Answers to Your Burning Marketing Questions on SEO and More

John SammonAuthor:John Sammon
Updated on 05/02/2024

As a business, it’s key to find new ways to reach your audience and be well informed on the current SEO trends within the food and beverage industry no matter if you are a B2C company with a large online store or a B2B distributor with a small website.

There can be tremendous opportunities to grow the sales of your product by better connecting with the consumer, increasing awareness of your brand, and getting your services in front of decision makers who could add you to their retail stores.

To help your overall efforts, we’ve answered some key questions below that are often asked by our prospective customers. Our goal with this page is to educate you and guide you, and if you have additional questions or just want to tag us in to help, please fill out the form to contact us.

Common questions:

What Is SEO for the Food and Beverage Industry?

SEO, short for search engine optimization, is the process of increasing a website’s organic traffic by focusing on proven tactics. It’s important to remember that when a website ranks highly in search results, more people will see it, and leads will follow.

Many audiences could see a site via Google, all of which could help boost your business. These can include:

  • Consumers looking to directly buy your product
  • Other businesses looking to add to their in-store or online products
  • Press, both local and national
  • Trade publications
  • Distributors
  • Competitors (we’re mentioning them here because it’s always good to keep an eye on them too)

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Why Is SEO Important for the Food and Beverage Industry?

As you know, it can be hard to get in front of the right audiences to be successful in this industry. Ranking for terms that are relevant to your target audience’s searches can be invaluable in terms of potential impact on your business, and SEO can help deliver high-ranking pages to get the customers you need.

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How Long Does It Take to Start Working?

There are several stages in the aftermath of making adjustments to your online presences (both on-site and off-site) that show the effects of the work that you do. The ultimate effect of the work takes place in about 3-6 months. However, we can see an initial impact of edits and updates to copy on a website within a month of so. We often see positive changes in this time frame.

As Google, Bing and Yahoo digest the changes to your site, it will continue to improve slowly. How quickly changes make an impact depends on factors like the age of your website, how many people are linking to it (and how influential the search engines feel they are), and how competitive the industry that you are in is.

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How Will I Know If It’s Working?

You can start seeing the impact of the work that you are doing through a few data points. These include:

  • Changes in traffic from search engines to your website (often referred to as organic traffic). This is shown via the Google Analytics dashboard. Google Analytics is free and is the industry standard for measuring and analyzing traffic to your website.
  • Changes in where you are ranking for terms. This can be seen using a variety of third-party programs such as seranking.com, moz.com or semrush.com
  • Improvement in clicks and impressions for keyword phrases – Google provides another free tool called Google Search Console that will actually give you data on how your website is being viewed in their search engine listings. Once you set it up, your website data will start compiling. As we mentioned, SEO can take some time and this type of data can show you in the early stages of your campaign that you are moving in the right direction with your efforts (by seeing increased impressions and clicks for relevant keywords).
  • You begin getting more calls, leads and sales for your product. You want to make sure that you have all of the fundamental data collection tools in place to effectively track how your customers found you. This is something that is not often done by marketers for a variety of reasons (usually related to cost and time). However, it’s invaluable to have this type of data because of of the analysis it allows for. Ultimately, you want to put your marketing dollars into the channels that are driving the most meaningful response from your target audience.

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Is There Data That Backs Up That SEO is Worth Doing?

Sure! Here are some digital marketing facts and statistics for the food and beverage industry:

  • 69% of leads for companies in the manufacturing sector come via organic channels (HubSpot).
  • 68% of manufacturing companies report that they engage in link building as a part of their marketing efforts, meaning if you’re negating to do this you’re falling behind (HubSpot).
  • Only 30% of internal marketers in the manufacturing field believe they are utilizing web and social content in an effective way, giving great opportunities for improvement via SEO (Content Marketing Institute).
  • 47% of manufacturers surveyed report that they post three or more blogs on their websites each month, meaning more than half of businesses in the field aren’t taking advantage of their content opportunities (HubSpot).
  • As Thomasnet has reported, making simple tweaks to the design of your site’s landing pages could show an increase in leads by as much as 75% (Thomasnet).
  • 59% of marketers in the manufacturing field believe that a new web design and mobile optimization greatly improved their business from one year to the next (Content Marketing Institute).
  • 82% of B2B sites feature load times of 5 seconds or less, meaning if your website lags behind this you could be losing leads and hurting your bottom line (Blogging Wizard).
  • 75% of users on the internet don’t go past the initial page of results on search engines, illustrating the importance of securing an effective SEO campaign to boost visibility (Imforza).
  • Finally, 57% of B2B marketers believe that SEO tactics produce a greater number of leads than any other marketing channel, showcasing the power that food and beverage manufacturing businesses can tap into (Gitnux).

