You Deserve a Foolproof SEO Strategy That Works for Your Siding Company, Not Against It. We Want to Help.

When you work in home services industries, having a stellar reputation is key, but first you need potential customers to find you, and the best way to do that is through proven SEO techniques.

Search engine optimization and other digital marketing methods allow contractors like yourself to drive customers to your business, determine how they found you, and track their actions.

We at Sixth City Marketing have extensive experience working with companies in the home services space, including siding contractors, providing them with tailored marketing strategies that can drive leads and sales.

Here is what we’re bringing to the table:

  • Custom approaches – Everything we do is customized to our individual clients, because we know one-size-fits-all approaches rarely get the job done. We will assess your goals and the needs of your business, determine areas of improvement, and implement tailored strategies that get you more work.
  • In-house team – We don’t farm out anything to freelancers. Everything we do is 100% handled by our in-house team of professional SEO strategists, copywriters, account managers, and web developers.
  • Niche Experience – We’ve worked with contractors like yourself in roofing, painting, and so many more, meaning we understand the search landscape for home services.
  • Zero contracts – You own your website, hosting, and all your profiles. You get to choose how long you want to work with our company. No gimmicks, no tricks.
  • Long-term results – Getting quick results can be beneficial, but getting ones that actually last is the real marker of a successful campaign. SEO is a marathon, not a sprint, so while it can take a little bit for Google to notice changes, once they do your company will have a strong foundation for growing your online audience.
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Overview of Our SEO Services for Siding Contractors

We use a wide array of proven techniques to bring you more traffic and leads, including:

  • Keyword research and implementation – We look at what terms real customers who are looking to invest in new siding search. From shingle siding repair to complete vinyl overhauls.
  • AI SEO tactics – People are using more than just Google to research prospective companies. Our SEO includes tactics to help you get more citations in AI-generated answers to cover your bases.
  • Technical maintenance – You get busy, we get it, but the reason your marketing is failing shouldn’t be due to a neglected website. We can come in and fix issues that have built up to help you get back on track.
  • Competitor research – Unlike other agencies that use a 12-month plan and stick to it, our strategies are always pivoting based on what we see changes in search results, which is why investigating what competitors ranking above you are doing is crucial to our work.
  • UX optimization – Similar to your website health, we often see that an outdated design will turn away prospective customers. We will make strategic, small adjustments to page templates to influence conversions and encourage people to reach out.

How We Help You Get More Leads for Your Siding Services

Quality content can help you to move the needle for your conversion rates, but it’s not just about using the right words and positioning your business well. The kinds of content you use, along with how that content is presented, can play a role in your success as well. We address conversion rates with:

  • Varying content types – While the written word will still drive the majority of your conversions, other forms of media shouldn’t be discounted. In fact, Google prefers sites that feature multiple types of content and so they drive more users to such sites, and consumers appreciate this variability as well. Alongside high-quality written content, consider adding pictures of services and products, instructional and how-to videos, and even podcast recordings to connect with diverse audiences.
  • Incorporating CTAs – Strong calls to action are bread and butter in the online space, and you should direct the visitors to your site to make specific actions, such as contacting you, getting a quote, booking an appointment, and more. You can also strategically place these CTAs throughout a page, giving you more touchpoint opportunities.
  • Adding or improving contact forms – A well-designed contact form can immediately grab a visitor’s attention and reduce friction in the sales pipeline. Many sites don’t use contact forms at all, or the ones they do use are poorly placed or overly complicated for users. Through our siding company SEO services, we can help you add streamlined forms in areas proven to get results.
  • Experimenting with color – Color can have a major psychological impact on your visitors. You can use color to coordinate your branding and foster a sense that you are in control, use blues or greens to create a soothing atmosphere, use reds and other warm colors to encourage action and excitement, and more.
   

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Options Beyond SEO for Siding Companies

Though SEO work alone can transform your siding company’s presence online, it can also be enhanced by other key digital marketing methods. Other services that can work alongside your siding contractor SEO includes:

  • Pay-per-click marketing – Our home service PPC management delivers tailored ads and landing pages connected to Google, Bing, Facebook, LinkedIn, Instagram, and other platforms can deliver additional leads directly from the people most interested in your services.
  • Web design and development – A quality SEO strategy can only work so well on a site riddled with errors, glitches, and outdated designs. A sleek, updated site can be just what the doctor asked for, and Google rewards companies with better rankings when their sites are faster, easier to navigate, and more professionally designed. Our contractor web designers can help you right the ship and via a tip-top new site.
  • Email marketing – Email can be one of the best ways to reach your target audience, and people in your sales pipeline are already primed and ready to take action. A worthwhile email marketing campaign focused on content creation, template design, scheduling, and monitoring can help you make sure no one slips through the cracks.

Find Out What Your SEO Strategy is Missing. Let’s Get Started.

If you work with our siding company SEO agency, we’ll ask you about your previous marketing efforts, including work you have conducted yourself and work other agencies have performed.

Once we get a sense of what’s succeeding from past efforts and what might need some improvements, we can get to work crafting a robust strategy to get you more leads. To help us do our best work, we would request previous SEO reports, login credentials for platforms you use, any keywords you have targeted, and ongoing strategy initiatives you have in place.

So if you’re ready to have our team get to work, let’s start with a quick call. Contact us today.

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