Learn From Our Industrial Digital Marketing Experts

John SammonAuthor:John Sammon
Updated on 11/16/2023

In our internet-orientated world, marketing capabilities are reaching new heights, and building an online presence for your business is crucial in achieving success. At Sixth City Marketing, we recommend implementing digital marketing for companies that offer industrial goods or services in order to reach goals, increase leads and sales, and to improve the overall business.

Marketing for industrial B2B businesses through online channels can help showcase your services and significantly enhance your digital presence. Let our expert team give your company the tools to design and execute a customized online marketing strategy to take your business to the next level.

“We have been working with the Sixth City team for about 6 years now and they have really helped us build our online presence. We work monthly hand in hand to come up with new campaigns and strategies. They are always thinking of new ways to generate leads and they are there for anything we need. They are also in the process of building our new website and I am so excited about the launch. It looks great! I love working with Sixth City and look forward to it for many more years to come!” – Sarah Wentz, Valco Valley Tool/Die

Digital Marketing Services for Industrial Companies

What Is Digital Marketing?

Digital marketing combines different elements of a marketing campaign promoting products and services toward a given audience. Through the power of digital marketing services, businesses can connect and engage with existing and new customers. Through these digital marketing efforts, your business can experience successful results over time that ultimately include efficient revenue growth for your company.

Here are some of the digital marketing services we recommend to industrial companies marketing themselves online:

Search Engine Optimization – Obtain qualified leads, increase sales, and improve your overall presence on Google, Bing, Yahoo, and other search engines. Key areas of an industrial SEO process should include keyword research, content writing, link building, user experience across different devices, and data reporting and analysis.

Website Design and Development – Well-designed websites serve as the foundation for your business’s online presence. Create sites that are designed to serve your goals and target audience, are compatible with all devices, are conversion-friendly, and can easily be updated by your staff. While we have experience in a variety of platforms, we develop a majority of our sites in either Shopify or WordPress, depending on which suits your company better.

Pay-Per-Click – Campaigns should include ad copywriting, conversion tracking, keyword analysis, auditing, and much more. Develop custom strategies to align with your company’s goals and budget to see an increase in leads. We have experience in and recommend using Google Ads, Bing Ads, and a variety of paid social media platforms.

Social Media Marketing – A social media presence is a key component in the success of a business. Construct a social media strategy for your company, create and schedule posts and updates, and provide key data on your campaign performance.

HubSpot Consulting – Bringing in leads is one thing, but ensuring your sales team has the right tools to properly nurture the potential customers we help acquire is another. We are experts in the HubSpot CRM and know the importance of managing your current and new contacts; HubSpot will help with that.

If your business is interested in reaching its target market online, let us help you. Our diverse set of skills enables us to boost the digital marketing of your industrial goods or services and help you attain the results that you desire.

The Sixth City Marketing Difference

We work with a wide variety of industries and are adept at tailoring our services to specific fields and businesses, and this includes our marketing for industrial companies. We’ve helped industrial companies that specialize in:

Whether your business is currently using digital marketing tactics or looking to get started, we want to help boost your sales. Our team of experienced professionals has worked with diverse clients in the industrial and manufacturing field and we’re ready to help educate you.

How We Yield Results from Industrial Marketing Services

In addition to addressing the essential digital marketing services, our team is also happy to share how we deliver the best results to our clients.

We prepare monthly reports for your business to analyze the data and offer additional opportunities for your industrial marketing campaign. We design these reports so you can read and understand the data provided and can easily see how your campaigns are performing with our suggested marketing tactics in place.

Industrial marketing reports consist of:

  • Monthly overview of the work completed that month
  • Leads acquired and their source (direct, organic, paid, or referral)
  • Traffic changes to your website
  • PPC campaign performance results
  • Changes in keyword positioning
  • Impact of social media outreach

We want to ensure that we share how our marketing strategies are effective and have yielded the best possible results for our clients.

Answering Commonly Asked Marketing Questions

From our company’s experience, when prospective clients are learning more about digital marketing and our variety of services, we are often asked questions throughout the process. Here are a few with answers you may find helpful:

From our company’s experience, when prospective clients are learning more about digital marketing and the variety of services offered, we are often asked questions throughout the process.

Here are a few with answers you may find helpful:

Q: Do You Have Experience Helping Industrial Businesses?

A:Yes, we have helped various companies that offer industrial goods or services such as machinists, distributors and suppliers, manufacturers, and many in-between.

Q: Why Should I Invest in Digital Marketing Instead of Traditional?

A: While traditional marketing has been used for years in many industries, digital marketing has emerged as an essential approach. Things like billboards, flyers, and radio commercials are expensive and don’t come with the ability to track the success of the campaign. Digital marketing solves that, as everything, including ROI, is traceable.

And to ensure your online presence is the best it can be, digital marketing proactively works to help your website appear more prominently on search engines for years and years to come.

Q: I Am Doing Email Marketing – Can I Also Add SEO and PPC Services to That?

A: Yes, and many of our clients who are doing SEO and PPC also choose to add email marketing efforts to their campaigns. We encourage you to write, design, and send out emails strategically to ensure high open and click-through rates.

Q: What If My Website Needs SEO and Technical Help, But a Website Redesign Isn’t in Our Budget?

A: We’d be happy to outline additional projects with you alongside your SEO retainer in order to shore up issues with your website. Additionally, we include various technical SEO adjustments as part of our agreements already, many of which can help improve your website.

Why You Should Get to Know Our Industrial Marketing Efforts

We know there is no shortage of digital marketing agencies for your industrial company to choose from. However, it is extremely important to find the agency that best fits your company and needs. At Sixth City, our full-service digital agency not only offers an array of fundamental services, but also all the benefits of a small, personalized agency.

Being a small firm, our team members strive to offer a specialized approach for each of our clients, focused on providing the highest-quality campaigns, an extreme attention to detail, and superior customer service. We will work meticulously with you and your company to discuss the ideal strategy for your business so we can adapt our campaign to your desired goals.

“Sixth City has done an excellent job in keeping our digital strategy ahead of the curve. Through a consistent evolution of our channel driven content and measurement we have been able to optimize (and even reduce) our spend over time while continually increasing quality lead generation. The team is extremely knowledgeable, personable, and responsive and a pleasure to work with.” – Scott Eagle, LORD Corporation

Need Digital Marketing for Your Industrial Company?

We want to help pass along the knowledge your company needs in order to reach new heights online and improve your digital marketing efforts. Be sure to contact our team today to learn more. We look forward to hearing from you!

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