Get More Clients With an Effective SEO Strategy

John SammonAuthor:John Sammon
Updated on 04/10/2024

When you have a cleaning business, getting an influx of new customers on a regular basis is essential to maintaining your bottom line and continuing to grow. While some businesses offer products or services customers may purchase and go years without needing again, cleaning can be utilized again and again, whether it’s weekly or monthly.

This is one of the reasons why online marketing, specifically SEO, for commercial cleaning businesses is so vital, because every new customer is a potential long-term customer, producing years of income for your business.

Let’s take a look at the custom insights that Sixth City can provide for commercial cleaning businesses, and how you can further implement these strategies into your own company!

Let Us Clean Up Your SEO
“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPRO

FAQs on Commercial Cleaning SEO Tactics and Services

Want to learn more about SEO and how you can apply it to your commercial cleaning business? Our team of experts has answered some of the industry’s frequently asked questions so you don’t have to!

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Q: What is cleaning company SEO?

A: Search engine optimization, or SEO, is the process of increasing organic leads, traffic, and rankings on Google, Bing, and other search engines for your website. When it comes to implementing SEO for your commercial cleaning business, the goal is to engage with potential customers and ultimately have them become consistent clients.

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Q: How do I know that SEO is a good fit for my business?

A: Most SEO services are customized toward your businesses goals, reaching your target audience, location, and more. And like other agencies, we can craft a plan that aligns with your budget and help you obtain more sales with ROI in mind. Here are some types of cleaning companies we often see needing SEO:

  • Disinfection services
  • Restaurant cleaning
  • Healthcare cleaning
  • Commercial cleaning
  • Office/business cleaning
  • Industrial cleaning
  • Floor/carpet cleaning
  • Window cleaning

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Q: Why does my commercial cleaning service need SEO?

A: As SEO services help customers find your business online, it’s essential to have an optimized site in order to increase your websites ranking on different search engines to help people searching for your services find your business. And with effective SEO initiatives, you should see an increase in organic traffic, leads, and even sales and revenue. Here are some great statistics from Invoca Blog that can help reiterate the importance of having a good online presence:

cleaning company seo stats

  • 67% of people searching for cleaning services call a business after conducting a search online
  • After searching online, consumers spend around $127-148 on cleaning services
  • 90% of people looking for a cleaning company did not have a specific provider in mind
  • Over half of future customers ran a search online before they converted into business
  • 86% of searchers read business reviews, and on average read around 10 reviews before determining if a company is legitimate

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Q: Will I see results from SEO right away?

A: Keep in mind as well that it may take some time for your optimized content to show in search engine results. Though it can be a longer process, the results of higher search engine rankings can last for years to come!

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Q: What are the four types of SEO?

A: The four types of SEO are just some of the most effective digital marketing strategies that your business could practice and some popular tactics for each the we recommend:

Local SEO

Google Business Profile Optimization

For businesses that are locally or regionally focused, like many cleaning companies, Google Business Profiles are absolutely essential.

Not only does this platform give customers key information in terms of your hours, phone number, web address, and more, it gives you opportunities to boost your profile in local searches so that you can appear in the local pack, or 3-pack.

That way, you can optimize your profile, write and post regular updates, work to get you more positive reviews, and more!

As a cleaning company, you will need to ensure you have selected the most relevant main category, and then select four others to have on your profile. Here are some of our suggestions:

  • Commercial cleaning service
  • Cleaners
  • House cleaning service

There are also some niche categories as well:

  • Window cleaning service
  • Carpet cleaning service
  • Curtain and upholstery cleaning service

Google Maps Spam Management

As you work to update and improve your Google Business Profile listing, you can ensure that other businesses that are in your industry are also abiding by Google’s strict policies. If you happen to find that some of your competitors are breaking the rules, you have the ability to report them to Google to have them penalized.

Some things against Google’s policies include using keywords in the business name, using a residential or private address on maps, using a virtual office as an address, and having fake reviews.

On-Page SEO

Copy Writing and Page Optimization

As part of your strategy, you have the ability to research and determine the most valuable keywords for your industry and then craft and/or update your homepage, service pages, blog posts, and more with these keywords to boost your rankings in search engines.

When writing and optimizing copy for your website, it is important to write helpful copy that fits your branding and draws the customers you want.

Strategic Interlinking

Internally linking to your web pages helps search engines recognize the pages on your site that are most important, and it also helps customers click deeper into landing pages on your site. Because of this, you should consider taking the time to perform diligent interlinking throughout your site to strengthen your most important service pages, new blog posts, and more.

Off-Page SEO

High-Quality Link Building

Another valuable tactic in SEO for cleaning companies is link building, which is the process of researching opportunities for sites that your company can be linked from, then taking creative steps to acquire these links.

Some of these sites can include:

  • Online news outlets
  • Relevant blogs
  • Local businesses or organizations
  • Current and former clients
  • Award organizations
  • Business partners

Having your site linked from other reputable sites with a high domain authority is incredibly valuable in the eyes of Google, and you are rewarded with more prominent placement in searches.

Social Media Marketing

Keeping your social media presence up is a great way to prove to people researching your business that you are on top of things. It’s also a good, free way to showcase testimonials, photos of your services, specials you are running, and more.

