tactic that involves different approaches to have other websites link to yours. The more backlinks you acquire, the more authority and trust you domain gains in the eyes of search engines. So as your backlink profile grows stronger from high-quality, relevant sources, you can expect to reap the rewards in your rankings.

“I cannot recommend Sixth City Digital Marketing highly enough! Their expertise in optimizing our digital presence is unparalleled. From the moment we engaged with their team, it was clear that they were committed to understanding our business objectives and tailoring their strategies to meet our specific needs. Their holistic approach, knowledgeable team, and transparent communication have transformed our online strategy. If you’re serious about digital success, choose Sixth City.” – Kelley Kaezyk, Steel Force Packaging

Our Link Building Approach

Here at Sixth City Marketing, we take link building seriously, and understand that is an important pillar to the foundation of our SEO campaigns. Here are the steps we take when strategizing your custom link building strategy:


  • Backlink overview – Before we start, we do a thorough examination of your current backlinks across various tools such as Moz, Ahrefs, and Google Search Console.
  • Keyword analysis – Knowing what terms you want to rank for the most is a key part of our link building strategy as it helps us narrow in on identifying key opportunities.
  • Competitor research – Taking a look at the backlinks of the competitors who currently rank above you helps give us a benchmark of goals to hit for your backlink profile.


  • Unlinked mentions – Oftentimes, we identify easy-win link opportunities by diligently search for your brand online and seeing where you have been mentioned but not properly given attribution with a backlink.
  • Broken backlinks – If you have changed your URL structure or deleted pages, it can lead to having broken backlinks. We can use a variety of tools to identify these links and reach out on your behalf to regain the link.

Digital PR

  • HARO-like reporter requests – There are handfuls of journalists who are looking for quotes from business owners in a variety of verticals. We utilize platforms like HARO (Help A Reporter Out) that allow us to see questions journalists are needing answers to and can answer them on your behalf to help you get more links.

Manual Outreach

  • Email outreach – For certain types of content on your website, such as blog posts and infographics, we will research what relevant opportunities online we can manually reach out to in order to help you get more links to specific pieces on content. Some of these sites include niche blogs, higher education resources, and local businesses.

Content Creation

  • Strategic article creation – Given your unique offering and location, we can craft unique content for your blog that targets high-search volume terms and ranks well, which in turn can help you accumulate backlinks organically.


  • Local directories –  Also known as citation listings, we can create profiles on local directories that contain your NAP (name, address, and phone number) alongside a link to your site.
  • Niche directories – There are also handfuls of national directories that cater to specific industries that we can create listings on to help your company gain exposure.

Get to Know Our Agency

Since 2010, we’ve helped brands from California to Florida, and many places in-between, reach their online marketing goals through our custom SEO, PPC, and design approach.

Our in-house team of writers, designers, strategists, and account managers all work together to collaborate to help our clients flourish by obtaining more:

  • Form submissions
  • Phone calls
  • Purchases
  • Live chats

And as a full-service firm, we’ve had the pleasure of working with a wide range of brands that specialize in:

“We have been working with Sixth City for many years. John and his team are professional and resourceful. Always quick to respond to questions or requests regarding our website.” – PJ Eisenloeffel, Valco Valley Tool & Die

Contact Our Team Today

Want to learn more about our link building offering? Talk to our sales rep using the LiveChat box below, fill out the form at the top of this page, or utilize our contact form to get in touch.

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