Industrial SEO: Effective Tips and Strategies for 2023

Author: Steve DiMatteo
Updated on 06/30/2023

With the technological shift over the last decade, the practice of enhancing your online presence has becoming increasingly vital to the success of your business. Taking the traditional route of mailers, ads in trade publications, and attending trade shows is just not going to be as optimal as it used to be.

With that being said, search engine optimization is one of the most important digital marketing strategies a business can implement to see true results.

3 Immediate Industrial SEO Strategies

Within search engine optimization, there are a wide variety of strategies you can implement that will help enhance your online presence. Depending upon the goals of your campaign, you may choose to implement some over others.

However, there are some tips specific to the industrial industry that will give you positive long-term results, including:

Keyword research and implementation

As mentioned above, search engine optimization is centered around utilizing industry-specific keywords. In order to create a successful SEO campaign, you’ll want to perform extensive keyword research to identify which search queries apply most accurately to your business. Do you manufacture specific parts or entire systems that serve specific needs within a specialized industry? These are just a couple questions you’ll want to consider when putting together a keyword list.

After identifying your keywords, you’ll want to comb through your website’s internal content and write unique page copy that includes those keywords. It is important to note that Google does not reward duplicate copy, so you’ll ideally want to write between 500-1,000 words of unique, keyword-optimized copy on every page.

Navigation and mobile-friendliness

Navigation and mobile-friendliness are aspects of SEO that are often overlooked. Believe it or not, your website’s backend structure can have an impact on the success of your industrial SEO campaign. Firstly, you’ll want to make sure that your site can be easily navigated.

Including those aforementioned keywords will get potential customers to your site from search engines, but it is your job to create a successful conversion strategy once they get to the site. The majority of website traffic comes from mobile devices these days, so you’ll want to make sure your site is navigated on a mobile device just as easily as it is on a desktop.

Link building

If you’re unfamiliar, link building is the process of getting other websites to link to your business’s website. Essentially, this process will help build the Domain Authority (DA) of your website, which shows Google your credibility and overall SEO equity. Start by heading to Moz.com to assess the current score of your website.

From there, aim for low-hanging fruit by reaching out to applicable organizations, directories, and websites to begin building links to your website. This strategy will not only help you get ahead of your competition, but a website with a higher Domain Authority score will have a much better chance at higher rankings over time.

Learn the 4 Types of SEO We Can Provide

Many may not know that there are various types of SEO that exist. And when utilized correctly, they can help produce results for your business. The four main types of SEO include:

On-page SEO – The process of optimizing web pages internally within your own site to improve search engine rankings and drive more traffic to your site.

Off-page SEO – On the other hand, off-page SEO refers to actions taken externally to improve your site’s rankings within search engines.

Technical SEO – This refers to optimizations made on your site or the server to help fix any issues holding your site back from optimal performance.

Local SEO – This is a strategy that helps your business increase visibility within a specific location through search results on different search engines.

The different SEO types are important to consider when wanting to grow your business’s online presence. When implemented correctly, these approaches for industrial companies can help increase brand recognition within your specific industry.

How We Differ From Other Industrial SEO Agencies

1. Custom Approach – We recognize that no two businesses are the same, which is why every single strategy we create is hand-crafted for your unique niche. For every client we take on, we keep in mind every aspect of your website, industry, goals, and budget.
2. Industry Experience– We’ve not only worked with a variety of manufacturing and industrial businesses, including aerospace manufacturers and AEC firms, but dozens of other B2B companies as well. As every website is different, we have continued to grow our knowledge and expertise in helping a wide range of niches.
3. Focus on Sales and ROI – Unlike other SEO companies, we aren’t just focused on improving your keyword rankings. The work we implement is centered around helping you get more leads that turn into sales, giving you a return on your investment in our services.
4. Reliable In-House Experts – Given that we do not outsource any of our SEO, you can trust that we provide high-quality work. Our completely in-house team is extremely close-knit and collaborates to keep your strategy fresh and up-to-date with changes from Google.
5. Lead Source Tracking– One of the biggest pain points that we find most of our clients have when they first start working with us is that they don’t know where their leads are coming from. We have the ability to implement lead source tracking on your site so you can get more value from your data.
6. Knowledge and Expertise – Like we said, we are always staying current with whatever Google is changing to its ranking algorithms. We apply our knowledge to our strategies to make sure your site’s ranking keep improving.
7. Dedicated Team – You will work closely with your dedicated account manager and strategist who will be there to answer any of your questions, send you monthly reports, and meet with you on an ongoing basis through calls or video chat.

Get in Touch With Our Industrial SEO Agency

When it comes to helping industrial companies with SEO, there is no other company you can trust more than Sixth City Marketing.

Since 2011, we have worked with numerous manufacturing and industrial companies, helping them increase sales and improve their appearance online for years to come.

If you are interested in a free strategy session, please contact us today.