Learn from Our Industrial Digital Marketing Experts

John SammonAuthor:John Sammon
Updated on 06/04/2024

In our internet-orientated world, marketing capabilities are reaching new heights, and building an online presence for your business is crucial in achieving success. At Sixth City Marketing, we recommend implementing digital marketing for companies that offer industrial goods or services in order to reach goals, increase leads and sales, and improve the overall business.

Marketing for industrial B2B businesses through online channels can help showcase your services and significantly enhance your digital presence. Let our expert team give your company the tools to design and execute a customized online marketing strategy to take your business to the next level.

“We have been working with the Sixth City team for about 6 years now and they have really helped us build our online presence. We work monthly hand in hand to come up with new campaigns and strategies. They are always thinking of new ways to generate leads and they are there for anything we need. They are also in the process of building our new website and I am so excited about the launch. It looks great! I love working with Sixth City and look forward to it for many more years to come!” – Sarah Wentz, Valco Valley Tool/Die

Frequently Asked Questions About Industrial Digital Marketing

From our company’s experience, when prospective clients are learning more about digital marketing and our variety of services, we are often asked questions throughout the process. Here are a few along with answers you may find helpful:

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Q: What Is Digital Marketing?

A: Digital marketing combines different elements of a marketing campaign to promote products and services to a given audience. With the power of digital marketing services, businesses can connect and engage with existing and new customers. Through these digital marketing efforts, your business can experience successful results over time that ultimately include efficient revenue growth for your company.

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Q: Do You Have Experience Helping Industrial Businesses?

A: Yes, we have helped various companies that offer industrial goods or services, such as machinists, distributors and suppliers, manufacturers, and many in between. Here are some of our case studies pertaining to industrial-related businesses we have helped:

  • TYKMA Electrox: Laser marking system manufacturer
    • Improved overall traffic by 402%S
    • Improved traffic from search engines by 540%
    • Improved number of monthly leads by 314%
  • Valco Valley Tool & Die: Snap button manufacturer
    • 114% increase in website visits per month
    • 543% increase in form submissions per month
    • 3.06% increase in website conversion rate
  • Shini USA: Plastics equipment manufacturer
    • Monthly website visiors increased 28%
    • Organic traffic from increased 632%
    • Monthly leads increased 129%

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Q: Why Should I Invest in Digital Marketing Instead of Traditional?

A: While traditional marketing has been used for years in many fields, digital marketing has emerged as an essential approach. Things like billboards, flyers, and radio commercials are expensive and don’t come with the ability to track the success of the campaign. Digital marketing solves that, as everything, including ROI, is traceable.

And to ensure your online presence is the best it can be, digital marketing proactively works to help your website appear more prominently on search engines for years and years to come. Here are some statistics to back up our thoughts:

manufacturing marketing stats

  • Industrial Sage says that 40% of industrial buyers make decisions based on their opinion of your website
  • According to Content Marketing Institute, Nearly 77% of in-house marketers at manufacturing companies have noticed boosts in conversion rates thanks to digital marketing
  • Additionally, CMI also stated that 59% of in-house marketers at manufacturing companies believe that mobile and design optimization improved their website
  • HubSpot found that 84% of people looking for a manufacturing/industrial company use the internet as their starting point in finding industrial services

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Q: What Are Some Common Problems on Industrial Websites?

A: Any type of business can often use some effective digital marketing and web development services to shore up their website and better position themselves for leads, and the industrial sector is no exception.

Some issues we often see on industrial websites include:

  • Major site pages with very little copy
  • A lack of keywords, harming the site’s searchability online
  • A lack of calls to action for increasing conversions and leads
  • A site design that is not mobile-friendly or responsive
  • No SSL certificate (non-HTTPS domain)
  • No lead forms and other conversion elements
  • A lack of tracking analytics
  • 404 pages that harm the site’s reputation in Google’s estimation

Of course, these are only some of the issues we come across and every website is different. Thankfully, our team is experienced at correcting all of these problems, with some being able to be fixed in a short time span, and others being rectified over the course of an ongoing campaign.

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Q: Is PPC a Good Option for My Business and Industry?

A: Yes! PPC, used either independently or as a complement to SEO, can be greatly beneficial to companies, including those in the industrial sector.

Depending on your focus and goals, a campaign could include ads across a wide span of possible platforms, including Google Ads, Bing Ads, LinkedIn, YouTube, Facebook, Instagram, X/Twitter, and TikTok.

Our team will assess the needs of your business and make recommendations for a campaign’s approach, and then craft tailored landing pages and ads, track your progress and make adjustments when needed, and deliver the leads you’ve been seeking.

