In the world of online video, YouTube reigns supreme. But its status is not just relegated to video, as the YouTube search engine is actually the second-most-used search engine on the web, with Google, its parent company, being the only search engine to outrank it. With this in mind, it’s vital to have a YouTube…
Recently, Google released its latest update, called the September 2019 Core Update. Although Google releases core algorithm updates several times a year, they only pre-announce bigger updates, so this particular search ranking update is larger than most. What Does It Do? The Google September 2019 core update implements alterations to Google’s ranking algorithm. It was…
As time progresses, the interest in digital assistants and voice search is rapidly increasing. With the help of two of the most recognized names in the technological world, Alexa and Siri, life has gotten a little bit easier for consumers. Many tech companies, like Apple and Amazon, are capitalizing on the idea of help from…
In 2016, Mark Zuckerberg announced Facebook’s Messenger Platform, which soon led to discussions about how businesses could take advantage and incorporate it into their marketing. Before long, the idea of using the new platform to communicate with customers seemed both logical and convenient, but businesses couldn’t expect to have someone online at all times to…
Whenever major tech companies like Google and Apple release new products or announce new services, businesses in a broad range of industries can expect to see an impact. The launch of the new iPhone X is no exception since it, along with future generations of the smartphone, is expected to increase the role of…
It was recently announced that Chinese censors have banned Disney’s beloved yellow bear, Winnie the Pooh, from Weibo (China’s version of Twitter) along with the posting of interactive stickers featuring the character on China’s WeChat messaging app. The ban was enacted due to the viral memes ridiculing President Xi Jinping, with him compared to “Winnie”…
Earlier this month, it was reported that Twitter and Google reached a new agreement that would once again give the search engine giant access to Twitter’s firehose. This deal will allow Google to soon access and integrate tweets from the micro-blogging site’s 284 million users into search results.
Have you noticed more and more information being presented in Google’s search results recently? Pages of search engine results are showing extra snippets of data about searched topics. Some of this data is displayed in a Knowledge Graph box on the top or to the right of results, and some is directly below each listing.…
Ever wonder how the “dog days of summer” got that name? It is not because the temperatures make us all want to lie around panting. Per usual, we online marketers are feeling changes firing up our industry. You know what they say – if you can’t take the heat, get out of the kitchen. Or, read…
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