The use of chatbots for marketing has been increasingly growing and serves as a cost-effective solution for businesses. Today, we’ve seen chatbots used for many different aspects such as 24/7 customer service, helpful guides, and more.

With live chats continuing to be on the rise for businesses, here are some statistics on this popular marketing and customer service tool.

General Chatbot and Live Chat Statistics

  • By 2028, the chatbot market is expected to reach $15.5 billion (Master of Code)
  • The global market for live chat software is projected to reach $1.7 billion by 2030 (Allied Market Research)
  • Chatbots have the ability to complete 30% of tasks performed by today’s contact center staff (Master of Code)
  • An experienced live chat agent can handle between 4 and 6 chats at once (Zendesk)
  • Chatbots give the United States the potential to save $23 billion in employee costs (Master of Code)
  • 96% of consumers are familiar with chatbots (Tidio)
  • As of 2023, the average first response time per chat on LiveChat, the popular chat software, is less than 40 seconds (LiveChat)
  • On LiveChat’s popular chat software, the average duration of time during chat is less than 10 minutes (LiveChat)
  • The volume of live chats decreases during the summertime and quickly rises during October, November, and especially December. (Forbes)
  • Chatbots can respond 3x faster than a human (Master of Code)
  • By 2027, it is expected that chatbots will become the main source of communication for customer service channels (Gartner)
  • 19% of companies don’t want to adopt chatbots into their practices (The Business Journals)
  • On average, 5.7 messages are sent from a chatbot (Outgrow)
  • Businesses have reported 265 billion customer requests per year, and it costs around $1.3 trillion to handle those requests (CM.com)
  • 64% of agents equipped with AI chatbots can dedicate their time to solving complex problems, whereas only 50% of agents without AI chatbots can do the same (Salesforce)
  • The global chatbot market is projected to reach $455 million by 2027 (Statista)
  • On average, users ask about four questions during a typical chatbot interaction (Master of Code)
  • 90& of people have witnessed faster complaint resolution due to digital live chats (MIT Technology Review)