Steve DiMatteoAuthor: Steve DiMatteo
Updated on 04/24/2024

With the technological shift over the last decade, the practice of enhancing your online presence has becoming increasingly vital to the success of your business.

Taking the traditional route of mailers, ads in trade publications, and attending trade shows is just not going to be as optimal as it used to be.

And for industrial businesses, customers are leaning more into finding liable partners online.

With that being said, search engine optimization is one of the most important B2B digital marketing strategies a business can implement to see true results.

Keep on reading to learn from our free SEO guide for industrial companies, or click the button below to have your site evaluated from our experts.

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“Sixth City Marketing has been our SEO and PPC company for almost a year now. We have seen significant increases in search rankings, domain authority, site traffic, call volume and most importantly revenue. Not to mentioned they are fantastic to deal with. They are always bringing new creative ideas to us to continue this growth. They have taken the time to learn our business and industry which helps enhance our 9 sites. I would highly recommend.” – Albert Atkins, SERVPRO

Frequently Asked Questions About SEO for Industrial Companies

As we often receive a handful of similar questions as potential clients are trying to learn and understand more about our business and our services. Here are some things we have answered that may help you in this process:

Table of Contents


What Is Industrial SEO?

Search engine optimization is a digital marketing strategy that increases your website’s online ranking on search engines such as Google, Bing, and Yahoo. The ultimate goal to search engine optimization for industrial B2B companies is to get your website ranking highly when customers search certain queries related to your business.

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Why Is Industrial SEO Important for Your Business?

The industrial industry is ever-growing which means that the competition is only going to continue increasing as well. When your potential customers are searching for industrial services online, they are going to be met with pages and pages of businesses similar to yours.

Because of that, if your company is not showing up on the first page of search results, it is unlikely that a potential customer will find you. This is why industrial SEO is so important. Through the process, you will strategically focus your website content on specific terms that will attract customers.

Google uses the unique content on your site to crawl, index, and rank specific pages and you’ll want to make sure those are at the top of every search result.

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What Common Mistakes Do Industrial Sites Make?

A lot of times, people searching for our SEO help don’t know the full extent of ways we can help improve your website and overall presence online, not only in the eyes of search engines, but for your prospective customers, too.

When it comes to industrial business types, some of the most common things we run into that we are able to fix include:

  • Missing conversion features such as lead forms
  • Lack of calls to action to influence conversions
  • Key pages with little to no copy
  • No use of keywords on the site to match customer’s search
  • A design that isn’t compatible in mobile and tablet environments
  • Missing SSL certificate (non-HTTPS domain)
  • No analytics tracking or incorrect setup
  • 404 pages (no 301 redirects in place)
  • Much more!

These are various things that we discover early on during our initial analysis of your website, and as we work with you, digging deeper into your website and web presence.

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How Are SEO Results Shown?

Our team evaluates the increase in submissions and phone calls, leads to your site, and traffic from search engines. We also closely monitor changes in keyword positions, backlinks, and much more. Each of these factors listed above is very important in building your business’s online presence.

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Is Competitor Research Part of SEO?

Competitor research helps us stay up-to-date and understand what similar businesses in your industry are doing to increase their rankings. Paying attention to keywords, page content, and backlinks are all factors that we analyze.

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What Types Of Industrial Companies Can SEO Help?

Some niches that can benefit from search engine optimization include but are not limited to:

  • Industrial equipment
  • Metal fabrication
  • Food/beverage
  • Freight/logistics
  • Many more!

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Are There Different Types of SEO?

Many may not know that there are various types of SEO that exist. And when utilized correctly, they can help produce results for your business. The four main types of SEO include:

  • On-page SEO – The process of optimizing web pages internally within your own site to improve search engine rankings and drive more traffic to your site.
  • Off-page SEO – On the other hand, off-page SEO refers to actions taken externally to improve your site’s rankings within search engines.
  • Technical SEO – This refers to optimizations made on your site or the server to help fix any issues holding your site back from optimal performance.
  • Local SEO – This is a strategy that helps your business increase visibility within a specific location through search results on different search engines.

