John SammonAuthor:John Sammon
Updated on 3/1/2023

More than ever, people are turning to the internet to find the service providers they need in every industry. And for funeral homes, helping families find your services in a timely manner is of paramount importance.

We know that referrals are usually the channel that helps the most with increasing business in the funeral industry. However, quite often, we talk to funeral home owners and funeral home marketing executives about what they can do to expand their online footprint effectively to generate more customers (and sales). One option is starting a locally-focused SEO campaign.

On this page, we’ll take some time to explain what SEO is and how it can help your funeral business increase revenue.

What is Search Engine Optimization and How Can It Help Your Funeral Home Business

Here are some common questions about SEO relevant to the funeral industry. If you have more, please feel free to reach out to us through the form on the page.

Funeral Home SEO

What Is SEO?

Search engine optimization or SEO is a marketing strategy that centers around a series of tasks that ultimately help improve your visibility on popular search engines like Google, Bing and Yahoo. To further enhance your online presence as a business, it is important consider all types of SEO. For funeral homes, the key is to rank high not only for terms related to your business but also for the city or your surrounding area.

Can’t People Already Find My Business on Google?

Most businesses can be found on Google by people searching for their name. (Here’s your cue to Google your business name). Quite often, you’ll see a number of listing for your business if you do this. This will include your website listing, your social media listings and common website directories like Yelp, and Glassdoor.

typical view of a what you will see when you Google a business name

Typical view of what you will see when you Google the name of a business.

The differentiator with SEO is that you are focused on ranking for terms (services you offer) to your customer.

If you are not able to be found by searching for your business name, please reach out to us.

What If The Company That Built My Website Said That They Did SEO When They Built It?

A lot of the time, web design shops will try to create an environment that is conducive to search engines as much as possible. However, ranking well in search engines is a strategic exercise and it may be more involved that just creating a framework for you to be found (most likely by your name). It may be worth reaching out to your web development company to ask about what they included.

How Do I Know If My Local Funeral Home Competitors Are Investing In it?

Some classic signs of a company investing in SEO include:

  • A high review count on Google Business Profiles
  • If you see your competitor respond to their reviews on Google Business Profiles
  • A website consistently ranking high in your local market
  • If the competitor has a great website user experience that consists of helpful content, photos and an easy way to contact them.

Example of responding to a review on Google My Business

An example of a response to a Google Business Profile review

A good way to get some insights on what your competition is doing in both paid and SEO is a website called

The 8 Ways We Can Help with Funeral Home SEO

Some of the key tactics we use in our funeral home SEO strategies include:

1. Evaluating Landing Pages

Through Google Analytics, we can look at your pages and see how they are working. We can determine what’s gaining the most traffic, converting, and where to improve. After this, we can then make adjustments to elicit the best results for you.

2. Looking at Local Presence

We will make sure that business information is accurately inputted into your Google Business Profile and remains consistent across your website and social media.

3. Building Quality Links

In the eyes of Google, a quality backlink profile is essential. Our team will help give your site the extra boost through our extensive link building strategies.

4. Defining and Tracking Your Keywords

In the SEO world, keywords are everything. In order to generate high-quality traffic that will convert, determining which keywords you want to rank for is a very important step. Once we’ve established what your terms and phrases are, we have a software that will help track how well they are ranking and your progress over a span of time.

5. Writing Useful Content

Optimizing your content on your pages with keyword-rich copy and useful content to potential customers will not only help your search engine ranking, but it will help customers to easily navigate your website to make sales and purchases.

6. Making Technical Enhancements

From schema to metadata to image size and more, there are often various things on the technical end of SEO that can enhance your website and help you appear more prominently in search results.

7. Implementing Design for Conversion

To help you get more form submissions and phone calls, there are some design changes that we find can help influence users who come to your site to contact you. Although it does not directly affect SEO, it helps your business as a whole.

8. Establishing Proper Analytics Training

At Sixth City, our team will set up goal tracking across phone numbers, web forms and whatever else you would like to analyze for how your website is performing.

“I own a small business but had no experience with SEO and never pursued online marketing. Sixth City made it easy to get started with online advertising. Since then, we have consistently gained new business through our website each month. This once skeptic is now a firm believer in the benefits of SEO thanks to John and his team.” – David Yost, Yost Insurance

The SEO Process for Funeral Homes

  • Research and Evaluations – In our first phases of performing SEO for your funeral home, we take a look at your current website, content, local profiles, competitors, and more to see what our team needs to focus on to get you results.
  • Custom Strategic Planning – After analyzing various aspects, we create a custom campaign strategy that will include aspects such as writing content, updating your Google Business Profile, updating metadata, and more to get your funeral home’s online presence looking its best in the eyes of search engines.
  • Execution and Implementing – Our in-house team has the knowledge and ability to implement all of our strategy ideas whether they be small copy changes, design for conversion updates, or other tactics to give you more time to tend to your business.
  • Ongoing Data Tracking – We know that seeing results from our funeral home SEO work is going to be important to you, so each month we will send you a report that itemizes all the main points of our campaign, from form submissions to phone calls to keyword changes, and more.

What Makes Our SEO for Funeral Homes Unique?

We know that you are probably doing diligent research into finding the right agency to help your business. Here are some things you should know about Sixth City Marketing:

In-House Team

Our agency takes pride in the fact that our team is all staffed in-house. We don’t outsource any of our work, and our team works in collaboration to produce great work for your funeral home business.

Years of SEO Experience

With a collective 25+ years of SEO experience doing strategy, writing, web design and development, and paid marketing, you can trust that our team of SEO experts is ready to help your business get more leads.

Enhanced Tracking

We use various platforms and custom coding that allows us to get more detail in our data, such as phone calls and search engine data, that can help you see your ROI in our funeral home SEO efforts.

Experience Nationwide

From our locations in Cleveland, Columbus, Indianapolis, and Pittsburgh we have been able to reach customers all over the nation, and can surely help your business no matter where you are located.


One thing true about any business is that we know things can change, and our ears are always open to any feedback from you on the campaign to shift our focus, work on other locations, and more.


Our team is always on top of things going on within the SEO industry, from algorithm changes to discovering new techniques, all in order to help your website stay ahead of the curve.

Long-Term Relationship

One of the best parts of funeral home SEO marketing is that all the tactics we implement on your website and profiles not only will help your business currently, but will continue to provide a boost for years to come.


Honesty has always been our best policy, and you can ensure that we will always be 100% transparent in all communication with your team when it comes to your data and the success of your campaign.

We Can Do More Than SEO for Your Funeral Home

As a full-service digital marketing agency, we can help you in so many other ways than just SEO. Our other services include:

Check Out Our Previous Successes

Want to hear about Sixth City in action? Read up on some of our past successes to learn more about how we operate and work with our clients.

“Sixth City Marketing has provided consulting, SEO and many other services to National Church Residences. The team has excellent advice and is very easy to work with.” – Karen Twinem, National Church Residences

Still Learning About SEO?

If you are still new to search engine optimization, our blog is a great resource to help answer some of your pressing questions:

Get a Free Website Evaluation Today

To help us get a grasp on where your site currently stands, we’d be happy to evaluate your website to see what type of funeral home SEO campaign would work best for you.

Our Partners & Awards