Want to Boost Your Drupal Site’s Rankings? We Can Help.

John SammonAuthor: John Sammon
Updated on 06/05/2024

Since our opening in 2010, we’ve worked with handfuls of companies that rely on Drupal as their content management system. From our experience helping these clients, we consider ourselves to be a reliable source for businesses looking to increase their SEO presence.

And whether you are an established business that has done digital marketing in the past, but aren’t seeing the results you want, or you are just getting acquainted with online marketing and all it entails, we can help with our SEO services.

We Measure Success Through:

  • Organic traffic
  • Keyword positions
  • Quality backlinks
“The team at Sixth City Marketing is GREAT! We went through an extensive re-branding process in our college and John and his staff were with us every step of the way. They were readily available for any questions we had. I would recommend Sixth City to any person/company, whether it’s their first time building a website and online marketing presence or if they are experienced veterans.” – Stephanie Berry, Kent State University

FAQS Surrounding Our Drupal & SEO Services

Whether you are debating using Drupal for your website, or you have a Drupal website already and are thinking of partnering with a marketing firm for services, we know you may have some questions. Thankfully, we have answers! See some common questions and answers we receive below:

Is Drupal SEO-friendly?

Yes! Similar to other CMS types, you can customize your URLs, add metadata (titles and descriptions), and implement other tactics such as internal linking, photo metadata, and more.

Does Drupal have ecommerce capabilities?

While Drupal wouldn’t be our first choice for web stores, it can be integrated for online shopping with Drupal Commerce. It is a module that allows you to build and manage your products with various customization options.

Are there different themes to choose from like WordPress?

Drupal is enabled with a theming system that allows skilled developers to create and apply custom themes to achieve the desired look and feel. You can also purchase themes from third-party websites.

Are Drupal sites mobile-friendly?

Depending on how your developer built your theme, Drupal sites can be developed to be responsive across all screen sizes, including mobile.

Who uses Drupal?

We often see Drupal being used by large entities, such as higher education, government sites, and other educational or community platforms. For example, our client Kent State University is on Drupal!

How many types of SEO are there?

There are a variety of tactics used in SEO to help increase traffic, sales, and leads. The four most popular types being:

  • Off-page SEO – This would be all of the attraction that your site gets from various sites. Link building is typically used to get these outside links.
  • Local SEO – Rather than a national focus, local SEO is more so targeting a specific area. It is extremely beneficial as its typically free and extremely targeted.
  • On-page SEO – Known as the process of optimizing the content that is currently on your site. This can include keywords, various body copy, photos, and more!
  • Technical SEO – Many factors go into your company’s overall technical SEO including site structure, mobile friendliness and website speed. The easier and faster your site is to use, the more equity it holds.

Is investing in SEO worth it?

Some statistics that showcase the importance of search engine optimization services include:

  • There are an estimated 3.5 billion searches on Google each day
  • 68% of online users start their experience through search engines
  • Leads from search engine optimization have a close rate of 14.6%
  • Google search, images, and maps are responsible for 92.96% of global internet traffic

When should I consider doing SEO? 

There are many reasons as to why business owners should consider partnering with an SEO agency or doing  it on their own, such as:

  • Your competition has gotten tougher, and they’ve shot above your in SERPs
  • The quantity of organic leads has gone down after an update from Google
  • Your website isn’t being found online when you search for your product or service
  • You recently launched a new site, and your traffic has suddenly dropped 

What Our SEO Service for Drupal Include

  • Keyword Evaluation/Planning – We will work with you to create a list of key terms to target on your website to use in our content marketing strategies. As we navigate through your campaign, we may revisit this list to add or remove terms based on performance.
  • Competitor Research/Analysis – An important part of what we do is only possible once we know what we are up against. We conduct thorough research into your organic competitors to determine how to rank above them. We can carry this out both on a local and national scale, depending on your business type.
  • Unique Content Writing – One of the main ranking factors nowadays is the quality of the content on your website. Our team is comprised of talented writers with diverse backgrounds, helping us supply a well-rounded group of marketers who can tackle writing for your niche.
  • Blog Design/Creation – Unlike other content management software, most Drupal sites lack a blog. Thankfully, this is something we can build on your behalf, and then supplement the content we add to your product or service pages with long-form blog content to help expand your reach.
  • Conversion Optimization – Did you know that the layout of your key pages could be what is holding your Drupal site back from getting you sales? We can improve the look and feel of your webpages with our design for conversion approach to help encourage people who land on your site to convert.
  • Backlink Acquisition – Having a strong backlink profile is much like having a solid foundation of a building, as it can support everything behind the scenes of your website to make it stronger and more reliable. Our team works hard to build high-quality links relevant to your industry to help support everything else we do on the front-end of your website.

Who Is Sixth City Marketing?

Headquartered in Westlake, Ohio, we are a full-service digital marketing agency that strives to drive real, tangible results.

Since 2010, we have worked with a variety of industries by offering SEO, PPC, and design services. From junior colleges to plastics manufacturers, and everything in between, we’ve hand-crafted strategies to help our clients reach new heights online:

“John and the Sixth City team are wonderful to work with. They are extremely knowledgeable about SEO, digital marketing and website optimization. The team goes above and beyond to help clients reach marketing goals and is accessible to answer questions via phone, email and in-person meetings. They are true professionals and I would highly recommend their services to anyone looking for a digital marketing firm that will help take their business to the next level.” – Joni Bowen, Kent State University

Want to Learn More About Dedicated SEO for Drupal?

Use the form on this page, or contact our sales team via the LiveChat window in the bottom right to get started.

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