115+ Mobile Marketing Statistics & Facts

SMS Stats

• 23 billion text messages are sent every day worldwide (Forbes)
• As of 2024, 90% of U.S. adults own a smartphone (Pew Research Center)
• 90% of text messages that are sent are read within three minutes (VentureBeat)
• 91% of Americans will keep their phones within arm’s length at all times (HubSpot)
• Americans are known to check their phones 96 times per day (Microsoft Start)
• 95% of individuals aged 18-29 prefer texting over social media (Textmagic)
• By 2025, the SMS marketing market in the United States will be worth $12.6 billion with a CAGR of 20.3% (Grand View Research)
• 66% of people around the world use text messaging to interact with brands (Salesforce)
• U.S. adults have been shown to prefer to receive messages from brands in apps like Facebook Messenger, WhatsApp, or a brand’s own messaging system, per a 2023 Cisco survey (Webex by Cisco)

Statistics on Social Media Marketing on Mobile

• 28.5% of traffic on LinkedIn is from mobile devices (Semrush)
• Paid mobile advertising on YouTube is 84% more likely to be effective than traditional TV advertising (Google)
• Social media was the most invested-in form of mobile advertising in 2023 (Statista)
• 98.5% of Facebook users access their account through mobile devices (Backlinko)
• 82% of Pinterest users access their account through the mobile app (Social Sheperd)
• Social media ad spending is expected to reach 219.6 billion dollars in 2024 (Statista)
• More than 53 percent of the world’s total population are users on social media (Data Reportal)
• Total ad spending growth on social media is anticipated at 6.1% in 2024 (Statista)
• In the social media advertising market, the number of users is expected to hit 6,054.0m by 2028 (Statista)
• 71% of Gen Z social media users (ages 18-26) in the U.S. will purchase something directly on Instagram (eMarketer)
• The most popular app in the world in 2023 was Instagram (Business of Apps)

Statistics on SMS Marketing for Businesses

• 80% of companies in 2024 used some form of SMS marketing software to connect with their customers, which is a decline from 86% in 2023 (SimpleTexting)
• Meanwhile, 70% of companies are looking to increase their SMS marketing budgets in the future (SimpleTexting)
• 86% of business owners and marketing managers used SMS marketing in 2023 (SimpleTexting)
• Over 50% of people make a purchase from a marketing text (Luisa Zhou)
• Worldwide, 47% of businesses across all industries and sizes use mobile messaging (PWC Esendex Report)
• 58% of consumers say that texting is the best way to reach them (Business Wire)
• 1 in 3 messages sent to businesses are not responded to due to a lack of 2-way messaging capabilities (SMS Comparison)
• When receiving communication from businesses, such as appointment reminders, 48% of customers prefer to receive text messages (Medallia)
• Too many text messages are the main reason that people tend to unsubscribe (Klaviyo)
• The top industries using SMS marketing capabilities are real estate (17.9%), agriculture (15.9%), entertainment (15.4%), and construction (14%) (SMS Comparison)
• 75-78% of consumers would rather text with a brand than speak with them on the phone (Email Audience)
• The click-through rate for ecommerce businesses through SMS marketing can be as high as 36% (Textmunication)
• As of 2022, 70% opted to receive text messages from businesses, such as restaurants, retail stores, and other enterprises (SimpleTexting)
• 61% of consumers say that they wish they could text businesses back (SimpleTexting)
• Of the businesses surveyed, many report that SMS CTRs are anywhere between 20 and 35% (SimpleTexting)
• 77% of consumers typically have a more positive outlook for a company that offers SMS (Digital Air Strike)
• When special offers are sent via text, they are redeemed 10x more often than other types of coupons and offers (Adobe)
• Though 61% of marketers still don’t use SMS marketing, 73% of businesses intend to increase their text marketing budgets soon (Mandala AI)
• Only 35% of brands actually have an SMS marketing campaign in place (Luisa Zhou)
• 96% of marketers attribute an increase in revenue to various text message strategies (Persuasion Nation)
• 58% of consumers are interested in hearing from brands several times a week (The Good Group)
• The most preferred SMS messages from brands include delivery confirmations (51%), shipment confirmations(39%), and birthday deals (37%) (Klaviyo)
• On the other hand, the types of texts individuals want to see less are interesting or abandoned cart reminders (37%), low inventory alerts (34%), and messages based on actions taken (33%) (Klaviyo)
• Approximately 72% of people are willing to receive a text from brands at least once a week (Klaviyo)
• One key SMS statistic to be aware of is that 60.5% of marketers choose text messaging because it supplies a better open rate than other forms (SimpleTexting)
• Along with this, 53.5% of marketers choose text messaging because it provides a higher click-through rate (SimpleTexting)
• In fact, the marketing communications platform Attentive reported that $1.8 billion in online sales was brought about by people using SMS marketing in Cyber Week of 2023 (Attentive)

