It’s Time to Use Digital Marketing Strategies for Cleaners That Get More Jobs on the Books

Did you know that 59% of potential customers looking for cleaning services do online research before converting?

Every day, there are people are searching online for your services, but are you doing what it takes to show up? Lacking a strategic plan for digital marketing for cleaning companies can be harmful to your business, because if your competitors are doing it, potential clients will be finding their business instead of yours.

What We Have to Offer

  • Search Engine Optimization – SEO is the best way to generate organic traffic to your website. We can perform keyword research, write content, improve user experience, and track results to bring more local leads to your site.
  • Pay-Per-Click Marketing – We will plan and launch paid campaigns through Google Ads, Bing Ads, Facebook, and LinkedIn. We have a dedicated team who will be responsible for writing, executing, and maintaining the paid campaigns from start to finish.
  • Social Media Marketing – With your target audience in mind, we will work with you to manage your social accounts and ensure that you’re developing a relationship with your followers.
I Need A Reliable Commercial Cleaning Marketing Agency
“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPRO

Benefits of Outsourcing to a Marketing Agency

The benefit of working with our agency is that we are experts in the industry and have a proven track record for success. We will take the time to do extensive research to analyze the online behaviors of your target market, evaluate the current metrics of your business, and set realistic digital marketing goals.

The Sixth City team will work to achieve your marketing goals by way of:

  • Increasing online sales
  • Boosting conversion rates
  • Improving traffic to your website
  • Enhancing your online presence in a targeted area
  • Upgrading user experience and site speed

As we work through your goals, we can provide you with data and results that can explain what’s working and any areas in need of improvement. We show results through:

  • Increases in overall leads tracked through Google Analytics
  • Traffic improvement from both organic and paid search results
  • Boosts in keyword positions via organic search
  • Decreases in cost-per-lead via paid search
  • ROI data
   

Our Marketing Strategies for Cleaning Companies = More Jobs on Your Calendar

  

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Our Wide Range of Service Industry Experience

Another thing that sets us apart from other agencies is that we are equipped to provide our services for a wide variety of industries. Not only do we provide digital marketing for cleaning companies, but we also work with industries including contractors, HVAC, plumbers, electricians, roofers, painters, waste managers, pest removers, garage repairmen, and more.

Digital marketing is a practice that will improve the online presence of every business, but it can be done in a variety of different ways depending on the industry. For example, when our agency is determining a digital marketing approach, we may choose to implement different SEO strategies for home services versus a B2B company.

Some approaches we would take for service industries and related businesses include:

  • Link acquisition – Our team will perform research and outreach to build backlinks to your site to increase the domain authority which is a representation of how you rank on search engines.
  • Metadata optimization – We will update the metadata on site pages to eliminate duplicate copy, as well as optimize for targeted keywords to bring the appropriate customers to the page.
  • Blog expansion – Creating and building a blog can be extremely beneficial for SEO purposes. Our team will write creative copy to target specific keywords, boost traffic, and increase rankings.
  • Keyword research – Targeting keywords that are specific to your business and your desired goals is crucial to digital marketing. We have access to a variety of softwares to tell us what your target customers are searching for.
  • Competitor research – As mentioned above, our team will research and analyze your competitors to see how rankings compare within the industry to establish a strong digital marketing plan.
  • Local outreach – Building brand awareness on a local scale can tremendously help with increasing rankings and getting links to your site. We will conduct outreach to local sites and organizations to build awareness and overall site presence.
  • Spam fighting – It is common that businesses are ranked lower due to spammy competitors going against the terms and conditions of Google Maps. We mitigate this issue by performing spam submissions to increase rankings.
  • User experience – A site’s user experience is significant to increasing conversion rate. Therefore, we will ensure that potential and existing customers are able to easily navigate the site on all devices.

Those are just a small of the many practices our agency takes to help build the overall SEO equity for a client. Some additional examples include schema implementation, speed improvements, citation work, data analysis, and more.

Our Agency Office Locations

While we are headquartered in Westlake, Ohio, our company provides our services and expertise to a variety of different areas to serve clients across the country, including:

The Sixth City Marketing Difference

Here at Sixth City Marketing, we have a team of expert strategists, content writers, designers, and developers dedicated to helping our clients succeed. Not only can we provide innovative cleaning company digital marketing campaigns that are catered to your business, but our entire team works together to bring the magic to life.

  • We create a unique approach for each of our clients – nothing is cookie-cutter
  • Our hands-on team is focused on quality and attention to detail
  • Our in-house staff of writers, editors and strategists have years of collective experience in the digital marketing industry
  • We have diverse expertise, having served a host of industries
  • Sixth City prides itself on results that show your investment with us is worth it!
  • We work with both B2C and B2B providers

We are committed to providing outstanding customer service as well as getting results. Not only do we understand the urgency of reaching your goals, but we prioritize the importance of receiving a return on investment to grow your business. Check out our case studies to see how our work has resulted in great success. A few key examples of our success include:

  • Boosted leads by over 300%
  • Increased web traffic by 1,528%
  • Improved SEO traffic by 632%
  • Grew conversion rate by 295%

Stop with the Guesswork and Talk with Our Experts

We want to help you improve your online presence. Contact us today to learn more about all we can do for you.

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