Columbus Digital Marketing Agency

Columbus-Area Case Study: M/I Homes

M/I Homes, a new home building company based in Columbus with a presence in 16 major U.S. cities, had redesigned their website and wanted to increase organic traffic across the site.

As part of their customized SEO campaign, we focused mainly on:

• Google Business Profile Optimization – We created and verified any profiles that had not already been created, optimized the profiles, and performed ongoing management.
• GSC Analysis – In Google Search Console, we identified issues and recommended strategic fixes for better web performance.
• Keyword Research – We stove to find relevant, high-volume search terms for each of the cities M/I Homes was located in.
• SEO Writing – Utilizing the keywords we identified that would bring in qualified customers, we then optimized content for all 16 of their locations. 

Our Success

After we made these changes in 2018, we soon saw an increase in organic visitors across the country (10,000) to the M/I Homes website.

When we compared September 1-27, 2018 to the same period in 2017, we saw:

• Traffic from organic search went up 12%
• Unique, new users on the website went up 58%
• Overall website traffic went up 48%

What Makes Our Columbus Marketing Company Different?

Many companies offer digital marketing services, but here’s what we think makes us different from the rest:

• We are local! – With our Columbus office in the heart of downtown, we have the ability to meet you in person and have face-to-face communication.
• We have experience with diverse clients and industries – We have worked with a wide array of clients within many industries. Sixth City doesn’t cater to just one type of client. We know how to make strategies that are customized to your business and its unique challenges.
• We are a tight-knit agency – As a small company, we are able to establish a solid relationship with our clients and focus on quality content that is personalized to you and your specific goals.
• We show results – Our Columbus, Ohio digital marketing services are measurable, which means we can show you the results you’ve been seeking. These results can be measured through form submissions, overall site traffic, organic search engine traffic, and keyword rankings.
• We offer a range of skills – The members of our team all come from different backgrounds, which gives us a host of skillsets to work with. From marketing to journalism, business, design, and more, our team’s abilities and collaboration is a winning formula.

Columbus Digital Marketing FAQs

Allow us to answer some questions you may have so you can learn more about digital marketing service providers.

What sorts of things are done in an SEO campaign?

Depending on your business, we will craft a custom strategy that best suits your goals. However, there are various core tactics that we often include in just about every campaign including content writing, link building, metadata optimization, design and optimization for conversion, blog creation, and more.

What is involved when you manage PPC accounts?

Our team can completely manage your Google, Bing, or Facebook ads accounts so you can focus on other areas of your business. Not only will we be monitoring your accounts, the keyword searches, budget, and targeting, but we will also write ads and design custom landing pages to help ads convert.

How do you show results?

One of our key ways of showing success is being able to give you ROI data by matching your closed sales to the leads we bring in via whatever type of service you go with. This is all possible thanks to lead source tracking that we put into place when you onboard as a client.

Not to mention, on a monthly basis, you will receive a high-level report detailing data you care about such as form submissions, phone calls, keyword position changes, and traffic. Making it clear how the campaign is going while being easy to comprehend.

Can we select which services we want to invest in?

Yes! Unlike other agencies, we do not have one-size-fits-all packages. We will work with you closely to see which services are the best fit for your goals, budget, and timeline. And at any time, you can choose to enhance your services or expand into other channels.

How do I know I need local SEO?

As a subset of search engine optimization, local SEO is catered to businesses that are B2B or B2C in a specific region. For example, say you are a gym franchise. We would want to make sure that your business shows up when customers search for “gym near me” or “yoga class in [city].” To do so, we use unique local SEO tactics in your campaign for maximum results.

What is involved in website design projects?

Whether you are looking to redesign your current website or are wanting to build a site for a new business, we can help. We work with you closely to ensure you will love the design we create, as well as the functionality it will have on the backend. We will also build it with SEO in mind, so that you do not lose any value you have gained to your site over the years.

Is digital marketing more important than traditional marketing?

Absolutely. With the rise of digital and social media, it is now more important than ever to build your business’s online presence. With 68% of all online experiences starting with a search engine, investing in digital marketing tactics will allow your company to expand its reach outside of the areas you are located in and target a significantly larger audience. Not to mention, tactics such as radio commercials and mail flyers are hard to track, when you invest in digital advertising instead, your able to see essential attribution metrics for all your traffic and leads.

How important is technical SEO for my business?

Technical SEO is incredibly important to convert qualified leads into sales for your business. It is important to note that just over 73% of website designers say that a non-responsive website is the reason will choose to leave.

Some of the things that our marketing company recommends you can do in order to improve your technical SEO include:

• Improve site speed
• Make your website compatible with all device types
• Create concise and clear calls to action (CTAs)