Statistics on Consumer Behavior on Mobile Devices

• In the US, the average CTR for mobile searches is over 50% (Backlinko)
• 63% of people using a mobile device are more likely to purchase from a company that has a mobile site or app that offers valuable recommendations on products or services they would like (Google)
• If a smartphone user can receive rewards or points, 51% will be more likely to use a company’s mobile app when shopping (Google)
• When browsing on a mobile device, 30% of users are more likely to use a company’s mobile site when making a one-time purchase (Google)
• 58% of smartphone users favor companies that remember their past behavior on their mobile site or app (Google)
• 60% of people have used a click-to-call option on their smartphones (Google)
• 52% of paid advertising clicks come from mobile devices (Wordstream)
• More than half of consumers (54%) say they’ve made an on-site purchase when a brand offered a deal through Mobile Wallet (Vibes)
• 67% of smartphone users are more inclined to purchase from companies whose mobile site or app is customized to their location (Think with Google)
• Consumers use a mobile wallet-stored loyalty card 60% of the time when making an on-site purchase (Vibes)
• In the first quarter of 2024, smartphones accounted for over 75% of retail site visits in the U.S. and generated 66% of online shopping orders (Statista)
• 91% of mobile device owners have made a purchase after seeing a relevant ad (Review 42)
• 75% of mobile users say that SMS messages encouraged them to make a purchase (Vibes)

Statistics on Mobile Ecommerce Search

• Global mobile ecommerce was worth 2.2 trillion dollars in 2023 (Statista)
• Over 60% of adults in the United States believe that mobile shopping is a necessity for convenience in online shopping (eMarketer)
• The average mobile ecommerce conversion rate in June 2024 was 2.89% (Oberlo)
• 69% of adults ages 50-64 say they buy things online using a mobile phone (Pew Research Center)
• In the U.S., 1/3 of internet users have bought something online each week through their smartphones (Pew Research Center)
• Two devices that generate an increase in mobile ecommerce sales are smartphones and tablets (eMarketer)
• 20.1% of retail purchases are expected to take place on the internet in 2024 (eMarketer)

Statistics on SMS vs. Email Marketing

• Text campaigns have an open rate of 98%, compared to email marketing at 20% (Campaign Monitor)
• While the response time for a text message takes approximately 90 seconds, the response time for an email can take around 90 minutes (PCMag)
• Text messages have 8x the response rate of emails (Retail Dive)
• The average click-through rate for an SMS marketing campaign is 19%, while email marketing’s CTR is 4% and Facebook’s is just 1% (SMS Comparison)
• Links that are sent through text are usually opened 19% of the time, while links sent via email are only opened 4% of the time (Email Audience)
• Though approximately 50% of email marketing messages get marked as spam, almost zero mass texts get marked as spam (Email Audience)
• The open rate of a text message campaign is around 95%, while email open rates only have an open rate of 21% (The Tech Report)
• Sending a text as a follow-up to an email is known to increase open rates by anywhere between 20 and 30% (Smart Insights)

Statistics on AI Overviews on Mobile Search

• 76% of mobile AIOs targeted keywords that were informational (Semrush)
• Out of 1,022 keywords analyzed, 70.35% triggered AIOs on mobile, but only 3.76% showed ads alongside AIOs (SE Ranking)
• 80% of mobile AIOs had 3 or fewer URLs from the top 10 organic results (Semrush)
• 76% of mobile AIOs appeared for keywords with less than 1,000 monthly searches (Semrush)
• AIO responses on mobile had an average of 91 words per answer (Semrush)
• Over 60% of mobile AIOs did not include the top organic result (Semrush)
• The top organic ranking URL showed in only 34% of mobile AIOs (Semrush)
• 14 times on mobile, an AIO linked to a URL featured in a Google Ad but not in the organic top 100 (Semrush)