SEO Services for Third-Party Logistics and Freight Companies Can Bring in More Leads and Revenue
In an industry as competitive as third-party logistics, with brands being noticed daily as they’re on the road, a strong online presence is essential for attracting new business and staying ahead of the competition in the transportation and distribution sector.
Thankfully for your business, B2B SEO is the ideal way that you can help your business reach new heights. It helps you get directly in front of shippers searching online for trucking, fleet management, fuel filtration, logistics, freight services, or even warehouses.
Why Invest In SEO Now?
Long gone are the days of cold calls being the only way to fill trailers. Modern-day logistics managers and procurement officers are using the internet and AI platforms to research solutions before ever talking to a sales rep! This means if your website isn’t appearing for “CDL training” or “expedited freight,” you might be invisible to the people who need your services.
And since we mentioned AI, we figure you might not know much about it. While AI is gaining popularity every day, people in the logistics industry looking for reputable partners are still using Google! Not to mention, LLMs are using search results to generate their answers! So the good news is that currently, the best way to ensure your brand shows up in AI-generated answers is to have a thorough SEO strategy that makes your website as strong as possible.
Want a Free SEO Proposal?In-House SEO Strategists
No One-Size-Fits-All Strategies
Family Owned & Operated Since 2010
No Contracts or Long-Term Agreements
Why Choose Us as Your Go-To SEO Agency?
We know that you likely have a ton of industrial marketing agencies to choose from if you opt to outsource your SEO. Which means we want to help you understand how our strategies are comprised to get you optimal results. Some of the tactics that we integrate into each strategy we craft include:
- Full tracking – Your investment in SEO services should be quantifiable. With our team, you’ll be able to see improvements in:
- ROI from organic leads you get
- Quote requests, calls, and form submissions
- Traffic from your target service areas
- Keyword rankings and impressions
- Keyword strategy – Researching and incorporating search terms and keywords that align with your specific business goals, whether it be to grow your logistics company locally, nationally, or within a certain niche. A few niche examples of terms we’d look into would be:
- Specialized Hauling: “Over-dimensional freight carriers,” “Temperature-controlled logistics,” or “Hazmat certified trucking.”
- Sector-Specific: “Automotive supply chain solutions” or “Cold chain management for pharmaceuticals.”
- Service-Specific: “Drayage services [City Name],” “White-glove last mile delivery,” or “Cross-docking facilities.”
- Authority building – We know that your reputation is everything. Our SEO strategies help you bypass the middlemen of expensive paid directory listings, and we can help position your brand as a primary authority for specific lanes, specialized equipment, and supply chain expertise.
- Competitor analysis – We will review and identify areas to improve on based upon your competitors rankings, keywords, backlinks, and even how they are represented in answers on AI platforms.
- Content optimization – Refining on-page content is a huge part of what we do. Our ultimate goal for content optimization is to get better relevancy and engagement. This comes by publishing new landing pages and blog posts based on our keyword research.
- Link building – The trucking company is often filled by companies that have been in business even before the internet existed. So having skin in the game can be tough when you lack domain authority. We can build more relevant links that signal to search engines that you deserve to be found.
- Local search focus – As we mentioned earlier, we know that you may have a strict local focus due to regulations, licensing, and more. If this is the case, we will shift our focus to reaching your nearby audience by optimizing local profiles and adding a localized keyword strategy to your web pages.
- Technical SEO – Not only does your site’s usability matter to users who come to it, but it also matters for search engines and AI bots who scan your site. We can improve site infrastructure to optimize loading speed, user experience, and mobile.
- AI Search – Get more brand mentions and links from AI generated answer engines as customers turn to ChatGPT, Gemini, and more every single day. Our B2B SEO strategies keep AI in mind, but don’t utilize black hat tactics to game the system.
- Conversion optimization – Even if you have a solid SEO strategy, it means nothing if site visitors don’t convert into leads. We can revise your site elements to help convert more users into real leads in your funnel.
We Want to Boost Your Online Presence for Years to Come
Learn Why Business Owners Partner with Us
For over 15 years, we’ve been providing completely customized SEO strategies to owners and marketing managers just like you who don’t have the time (or knowledge) to do it themselves.
As a full-service B2B marketing firm, we’re not only doing SEO, but also paid advertising, website design, and development all in-house. This ensures we can cover your bases across the board to help you get a complete presence online.
We also pride ourselves on building long-lasting relationships with our clients. Some have even been with us since 2011! So unlike other logistics SEO agencies, you’re not just a one-off contract that gives you a cookie-cutter strategy. We want to become your go-to source for all your marketing needs for years to come.
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Trustindex verifies that the original source of the review is Google. Sixth City Marketing, specifically John, was very resourceful and helpful when giving our website an in-depth scan. We learned a lot from John during his webinar and even more when he called to thoroughly explain what could be improved on our website and what was going well. We highly recommend John and Sixth City Marketing, due to their extensive knowledge in multiple areas in marketing and design, professionalism and kindness!
Trustindex verifies that the original source of the review is Google. We can't say enough good things about Sixth City Marketing. What a Great Staff to work with. TOP NOTCH !!!
Trustindex verifies that the original source of the review is Google. Great team! Knowledgeable, responsive and eager to please.
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Trustindex verifies that the original source of the review is Google. We worked with John and the Sixth City Marketing team on an eCommerce project and both our team and our client's team had a great experience. They were knowledgeable and easy to work with and they put together SEO and content recommendations that fit within our scope.
Trustindex verifies that the original source of the review is Google. I've worked with 6th City Marketing on several projects over the past several years and have always found them to be a terrific resource. Not only have they helped my clients realize an exceptional website, but their SEO programs have helped them to be placed high in the rankings of the search engines, both organically and paid. I'd very much recommend Sixth City Marketing when you are ready to take the next step in your web-based marketing program.
Trustindex verifies that the original source of the review is Google. We have been working with the Sixth City team for about 6 years now and they have really helped us build our online presence. We work monthly hand in hand to come up with new campaigns and strategies. They are always thinking of new ways to generate leads and they are there for anything we need. They are also in the process of building our new website and I am so excited about the launch. It looks great! I love working with Sixth City and look forward to it for many more years to come!
Trustindex verifies that the original source of the review is Google. With a NY marketing/PR agency in my own background, I am picky! But in all ways Sixth City either meets or exceeds my expectations. I am most impressed by (though I can't stand the jargon!) the "team" assembled for our project and how they relate to each other and the client, AND by their ultra-preparedness for every meeting. They are a pleasure to work with; they never say No; their quality is top-notch; and if that weren't enough, they are Fun! Bill Rudman, Founder and Artistic Director, The Musical Theater Project.
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Trustindex verifies that the original source of the review is Google. Yes, Sixth City provides great work and yes, they are up to speed on the latest technologies and trends but it's the staff and their responsiveness that are first and foremost as to what sets them apart from other groups. John and his team are always ready for the next thing and willing to pitch in to execute.
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Ready to Invest In SEO Services for Your Transportation Company?
Whether you provide CDL training, manage a fleet, or even manufacture seats for truck drivers, our dedicated team of experts is ready to help your logistics company rank higher on search engines, increase online visibility, and attract more qualified leads. Connect with us today to develop a tailored industrial SEO strategy with our experts.
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