Manufacturing SEO, PPC, & CRO National
Background Information
Shini USA, a Division of Budzar Industries, is a leading provider of global manufacturing control solutions in the Cleveland area. They are best known for supplying a variety of products to the plastic processing industry, including industrial temperature control equipment, industrial plastic scrap recycling equipment, hopper dryers, and loaders.
To accommodate their industry and its specifications, we used a variety of marketing services for B2B companies, such as industrial SEO and PPC management on a monthly basis.
What We Did to Help
We mixed the following marketing tactics together to help them see results:
SEO keyword research and content creation
We determined how companies looked for Shini USA’s products. From there, we took measures to make sure Shini USA could be found in search engines for these names and phrases, using keyword optimization both on-site and behind the scenes in code that talks to search engines. We also wrote new optimized content to target specific keywords.
Conversion optimization
Once visitors came to the site, we wanted to make sure it was as conversion-friendly as possible. That’s why we redesigned the internal pages to have strong calls-to-action and feature a more visually friendly appearance.
Google Ads management – We overhauled Shini USA’s existing campaign with strategies to help manufacturers like themselves, with the goal of reducing cost per lead and increasing leads.
Results of Our Efforts
In comparing their data to the previous year, Shini had results such as:
- Monthly visits increased by 28% (1,464 vs. 1,142):
- Monthly traffic from search engines increased by 632% (564 vs. 77)
- Monthly online leads increased by 129% (39 vs. 17)
A Catalyst for Global Growth
One last takeaway from this case study is noting the major impact search engine optimization can have on global businesses. Shini USA is yet another example of significant global and domestic growth as a result of our digital marketing initiatives.
“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.”
– Lisa Calovini, Shini USA