The Definitive Guide to Improving Your Plastic Manufacturing SEO

Author: Steve DiMatteo
Updated on 03/30/2023

Have you been feeling like your business has been static or maybe even plateauing in its online leads and orders? For the plastics manufacturing industry, search engine optimization is one of the key strategies of digital marketing that is essential to continued business growth.

They key to increasing new business is to start attracting new visitors to your website when they are looking for a product or service your business offers. By implementing search engine optimization in your digital marketing strategy to kickstart a flood of new business, you’ll see how some simple changes can make a big difference.

Three SEO Tips for the Plastics Manufacturing Industry

As mentioned above, there are many strategies that can be implemented within a search engine optimization campaign. However, seeing success takes time and needs to be done strategically based on your business’s goals and growth plans.

Here are Sixth City’s top three recommendations on where to start:

Perform in-depth keyword research

Keywords are going to be the #1 driver for your search engine optimization campaign. In order to choose the keywords most applicable to your business, you’ll want to conduct thorough research. What are the products you manufacture? What are the services you offer within that scope? How do your customers describe your products? Is there an industry standard or is a lot of it left up to individual interpretation? These are the things that will help inform a robust and successful keyword strategy.

If you’re unfamiliar, keywords are the specific words and phrases, also known as search queries, that online searchers use to find specific products or services. You will craft your site content around these keywords, so here are some things to keep in mind when researching:

• What is the search volume?
• How difficult is it to rank for the specific keyword?
• Is the keyword relevant to your business?

Create helpful and optimized content

We already discussed that part of Google’s algorithm is scanning site content for authority and credibility. The next step after identifying your keywords is going to be creating unique, keyword-optimized content that shows you are an expert on what you’re talking about.

The majority of what you write should be catered towards the customer and keeping in mind that you are trying to provide them with helpful information. Here are some content pieces to help get you started:

• In-depth pages and blog posts on your products or services
• Plastics manufacturing industry articles and updates
• Guides, checklists, how-to resources, and manuals
• Product or service comparisons

Enhance your Google Business Profile

Often overlooked, your Google Business Profile can greatly enhance your online presence. This is especially important for local search engine optimization. A Google Business Profile allows you to add any and all information pertaining to your business that can show customers the products, services, and value you provide.

The first step is to claim your profile, and the next is to start updating all the features GBP offers. Some of the crucial elements include:

• Business name, phone number, and location
• Reviews from current and past customers
• All of the different ways to contact you
• A brief description of the products and services you offer
• Any pertinent updates on your company

Our Approach to SEO for Plastics Manufacturing Companies

Our #1 goal is to improve the online business for your company. We do this by implementing a variety of SEO tactics proven to help manufacturers.

Our SEO plastics manufacturing tactics include:

Frequently Asked Questions About SEO for Plastics Manufacturing Companies

Why is SEO important?

SEO is essential in helping your business rank well on search engines such as Google, Bing, Yahoo, DuckDuckGo, and others. When users are conducting research, they trust search engine results and will click on websites that rank high because this indicates their site is a credible result that matches their search intent. In order to get your website to rank high, it’s important to implement a variety of SEO tactics to your site to put your business in a stronger position to show up higher in search results.

Is SEO important for every business?

SEO is important for the online success of every business out there no matter what your situation is, meaning it doesn’t matter if your business is old, newer, successful, struggling, small, or large. The important thing to know is that your business can always benefit from high-quality SEO services.

Going off that, why are SEO services still necessary once my business is successful online?

We believe it doesn’t matter how successful your business becomes – optimizing your website should never stop. In some cases, the amount of time and resources dedicated to specific SEO services can alter over time. SEO is also always changing, so it’s crucial for your business to not get too comfortable if ranked well because that can always change. If your website pages aren’t getting updated, then your success online won’t be maintained, especially since Google is always updating their algorithms. You want to ensure you keep your high rankings no matter what happens.

Other Digital Marketing Services We Provide for Plastics Manufacturers

Alongside offering SEO for plastics manufacturers, we are a full-service agency offering many other internet marketing services to take your efforts to the next level.

Other digital marketing services we offer include:

• Pay-per-click marketing – Our team implements ads targeted toward specific demographics through Google Ads, Bing Ads, Facebook, and other social channels. We can fully manage your campaign on your behalf, write new landing pages and ads, and monitor the budget.
• Social media marketing – We will create content for your social media platforms to drive engagement and increase brand awareness. We will conduct this by scheduling posts, monitoring your accounts, and more.
• Website design and development – If you’re unsatisfied with your current website, our team will be happy to design a new custom site for your business to ensure you’re bringing in new business.
• Email marketing – We want to promote your products or services through email to develop a strong relationship with both potential and current customers. This is completed by writing newsletters, designing templates, scheduling and sending emails, monitoring your campaigns, and more to help drive customers to your website.
• Many more – We also offer services such as consulting and auditing, CRM management, and conversation rate optimization.

We are happy to incorporate one or multiple services we offer to your business to ensure the best results possible!