When you have a cleaning business, getting an influx of new customers on a regular basis is essential to maintaining your bottom line and continuing to grow. While some businesses offer products or services customers may purchase and go years without needing again, cleaning can be utilized again and again, whether it’s weekly or monthly.
This is one of the reasons why marketing for commercial cleaning businesses is so vital, because every new customer is a potential long-term customer, producing years of income for your business.
Let’s take a look at the varied services Sixth City can provide in SEO for cleaning companies, and why we’re your best bet to boost your business!
What Customized Cleaning Company SEO Does for Your Business
- Improved rankings on search engines
- Increase in traffic to your website
- Better response on contact forms
- More phone calls from search
- Overall increased brand exposure
- And so much more
Types of Cleaning Companies That Need SEO
- Disinfection services
- Office/business cleaning
- Restaurant cleaning
- Healthcare cleaning
- Commercial cleaning
- Industrial cleaning
- Floor/carpet cleaning
- Window cleaning
No matter what your cleaning company provides, there are people searching for your services, and with the help of our SEO for cleaners we will help you show up for those searches.
“I own a small business but had no experience with SEO and never pursued online marketing. Sixth City made it easy to get started with online advertising. Since then, we have consistently gained new business through our website each month. This once skeptic is now a firm believer in the benefits of SEO thanks to John and his team.” – David Yost, Yost Insurance Agency
What Customized Cleaning Company SEO Does for Your Business
Our search engine optimization services are varied and are always customized to a given industry and business. Some of the services we recommend in SEO for cleaning companies include the following:
Google My Business Optimization
For businesses that are locally or regionally focused, like many cleaning companies, Google My Business is absolutely essential.
Not only does this platform give customers key information in terms of your hours, phone number, web address, and more, it gives you opportunities to boost your profile in local searches so that you can appear in the local pack, or 3-pack.
At Sixth City, we can optimize your profile, write and post regular updates, work to get you more positive reviews, and more!
Google Maps Spam Management
As we update and improve your Google My Business listing, we ensure that other businesses that are in your industry are also abiding by Google’s strict policies. And if we find that some of your competitors are breaking the rules, we have the ability to report them to Google to have them penalized.
Copy Writing and Page Optimization
As part of our strategy, we will research and determine the most valuable keywords for your industry and then craft and/or update your homepage, services pages, blog posts, and more with these keywords to boost your rankings in search engines.
Our dedicated, in-house writing team will craft authoritative, lengthy copy that fits your branding and draws the customers you want.
Interlinking helps search engines recognize the pages on your site that are most important, and it also helps customers click deeper into landing pages on your site. Because of this, we take time to perform diligent interlinking throughout your site to strengthen your most important services pages, new blog posts, and more.
High-Quality Link Building
Another valuable tactic in SEO for cleaning companies is link building, which is the process of researching opportunities for sites that your company can be linked on, then taking creative steps to acquire these links.
Some of these sites can include:
- Online news outlets
- Relevant blogs
- Local businesses or organizations
- Current and former clients
- Award organizations
- Business partners
Having your site linked on other reputable sites with a high domain authority is incredibly valuable in the eyes of Google, and you’re rewarded with more prominent placement in searches.
Social Media Marketing
Keeping your social media presence up is a great way to prove to people researching your business that you are on top of things. It’s also a good, free way to showcase testimonials, photos of your services, specials you are running, and more.
To better the chances of users converting into customers when they come to your website and read about your services, we put a high emphasis on ensuring that your pages are structured to influence potential customers to fill out forms, make phone calls, and more.
Overall Site Optimization
We will also optimize key areas of metadata such as meta title, meta descriptions, meta tags for pictures, and more, since search engines also “read” these areas, helping to drive customers to your pages. We also make sure your site load times improve by decreasing image sizes and more.
How We Show Results
We Deliver Key Metrics to Show ROI in Your Cleaning Service SEO
Once we’ve implemented the tactics above and many more to boost your website and acquire you more leads, we will then supply you with data on a regular basis to outline the progress of your campaign, the number of leads you’ve gained through online submissions and phone calls (if tracking is in place), and your total return on investment.
We know how important it is to see the value you’re getting from your investment, so we maintain this transparency with you so you always know your campaign’s status.
“Fantastic to work with the Sixth City Team. We brought them in to our website hoping to increase traffic. With some initial quick changes, we saw our traffic more than double within a matter of a couple of months. It is so valuable to have the input from experts who know how SEO and other marketing avenues work and can produce a far greater result than trying to beat the system on your own.” – Dan Eifel, Summers Rubber