Steve DiMatteoAuthor: Steve DiMatteo
Updated on 05/21/2024

Have you been feeling like your business has been static or maybe even plateauing in its online leads and orders? For the plastics manufacturing industry, search engine optimization is one of the key strategies of digital marketing that is essential to continued business growth.

They key to increasing new business is to start attracting new visitors to your website when they are looking for a product or service your business offers. By implementing search engine optimization in your digital marketing strategy to kickstart a flood of new business, you’ll see how some simple changes can make a big difference.

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“The Sixth City Team is truly knowledgeable about how SEO works and love what they do. They are natural teachers, excited to share what they know. The recommendations and information we got from them were super helpful in improving our site’s rankings and a few other things.” -Miranda Berner, Berner Air Curtains

Frequently Asked Questions About Advertising for Plastics Manufacturing Companies

Table of Contents


What Is SEO For Plastics Manufacturing?

SEO for plastics manufacturers is a unique B2B marketing tactic that helps you improve your appearance on various online channels. Search engine optimization is the practice of implementing various online strategies that work together to increase your website’s rankings on search engines such as Google, Bing, and Yahoo.

You’re probably wondering, “How do search engines decide where my website ranks?” That is a great question, and while there any many moving parts to answer that, we’ll start here. Google’s algorithm involves crawling, indexing, and ranking a site’s individual pages. There are many factors Google takes into account when following this process, including:

  • Unique, keyword-optimized site content
  • Website content that is reliable, authoritative, and credible
  • Technical health of the website
  • Domain Authority of the overall site
  • Attractiveness of pages to the end user
  • Speed and loading time of site pages

Keep in mind that there are many additional factors that Google will use in its process, and it is also important to note that Google frequently updates its algorithm, so it is vital to stay up-to-date on the latest trends.

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Why Is SEO Important for Your Plastics Manufacturing Business?

While search engine optimization can be applied to every industry, it is especially important in B2B environments like manufacturing. With a proper manufacturing-focused SEO strategy, your company’s website can quickly become your greatest marketing tool and a main driver in lead generation for years to come.

Traditional forms of marketing – direct mailers, publications, trade shows – simply don’t provide the same lead volume they used to. And from a true ROI perspective, nothing beats an effective SEO campaign, and here are some stats to prove that:

manufacturing seo stats

  • As of 2022, organic traffic generated 69% of leads for manufacturing firms (Industrial Sage)
  • B2B buyers do around ~12 searches before engaging with a brand (Google)
  • 84% of people searching for services in the manufacturing industry say that they use the internet as their starting point in finding a company, components, and services (HubSpot)
  • 57% of B2B marketers believe SEO generates more leads than any other strategy (Gitnux)
  • 75% of people searching the internet never go beyond the first page of search results (Imforza)
  • 68% of manufacturing marketers link building is part of their SEO strategy (Industrial Sage)

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Should Every Business Do SEO?

SEO is essential in helping businesses rank well on search engines such as Google, Bing, Yahoo, DuckDuckGo, and others no matter what your situation is, meaning it doesn’t matter if your business is old, newer, successful, struggling, small, or large. When users are conducting research, they trust search engine results and will click on websites that rank high because this indicates their site is a credible result that matches their search intent. In order to get your website to rank high, it’s important to implement a variety of SEO tactics to your site to put your business in a stronger position to show up higher in search results.

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Are SEO Services Necessary If My Business Is Already Successful?

We believe it doesn’t matter how successful your business becomes – optimizing your website should never stop. In some cases, the amount of time and resources dedicated to specific SEO services can alter over time. SEO is also always changing, so it’s crucial for your business to not get too comfortable if ranked well because that can always change. If your website pages aren’t getting updated, then your success online won’t be maintained, especially since Google is always updating their algorithms. You want to ensure you keep your high rankings no matter what happens.

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Three Marketing Tips for the Plastics Manufacturing Industry

As mentioned above, there are many strategies that can be implemented within a search engine optimization campaign. However, seeing success takes time and needs to be done strategically based on your business’s goals and growth plans.

Here are Sixth City’s top three recommendations on where to start:

Perform in-depth keyword research

Keywords are going to be the #1 driver for your search engine optimization campaign. In order to choose the keywords most applicable to your business, you’ll want to conduct thorough research. What are the products you manufacture? What are the services you offer within that scope? How do your customers describe your products? Is there an industry standard or is a lot of it left up to individual interpretation? These are the things that will help inform a robust and successful keyword strategy.

If you’re unfamiliar, keywords are the specific words and phrases, also known as search queries, that online searchers use to find specific products or services. You will craft your site content around these keywords, so here are some things to keep in mind when researching:

  • What is the search volume?
  • How difficult is it to rank for the specific keyword?
  • Is the keyword relevant to your business?

Create helpful and optimized content

We already discussed that part of Google’s algorithm is scanning site content for authority and credibility. The next step after identifying your keywords is going to be creating unique, keyword-optimized content that shows you are an expert on what you’re talking about.

