Our Collection of 2,100+ Digital Marketing Statistics

A Glimpse at Our Collection: 120+ Essential Digital Marketing Statistics

Search Engine Optimization

• There are approximately 7 billion searches conducted worldwide every day (Worldometers)
• 21% of Google searches will lead to more than one click on the SERPs (Moz)
• Just over 96% of content online gets no traffic at all from Google (Ahrefs)
• The first five organic Google search results account for approximately 69% of all of the traffic clicks (Up Inc.)
• Organic searches that are located on the first page of Google have an average of 1,447 words on their web pages (Backlinko)
• Want to rank in Google’s algorithm? If that’s the case, there are over 200 factors that Google considers when ranking a website (Backlinko)
• In the United States, approximately 63% of organic search traffic on Google is from a mobile device (Oberlo)
• In the United States, 53% of people will research products online before purchasing to ensure they are making the best decision possible (Google)
• Industries that spend the most on SEO services include retail, travel, internet/telecom, finance, and healthcare/pharmaceuticals (SEO.co)

Pay-Per-Click

• Pay-per-click advertising has, an average, of 200% return on investment (SmallBizGenius)
• The website traffic that comes from PPC advertising is known to be double that from SEO (HubSpot)
• For search advertisements, the average cost per click (CPC) for Google Ads is $2.69 (WordStream)
• 45% of small businesses are known to use PPC advertising (Rank Tracker)
• When local service ads (LSAs) are present, paid advertising accounts for 25.3% of all clicks (BrightLocal)
• Google now allows over 70 types of businesses to utilize LSAs for their PPC campaigns (Google Blog)
• Excess pinning can be known as one of the main reasons why your RSAs campaigns decrease in strength (Google Ads Help)
• Your Google Business Profile needs to have at least one review before your LSAs can go live (Google)
• Over the years, businesses in finance, retail, travel, education, and home/garden have spent the most on Google Ads (Wordstream)

Website Design

• Out of the people that were surveyed, 75% of these people believe that a website’s credibility considers the site’s design (Kinesis)
• A website that focuses on conversion rate optimization has a lead generation that’s 400% higher than a website with a poor overall design (Forrester)
• Nearly 81% of people will consider going through with a website redesign because their current site has low conversion rates (Sagapixel)
• The website design service market in the United States is worth $40.8 billion (WP Beginner)
• Users will form an opinion of a website in just 0.05 seconds (CXL)
• When a site has a mobile-friendly format, mobile users are 67% more like to purchase from a website (Forbes)
• Just over 43% of all websites on the internet are powered by WordPress (W3Techs)
• Google prioritizes websites that are both mobile-friendly and responsive (Google Search Central)
• Some industries are more prone to refresh their site’s design, with SaaS/tech, ecommerce, media, real estate, food/beverage, and financial/legal services investing in it most often (Cindtoro)

Email Marketing

• By 2026, there will be projected to be 4.73 billion email users (Statistica)
• When opening up an email, 63% of people will try to locate a discount (LXA)
• Investing in email marketing has a return on investment of 4,200% (Luisa Zhou)
• Personalizing an email to accommodate your target audience can increase revenue for your business by up to 760% (Techjury)
• Based on the subject line alone, 47% of people will open an email in their inbox (OptinMonster)
• 41% of people will open their emails from their mobile device, while 39% of people opt to check their email from a desktop (HubSpot)
• For businesses, the best days of the week to send emails are Tuesdays and Fridays (OptinMonster)
• Automated emails are known to produce 320% more revenue as opposed to emails that are not automated (Campaign Monitor)
• Industries that have the highest average open rates are nonprofits, retail, B2B, hospitality/travel, and software/SaaS (HubSpot)

Ecommerce

• In 2024, the global ecommerce market is projected to be $6.9 trillion (eMArketer)
• In the United States, retail ecommerce is 75% generated through mobile (Statistica)
• When conducting a local search, 18% of these searches will lead to a sale within 24 hours (SmallBizGenius)
• 43% of all ecommerce traffic comes from searching on Google (Digital Third Coast)
• By age group, the largest group of people who shop online is people between 25-34 years old (Fit Small Business)
• Shopify has accumulated over $444 billion in economic impact globally (Shopify)
• As of January 2024, more than 4.8 million websites are choosing to utilize Shopify (Demandsage)
• In 2024, the average online shopping cart abandonment rate is 70.19% (Baymard Institute)

Content Marketing

• Out of those asked, 29% of marketers spend anywhere between 10 and 15 hours a week creating content (Vennage)
• Between visual content and text, visual content is known to be 43% more persuasive for users (Zipido)
• 33% of the highest-performing content incorporates a standard readability (Semrush)
• 53% of marketers that have updated their existing content saw an increase in overall engagement (Semrush)
• After reading a company’s custom content, 82% of customers tend to feel more positive about a business (Demand Metric)
• Maintaining a blog on your website will increase your search rankings by 434% (OptinMonster)
• When deciding what brand to purchase from, 85% of shoppers say that both the product information and photos are the most important factors on a product page (Think with Google)