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Q: I Am Doing Email Marketing – Can I Also Add SEO and PPC Services to That?

A: Yes, and many of our clients who are doing SEO and PPC also choose to add email marketing efforts to their campaigns. We encourage you to write, design, and send out emails strategically to ensure high open and click-through rates.

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Q: I’d Like to Redesign My Site. Is There a Platform You’d Recommend?

A: We’d love to help with this! Our team regularly redesigns sites for our clients to assist with aspects like useability, speed, navigability, and conversion optimization. We focus on WordPress and Shopify in our redesign work, choosing one over the other depending on the needs of an industrial business.

For traditional industrial websites that want a clean look for their site and many customization options, WordPress is our platform of choice. It’s incredibly versatile and can adapt to many requirements while giving your company the professional presentation you’ve been seeking.

Shopify is also an excellent platform, but is more suited for sites that want to facilitate direct sales. If you have products that can be sold immediately at the click of a button, Shopify may be your best bet. If your work is more customized, however, and requires more discussions with clients before parts, components, or equipment are delivered, WordPress is likely better suited for you.

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Q: What If My Website Needs SEO and Technical Help, but a Website Redesign Isn’t in Our Budget?

A: We’d be happy to outline additional projects with you alongside your SEO retainer in order to shore up issues with your website. Additionally, we include various technical SEO adjustments as part of our agreements already, many of which can help improve your website.

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Q: How Do You Show Results in Your Industrial Digital Marketing Services?

A: In addition to addressing essential digital marketing services, our team is also happy to share how we deliver the best results to our clients.

We prepare monthly reports for your business to analyze the data and offer additional opportunities for your industrial marketing campaign. We design these reports so you can read and understand the data provided and can easily see how your campaigns are performing with our suggested marketing tactics in place.

Industrial marketing reports consist of:

  • Monthly overview of the work completed that month
  • Leads acquired and their source (direct, organic, paid, or referral)
  • Traffic changes to your website
  • PPC campaign performance results
  • Changes in keyword positioning
  • Impact of social media outreach

We want to ensure that we share how our marketing strategies are effective and have yielded the best possible results for our clients.

Digital Marketing Services for Industrial Companies

Here are some of the digital marketing services we recommend to industrial companies marketing themselves online:

Search Engine Optimization – Obtain qualified leads, increase sales, and improve your overall presence on Google, Bing, Yahoo, and other search engines. Key areas of an industrial SEO process should include keyword research, content writing, link building, user experience across different devices, and data reporting and analysis.

Website Design and Development – Well-designed websites serve as the foundation for your business’s online presence. Create sites that are designed to serve your goals and target audience, are compatible with all devices, are conversion-friendly, and can easily be updated by your staff. While we have experience in a variety of platforms, we develop a majority of our sites in either Shopify or WordPress, depending on which suits your company better.

Pay-Per-Click – Campaigns should include ad copywriting, conversion tracking, keyword analysis, auditing, and much more. We’ll help you develop custom strategies to align with your company’s goals and budget to see an increase in leads. We have experience in and recommend using Google Ads, Bing Ads, and a variety of paid social media platforms.

The Sixth City Marketing Difference

We work with a wide variety of industries and are adept at tailoring our services to specific fields and businesses, and this includes our marketing for industrial companies. We’ve helped industrial companies that specialize in:

Whether your business is currently using digital marketing tactics or you’re looking to get started, we are committed to boosting your sales. Our team of experienced professionals has worked with diverse clients in the industrial and manufacturing field and we’re ready to help educate you.

Why You Should Get to Know Our Industrial Marketing Efforts

We know there is no shortage of digital marketing agencies for your industrial company to choose from. However, it is extremely important to find the agency that best fits your company and its needs. At Sixth City, our full-service digital agency not only offers an array of fundamental services, but also all the benefits of a small, personalized agency.

Being a small firm, our team members are committed to delivering a specialized approach for each of our clients, focused on providing the highest-quality campaigns, an extreme attention to detail, and superior customer service. We will work meticulously with you and your company to discuss the ideal strategy for your business so we can adapt our campaign to your desired goals.

“Sixth City has done an excellent job in keeping our digital strategy ahead of the curve. Through a consistent evolution of our channel driven content and measurement we have been able to optimize (and even reduce) our spend over time while continually increasing quality lead generation. The team is extremely knowledgeable, personable, and responsive and a pleasure to work with.” – Scott Eagle, LORD Corporation

Need Digital Marketing for Your Industrial Company?

We want to help pass along the knowledge your company needs in order to reach new heights online and improve your digital marketing efforts. Be sure to contact our team today to learn more. We look forward to hearing from you!

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