What is Digital Marketing for Funeral Homes and Why is it Important?

Steve DiMatteoAuthor: Steve DiMatteo
Updated on 03/07/2023

Before you start doing digital marketing for funeral homes, you should use various search engines (Google, Bing, and more) to identify your target audience and put yourself in their shoes as the customer searching for funeral services.

Implementing digital marketing can help the performance of funeral homes to be found online and reach your target audience, while also improving the awareness and understanding of your business. Remember, a successful digital marketing campaign can help deliver revenue for the company in the form of sales from new customers.

marketing reporting

Not Sure Where to Start?

See if your business is covering all the bases when it comes to marketing your website and more. Follow our list of questions below:

  1. Do you have unique page titles and descriptions on every page?
  2. Do you include internal links to relevant pages within your page copy?
  3. Does your site have a blog you are keeping fresh?
  4. Are you using Google Analytics and Google Search Console?
  5. Do your key pages have helpful content and optimized terms on them?
  6. Do regularly manage and update your Google Business Profile?
  7. If you do PPC, do you have tailored landing pages for each campaign?
  8. Is it easy for potential customers to contact you on every page?
  9. Is your website secure with an SSL certificate (HTTPS)

If your funeral home answered no to most of these questions, then your business could be a great candidate to consider investing in digital marketing services customized uniquely for your business. Below our team of experienced digital marketing professionals offers answers to common questions, tips, and more when starting or building on what you are already doing.

“John was someone who came highly recommended to me for digital marketing and SEO. To my surprise he was easily accessible for a telephone appointment. Although I expected his knowledge of a SEO to be far beyond mine (it is) he was also able to speak to me at a level I could understand. He seemed interested in making clear how he could help me and not overpromising. He seems to be a much more straightforward marketing asset that I am used to dealing with. Thank you John!” – Brandon Shroy, Attorney at Law

Digital Marketing for Funeral Homes FAQs

Why Should I Invest in Digital Marketing Instead of Traditional?

Digital marketing is proving more and more to be the essential marketing approach for many industries. The biggest difference to take advantage of with digital is that results are traceable.

With a Google Analytics profile, you can measure your efforts and establish your ROI. This is something you can’t receive with billboards or radio commercials, for example, as you can’t track the successes of those campaigns. You never really know if you’re getting your money’s worth with traditional marketing, but with digital you always do!

Our digital marketing services will work to provide you with a prominent online presence year over year, and your growth will be traceable.

What Is SEO?

Search engine optimization is the practice of making strategic adjustments to your website to appear more prominently on search engine results pages. This includes keywords, optimized copy, metadata, and more. There are also various off-page SEO tactics that can improve your search rankings as well, and we regularly implement them as part of an SEO campaign.

What Is PPC?

Pay-per-click marketing is a form of online advertising where businesses pay money for every click they receive on an advertisement. PPC is typically performed through Google Ads, Bing Ads, Facebook and more.

Four Tips for Digital Marketing Funeral Homes Online

  • Local Focus: Optimize Your Google Business Profile
    Having an updated and optimized Google Business Profile helps increase the SEO value of your profile and provides potential customers with relevant information about your funeral home business. This allows those in your area to understand your company and know how to reach you.

    Here are some things we advise to get you started:

      • Continuously check to make sure your business name, address, hours, and phone number are correctly listed
      • Make sure the URL to your website is working properly and is going to the most relevant page on your site (ex: the homepage vs. a location page)
      • Be descriptive in your business description so users know exactly what to expect from you
      • Include photos of your space
      • Think of kind and empathetic ways to encourage customers to write helpful, detailed reviews
  • Implement Industry-Specific Keywords
    Determine your specific company goals and the kind of audience that you want to attract to help improve your online presence. By targeting industry-specific keywords, you’re able to drive more customers to your site, overall helping to increase your company’s search engine rankings. We recommend tailoring your keywords toward your goals to enhance your presence and generate leads that are qualified and likely to convert.