Technical SEO

Conversion Optimization

To better the chances of users converting into customers when they come to your website and read about your services, our team highly recommends ensuring that your pages are structured to influence potential customers to fill out forms, make phone calls, and more.

Overall Site Optimization

This entails that you optimize key areas of metadata such as the meta title, meta descriptions, meta tags for pictures, and more, since search engines also “read” these areas, helping to drive customers to your pages. It is also important to make sure your site load times improve by decreasing image sizes and more.

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Q: What are keywords and which should I target?

A: Internet users are constantly searching for relevant information that answers their questions. Keywords (words and phrases) are implemented on web pages to help searchers find relevant information. For example, if someone is searching for “restaurant cleaning near me,” cleaning companies would want to include this keyword on their webpage to bring relevant people to their page, and help internet users find what they’re looking for.

Here are some example keywords you can add onto your website that are higher in search volume:

  • Commercial cleaning services
  • Commercial housekeeping services
  • Cleaning services for commercial
  • Commercial office cleaning service
  • Commercial cleaning
  • Office cleaning services near me
  • Office cleaners near me
  • Office cleaning companies near me
  • Janitorial cleaning
  • Office cleaning

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Q: What does customized cleaning company SEO Do for my business?

A: If you apply SEO to your website, Some of the results that you should expect include, but are not exclusive to, the following:

  • Improved rankings on search engines
  • Increase in traffic to your website
  • Better response on contact forms
  • More phone calls from search
  • Overall increased brand exposure
  • And so much more

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Q: Are Google reviews important, and how can I gain more?

A: Google reviews are highly important because it shows potential customers your credibility and quality of products or services. It also lets Google know that you’re a trusted business, which can contribute to ranking higher on SERPs (search engine results pages).

There are a couple ways you can gain more Google reviews, such as:

  • At the end of emails, include a link where customers can leave a review
  • Ask for reviews on social media
  • Include a QR code on receipts
  • Send out emails asking for reviews

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Q: Should my website be mobile friendly?

A: Yes, your website should be mobile friendly because potential customers may want to learn more about your company on their phone. A website that isn’t mobile friendly makes it difficult to navigate, which can lead to a higher bounce rate.

Especially if a potential customer wants to make a quick phone call to learn more about your business, having a mobile friendly website makes this easy to do, and betters the overall user experience.

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Q: Do I need to outsource SEO?

A: This depends! If you have a small site, sometimes owners can manage implementing some tactics on their own, but as your business grows and owners get more busy, or if they see a drop in traffic or rankings, they may decide to outsource to a reputable agency (live ourselves)!

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Get to Know Our Expert Team

There are a lot of things that make our company stand out from other B2B marketing firms and we would love for you to get to know our team a little better.  Here are things about our business that may help you choose us as your marketing partner:

  • We’re an in-house team, meaning we don’t outsource any of our work. Our team believes in strong company culture, and this has helped our team grow stronger and produce the best work possible.
  • We have 25+ years of collective experience in SEO, with a variety of backgrounds in the fields of business, marketing, creative writing, design, and communications.
  • Our team believes honest communication is essential for success. Your business can trust we will be transparent with you and report real data to you every step of the way.
  • Our #1 goal is to help your business get more leads to your site to then convert into new customers.
  • We also believe collaboration is very important. We want to build long-standing relationships between us and our clients.

Examples of SEO Success

At Sixth City Marketing, we’ve worked with many companies over our 10+ years in business to show proven results. Some of our case studies include:

  • TYKMA Electrox: 540% increase in organic traffic
  • Kent State University – College of Business: Paid leads increased by 148%
  • Bruening Glass Works: 90% of Internet leads turn into business
  • Shini USA: Monthly leads increased 129%
  • Valco Valley Tool & Die: Over 3% rise in conversion rate
  • University Commons: 117% increase in form submissions
  • National Church Residences: Conversions increased by 295%
  • M/I Homes: New users boosted by 58%

Other Digital Marketing Services We Offer

We not only offer SEO for cleaning companies, but other key online marketing services as well. The marketing channels we use help our team meet your company’s goals and increase success. Our other services include:

  • Pay-per-click marketing – Our team can run targeted paid ads through platforms such as Google Ads, Bing Ads, Facebook Ads, or Instagram.
  • Website design and development – If your website needs improving, our team will design a user-friendly website that can help influence conversions.
  • Email marketing – We will write, design, schedule, and monitor your campaigns with the goal of customer retention, creation, and more.
  • Auditing and consulting – Our team can conduct a technical inspection and content analysis to provide you with strategy recommendations.
“Fantastic to work with the Sixth City Team. We brought them in to our website hoping to increase traffic. With some initial quick changes, we saw our traffic more than double within a matter of a couple of months. It is so valuable to have the input from experts who know how SEO and other marketing avenues work and can produce a far greater result than trying to beat the system on your own.” – Dan Eifel, Summers Rubber

Need SEO Help for Your Commercial Cleaning Company? Reach Out!

If you’re ready to give your cleaning business a boost through SEO, be sure to contact our experienced team today. We’re ready to help you wherever you are located with our offices in ClevelandColumbusIndianapolisChicago, and Pittsburgh!

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