When you have a cleaning business, getting an influx of new customers on a regular basis is essential to maintaining your bottom line and continuing to grow. While some businesses offer products or services customers may purchase and go years without needing again, cleaning can be utilized again and again, whether it’s weekly or monthly.
This is one of the reasons why marketing for commercial cleaning businesses is so vital, because every new customer is a potential long-term customer, producing years of income for your business.
Let’s take a look at the varied services Sixth City can provide in SEO for cleaning companies, and why we’re your best bet to boost your business!
What Customized Cleaning Company SEO Does for Your Business
- Improved rankings on search engines
- Increase in traffic to your website
- Better response on contact forms
- More phone calls from search
- Overall increased brand exposure
- And so much more
Types of Cleaning Companies That Need SEO
- Disinfection services
- Office/business cleaning
- Restaurant cleaning
- Healthcare cleaning
- Commercial cleaning
- Industrial cleaning
- Floor/carpet cleaning
- Window cleaning
No matter what your cleaning company provides, there are people searching for your services, and with the help of our SEO for cleaners we will help you show up for those searches.
“Sixth City has been incredible to work with. They quickly and articulately communicate what they’re doing and why, they respond to emails promptly, and have consistently shown solid, measurable ROIs. I would highly recommend them to anyone seeking digital marketing or SEO based services!” – Seth McDaniels, SERVPRO
What Customized Cleaning Company SEO Does for Your Business
Our search engine optimization services are varied and are always customized to a given industry and business. Some of main things we implement and recommend are the main pillars of SEO:
Google Business Profile Optimization
For businesses that are locally or regionally focused, like many cleaning companies, Google Business Profiles are absolutely essential.
Not only does this platform give customers key information in terms of your hours, phone number, web address, and more, it gives you opportunities to boost your profile in local searches so that you can appear in the local pack, or 3-pack.
At Sixth City, we can optimize your profile, write and post regular updates, work to get you more positive reviews, and more!
Google Maps Spam Management
As we update and improve your Google Business Profile listing, we ensure that other businesses that are in your industry are also abiding by Google’s strict policies. And if we find that some of your competitors are breaking the rules, we have the ability to report them to Google to have them penalized.
Copy Writing and Page Optimization
As part of our strategy, we will research and determine the most valuable keywords for your industry and then craft and/or update your homepage, services pages, blog posts, and more with these keywords to boost your rankings in search engines.
Our dedicated, in-house writing team will craft authoritative, lengthy copy that fits your branding and draws the customers you want.
Interlinking helps search engines recognize the pages on your site that are most important, and it also helps customers click deeper into landing pages on your site. Because of this, we take time to perform diligent interlinking throughout your site to strengthen your most important services pages, new blog posts, and more.
High-Quality Link Building
Another valuable tactic in SEO for cleaning companies is link building, which is the process of researching opportunities for sites that your company can be linked on, then taking creative steps to acquire these links.
Some of these sites can include:
- Online news outlets
- Relevant blogs
- Local businesses or organizations
- Current and former clients
- Award organizations
- Business partners
Having your site linked on other reputable sites with a high domain authority is incredibly valuable in the eyes of Google, and you’re rewarded with more prominent placement in searches.
Social Media Marketing
Keeping your social media presence up is a great way to prove to people researching your business that you are on top of things. It’s also a good, free way to showcase testimonials, photos of your services, specials you are running, and more.
To better the chances of users converting into customers when they come to your website and read about your services, we put a high emphasis on ensuring that your pages are structured to influence potential customers to fill out forms, make phone calls, and more.
Overall Site Optimization
We will also optimize key areas of metadata such as meta title, meta descriptions, meta tags for pictures, and more, since search engines also “read” these areas, helping to drive customers to your pages. We also make sure your site load times improve by decreasing image sizes and more.
How We Show Results
We Deliver Key Metrics to Show ROI in Your Cleaning Service SEO
Once we’ve implemented the tactics above and many more to boost your website and acquire you more leads, we will then supply you with data on a regular basis to outline the progress of your campaign, the number of leads you’ve gained through online submissions and phone calls (if tracking is in place), and your total return on investment.
We know how important it is to see the value you’re getting from your investment, so we maintain this transparency with you so you always know your campaign’s status.
FAQs on SEO
What is the meaning of SEO?
SEO stands for search engine optimization and is a combination of tactics to help improve your website’s online presence on Google, Bing, and others. The goals of the various strategies we implement will increase your rankings, which can mean more traffic and conversions on your site.
How do I know that SEO is a good fit for my business?
Our SEO services are customized toward your businesses goals, reaching your target audience, location, and more. We can craft a plan that aligns with your budget and help you obtain more sales with ROI in mind.
Why does my commercial cleaning service need SEO?
As SEO services help customers find your business online, it’s essential to have an optimized site in order to increase your websites ranking on different search engines to help people searching for your services find your business.
Get to Know Our Expert Team
There are a lot of things that make our company stand out from other commercial cleaning SEO agencies and we would love for you to get to know our team a little better. Here are things about our business that may help you choose us as your marketing partner:
- We’re an in-house team, meaning we don’t outsource any of our work. Our team believes in strong company culture, and this has helped our team grow stronger and produce the best work possible.
- We have 25+ years of collective experience in SEO, with a variety of backgrounds in the fields of business, marketing, creative writing, design, and communications.
- Our team believes honest communication is essential for success. Your business can trust we will be transparent with you and report real data to you every step of the way.
- Our #1 goal is to help your business get more leads to your site to then convert into new customers.
- We also believe collaboration is very important. We want to build long-standing relationships between us and our clients.
Other Digital Marketing Services We Offer
We not only offer SEO for cleaning companies, but other key online marketing services as well. The marketing channels we use helps our team meet your company’s goals and increase success. Our other services include:
- Pay-per-click marketing – Our team can run targeted paid ads through platforms such as Google Ads, Bing Ads, Facebook Ads, or Instagram.
- Website design and development – If your website needs improving, our team will design an user-friendly website that can help influence conversions.
- Email marketing – We will write, design, schedule, and monitor your campaigns with the goal of customer retention, creation, and more.
- Auditing and consulting – Our team can conduct a technical inspection and content analysis to provide you with strategy recommendations.
Examples of SEO Success
At Sixth City Marketing, we’ve worked with many companies over our 10+ years in business to show proven results. Some of our case studies include:
- TYKMA Electrox
- Kent State University – College of Business
- Bruening Glass Works
- Shini USA
- Valco Valley Tool & Die
- University Commons
- National Church Residences
- And many more
“Fantastic to work with the Sixth City Team. We brought them in to our website hoping to increase traffic. With some initial quick changes, we saw our traffic more than double within a matter of a couple of months. It is so valuable to have the input from experts who know how SEO and other marketing avenues work and can produce a far greater result than trying to beat the system on your own.” – Dan Eifel, Summers Rubber