Marketing for manufacturing businesses can be a tricky task to take on.

With various digital marketing tactics to choose from, it can be hard to know which is going to produce the most results for your manufacturing business. This is where we come in.

Bookmark this handy guide on the best strategies for marketing for manufacturers.

Add More Content to Your Website

I know this sounds obvious, but it’s true. Various SEO experts suggest that in order to have your page rank well, your pages should have at least 500 words on the page.

Not to mention, a good keyword-to-content ratio (otherwise known as keyword density) is just as important as word count. This means that you want to make sure you have packed in enough keywords on your page to help it rank, but not too many that it looks spammy or overly salesy.

Some key pages you will want to make sure are hitting word count goals include your:

  • Homepage
  • Product pages
  • Service pages
  • Blog posts

And at our manufacturing SEO company, we have seen great success with our manufacturing clients just through enhancing their website content.

Utilize Your Local Listing to Your Advantage

google my businessIn the past year, local SEO has taken on a more prominent role for various fields, including within manufacturing marketing. Having an optimized listing on Google is especially critical if you serve a lot of businesses in your area.

And if you don’t already have one created, making a Google My Business listing will get your business not only on Google Maps, but will also boost your presence in searches.

In your listing, you will want to make sure you have your phone number, website, hours, photos, and other key details of your business set so that you can be easily contacted by potential customers. And if you are making a new listing, getting reviews on your GMB listing can help immensely.

Recently, Google has even expanded the amount of information in GMB listings, letting you now include posts, services, products, videos, and more.

Give Your Backlink Profile a Boost

A great way to help your manufacturing SEO is to increase your backlink profile. When most of our manufacturing clients come on to work with us, they typically have little to no outside sources linking to them. Possibilities can include news articles, blog posts, directory listings, and more.

Through link building, you can get more external websites linking back to your site, which in turn can help increase your DA (domain authority) as well.

There are various methods of link building you can engage in to get more links to your website, and here are a few ideas you can apply:

  • Submit directory listings
  • Add your website to local citation websites
  • Reach out for guest posts
  • Subscribe and respond to HAROs
  • Scavenge the web for unlinked mentions

Optimize Your Products or Services Pages

To piggyback off of adding more content to your website, it’s important that your most important pages on your website are optimized with keywords related to your products and services.

With thorough keyword research, you will be able to find what terms related to your offerings are getting the most search volume. From there, making sure that copy on the related pages incorporates those keywords will help improve your rankings, driving more people to your website to become leads.


A few places you want to make sure you optimize with keywords are:

  • Headers (H1s, H2s, H3s)
  • Meta titles
  • Meta descriptions
  • Photo tags (alt/title)
  • Various places in
    the copy

Rethink Your PPC Strategy

When running a paid marketing campaign as part of your manufacturing marketing efforts, it is important to make sure you are taking into account the following aspects:

  1. Are you running ads to a unique landing page?
  2. Do you have targeting in place, such as income and age?
  3. Are you testing different ad types, such as call only, display, location, etc.?
  4. Have you experimented with various keyword match types?
  5. Do your ads get more impressions on certain days/times than others?
  6. Have you segmented your keywords into different ad groups or campaigns?

One of the best parts about PPC is that a lot of times, you can see fast results. But what is important is that you analyze your data consistently to see what adjustments need to be made to your ads’ account.

Need Help with Manufacturing SEO?

As a reliable manufacturing SEO company, we’d be happy to help your business get more leads. Contact us today for a free strategy session.

Our Partners & Awards

We Are Now a Recommended Agency from Moz!