    For example, as a funeral home, you will want to make sure you have pages dedicated to all your services, and locations, and include any testimonials you have gathered over the years. Given you are in a sensitive industry, demonstrating all the ways you help families during this hard time in their life is crucial.

  • Create A User-Friendly Experience
    Designing a user-friendly website helps your business appear more organized and can help by generating more leads to your site. When creating a user-friendly site, make sure your pages are accessible to all users, have fast page speeds, and utilize strong CTAs. By improving the layout of your site, the more you boost user experience for all. It’s important to have an understanding of who your customers are and how they interact with your website on all types of devices.
  • Perform Regular Competitor Analyses
    Performing competitor analysis helps with your rankings as you discover new opportunities for your marketing and it can incite you to upgrade the content your funeral home company puts out to existing and potential customers. A full competitor analysis includes tactics such as keyword comparison and analysis, competitor backlink analysis, content research, and more.
marketing meeting

Our Approach to Digital Marketing for Funeral Homes

We have a variety of tips and tricks we’ve compiled over the years that can help your business thrive online. Here are some tactics we can plan to implement into your funeral home marketing strategy:

  • Write relevant and customized content on your website
  • Prioritize local SEO to target local consumers
  • Use social media efforts to increase brand awareness
  • Implement Google Analytics to track your successes
  • Target Google Ads to your customized audience and location

The Funeral Home Digital Marketing Services You Need

  • Search Engine Optimization – With our in-house writing team, we can develop content and optimize your current pages with the goal of improving your rankings on search results pages and increasing overall traffic to your site. Our team will perform keyword research, focus on your target audience, and, of course, measure successes through Google Analytics goal tracking.
  • Pay-Per-Click Marketing – Our team will work to maximize your ROI by tailoring your ads to your target audience. We will work to get more clicks, conversions, and calls! The channels we manage include Google Ads, Bing Ads, Facebook, Twitter, Instagram and LinkedIn.
  • Website Design and Development – A well-designed website is the best foundation a company can have for digital marketing efforts. We can provide you with a site that is completely unique with customized content, SEO friendly, responsive to all devices, and designed for a positive user experience.
  • Social Media – The Sixth City team can write, edit and post on your social media accounts. Our goal is to build your online presence and let your customers know about everything your funeral home can offer. The media platforms we work on are Facebook, Instagram, Twitter and LinkedIn.
  • Paid Social Media – On top of organic marketing on social media, we can also run paid ads on those platforms that target your ideal audience.
  • Conversion Optimization – We also are able to make subtle changes to your sites design in order to help facilitate lead generation.
  • Email Marketing – To add to your funeral home marketing strategy, our in-house writing team can write monthly or quarterly newsletters, design custom emails, schedule your content out, and monitor your campaigns. We also can provide promotions such as CTAs, social posts and sign-ups on your site.

Why You Choose Our Marketing Agency

  • All of our strategies are unique and completely customized to your goals. Nothing is cookie cutter here!
  • We look at the long-term. Our recommendations for you are designed to deliver success for your site year after year.
  • Our in-house staff is made up of writers, editors, strategists and designers who have 25+ years of collective experience working in the industry. You can trust that our strategies are qualified and that we have your best interests in mind! Read up on our blog to see some of our expert insights.
  • The main focus here at Sixth City is quality. We pay attention to detail and work hard to provide you concrete results as a measurement of our successes. Take a look at some of our case studies!
  • We’ve worked with a diverse set of industries including the dental field, finance, construction and much more!
“Sixth City Marketing provides National Church Residences with a full range of services including website design/administration/management, digital marketing, search engine optimization, analytics/metrics/reporting, and much more. Their excellent customer service, speedy turnaround times, and expert advice makes them a valued extension of our in-house team!”
– National Church Residences

Invest in Our Digital Marketing for Funeral Homes Today!

Ready to boost your company’s online presence? Contact us today to learn more about how we can help you! We look forward to working together.

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