The majority of what you write should be catered towards the customer and keeping in mind that you are trying to provide them with helpful information. Here are some content pieces to help get you started:

  • In-depth pages and blog posts on your products or services
  • Plastics manufacturing industry articles and updates
  • Guides, checklists, how-to resources, and manuals
  • Product or service comparisons

Enhance your Google Business Profile

Often overlooked, your Google Business Profile can greatly enhance your online presence. This is especially important for local search engine optimization. A Google Business Profile allows you to add any and all information pertaining to your business that can show customers the products, services, and value you provide.

The first step is to claim your profile, and the next is to start updating all the features GBP offers. Some of the crucial elements include:

  • Business name, phone number, and location
  • Reviews from current and past customers
  • All of the different ways to contact you
  • A brief description of the products and services you offer
  • Any pertinent updates on your company

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Our Plastics Manufacturing SEO Experts Create Customized Campaigns That Show Results

There are many moving parts to a successful search engine optimization campaign, meaning that it requires a lot of time and monitoring. With that being said, you may not have someone on your team with the bandwidth to do what is necessary for a successful campaign. That is where Sixth City Marketing comes in.

Let our team of plastics manufacturing SEO experts take your digital marketing to the next level. We have been doing SEO for 25+ collective years, and we have extensive experience in the manufacturing space, so you can trust we can develop custom ways to reach your potential customers.

We tailor our SEO campaigns to your budget and customize them specifically toward your goals, target audience, and location. Our goal is to help you obtain more sales with ROI in our services always top of mind.

Our Approach to Marketing for Plastics Manufacturing Companies

Our #1 goal is to improve the online business for your company. We do this by implementing a variety of SEO tactics proven to help manufacturers.

Our SEO plastics manufacturing tactics include:

  • Keyword research
  • Competitor research
  • Website optimization
  • Content writing
  • Blog writing
  • Spam fighting
  • User experience
  • Speed improvements
  • Article outreach
  • Data analysis
  • Metadata optimization
  • Link acquisition

How We Show Results

We measure results in your plastics manufacturing SEO campaign through monitoring increases in:

  • Phone calls and leads through your website
  • Search engine traffic to your website
  • Overall traffic to your website
  • New users who have discovered your site
  • Changes in keyword positions
  • High-quality websites linking back to yours

No matter how long your business works with us – and we have manufacturing clients who have been with us for more than a decade at this point – we produce long-lasting results. The work we do during your SEO campaign will help give your website a stable foundation in the eyes of Google for years to come.

Plastics SEO Case Study: Shini USA

Shini USA is a plastics manufacturer in Northeast Ohio. In working with us for SEO and design services, over the years we’ve been able to provide some great results. Including:

  • Increase in monthly site visits by 28%
  • Increase in organic traffic by 632%
  • Increase in online leads by 129%

Other Digital Marketing Services We Provide for Plastics Manufacturers

Alongside offering SEO for plastics manufacturers, we are a full-service agency offering many other internet marketing services to take your efforts to the next level.

Other digital marketing services we offer include:

  • Pay-per-click marketing – Our team implements ads targeted toward specific demographics through Google Ads, Bing Ads, Facebook, and other social channels. We can fully manage your campaign on your behalf, write new landing pages and ads, and monitor the budget.
  • Social media marketing – We will create content for your social media platforms to drive engagement and increase brand awareness. We will conduct this by scheduling posts, monitoring your accounts, and more.
  • Website design and development – If you’re unsatisfied with your current website, our team will be happy to design a new custom site for your business to ensure you’re bringing in new business.
  • Email marketing – We want to promote your products or services through email to develop a strong relationship with both potential and current customers. This is completed by writing newsletters, designing templates, scheduling and sending emails, monitoring your campaigns, and more to help drive customers to your website.
  • Many more – We also offer services such as consulting and auditing, CRM management, and conversation rate optimization.

We are happy to incorporate one or multiple services we offer to your business to ensure the best results possible!

“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.” – Lisa Calovini, Shini USA

Get to Know Our Manufacturing SEO Agency

Since opening in 2010, we have opened locations in Cleveland, Columbus, Indianapolis, Pittsburgh, Nashville and Chicago. But we’re not limited by location, we’d be happy to help no matter if your facility is in Cincinnati, Boston, or even Seattle.

And our SEO team has had years of experience working with many B2B companies in diverse fields across the country, which has helped us stay on top of trends and major shifts that could impact our work.

Not to mention, we believe honest communication between our team and clients is essential to becoming successful. We can ensure that our team will be open and honest about the ongoing campaign and as a team, we will discuss ways we can make improvements.

Reach Out to Us for Plastics Manufacturing SEO Help Today!

Is your company ready to take the next step in improving your online presence?

Contact us today and we can start finding ways to boost your company’s presence online. We look forward to hearing from you!

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