Social Media Marketing

• On average, people will use approximately 7 different social media platforms per month (DataReportal)
• Out of all of the social media platforms, Facebook has the most active users monthly at just over 3 billion people (Statistica)
• By the end of 2024, the total social media spend is expected to reach $219.8 billion (Statistica)
• The percentage of all company website traffic generated from social media platforms that comes from LinkedIn is 46% (LinkedIn)
• Compared to images, videos on Instagram generate 21% more interactions (Marketing Charts)
• 55% of TikTok users agree that the platform helps them find out new things (TikTok for Business)
• Almost 43% of marketers utilize YouTube as their main platform for influencer marketing purposes (eMarketer)

Call to Action

• The average conversion rate of a web page is 2.4% (WordStream)
• Calls to action (CTAs) that are used as anchor text in blogs increase conversions by 121% (HubSpot)
• If you customize your CTA, you’ll likely convert 42% more visitors (Mindstamp)
• There’s a 45% increase in clicks when CTAs are shaped like a button (Copyblogger)
• CTAs that are included in a video are known to receive 380% more clicks (Quick Sprout)
• Red CTA buttons are crucial for high conversion, as they outperform green CTAs by 21% (HubSpot)
• If you include just one CTA in your company’s emails, you can increase sales for your business by around 1,617% (WordStream)

Mobile Marketing

• 63% of all searches are done on a mobile device (Pedestal)
• 58% of smartphone users will favor companies that keep track of a consumer’s past behavior either on the mobile website or application (Google)
• As of November 2023, the average ecommerce conversion rate on mobile was 4.18% (Oberlo)
• The most popular social media platform in the world is TikTok (Business of Apps)
• As opposed to traditional television advertising, paid mobile advertising through YouTube is 84% more likely to be effective (Google)
• Smartphone users will spend 40% less time discovering a website than if they were to use a desktop (Pedestal)
• 82% of people will search their phone for more information while in a store (Pedestal)

AI Marketing

• AI acclimation increased by 250% in 2023 (HubSpot)
• With AI tools and software, 30% of organizations are saving employees time (IBM)
• 88% of marketers believe that they need to implement AI technology to both stay competitive and meet their customers’ expectations (MailChimp)
• As of 2022, 26% of organizations use AI to help with their marketing and sales initiatives (IBM)
• 44% of company owners will utilize ChatGPT to translate their content to other languages (NamePepper)
• 52% of consumers are okay with having an AI assistant aid them with product, website, or overall user experience (Survey Monkey)

Video Marketing

• Video usage equates to 65 of all internet traffic (PR Newswire)
• People will spend around 18 hours a week watching videos (SocialPilot)
• Once watching a marketing video, 82% of consumers have decided to purchase a product or service (Wyzowl)
• Videos on social media get shared 12x more often than photos and text on the platform combined (G2)
• 75% of marketers have utilized AI tools to assist them in creating marketing videos (Wyzowl)
• Video testimonials are the most popular type of video marketing in 2024, and 39% of marketers have created them (Wyzowl)
• Mondays are the best day of the week to post on YouTube, followed by Tuesdays and Wednesdays (HubSpot)
• TikTok is known to have the highest engagement rate per post of any social media platform at 4.25% (Socialinsider)

Link Building

• Around 94% of marketers believe that the quality of links is more important than the quantity of links (Authority Hacker)
• Only 2.2% of content online receives links from more than one website (Backlinko)
• Over 61% of digital marketers state that link building is becoming increasingly expensive to perform (Authority Hacker)
• Longer content outpaces shorter content by around 77% and tends to receive more backlinks (Backlinko)
• Websites that feature a blog and upload to it regularly receive 97% more links from external sites (HubSpot)
• The amount of organic traffic a website receives can be directly correlated to the number of backlinks pointing to the site (Ahrefs)
• Over 89% of digital marketers believe that nofollow links still have a positive impact on search engine rankings (Authority Hacker)
• On average, paid links cost $83 each (Authority Hacker)

Online Reviews

• 85% of consumers believe that older reviews aren’t relevant (BrightLocal)
• 40% of consumers state that reviews build credibility for products (G2)
• 56% of businesses will change their perspective of a business based on how they respond to a review (Trust Pulse)
• 79% of consumers will look for websites that have product reviews (Power Reviews)
• Products that are higher priced and have reviews experience 190% higher conversion rates than lower-priced products (Spiegel Research Center)
• 75% of businesses do not respond to negative reviews (Exploding Topics)
• Customers will consider a business with a rating of 3.3 out of 5 stars as the minimum acceptable rating (Trust Pulse)
• Yelp receives approximately 26,830 new reviews every minute (Exploding Topics)