The different SEO types are important to consider when wanting to grow your business’s online presence. When implemented correctly, these approaches for industrial companies can help increase brand recognition within your specific industry.

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What Is The Impact of SEO on Industrial Businesses?

SEO can cause many positive changes in your digital presence. In the industrial industry, here is some data that shows how impactful SEO is:

industrial seo stats

  • 79% of people in the industrial industry have an SEO strategy (Industrial Sage)
  • 57% of B2B marketers say that SEO brings in more leads than any other strategy (Gitnux)
  • Businesses have found a 2.8% increase in revenue after investing in SEO (Gitnux)
  • B2B buyers on average will conduct around 12 searches before engaging with a brand (Google)
  • Organic traffic generates 69% of leads for industrial companies (Industrial Sage)
  • 81% of B2B companies say they spend at least $7,500 per month on SEO (Semrush)

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What Are the Most Important Strategies for Industrial Companies?

Within search engine optimization, there are a wide variety of strategies you can implement that will help enhance your online presence. Depending upon the goals of your campaign, you may choose to implement some over others.

However, there are some tips specific to the industrial industry that will give you positive long-term results, including:

Refreshing services, products, or category pages

As we said before, a lot of times when we have worked with industrial businesses, we tend to notice that they have little to no page copy on their most important pages, whether it be due to limitations with their CMS, not having the time, or simply not knowing what to write. Adding more quality content that can match user search intent can help customers find what they need.

Keyword research and implementation

As mentioned above, search engine optimization is centered around utilizing industry-specific keywords. In order to create a successful SEO campaign, you’ll want to perform extensive keyword research to identify which search queries apply most accurately to your business. Do you manufacture specific parts or entire systems that serve specific needs within a specialized industry? These are just a couple questions you’ll want to consider when putting together a keyword list.

After identifying your keywords, you’ll want to comb through your website’s internal content and write unique page copy that includes those keywords. It is important to note that Google does not reward duplicate copy, so you’ll ideally want to write between 500-1,000 words of unique, keyword-optimized copy on every page.

Navigation and mobile-friendliness

Navigation and mobile-friendliness are aspects of SEO that are often overlooked. Believe it or not, your website’s backend structure can have an impact on the success of your industrial SEO campaign. Firstly, you’ll want to make sure that your site can be easily navigated.

Including those aforementioned keywords will get potential customers to your site from search engines, but it is your job to create a successful conversion strategy once they get to the site. The majority of website traffic comes from mobile devices these days, so you’ll want to make sure your site is navigated on a mobile device just as easily as it is on a desktop.

Relevant, high-quality link building

Did you know that search engines analyze what other websites are linking to yours, and it can influence the authority and trustworthiness of your domain? Finding valuable ways to have your website get more links across the web can be a key way to helping your website improve its ranks.

If you’re unfamiliar, link building is the process of getting other websites to link to your business’s website. Essentially, this process will help build the Domain Authority (DA) of your website, which shows Google your credibility and overall SEO equity. Start by heading to Moz.com to assess the current score of your website.

From there, aim for low-hanging fruit by reaching out to applicable organizations, directories, and websites to begin building links to your website. This strategy will not only help you get ahead of your competition, but a website with a higher Domain Authority score will have a much better chance at higher rankings over time.

Evaluating and updating metadata

If you do not know what metadata is, it is the part of your webpage that search engines use as a snippet in search results, and also as a preview on tabs on web browsers. Having your metadata be labeled simply such as “Home page” or “Products” can be holding your site back from SEO success, and this is a key opportunity for optimization.

Conversion optimization

To better help your site’s design for conversion, we can make strategic tweaks to the page templates on your website that do not necessarily effect SEO, but can help users who come to your site from our SEO efforts turn into customers.

What Tools Can I Use to Conduct Keyword Research?

There are many tools you can utilize to track keywords, conduct research, and find opportunities. Here are 4 different tools that we recommend:

These 4 tools can help you track progress over time with your keywords which can allow you to create better long-term SEO strategies.