manufacturing seo stats

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Steps to Consider When Crafting an SEO Strategy

There are certain steps marketing experts must consider when trying to reach the correct audience through SEO efforts:

  • First off, it’s essential to create a site that appeals to your clientele. To gain any traction to your site, you need to include well-rounded content. It’s important for a business to stay up to date on current trends and pay close attention to what is helping your business to grow.
  • Other aspects to consider include having updated content and images on your site, examining keywords and rankings, and checking how your competitors doing and what tactics of theirs you could implement to make yourself more successful.
  • After addressing the above, it’s also highly recommended to have a social media presence for your brand. You will want to be up to date and active with your content and know who your target audience is to get the best results. Try to build a relationship with your audience and create the content they want to see. By doing this, you’ll be able to interact with different visitors and build brand awareness.
  • It’s also essential for food and beverage manufacturing SEO campaigns to pay close attention to the keywords trending within the industry. Strategize the use of keywords that increase the growth of your site and be sure to include those keywords within your website. Additionally, pay attention to the SEO keywords your competitors are benefiting from and how your business can grow by using them.
  • Backlinks and interlinks are also vital in SEO rankings and help a business boost their site. Having high-quality websites link to your site, and internally linking your own site for easy navigability, both aid in your SEO efforts and are valued by search engines.

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John – My Head Is Spinning – Can You and Your Team Just Help Me with SEO?

Absolutely! We love working with food and beverage SEO clients. Just fill out the form on the page or give us a call at 440-821-1425 and we can take a look at your site and campaign.

“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPro

What Makes Us Stand Out from Competitors

Over time, digital marketing has evolved and has become more measurable. As manufacturing digital marketing experts, the team at Sixth City Marketing has long seen the value of illustrating ROI, which is why we have made it one of our main focuses.

Plus, our campaigns are never cookie-cutter and are always tailored to the company we are working with. We use a variety of digital marketing approaches and techniques to get results, with some options including:

Within these marketing approaches, we offer a variety of services that benefit businesses, and our campaigns are designed to meet your goals and target audience. We strive to leave our customers 100% satisfied with our services.

In short, at Sixth City Marketing, our team of marketing experts works to achieve your goals of increasing online leads and boosting your online presence. We prepare diverse strategies based on your target audience, targeted geographic location, and overall website goals for SEO for food and beverage manufacturing marketing and implement them through proven tactics.

How We Approach Food and Beverage Marketing

Some SEO tactics we implement when working with your business to rank above your competitors include:

  • Keyword research
  • Competitor analysis
  • Content optimization
  • Blog creation/writing
  • Link building
The team at Sixth City is second to none!! Starting with the owner John and all his teammates I’ve worked with I have nothing but glowing things to say! I felt that they cared about MY business growth as their #1 priority even if it wasn’t always best for their bottom line. They are passionate about and great at what they do. If you’re looking for a team to help with your business, don’t look any further. This is the team that will feel like an extension of your own business!” – Dr. Paul Mikhli, Beachwood Dental

Case Study – M/I Homes

At our firm, we have worked with a variety of companies to increase their SEO rankings and deliver leads. One company we worked with in the past was national home builder M/I Homes. Through the work we conducted, we saw an increase of 10,000 visitors nationwide to their website via organic search.

Comparing September 1-27, 2018 to the same dates in 2017, we saw:

  • Overall website traffic went up 48%
  • Organic website traffic went up 12%
  • New users on the website went up 58%

These results were accomplished through search engine optimization. The campaign itself focused on:

  • Keyword research – Determining high-volume search terms for each of the cities M/I Homes had a presence in
  • Content creation and optimization – Using the keywords from our research, we wrote optimized content for all 16 locations and their subsections
  • Google local profile creation and optimization – After finding the relevant profiles, we initiated verification and began profile management
  • Google Search Console review – Evaluating and remedying any issues that we found via GSC

Let’s Talk About Food and Beverage Marketing

Contact our team to learn more on how we can help your company revamp your online presence through our SEO services for food and beverage manufacturers.

Get in touch today by using the form on this page or the chat feature below. We look forward to hearing from you!

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