Google Search

• Google holds over 91% of the global search engine market share (Techopedia)
• As of 2024, Google continues to have the largest market share of all search engines (Statistica)
• Nearly half of people will consult Google first when they have a question (Fit Small Business)
• “How to” has been searched 628,000 times on Google (Ahrefs)
• Most people typically search using 3-4 words (Semrush)
• Mobile users tend to take more time determining their next step after searching as opposed to desktop users (Semrush)
• Mobile ads are usually 5x more effective for businesses than online advertisements (Marketing Dive)
• Gmail can be accessed in 105 different languages, which are not limited to Nepali, Zulu, Sinhala, and more (Gitnux)

Influencer Marketing

• Over half of brands that work with influencers run ecommerce businesses (Dash App)
• Nearly ¼ of small businesses on TikTok partner with influencers (Hootsuite)
• Approximately 76% of engagement on TikTok will go toward influencers that have less than 10,000 followers (Sprout Social)
• Globally, influencers on Instagram will charge anywhere between $20 and $7,000+ per post (Sprout Social)
• The most popular type of YouTube videos from influencers are product reviews (WifiTalents)
• 80% of marketers have allocated money for influencers in their overall marketing strategy (Influencer Marketing Hub)
• 71% of marketers will utilize AI to find the best influencer to represent their brand (Shopify)
• With the rise of the digital age, it is more common for Gen Z to trust influencers more than they trust celebrities (Digital Marketing Institute)

Conversion Rate Optimization

• Across all industries, the conversion rate for landing pages is at an average of 2.35% (WordStream)
• Out of all users who visit a webpage with a form, only 45% will successfully convert (Zuko)
• If you reduce your site load time by only .85 seconds, you can increase the overall site’s conversion rate by 7% (WebFX)
• Forms with just 3 fields are seen having the highest conversion rate (HubSpot)
• If you integrate the color red in a CTA, there is a 21% chance of increasing conversions (HubSpot)
• The average conversion rate seen for Google Ads is 3.75% (Consolidate)
• Email marketing campaigns that utilize a CTA button instead of a text link will increase the CTR by 28% (Campaign Monitor)

Content Management Systems

• 3% of websites are built in WordPress (W3Techs)
• WordPress offers, on average 60,000 free plugins (Colorlib)
• 26% of ecommerce sites that exist utilize Shopify (Yaguara)
• Wix is being utilized across 190 countries across the globe (Wix)
• BigCommerce holds more than 150 stores around the world (ConnectPOS)
• Out of the top 10,000 websites, 12.8% are powered by Drupal (Tech Jury)
• Squarespace generates 92% of its revenue from subscriptions (Site Builder Report)
• Worldwide, 1.8% of websites that use a CMS are hosted in Joomla (First Site Guide)
• 770,000 merchants are using Magento (Rock Technolabs)

Emojis

• Every single day, over 10 billion emojis are used around the globe (USA Today)
• 51% of users are more likely to engage with a social media post if the brand uses emojis (Campaign Live)
• If an emoji is included in a message, 50% of people are more likely to respond (Pumble)
• Click rate increases by 28% for emails that include emojis in the subject line. Additionally, 56% of people will more likely open the email (NetHunt)
• Facebook posts that include emojis experience an increase in engagement by 57% (Social Pilot)
• 7% of posts on X contain emojis (Statistica)
• Instagram posts that include emojis experience a 48% increase in engagement (SignHouse)
• Google Business Profile posts that utilize emojis will receive twice as many clicks (Sterling Sky)

Chatbots

• Chatbots have the capability to complete 30% of the duties performed by contact center staff (Master of Code)
• The average response time of LiveChat in 2023 was 40 seconds (LiveChat)
• Chatbots respond 3x faster than a person (Master of Code)
• During a typical chatbot interaction, users will ask around 4 different questions (Master of Code)
• 62% of businesses are planning to implement chatbots into their business practices (The Business Journals)
• LiveChat, a type of chat program, is used by over 35,000 companies (LiveChat)
• Only 9% of users will oppose talking to a chatbot (Master of Code)
• ¾ businesses that utilize chatbots are happy with it (Tidio)
• Implementing chatbots helps businesses save 30% in customer support costs (Invesp)

Industry-Specific Statistics

• 71% of individuals looking for a dentist will search online before scheduling an appointment (LSA)
• Paid search is known to drive 35% of traffic for dentists (Ruler Analytics)
• 62% of leaders in higher education want to receive more reporting on SEO metrics (Search Engine Land)
• In 2022, the average email open rate for the education industry was 28.5% (Campaign Monitor)
• 68% of manufacturing businesses report doing link building as a part of their SEO strategy (IndustrialSage)
• 65% of law firms are known to dedicate most of their marketing budget to digital (Clio)
• SaaS companies that prioritize content marketing are said to see a lead generation growth of approximately 400% (Gitnux)
• Home owners searching for remodeling, roofing, and deck/patio services tend to spend the most when making a purchase via phone call (Invoca)
• Around 55% of customers will use a search engine while searching for moving, pest control, locksmith, and landscaping services before scheduling an appointment (Invoca)

Disclaimer: The statistics on this page have been compiled by our team from various third-party sources for informational purposes only. We do not claim ownership of this data unless cited otherwise.