It’s Time That Online Marketing Becomes Your Industrial Company’s Biggest Revenue Stream
In our internet-oriented world, marketing capabilities are reaching new heights, and building an online presence for your business is crucial in achieving success. This is even more so with the recent surge of AI tools that consumers are using more and more every day.
The reality of marketing in our current digital landscape is that if your online presence is nowhere to be found, or your website doesn’t properly reflect your brand, you’re losing out on potential sales.
That’s why we recommend marketing your businesses through online channels (SEO, PPC, etc.) that can help showcase your services and significantly enhance your digital presence, increase leads and sales, and improve the overall business.
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Featured Case Study
Laser Marking Brand Leads Improved by 314%
TYKMA Electrox, a leader in manufacturing laser marking systems, chose us for a website redesign and SEO services. From our work, we produced:
- 314% improvement in monthly leads
- 402% boost in overall web traffic
- 540% increase in organic traffic
Our Digital Marketing Services for Industrial Companies
We know there is no shortage of digital marketing agencies for your industrial company to choose from. However, it is extremely important to find the agency that best fits your company and its needs. At Sixth City, our full-service digital agency not only offers an array of fundamental services but also all the benefits of a personalized agency.
With that said, here are some of the digital marketing services we recommend to industrial companies marketing themselves online:
Search Engine Optimization – Obtain qualified leads, increase sales, and improve your overall presence on Google, Bing, Yahoo, and other search engines. Key areas of industrial SEO services include keyword research, content writing, link building, user experience across different devices, and data reporting and analysis.
Website Design and Development – Well-designed manufacturing websites serve as the foundation for your business’s online presence. Create sites that are designed to serve your goals and target audience, are compatible with all devices, are conversion-friendly, and can easily be updated by your staff. While we have experience in a variety of platforms, we develop a majority of our sites in either Shopify or WordPress, depending on which suits your company better.
Conversion rate optimization – This is also known as design for conversion, which mixes a variety of tactics in order to help your conversion rate increase on your site. This includes the process of improving a landing page or site to increase the number of people who make a purchase, sign up for a newsletter, complete a form, or complete any other action you are tracking.
Pay-Per-Click – Campaigns should include ad copywriting, conversion tracking, keyword analysis, auditing, and much more. We’ll help you develop custom strategies to align with your company’s goals and budget to see an increase in leads. We have experience in and recommend using Google Ads, Bing Ads, and a variety of paid social media platforms.
Email Marketing – This allows you to stay in touch with your target audience both personally and effectively. There are essentially three different types you could expect to see, whether those be informational, promotional, or touch-base emails.
Social Media – Social media is a perfect way to build brand awareness and promote your company’s product or service. It gives you the opportunity to engage with your audience on a deeper level by connecting with existing and potential customers. We are here to help find the best way to maximize your social media presence.
Consulting and auditing – If you’re looking to revamp and enhance your web positioning without having to agree to a long-term campaign, ongoing SEO consulting or a one-time SEO audit can be a great solution. During an audit, we look at what needs to be improved and develop a plan to rework any lacking aspects.
The Sixth City Marketing Difference
Being a hands-on firm, our team members are committed to delivering a specialized approach for each of our clients, focused on providing the highest-quality campaigns, extreme attention to detail, and superior customer service. We will work meticulously with you and your company to discuss the ideal strategy for your business so we can adapt our campaign to your desired goals.
We work with a wide variety of industries and are adept at tailoring our services to specific fields and businesses, and this includes our marketing for industrial companies. We’ve helped companies that specialize in:
- Aerospace/defense
- Automotive parts
- CNC machining
- Food/beverage
- Plastics/recycling
- Heavy equipment
- Medical equipment
- Third-party logistics
- Distribution warehouses
- General manufacturing
- Industrial labels
- And many more
Whether your business is currently using digital marketing tactics or you’re looking to get started, we are committed to boosting your sales. Our team of experienced professionals has worked with diverse clients in the industrial and manufacturing fields, and we’re ready to help educate you.
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How We Show REAL Results
In addition to addressing essential digital marketing services, our team is also happy to share how we deliver the best results to our clients.
We prepare monthly reports for your business to analyze the data and offer additional opportunities for your industrial marketing campaign. We design these reports so you can read and understand the data provided and can easily see how your campaigns are performing with our suggested marketing tactics in place.
Industrial marketing reports consist of the following:
- Monthly overview of the work completed that month
- Leads acquired and their source (direct, organic, paid, or referral)
- Traffic changes to your website
- PPC campaign performance results
- Changes in keyword positioning
- Impact of social media outreach
We want to ensure that we share how our marketing strategies are effective and have yielded the best possible results for our clients.
“Sixth City has done an excellent job in keeping our digital strategy ahead of the curve. Through a consistent evolution of our channel driven content and measurement we have been able to optimize (and even reduce) our spend over time while continually increasing quality lead generation. The team is extremely knowledgeable, personable, and responsive and a pleasure to work with.” – Scott Eagle, LORD Corporation
Let Us Build A Marketing Strategy That Drives Sales
Ready to invest in marketing services for your industrial company? Use the chat feature on this page or fill out a form to get in touch.