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What Are Example Industrial Keywords to Target?

Finding the best keywords to target in your industry will require some research so you can determine which keywords will fit best for your strategy. These keywords will be the building blocks of your SEO strategy, and you can track them over time to see how successful your SEO is. It’s also important to note that if you try to rank for industrial keywords that are too broad, you may be targeting the wrong audience, so it’s good to be specific with your keywords.

Here are a few example keywords to experiment with and track:

  • [product or service] company
  • [product or service] distributor
  • [product or service] supplier
  • [product or service] manufacturer
  • [product or service] for [x] industry
  • [product or service] for [x] products

The search terms can be singular or plural, too. The goal of any search campaign is to increase visitors who are qualified and looking to buy something. Not to mention, if your company has a local focus, be sure to sprinkle in some terms targeting different cities as well!

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Our Industrial SEO Experts Can Help Boost Your Sales and Leads

As more businesses invest in SEO, the process of gaining more clients online is more competitive than ever. So why not give your business the ultimate advantage over some of your toughest competition by investing in customized industrial marketing services?

With search engine optimization, you will have the ability to rank higher for the terms your ideal customer is searching, allowing more potential leads to come to your website.

And with 12+ years of helping companies just like yours increase sales, get more qualified leads, and have an improved presence online, why wouldn’t you want to learn more about how we can help yours, too?

How We Differ From Other Industrial SEO Agencies

  1. Custom Approach – We recognize that no two businesses are the same, which is why every single strategy we create is hand-crafted for your unique niche. For every client we take on, we keep in mind every aspect of your website, industry, goals, and budget.
  2. Industry Experience– We’ve not only worked with a variety of manufacturing and industrial businesses, including aerospace manufacturers and AEC firms, but dozens of other B2B companies as well. As every website is different, we have continued to grow our knowledge and expertise in helping a wide range of niches.
  3. Focus on Sales and ROI – Unlike other SEO companies, we aren’t just focused on improving your keyword rankings. The work we implement is centered around helping you get more leads that turn into sales, giving you a return on your investment in our services.
  4. Reliable In-House Experts – Given that we do not outsource any of our SEO, you can trust that we provide high-quality work. Our completely in-house team is extremely close-knit and collaborates to keep your strategy fresh and up-to-date with changes from Google.
  5. Lead Source Tracking– One of the biggest pain points that we find most of our clients have when they first start working with us is that they don’t know where their leads are coming from. We have the ability to implement lead source tracking on your site so you can get more value from your data.
  6. Knowledge and Expertise – Like we said, we are always staying current with whatever Google is changing to its ranking algorithms. We apply our knowledge to our strategies to make sure your site’s ranking keep improving.
  7. Dedicated Team – You will work closely with your dedicated account manager and strategist who will be there to answer any of your questions, send you monthly reports, and meet with you on an ongoing basis through calls or video chat.

A Few of Our SEO Success Stories

Shini USA

  • 129% Boost in leads
  • 28% More visits to their website
  • 632% Change in SEO traffic

TYKMA Electrox

  • Boosted monthly leads by 314%
  • Improved overall traffic by 402%
  • Increased organic traffic by 50%

Valco Valley Tool/Die

  • Improved monthly site visits by 114%
  • Increased conversion rate from 1.54% to 4.6%
  • Surged form submissions by 543%

Services Offered in Addition to Industrial SEO

As a full-service agency, we can provide your company with other services that can help improve your marketing and sales:

“I’ve worked with the team at Sixth City Marketing for about a year now, and they have been very helpful in improving my website’s visibility. The team is very knowledgeable and easy to work with. They are also easily accessible by phone or email, and respond quickly; the customer service is what separates them from the pack.” – David Kozak, Kozak Micro Adjusters

Get in Touch with Our Industrial SEO Agency

When it comes to helping industrial companies with SEO, there is no other company you can trust more than Sixth City Marketing.

Since 2010, we have worked with numerous manufacturing and industrial companies, helping them increase sales and improve their appearance online for years to come.

If you are interested in a free strategy session, please contact us today.

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